Waxing UnLyrical

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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. If we don’t pay each other on time, we are letting ourselves starve and disrespecting our industry as a whole.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going? Now let’s turn to a more regulated industry—healthcare. It has proven that creative communications are possible even in a highly regulated industry. Let’s dive in. Takeaway: Stop and pause.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

She has been a senior executive at major public relations agencies including Edelman and Ketchum, is a popular “talking head” on national television and a sought-after keynote speaker before numerous industry and corporate forums. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

But, for the most part they were all people in my industry. Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). It certainly wasn’t a bad thing. I learned a lot. But, as the group got larger and larger the content in my feed became homogenized. How about you? What are you doing?

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

He is passionate about social media and plays an instrumental role in the transition of the marketing and PR industries in the post mass media era. He is a veteran of the web industry, acting as Peugeot-Citroen’s first Director of New Media in the 90s, then joining the front-line of the Internet economy.

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Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. PR Measurement and Evaluation – an interview with Richard Bagnall. Want to Adopt a Measurement Mindset? Focus on Improvement, Not Success.

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