Dave Fleet

NOVEMBER 9, 2016

This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. In recent months I’ve had a number of conversations with colleagues regarding the growing importance of analytics and measurement in our industry. If you haven’t already, you should check it out.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. In recent months I’ve had a number of conversations with colleagues regarding the growing importance of analytics and measurement in our industry. If you haven’t already, you should check it out.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

This isn’t happening across the board – we’re still seeing community management as an important activity in customer service-heavy industries (e.g. Mobile and location-focused services are enabling a new wave of industry innovation. The emerging social media platforms are overwhelmingly mobile-first; many are mobile-only.

Mobile 105

Mobile Trends Compete Loyalty 105