Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

So that’s a good group of tools to get you started. Fresh Web Explorer is a new tool from SEOmoz that lets you find recent mentions and links, searchable by URL, domain, brand, keyword, etc. The tool indexes millions of RSS feeds and a Feed Authority score is applied to each. SEOmoz PRO membership is required to use it.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories. Recommended Tactics.

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

They are indeed #2 in terms of total fans (among the group of news sites that I looked at). Mike, I should have included MSNBC in the original group. Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc.

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

2) I did not include sites from the Technology category but several in that group have attracted decent followings including Engadget (24,011 followers), Gizmodo (17,546) Mashable (14,528), Wired (9,695) and Ars Technica (7,724). In going through the various profiles I saw a lot of submissions with just one digg.

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Does Social Media Increase a Journalist's Value?

Adam Sherk

But there is actually a lot of overlap between the two groups. In developing social media strategies for news sites, marketing typically takes the lead on the audience development and content promotion aspects, while the editorial staff focuses more on using social media for sourcing, identifying trends, coming up with story ideas, etc.