article thumbnail

How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

article thumbnail

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

Hashtag 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S.,

Feed 83
article thumbnail

How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 108
article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 112
article thumbnail

Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

article thumbnail

Not Everything Has Changed

Jon Loomer

I stumbled on something today that filled me with sentimental feelings but also a nagging question. The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. But what has remained the same? I found the placement was profitable.