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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

Did you know that you can do this with organic content ? What’s great is a similar process is available for organic posts that you publish to your page. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. Creator Studio.

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Twitter Expands ‘Verification for Organizations’ to More Regions

Social Media Today

More gold checkmarks could soon be making their way into your tweet feed.

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Facebook Updates News Feed

Mindjumpers

Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed. Ask yourself, “Would people share this with their friends or recommend it to others?”.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

Who is still relying on organic reach? If you didn’t notice: Facebook organic reach remains dismal. (2% When you boost or promote a post, organic reach increases exponentially. #Facebook News Feed Changes. Don't Panic. Yes, it’s now a money game more than ever. 2% at best). 2 Post less frequently. more below…]. #6

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. Person-to-person is prioritized. So… Now what? A ghost town?

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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

Even if you can’t reach them organically, this activity gives you more targeting power. It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Call me cynical. But marketers are going to screw this up. A few examples: Jan.

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How to Wade Through Facebook’s Declining Organic Reach

agora pulse

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. And if your posts failed to do so, Facebook would limit their visibility.