Hootsuite

MAY 31, 2022

Facebook Marketplace is a powerful tool for any retail business. List retail inventory. Use Facebook Marketplace to list all your store’s retail inventory. Show inventory for retail items, vehicles, and event tickets. Show inventory for retail items. How can you use Facebook Marketplace for your business?

Tips 145

Tips Facebook Retail HootSuite 145

Sherrilynne Starkie

MARCH 26, 2018

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. Pinterest is opening up shopping ads to more retailers following a successful pilot program. Facebook introduces new shopping features. Mar 26, 2018.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. MeUndies is an online retailer of sleepwear and undergarments for both men and women.

Examples 110

Examples Brands Facebook Retail 110

Social Media Strategies Summit

MARCH 25, 2021

The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We Once you’ve “tried on” the glasses, you’re then directed to search for a retailer that stocks Bollé products, which means you can’t purchase within the Instagram app. Image source. Source: Glossy ).

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture . meccabeauty.

Case Study 112

Case Study Marketing Directory Retail 112

Convince & Convert

JUNE 27, 2014

. ” These little moments that customers share can inspire others who have never visited the store to try it out. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Contests like this one get customers involved and active , both in the social sphere and in real life.

Retail 146

Retail Marketing Sports Team 146

Webbiquity SMM

JANUARY 24, 2023

Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV?

Instagram 171

Instagram Retail Influencer Social Media 171

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? Looking to add a dose of cuteness to your social posts? That’s a lot of untapped potential!

Types 177

Types Delicious UGC Brands 177

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

Social Media 161

Social Media Strategy Marketing Retail 161

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Pinterest for Retail. Link YouTube, Instagram, and Etsy : Retailers can now link their YouTube, Instagram, and Etsy accounts on Pinterest. Link YouTube, Instagram, and Etsy : Retailers can now link their YouTube, Instagram, and Etsy accounts on Pinterest.

Engagement 138

Engagement Retail Case Study How To 138

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. That’s what the retail payment platform Square does here. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Jon Loomer

AUGUST 12, 2019

The test focuses only on the retail, auto, and e-commerce industries, so my assumption is that the advertisers would need to be in one of those industries. Facebook tells me that the ads would appear in search results that would indicate commercial intent, again related specifically to e-commerce, retail, and auto. It’s a Test.

Facebook 167

Facebook Retail Advertising Buy 167

Sherrilynne Starkie

NOVEMBER 26, 2017

This is big news for retailers and lifestyle brands wishing to boost instore sales. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. Now Pinterest is introducing its own version to help users jump easily to boards by using their smart phone cameras.

Features 230

Features Tools Smart Phone LinkedIn 230

Sprout Social

JULY 18, 2022

Whether you’re a homeware brand looking to capitalize on #CleanTok or a children’s retailer trying to get in on #MomTok, here are a few things you can learn from the rise of BookTok. To keep BookTokers on the right track, retailers like Barnes and Noble and Books-a-Million created #BookTok-specific sections on their websites.

Brands 106

Brands Retail Meme Trends 106

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Product photos and promotions. No secrets or surprises here. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. User-generated content.

Instagram 109

Instagram Bazaarvoice Retail Feed 109

Hootsuite

FEBRUARY 14, 2023

This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform. Expand your brand voice Omnichannel retail is quickly becoming non-negotiable.

FAQ 138

FAQ Retail Team Conversation 138

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Likeable

NOVEMBER 1, 2021

Black Friday is meant to be a social shopping experience that people participate in together,” says the National Retail Federation’s Katherine Cullen. A recent trend in the last few years has been the major retailers offering Black Friday deals as early as the first week of October. Shoppable In-Feed Posts. Live Stream Shopping.

Social Media 107

Social Media Instagram Retail Eventful 107

Sherrilynne Starkie

AUGUST 29, 2018

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170

Content Marketing Nielsen Badge 170

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. It’s expected to generate 6.8 billion U.S.

Instagram 164

Instagram Products Brands How To 164

Hootsuite

SEPTEMBER 27, 2023

You simply find an affiliate program that relates to products you mention in your Shorts, and then earn an affiliate commission for sales you refer to that retailer. In this case, you get paid by the retailer that runs the affiliate program (or their affiliate network), rather than by YouTube itself.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Ignite Social Media

JANUARY 17, 2019

Lifestyle and retail brands can tap into consumer’s desire for transformation, showcasing new styles and ways to freshen up old clothing, while food brands can provide healthy recipes or those crafted for special diets. Press pause on the updated marketing strategy and expensive new campaign. Now’s your chance! Offer Promotions or Giveaways.

Content 110

Content Discount How To Exercises 110

Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds.

Curation 116

Curation UGC Feed Feedly 116

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We don’t say anything, but we see that and make a note to never work with that influencer.

Influencer 229

Influencer Campaign Retail Survey 229

Ignite Social Media

MARCH 11, 2019

Best for : These ads are meant to help drive in-store traffic to specific retail locations. During beta tests, one retail brand leveraged radius-targeting to help drive foot traffic to a new store opening. Snapchat Location Ads. For example, a car brand could target users within a certain distance around dealerships.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Hootsuite

OCTOBER 19, 2022

—put product links directly into their videos and bios so users can click and buy from an in-app browser. That means people can instantly buy things they’ve just seen on their feed. Source: Kaja. So why should you be using TikTok for ecommerce, exactly? Well, for one: TikTok is like a free storefront in a really busy shopping mall. The Beachwaver.

HootSuite 92

HootSuite Trends Feed Feedly 92

Hootsuite

JULY 6, 2022

Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers. Your Shopping tags will be listed in the Instagram Shop catalog. Live broadcasts. It makes it easy to convert. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 15, 2020

Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). There was some variation in industries that received the highest number of engagements per post, including consumer goods (21), sports (20) and retail (20). Instagram benchmarks.

Industry 121

Industry Real Estate Social Media Sports 121

Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? With those kinds of numbers, it’s no wonder that some retailers view Halloween as the beginning of the holiday season. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday. Curate a Pinterest Board.

Content 98

Content UGC Retail How To 98

Sprout Social

JANUARY 9, 2024

Chewy immortalizes pet parents’ love of their fur babies Chewy, the pet retailer, is renowned for their above and beyond customer care efforts —on social and beyond. I can assume the company is aware of my activity, as their sponsored posts regularly show up in my Instagram feed.

Social Media 122

Social Media Sentiment Data Class 122

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos. A post shared by Zoom (@zoom).

Types 116

Types Instagram Brands Collaboration 116

Ignite Social Media

NOVEMBER 13, 2018

For retail brands, this could be an effective way to reach new customers by bringing their product to life on social media. In recent months, we’ve seen user engagement drop on social media posts due to a combination of factors like news feed algorithm changes and privacy concerns. So, where are users engaging instead?

Trends 143

Trends Social Media UGC Authentication 143

Waxing UnLyrical

AUGUST 15, 2019

At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Bottom Line. Based on everything that has been outlined so far, it’s safe to say that Instagram Stories are here to stay. Posting a well-designed Story could be more effective than a regular feed post.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social.

Buy 142

Buy Brands Survey Apparel 142

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains. Retailers are going to be shouting about their low prices, hot deals, and fast delivery from every corner of the ring. View this post on Instagram.

Strategy 101

Strategy Discount Marketing Retail 101