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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

This is just a sampling of news feed updates that needed to be made because of marketers, brands, and publishers who were willing to do whatever it took to get a click. It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands.

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Should You Turn Off Ads?

Jon Loomer

Meta should favor the ads that satisfy that goal — assuming there’s an adequate sample size to prove that. Meta’s delivery algorithm is constantly making updates with the focus of getting more of what you want. Stopping ads to force the algorithm is like only using news feed placements for conversion ads.

Sample 128
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How to Choose Facebook Ad Placements

Jon Loomer

Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. If you don’t get the quality actions, Facebook will stop using that placement (in theory). Sometimes, advertisers can micro-manage in this case. Every Placement is Different.

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5 Ways to Beat the Facebook News Feed Update

Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.

Feed 90
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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

Record Your First Sample Episode. Before going any further, find a quiet place to create a few sample episodes. The point of creating these sample episodes to help you find your voice and test out some ideas. Create a Ridiculously Easy Content System. What do you want your show to sound like? Ready to get started?

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. This time, I would only use News Feed. Test #2 Results Here are the results from the second test. A few observations… 1. CPM is at least 2X higher across the board.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

According to the report, the top 20 brands mentioned in a sample of more than 900,000 Instagram posts created $659,882,860 of ‘earned media value’ More than 11,000 influencers were paid for their posts. Another 158,000 profiles, each with more than 15,000 followers, featured branded posts on an unpaid basis.