Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

NOVEMBER 16, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 239

Strategy Nielsen Loyalty Cost 239

Waxing UnLyrical

JULY 23, 2014

I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. Add sports into the mix, and I’m seriously embarrassed. A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air.

Twitter 197

Twitter Nielsen Sports Flickr 197

Likeable

MARCH 12, 2019

And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81

Brands Nielsen Compete Retail 81

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. About 24% of the respondents said they charge an average of $500-$999 per month while 15% charge within the $1,000-$1,499 range. Cost: $800/month (Professional). Post Planner.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

APRIL 26, 2013

Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Listen Now . via Wired.

Authentication 137

Authentication Nielsen How To Case Study 137

Hootsuite

MAY 18, 2023

Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere. Short-form video refers to video content that is between five seconds and ninety seconds long.

Video 112

Video HootSuite How To UGC 112

Twist Image

OCTOBER 18, 2011

nielsen mckinsey company. What about Social Media and those who do turn TV into a more active media? While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica. broadcasting.

iPad 104

iPad Nielsen Advertising Activities 104

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around. “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Convince & Convert

NOVEMBER 15, 2013

For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. The RSS feed is: [link].

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 27, 2013

“Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Brands 127

Brands Sports How To MySpace 127

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Sometimes when I think of Facebook, I can’t help but think addiction. In an AdWeek article , Vitrue shares findings that a fan base of 1 million translates into at least $3.6 Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. The reason?

Nielsen 68

Nielsen News WordPress Blogger 68

Pixlee

DECEMBER 18, 2018

In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. Why Engagement. Instagram is unique. A post from a nanoinfluencer may have less reach, but it can have a higher conversion rate.

Instagram 44

Instagram UGC Authentication Influencer 44

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Buzz Marketing for Technology

JUNE 27, 2008

This blog is maintained by me, Lisa Nielsen, and was created to enable me to share information, ideas, and resources with other innovative educators as well as begin to grow a community interested in educating innovatively. Join My Social Networks. Using Google Applications in Research 7. Putting the Paper-Trained on a Paperless Diet 8.

Education 279

Education Ustream Microsoft Wiki 279

Justin Levy

JANUARY 13, 2010

Especially since I found Feedly last year and it's made the reading of, finding out about, and sharing what I come across much more enjoyable. link] Mark Nielsen By far RSS. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

RSS 124

RSS Hubspot Google Reader Feed 124

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Embed codes added to images and video? Is your news available in a feed?

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Embed codes added to images and video? Is your news available in a feed?

Press Release 109

Press Release comScore Case Study Nielsen 109

Buffer Social

MAY 8, 2019

A Nielsen study found the majority of consumers are trying to ditch sugar and embrace healthier lifestyles, and Ugly is a perfect fit for younger, more health conscious consumers. It’s really low-fi but it’s the kind of stuff you would share with a friend,” she says. Creating the future of soft drinks for a more health conscious generation.

Industry 74

Industry Meme Survey Authentication 74

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. She lives in Takoma Park, Md, with her husband and two young sons. You can catch up with her on Twitter or by e-mail.

Google 254

Google Class Creative Commons Yahoo 254

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Then we will have a panel of scientists (anthropology, behavioral economics, cognitive science) advise us.

Research 40

Research Social Media Nielsen Microsoft 40

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Michael Agger posted Jan.

Nielsen 279

Nielsen Pluck MySpace Study 279

Convince & Convert

JULY 19, 2012

That Jakob Nielsen and other people have researched that nobody really reads online anyway. Then there are so many other things that have helped it explode in the last year, especially with social media. It’s just such a sharable form of content. There are also sort of pitfalls to watch out for and things like that.

Social Media 127

Social Media How To Consultant Data 127

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). CPC on Instagram.

CPC 111

CPC Video Cost CPM 111

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data? I am planning to listen in myself.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). CPC on Instagram.

CPC 85

CPC Video Cost CPM 85

Razor Social

MAY 15, 2019

According to Nielsen, 92% of consumers trust recommendations from brand advocates. Many successful product companies run advocacy programs to inspire their best customers to share their experience on their social accounts as well as in testimonials, blog posts, case studies, etc. Do a research on social media.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 23, 2009

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JULY 22, 2014

The Social Newsroom – How To Make It Happen by MindJumpers.

Press Release 217

Press Release Nielsen Blogger SEO 217

Hootsuite

MARCH 3, 2022

This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. This is a good indicator of how popular your content is and how far it will reach. Views: How many people watched your video? Total playtime: Do people watch your video to the end? What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Social Media Marketing

MARCH 20, 2013

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content?

Social Media 167

Social Media Nielsen Hashtag Delicious 167