Jeff Esposito

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What [insert current event] can teach you about [insert industry]

Jeff Esposito

These posts are often list posts that come in counts of three, five or 10 and are things that the authors say should be avoided in a particular industry — often social media or PR. Some of the advice is 101 while some is Monday morning quarterbacking.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives. A recent Facebook update changed how brands are able to get content onto users’ news feeds.

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Trouble in the Social Citi

Jeff Esposito

Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. After some back and forth over the phone, their social media team had me fixed up right. Image: Wikipedia. Hopefully other banks do not follow this lead.

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A conference is what you make it

Jeff Esposito

Looking at sessions that might not be in your industry, but have a smart speaker can also help expand your mindset. This opining often had folks ignoring the speakers at hand or potential business opportunities because partying that night was more important. Make connections – Don’t ever look a gift horse in the mouth.

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Social Media’s Redheaded Stepchild

Jeff Esposito

There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand.