Dave Fleet

NOVEMBER 17, 2010

Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Here’s the feed: Tags: MeshMarketing events meshmarketing.

Marketing 244

Marketing Eventful Feed Feedly 244

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

OCTOBER 29, 2010

The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. However, that kind of interaction isn’t sustainable from either side of the equation. We need to post it at the right time, too. Shift your budget.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

DECEMBER 26, 2010

UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. I started 2010 with a list of books I aimed to read, but the beauty of this kind of project is its flexibility and the list changed substantially throughout the year. Here are the books I read in 2010 (Amazon links are affiliate links): Non-Fiction.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

JUNE 9, 2010

William says that he had the funding to carry on with the development of the product and to explore its marketing potential. Eqentia will be most attractive to teams that have both power users and executives who don’t care about how to use the tool, but just want to see its output. Have you tried Eqentia ? What are your thoughts about it?

Folksonomy 253

Folksonomy Social Media Tools Startup 253