Jeff Esposito

JANUARY 8, 2014

We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. A recent Facebook update changed how brands are able to get content onto users’ news feeds. or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed.

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Jeff Esposito

APRIL 19, 2012

Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.

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Jeff Esposito

MAY 17, 2011

To me this is just Citibank talking out of both sides of their mouth while also screaming at the top of their lungs that they were the first to market with a CEO fan page. . “He doesn’t update the page personally, but he thinks social media is very important,&# he says. Hopefully other banks do not follow this lead.

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Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? If you asked me that same question today, I would say that the practice of marketing to this demographic is actually pretty genius for a number of companies. How much would you guess these companies spend on these partnerships?

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