Buzz Marketing for Technology

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

What you need to focus on is the content and optimizing it in order to get likes and comments which will help drive the amount of people that Facebook will show your page to. It’s all based on Facebook’s algorithm called EdgeRank (see photo above). This is the algorithm that controls what you see in your News Feed when you log into Facebook.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard?

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

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What’s your Social Media diet?

Buzz Marketing for Technology

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

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Social Media is better for the Consideration Phase

Buzz Marketing for Technology

It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle.

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. Then we certainly can get social media traffic flows right in the long term! Tags: social media Lead Generation.