Social Media Strategery

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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. "Markets do not want to talk to flacks and hucksters. ." They make fun of their teammates, curse, and share personal pictures.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. There are Google+ master classes. You can buy thousands of Facebook likes.

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Justifying Social Media to the Big Wigs

Social Media Strategery

101 , buy-in , marketing , social media , web 2.0 I walked them through how to use both RSS feeds and del.icio.us , and showed them how they could use simply tag their relevant media coverage using whatever tags and descriptions made sense to them. Add RSS feeds to your website. Add a “Comment here&# function to your Intranet site.

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More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. Steve: For a client looking for a new PR or marketing agency, what are the benefits to looking outside the big cities for their next agency relationship? Image used under Creative Commons license.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

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