Janet Fouts

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When content calendars are not the answer

Janet Fouts

Schedule it in Sprout Social or Hootsuite and you’re done. or Feedly , and keyword alerts with apps like Mention and Buzzsumo. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. Write this down and put it on your monitor. Bottom line?

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Social Media Efficiency

Janet Fouts

Hootsuite works well for this too. Tweetdeck , Seesmic or Hootsuite. I heard this on Sunday and so just for fun I filtered every one of the newsletters and rss feeds that I never even bother to scan into a mailbox. It took me about 15 minutes to unsubscribe from them all. Liberating is the only word for it.

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Should you start a Google+ page for your business?

Janet Fouts

Currently few social media management tools offer Google+ support, though Hootsuite will be soon. Hangouts don’t work on a mobile device for pages. You can’t manage your page from a mobile device. The only way to know if your page has new comments is to browse the feed for the page. Pages can’t +1 other pages or web sites.

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Need a little Social Discipline?

Janet Fouts

I also use Hootsuite which is good for scheduling a series of tweets for when you may be traveling or getting close to an event you want people to know about. On Facebook I use a combination of Hootsuite and MediaFeedia. I get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients).

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