Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

APRIL 26, 2011

The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. . The deals may show up on a users’ news feed, or in ads on the dashboard on the left.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

SEPTEMBER 12, 2011

People are using each other because they’re seeing that our social selves can be so easily intertwined into our ability to create, and curate; and yet it’s also dependent on consumption, its dependent on sharing, dependent on broadcasting the message, the message that is you and me. It has elements of social.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

SEPTEMBER 28, 2011

You may be the gold standard of social media engagement but that doesn’t mean you can escape criticism. Every employee needs to understand the implications of a customer situation spiraling out of control when that customer uses social media to feed the flames. Even if it was a misunderstanding. Who is right? Who has the power?

Airlines 138

Airlines Meeting Posterous Fashion 138