Jeff Esposito

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What [insert current event] can teach you about [insert industry]

Jeff Esposito

While the bloggers will claim that being timely is great all they are trying to do is drive eyeballs and lure in unsuspecting readers or showing up high in Google searches. Some of the advice is 101 while some is Monday morning quarterbacking. If you are thinking about writing a post like this – don’t.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

Google tried, but has yet to provide a competitor with Google+, Timberlake couldn’t bring the sexy back to Myspace, Instagram is owned by Zuck, and Snapchat; well they have their own issues. A recent Facebook update changed how brands are able to get content onto users’ news feeds. The answer is No.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. You do for Google… Facebook Facebook Algorithm Change Facebook algorithm. I don’t have pets, but find some of the rescues fascinating. Think you can do that? social media'

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. You do for Google… So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Six WordPress Plugins to Install on your Site Today

Jeff Esposito

PostRank – This nifty plugin rates your posts on engagement, sharing and some other variables and was recently acquired by Google. It has also increased the time spent on the site. WP Greetbox – This plugin allows you to give a custom welcome message to users entering your site from different social networks.

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A conference is what you make it

Jeff Esposito

You never know, the person you meet today debating the values of Google+ or Instagram could be a million dollar client or your future boss. This opining often had folks ignoring the speakers at hand or potential business opportunities because partying that night was more important. The social media community is actually pretty small.

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Hook ‘em Early

Jeff Esposito

We asked a lot of questions to experienced parents and hospital staff and used our friend Google to inform our decisions. And when he turns the ripe old age of five, we’ll take him for a complimentary tour of the 104 year old Fenway Park.

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