The Marketing Blog

APRIL 9, 2008

So what we see here is a bunch of user-groups adding their own ‘tags’ based on their understanding to the same set of pictures. Then there are other groups of people (Group A & Group B) who have used the same tag. Group B also creates the second tag. dictionary then.

Web 2.0 100

Web 2.0 Folksonomy Startup RSS 100

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The perceive value not on the basis of whether they are getting the product cheap but if they are getting it cheaper. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

The Marketing Blog

NOVEMBER 25, 2007

For passionate bikers and sports watch lovers there’s a Fastrack group on Facebook. The group is a platform to bring the biker community together – from India and overseas – to discuss trends, issues, products & offers, tips & advice, events and more…related, of course, to biking and maybe the great outdoors.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

The Marketing Blog

APRIL 24, 2008

If this is the way that companies like the ‘TATA’ group will treat its customers then the future is bleak for such organisations. If so, then see how focused they are towards their brand. The customer… who customer… who cares. I like your blog. I just added your RSS feed to my Google News Reader.

Examples 100

Examples Web 2.0 Startup FeedBurner 100