Sprout Social

MAY 16, 2023

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment.

Social Media 106

Social Media Loyalty Reputation Data 106

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. With a CEO’s social presence doing some of the work, achieving maximum customer engagement and loyalty becomes much easier. Sharing influencer-worthy content.

Company 124

Company B2B Loyalty Survey 124

Sherrilynne Starkie

DECEMBER 13, 2018

People continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web. This is according to a new Pew Research Center survey. Facebook is testing search ads in its search results and Marketplace, according to industry reports. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Organic posts help to build your awareness, follower loyalty, and brand personality. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 6, 2023

It boosts engagement Our Q3 2023 Sprout Social Pulse Survey reveals a telling insight: half of all marketers (50%) consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing. There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 115

B2B Influencer Brands Marketing 115

Sprout Social

FEBRUARY 7, 2023

In a recent Sprout survey of 1,000 consumers, 87% of Millennial respondents indicated that they feel more connected to brands when they see employees sharing information online, and 81% think it’s important for employees to post about their company (up from 72% in our previous survey).

Buy 91

Buy Curation Statistics Survey 91

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

DECEMBER 8, 2020

According to Google’s internal study , YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. Instagram video length best practices. Conclusion.

Video 127

Video Social Media Study Instagram 127

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 125

Review Brands How To Analysis 125

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. In a year where everything changed, it’s no surprise that consumers have too.

Social Media 105

Social Media Survey Advertising Review 105

Hootsuite

AUGUST 15, 2022

Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. By showing your customers that you value their loyalty, you’ll encourage them to keep coming back on days that aren’t Black Friday. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

DECEMBER 5, 2022

For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”. And businesses are catching on to these benefits. Keep your phone in another room: Simple, yet effective.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

Sentiment 52

Sentiment Analysis Brands How To 52

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. Another nice perk of being kind! Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Here are 9 ways you can start making money on the platform today: 9 Ways to Make Money on Pinterest .

How To 63

How To Collaboration Affiliate network Instagram 63

Pixlee

JANUARY 4, 2021

This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . Partner with a brand to create a dual customer loyalty program. . Digital marketing did more than entice new shoppers this year. Meeting Consumers in New Virtual Avenues.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Social media is essential for growth-minded brands Social can drive the brand loyalty needed to weather any storm, including choppy market conditions. How can you create that for your company?

Social Media 110

Social Media Marketing Atlassian Team 110

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process. They will most likely appreciate your resourcefulness.

Influencer 100

Influencer Engagement Social Media Marketing 100

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. You can use the quiz sticker to gain valuable feedback about your audience by using it as a mini-survey. Do you collect customer feedback on Instagram?

Instagram 78

Instagram UGC Travel Transportation 78

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. For example, ask new customers to register online in return for alerts, complete surveys or enter competitions which require certain contact details.

SMS 187

SMS Strategy Marketing Discount 187

Social Media Strategies Summit

NOVEMBER 30, 2020

According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. This not only encourages consumers through the marketing funnel, but it also boosts your brand’s online image and consumer loyalty. There’s more. Increases Consumer Engagement.

Products 164

Products Instagram Brands How To 164

Sprout Social

OCTOBER 27, 2022

Being consistent with your customer support builds trust and loyalty. 51% of surveyed Twitter users report their experiences communicating with brands on Twitter makes them feel more favorable toward the brand. Some will even go out of their way to show their praises in public (hello, social proof).

Statistics 107

Statistics Social Media Brands Issues 107

Sprout Social

NOVEMBER 11, 2019

Speaking of responses, note than giving Gen Z followers your undivided attention goes hand-in-hand with boosting brand loyalty. . Here’s a great example of a personalized, timely response from Milk Makeup: Gen Z’s loyalty appears to be rewarded to brands that go back-and-forth and do so quickly. Encourage engagement through tagging.

Marketing 87

Marketing How To Authentication Discount 87

Sprout Social

SEPTEMBER 26, 2019

In fact, 96% of respondents in an Attorney at Work survey say that they use social media. Additionally, 49% of respondents in the previously cited Attorney at Work survey have also been able to get new clients through social media. So you’ll have a much easier time winning their trust and loyalty.

Social Media 87

Social Media Industry Engagement Survey 87

Buffer Social

MAY 12, 2016

Therefore, Facebook would fail without their continued use and customer loyalty.” ” The majority of people surveyed in the study (64%) focused on trying to change the environment (asking Facebook to switch back to how it used to be), as opposed to trying to learn their way around the new Facebook Timeline. Over to you.

Social Networking 75

Social Networking MySpace Study Instagram 75

Twist Image

NOVEMBER 12, 2010

" Yes, loyalty and keeping people around is as simple as it was in the early days of Marketing: give them free stuff and/or incentivize them, otherwise they are gone. It takes a strong, strong brand to build true engagement and it takes an even stronger brand to build long-term loyalty and evangelism. brand loyalty.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Twist Image

JANUARY 29, 2011

This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!)

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? A new report from the Chief Marketing Officer (CMO) Council indicates that engagement is what drives brand loyalty and both customers and marketers agree that deeper engagement and personalized contact is what gets results. as a reward for their loyalty.

Engagement 45

Engagement Alterian ROI Loyalty 45

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? A new report from the Chief Marketing Officer (CMO) Council indicates that engagement is what drives brand loyalty and both customers and marketers agree that deeper engagement and personalized contact is what gets results. as a reward for their loyalty.

Engagement 40

Engagement Alterian ROI Loyalty 40

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 120

Social Media Marketing Loyalty Collaboration 120

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life. They desire to interact with your brands.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. Personally, I call it “foot-in-the-door” marketing.

Authentication 119

Authentication Tips Marketing UGC 119

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 120

Company Instagram B2B Survey 120