Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? You can identify the top influencers in your industry, measure their organic reach, and stay updated on their ROI impact. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Source: Meta Ads Manager Pros and cons of boosted posts Each of these socal advertising strategies has its own advantages and disadvantages.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

OCTOBER 11, 2022

The pillars of a content strategy for employee advocacy platform. Incorporate executive thought leadership into your advocacy strategy. Take your strategy to the next level by keeping track of the publications quoting and interviewing your execs. As one marketer said, “You need a lot of content to support a program.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . How to get from strategy to plan to execution to measurable results.

Social Media 164

Social Media Strategy How To Training 164

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Pam Moore

FEBRUARY 24, 2018

It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric.

Feed 167

Feed Feedly Metrics News 167

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 136

Examples B2B ROI Analytics 136

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for.

Social Media 126

Social Media Strategy Content How To 126

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Jon Loomer

NOVEMBER 29, 2022

First, I’ll tee this up with what I’m doing right now — a strategy that will feel wrong to many. Of the more than 100 short-form videos I’ve published in two months, a few discussed what happened during one of my weekly webinars, strategy sessions, or one-on-one sessions. Is it leading to positive ROI?

Video 200

Video Marketing ROI Buy 200

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D.

Strategy 86

Strategy How To Training ROI 86

BeingOptimist

FEBRUARY 9, 2021

Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Without much investment, small businesses can reveal higher benefits from Instagram with maximum ROI. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

MARCH 28, 2023

Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. 5 Influencer marketing strategies that work is may seem like the most trivial part of influencer marketing. But the more you face the music, the more you understand that it is the most crucial strategy of them all.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media and Marketing Framework Example.

Marketing 367

Marketing Syndication Adwords News 367

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals.

eBook 78

eBook Questions Strategy Template 78

Sprout Social

MARCH 20, 2023

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Buy 117

Buy Video How To Template 117

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 103

Organization LinkedIn Strategy Social Media 103

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Sprout Social

DECEMBER 20, 2018

If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. When it comes to text-based content like blogs, many social teams tap into third-party content to capture the full breadth of their digital strategy.

Instagram 99

Instagram Strategy Curation Hashtag 99

Sherrilynne Starkie

MARCH 14, 2018

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). Feedly and Scoop.it The content calendar is a crucial part of a smart strategy. Need to sharpen your content marketing strategy and programs? are two examples.

Consultant 268

Consultant Social Media Content Marketing 268

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. Implementation.

SMS 187

SMS Strategy Marketing Discount 187

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Get them on board to allocate time and resources to your strategy. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Insurance ROI Meme 110

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 124

ROI Social Media Small Business CPC 124

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. eMarketer reports that consumers force retailers to adopt social strategy. if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. By tracking how your audience interacts with your content (e.g.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Often times they get lazy and impatient. Sign up now to become a founding member.

Strategy 113

Strategy Content Marketing Template 113

Buffer Social

JANUARY 30, 2017

Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI.

ROI 40

ROI Communities Strategy Marketing 40

Oktopost

MARCH 5, 2019

It was only a small part of a social media RTM strategy that Oreo had decided to implement. However, like any new idea, real-time marketing has matured, and B2B businesses are in an excellent position to incorporate real-time marketing into their marketing strategy. Those were both successful attention-grabbers in real-time.

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Oktopost

MAY 23, 2023

While content duplication remains something of an SEO-no-no, there’s a lot to be gained from a solid content repurposing strategy. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? That said, you absolutely need an effective organic social strategy if you even want to succeed with ads. Brands like Headspace are a shining example of an effective organic content strategy. When does a paid social media strategy make sense?

Organization 97

Organization Social Media Strategy How To 97