Waxing UnLyrical

JUNE 22, 2016

It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. Facebook Instant Articles. Begin publishing. Apple News.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JUNE 4, 2012

Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. There’s even a TED talk about the digital Frankenstein that could live after us. Tweet After Death: How to Use Social Media to Live Forever.

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Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

FEBRUARY 7, 2012

Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals. Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). But, for the most part they were all people in my industry. It certainly wasn’t a bad thing. I learned a lot. How about you?

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Ancita Satija Communication Guest Posts Marketing Public Relations Social Media advertising Digital PR Media pr Rupee Depreciation'

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

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B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

AUGUST 16, 2012

At the end of the day, The Greensheet marketing team picked up several strategic insights from observing other teams, some of which are currently under long-term consideration. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers.

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Journal Compete Team Klout 175

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely. Sadly, I feel like arrogance is becoming a celebrated quality in our country.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

MAY 16, 2014

Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do.

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Exercises Class Consultant Feed 188

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

JUNE 15, 2011

If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Matt Krautstrunk is a social entrepreneur and writer on everything from social media marketing to VoIP phone systems for Resource Nation. Try to Reposition Your Image. Image Credit: Amazonaws.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. An experienced startup investor once told me, “Marketing is a race to the bottom.” How can we improve?

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Waxing UnLyrical

OCTOBER 12, 2016

So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business.

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Products How To Delicious Consultant 100

Waxing UnLyrical

AUGUST 31, 2015

And this is why marketers have a lot to learn from Rock and Roll,” writes Jordi Ballera in this still relevant post. Rock and Roll Branding. Why: “Do you know what makes people get a Harley tattoo? The same thing that makes someone get a Queen or AC/DC tattoo: the feeling of belonging. Mia Moo Fund: A Media Relations Dynasty.

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Meeting Case Study Consultant Eventful 100

Waxing UnLyrical

NOVEMBER 21, 2011

He is passionate about social media and plays an instrumental role in the transition of the marketing and PR industries in the post mass media era. Maybe worst of all, giving the illusion of accuracy of a generic score could mislead people and businesses to erroneous behavior (for example, hiring someone with a high score).

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Klout CPI Foursquare Influencer 207

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Couldn’t be easier. Wanna Subscribe?

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

APRIL 9, 2012

What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? The ads are placed by uneducated troglodytes who don’t know that Facebook is a proper name and needs to be capitalized. I wish them ill. I pay for Spotify. It is worth $4.95 per month to get my music commercial-free.

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Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

JUNE 24, 2011

This opened doors to new markets that I had never anticipated. I ordered a logo but our website and marketing materials are all in-house … because some stranger isn’t going to be able to tell our story better than us. The design and marketing professionals I know, and admire, have nothing to worry about with crowdsourcing.

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Crowdsourcing Compete Banking Startup 165

Waxing UnLyrical

SEPTEMBER 25, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? When clocks and calendars collide. Image: Pinto Alex via Flickr , CC 2.0 Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks for visiting!Time,

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Postrank Tourism RSS Blogroll 129

Waxing UnLyrical

APRIL 27, 2016

We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. An important aspect of that mind-body-ness is self-talk, our own personal “internal communications” mechanism.

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Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? She lives in Takoma Park, Md., with her husband and two young sons. Wanna Subscribe?

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News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? That’s what the WWSGD plugin does. A very smart use of cookies.

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

DECEMBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Let’s make them so terrific, that other people will tell our stories for us. So, come on, then. What’s your favorite fairy tale? Thanks so much for stopping by WUL! Regardless, thanks for visiting! Wanna Subscribe?

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Just some of the colors of my life. All it took was to look. What are the colors of your life? Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

NOVEMBER 6, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The future is me. Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Wanna Subscribe?

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Postrank Class Tourism Blogroll 156

Waxing UnLyrical

FEBRUARY 7, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Coffee or tea; brimstone or fire; It’s Monday, all right; nothing less, nothing more. Image: Robert Couse-Baker via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Wanna Subscribe?

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Postrank Class Tourism Blogroll 161

Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Wanna Subscribe?

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Communities Postrank Organization Tourism 205

Waxing UnLyrical

NOVEMBER 27, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And not their fame of reference. Are you “the best&# ? Or “one of the best&# ? Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? See you there! Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Wanna Subscribe?

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

JANUARY 2, 2011

Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Leveraging your reputation: PR 2.011 , from Around the Water Cooler. Why: smart stuff mixed with commonsense. Wanna Subscribe?

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

SEPTEMBER 21, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Just follow along and/or participate on Twitter (or Tweetgrid or Tweetchat) using the #measurepr hashtag. Image: Paul Roth via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Wanna Subscribe?

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Postrank ROI Class Tourism 150

Waxing UnLyrical

SEPTEMBER 3, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s one of the most useful ways I’ve found for surfacing news and information I might otherwise have missed entirely. Read more at www.nevillehobson.com See this Amp at [link] Thanks so much for stopping by WUL! Wanna Subscribe?

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s one of the most useful ways I’ve found for surfacing news and information I might otherwise have missed entirely. Read more at www.nevillehobson.com See this Amp at [link] Thanks so much for stopping by WUL! Wanna Subscribe?

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

OCTOBER 9, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? If we’re dross on the inside What difference does a gilded outside make? Image: Janet McKnight via Flickr, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Postrank Class Tourism Blogroll 134

Waxing UnLyrical

SEPTEMBER 7, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I hope you’ll stop by and let me know what you think. Image: fixedgear ‘s Flickrstream, CC 2.0 Thanks so much for stopping by WUL! Regardless, thanks for visiting! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Shall We Tweet?

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Crowdsourcing Creative Commons Postrank Class 216