Jeff Esposito

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. Facebook and the social media echo-chamber have failed the small business community in how to use the platform. or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed.

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Stop spreading yourself thin

Jeff Esposito

So how do we collectively avoid being spread paper thin? Once you have that drafted out figure out how to get that in place. In participating in this type of “yes” mentality we inherently, often willingly, spread ourselves too thin – sucking out productivity. What are the things that you cannot delegate or get assistance on?

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Pricing gaffe leads to PR, SM fail for TGW

Jeff Esposito

What the problem here was that they didn't have a plan mapped out for how to deal with dust ups like this when they do occur. We send them a product feed. Their system digests it then displays the products on their site. link] Lee Mikles The worst time to determine your crisis communication strategy is in the middle of the crisis.

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