Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

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Marketing Syndication Adwords News 367

Sherrilynne Starkie

FEBRUARY 1, 2018

It appeals primarily to children who otherwise would not have their own social media accounts.". It also offers customizable quick replies and accessibility to users’ statistics. Facebook updates news feeds to prioritize local news. Feb 01, 2018. Facebook is now prioritizing local news as a part of a new emphasis on high-quality news.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Definition: Owned Earned Shared Paid Media.

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Marketing Syndication Adwords News 195

Sherrilynne Starkie

JUNE 21, 2018

Top Five: New apps, new features in social media. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New social media influencer tool from Cision. Sherrilynne Starkie. followers .

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Features Social Media Reddit Module 38

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. followers . Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie. Happy New Year! Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Jan 03, 2018.

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Sherrilynne Starkie

JUNE 29, 2013

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. My pages feed is largely populated by updates from media outlets, clients and other brands. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator'

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Analysis of spikes.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Struggling to keep up with social media trends and innovation? I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Sherrilynne Starkie. followers .

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Sherrilynne Starkie

AUGUST 17, 2014

I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. 4 Social Media Tips We Learned from George Takei. Facebook Featured Headline Social Media Celebrity George Takei Marketing mention' Over time, however, I have tended to bend my rules.

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Facebook Privacy Features Social Media 281

Sherrilynne Starkie

JANUARY 21, 2019

Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares. Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. I thought it was a bit of fun.

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Facebook Meme Training Privacy 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes.

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Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Sherrilynne Starkie

JULY 28, 2012

The professional social network plans to offer more customization and functionality for the homepage later this year. Related posts: Branding you: using social media to find a job. Canadian business owners split over social media. LinkedIn Redesigns Homepage, Makes It Much More Social. Related articles.

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LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 26, 2018

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. The post Top Five: social networks push new shopping features appeared first on Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

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Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

NOVEMBER 7, 2012

His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement started out on Twitter only after he realised that people were mentioning him there. “I Clement follows back most Canadians.

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Press Release Authentication Newsletter Twitter 377

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. These build a following quickly. So where’s the influence?

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Influencer Campaign Report CPM 199

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts.

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Content Nielsen Marketing Badge 170

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. WhatsApp is testing an algorithmic feed for Status.

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Sherrilynne Starkie

APRIL 3, 2015

Facebook Tips for the Social Media Marketing Strategy. Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds. Related posts: Are you on Facebook Messenger?

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Video Content Facebook Study 150

Sherrilynne Starkie

JUNE 30, 2015

Writers at the Ottawa Citizen are taking a lesson from BuzzFeed and the Huffington Post when it comes to headlines and social media updates. And why not? Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. The Citizen is being clever about it too.

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Advertising Report Cost Feed 150

Sherrilynne Starkie

JUNE 29, 2018

How Facebook Canada’s Fact-Checking Will Work. Fact-checking stories. News stories flagged on Facebook will be reviewed by AFP who will check facts and rate their accuracy. Placing false stories lower in News Feed. Stories that have been rated false will held down by Facebook’s algorithm.

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News Notification Collaboration Review 210

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts. followers . Listly by Sherrilynne Starkie.

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Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

AUGUST 7, 2018

Media, movies and artists take the biggest drops at 64, 68.6 per cent respectively. Buffer & BuzzSumo. Rethinking Facebook Marketing. The decline in engagement stems from multiple issues such as increased competition for news feed placement and an algorithm that now favours family and friends over pages. Facebook has 1.47

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Brands Facebook Study Mobile 150

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Sherrilynne Starkie. followers . Top Five: YouTube's Fake News fight. Listly by Sherrilynne Starkie. Follow List. Embed List. Jul 13, 2018. Users can 'buy now'.

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News YouTube Instagram Questions 34

Sherrilynne Starkie

APRIL 26, 2015

According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there. The Ottawa War Memorial shooting happened just around the corner from my office but I found out about from Twitter first. Twitter is central to most of the client work I do.

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Sherrilynne Starkie

JANUARY 25, 2014

Featured Headline Marketing Social Media BuzzFeed Content marketing native advertising Sharethrough' The study showed that native ads registered an 18 per cent higher lift for purchase intent and nine per cent higher lift for brand affinity than banner ads. Is Native Advertising Right For You?

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

OCTOBER 23, 2018

Instagram is more than just a photo sharing network. Hundreds of millions of people share video-based stories every day. Live video is pushed to the very front of the stories feed. These facts, and lots more, come from an easy-to-read infographic published recently by Leisurejobs.com. They reached out to me to see if I like it enough to share it.

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Instagram Feed Feedly Publishing 218

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. The feature speakers covering a wide range of topics of interest to social media enthusiasts. May 27, 2013.

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Curation Findability Journal Collaboration 299

Sherrilynne Starkie

AUGUST 26, 2013

More PR Agencies Move Into Media Buying. Featured Headline Social Media agency Marketing PR public relations relationships' Do keep things polite and professional. Even when differences are irreconcilable remember that business is not personal. Don’t carry tales. Related articles. PR job interview dos and don’ts.

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How To Project Meeting Feed 342

Sherrilynne Starkie

SEPTEMBER 12, 2018

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). But social media is definitely opening up new avenues for participation.) Yes and this feeds the point above as social media technologies have exacerbated these divisions.).

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