Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. As a part of their 40 th anniversary celebration, Virgin group has launched a cool app called the Virgin ‘First Times’ app which will explore your Facebook firsts with friends.

Transportation 145

Transportation Groups Groups Eventful 145

Mindjumpers

NOVEMBER 2, 2012

Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. A local activation of their brand relevant to a specific group of their users. Photos of the storm and of people preparing for the potential flooding and electricity fallouts.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

DECEMBER 10, 2010

I think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles.

Facebook 185

Facebook MySpace Technorati Advertising 185

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The average user of social and new media follows less than five brands.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

APRIL 11, 2014

More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Create an editorial calendar. Measure to readjust. Three Tips For Branding on Pinterest.

Products 229

Products Tips Banking Content 229

Mindjumpers

MARCH 27, 2013

Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Getting them to understand and connect with your brand and its values, you create a stronger bond of loyalty with your target group. Attention is the new oil.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 5, 2010

Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. They are not.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

AUGUST 1, 2012

As stated in the report, another thing is in this regard to understand whether the wider network is similar to the preferred target group or if it consists of a broader cross-section of the Internet population. In UK, France and Germany, nearly a third of the time spent on Facebook is viewing the News Feed.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

AUGUST 30, 2012

Figure out what time on which days postings reach the best result for your brand within your target group. Millions of potential consumers go there to search for brands, which therefore leaves you with some great opportunities for connecting with your target group. You can read more about this here. You can read more about this here.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

MARCH 7, 2012

Target Group – Who do you speak to? To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. . · Tone of Voice – What is your brand persona and how do you speak and act?

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

AUGUST 22, 2013

The electronic music group Glitch Mob uses Vine to show short previews of their songs in the making. Six seconds is more than enough time to sell a product, service or brand — easily and effectively. The popular mobile app Vine created a new genre in social media called video microblogging. Show A Preview.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

JULY 6, 2011

Therefore the key to success on your Facebook profile is first to keep it active and design conversations, keeping in mind your target group. Advertising on Facebook creates connections between people and they in turn make the ads more effective, drive more connections to your brand, not just reach but also impact on people who see it.

Facebook 208

Facebook Activities Engagement Conversation 208

Mindjumpers

MARCH 2, 2015

Twitter Aim to Regain Momentum with New Video & Group Message Features. As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon.

Video 100

Video Tumblr Foursquare Facebook 100

Mindjumpers

AUGUST 14, 2012

As an artist, if you want to secure a great endorsement deal, you have to have the right kind of fans according to the target group of the brand. Adding social media to the equation. Enter social media. In the following infographic from Lab42 , you will get a short overlook of the metrics and key points of the social music lovers.

Strategy 227

Strategy Collaboration Upcoming Survey 227

Mindjumpers

JULY 4, 2011

The product was announced on Tuesday and has opened it to a limited group of initial users. Hangouts : This an option for ‘face-to face -face-to face’ as company quotes it, web group chats. With a lot of buzz, the project is launched in its Beta phase and everyone wants to try it out.

Google 247

Google GPS Review Groups 247

Mindjumpers

JUNE 14, 2012

Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Share unique content based on a lifestyle branding mentality. Your success will largely rely on your ability to inspire followers to re-blog your content.

Tumblr 268

Tumblr Marketing Blogger Sports 268

Mindjumpers

JUNE 28, 2012

Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

Social Media 274

Social Media Influencer Report Groups 274