Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Holding events both online and offline is now part of media management.

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