Direct Marketing Observations

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The Reality of Social Currency

Direct Marketing Observations

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group.

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Is Twitter really working for you? 10 questions

Direct Marketing Observations

Which means depending on your professional background for instance, what you tweet may truly be shaped by that small group of people that a) decided to follow you in the first place and b) actually decided to respond or aknowledge your tweet. How much, was I shaping my Twitter feed, and how much was Twitter shaping me?

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Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

For that reason, the cracker jack team at Digital Response Marketing Group , has decided to offer up 5 simple rules for better tweeting. Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Some think that’s no longer the case.

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