Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!
Direct Marketing Observations
NOVEMBER 20, 2013
The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch.
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Direct Marketing Observations
APRIL 26, 2011
The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. . The deals may show up on a users’ news feed, or in ads on the dashboard on the left.
Direct Marketing Observations
FEBRUARY 23, 2011
I think so, there is definite relevance to our existing relationships when doing business. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job.
Direct Marketing Observations
AUGUST 9, 2012
So that means you’re just going to pull in everyone’s RSS feeds? Or does that mean you’re just going to scrape good content from others? Either choice is not a good one. Though I’m a proponent of supplementing one’s own content with perhaps a national feed, it’s not a good idea to push the content of others.
Direct Marketing Observations
MAY 13, 2022
It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it.
Direct Marketing Observations
SEPTEMBER 12, 2011
For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. That missing dimension , that lens into our personal, private and public lives. Social is the accelerant. Or going out on a date where we both talk about ourselves.
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