Pam Moore

MAY 12, 2017

Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Watch this quick video for a sanity check on some tips and strategies to ensure your content is representing your brand promise in a positive way and attracting your ideal customer, not pushing them away! Need more help?

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Feed Feedly Content Training 162

Pam Moore

MARCH 4, 2018

Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Watch this quick video for a sanity check on some tips and strategies to ensure your content is representing your brand promise in a positive way and attracting your ideal customer, not pushing them away! Need more help?

Feed 165

Feed Feedly News Social Media 165

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Great tools can make all the difference to your Instagram strategy.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? These organic endorsements act as customer testimonials. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. Person-to-person is prioritized. So… Now what? A ghost town?

Feed 165

Feed Feedly News Facebook 165

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. That said, you absolutely need an effective organic social strategy if you even want to succeed with ads.

Organization 97

Organization Social Media Strategy How To 97

Pam Moore

FEBRUARY 24, 2018

Earning an organic audience and engagement comes natural for these brands and businesses. Is your brand prepared to properly engage and leverage Facebook to drive organic views and engagement as well as leverage paid media to get the real eyeballs, ears and hearts? It is true that big changes are coming to Facebook.

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Feed Feedly Metrics News 167

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Incorporate executive thought leadership into your advocacy strategy. That’s more than all our social profiles combined. Build relationships outside of marketing.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

Instagram 115

Instagram Tools Strategy Hashtag 115

yMarketingMatters

FEBRUARY 8, 2018

Who is still relying on organic reach? If you didn’t notice: Facebook organic reach remains dismal. (2% When you boost or promote a post, organic reach increases exponentially. #Facebook News Feed Changes. Don't Panic. Yes, it’s now a money game more than ever. 2% at best). 2 Post less frequently. more below…]. #6

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Feed Feedly News Facebook 145

Jon Loomer

OCTOBER 26, 2017

Some believe it signifies the end of organic brand content on Facebook. Some of the best organic brand content that they should have been seeing in the main news feed was moved to the Explore Feed. Was Facebook eliminating organic brand content altogether? I have other opinions. It’s harmless. “Oh, crap.

Feed 167

Feed Feedly Facebook News 167

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Keyhole.co

APRIL 3, 2024

The diversity in their content strategy, including support for Women’s History Month and Earth Day, behind-the-scenes interviews, and community-centric posts, showcases the power of engagement. The beauty of the X algorithm lies in its ability to amplify organic reach and engagement. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. It may also have a clickable call to action (for website clicks or messaging) that does not appear in the original organic post.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. These articles will help foster and grow your overall strategy. Developing a successful video strategy. 7 steps to a successful social media video marketing strategy.

Social Media 109

Social Media Video Strategy Tips 109

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you! Help your followers find content.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years.

Video 231

Video Trends Marketing Mobile 231

Jon Loomer

SEPTEMBER 13, 2023

One strategy for leveraging high-performing ads is to publish them organically to your news feed. Is this a bug? When they’re published, they’ll already have that social proof. But I’m noticing a problem… I created a link ad with a static image. When I went to Page Posts to publish this ad, it wasn’t on the list.

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Feed Feedly Publishing News 154

Pam Moore

JANUARY 30, 2018

We created it to help people like you quickly create a solid social media and Facebook marketing strategy and plan that connects you with your ideal customer in a human way! Give us a shout and let's get a custom workshop scheduled for your organization. Episode Highlights. Current state of Facebook marketing 2018.

Feed 167

Feed Feedly News Facebook 167

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. So, how can you use this to improve your social media marketing strategy? How you implement this strategy is entirely up to you (and should depend on your brand’s personality).

Social Media 226

Social Media Tips Marketing UGC 226

Ignite Social Media

APRIL 15, 2024

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

Tools 123

Tools Strategy Video Library 123

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Jon Loomer

APRIL 28, 2015

Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Instead, it’s about how the obsession with organic reach is helping to kill it. Increased post frequency can both help and kill Facebook organic reach. This post isn’t about that.

Organization 113

Organization Facebook Feed Feedly 113

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories.

Strategy 126

Strategy Policies Resources Loyalty 126

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

Feed 100

Feed Feedly B2B Instagram 100

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. That’s all a great start. Show, don’t tell.

Strategy 145

Strategy Social Media Organization Education 145

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S.,

Feed 83

Feed Feedly News Groups 83

Later

MARCH 5, 2021

Mentions can be one of the best sources of organic user-generated content for your Instagram feed — but as your account grows, it can be hard to keep track of them all. Another way to discover content for your social strategy is with Later’s Search by Hashtag feature. It’s that simple! And the best part? 2: Collect from Mentions.

Strategy 84

Strategy Content UGC How To 84

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Pam Moore

APRIL 3, 2018

Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . It is going to be jam packed with actionable strategies and tactics you can implement immediately. 7 Essential steps to develop a profitable social media strategy & plan that delivers results. The truth is Facebook owes you nothing.

Social Media 164

Social Media Strategy How To Training 164

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy. Custom Audiences.

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Advertising Strategy Facebook How To 111