Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

MARCH 5, 2012

While the more socially-advanced companies with significant investments are already doing this, this will become important for all companies with paid investments in Facebook. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

OCTOBER 29, 2010

As with so many other aspects of social media, it’s not all about having a flashy, creative, well-designed page layout. The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. It’s not about dazzling people with creative gadgets.

Strategy 410

Strategy Content Facebook Widget 410