article thumbnail

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created. Well-written white papers can also serve as effective long-term lead-generation assets.

article thumbnail

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created. Well-written white papers can also serve as effective long-term lead-generation assets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared.

article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

In much the same way that you can use social listening to monitor your own brand, using it to also monitor your customers can present unique opportunities to be where your competitors are, and where they’ve chosen not to be. Did it provoke a new white paper on customer pain points? What is Social Listening? Social listening.

B2B 155
article thumbnail

Let’s Talk Content Curation and Creation for Social Content

agora pulse

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Presents a wider knowledge. Collect With Feedly. Feedly collects content from your favorite sources and displays it for you to consume effortlessly. Already approved. Repurpose Content.

Curation 130
article thumbnail

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Repurposing content Looking to turn a white paper into an Instagram post? I’m presenting a quarterly social media report to you–what do you want to see in that report? Fortunately, ChatGPT eliminates the need for manual writing and helps you find relevant captions within minutes. What type of content should we focus on?

article thumbnail

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). Howard Hill gained notoriety for winning all of the 267 archery contests he entered.

B2B 119