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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Do Facebook’s changes make Google AdWords  a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now. Local business: Again, advantage Google. Possibly.

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Google+ has it’s own privacy policy, here’s a link. Google+. Language.

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. Then came the days of wanting to appear at the top of a Google search (either paid or organically). This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear.

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

Basically, it allows users who are signed into their Google account to customize their homepage with lots of cool stuff. You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. First, you’ll need a Google account. Enter iGoogle….

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Google+ Isn’t Dying. Facebook Isn’t Dying. The News Feed is Dying.

Stay N' Alive

Imagine getting updates on your phone, or watch, or Google Glass equivalent saying “because you like Google, your friend just said, …” Or, you go by a good restaurant and up pops a message saying, “So-and-so was just here and posted this picture” Or, “We know you love pictures of spiders. This is why Google Inbox just launched. Mark my words.

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Differences Between Facebook and Google+

Idaconcpts

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Google+ allows its users to have live video feed interactions with each other using webcams in its Hangouts option.

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. We can all lie with charts and graphs and corporations like Google excel at it. Cheers!

Online Tools that Help with PR

Spin Sucks

Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Google Analytics. I’m always shocked when I ask someone if he or she reviews their analytics, and I get a blank stare. This is both good news and bad news. Canva to the rescue!

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10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. 10 Things to Consider As You Move to Google+ originally appeared on Spin Sucks on July 5, 2011. You have to know this.

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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Some of the biggest news in the blogging world over the last week was without a doubt Google’s announcement that on June 1st, they’re closing Google Reader. According to their public stats, I have 9,542 subscribers in Google Reader. Google are going a terrible job of it. Do you want to see how many notices there are on Google Reader about its closure?

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs).

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

Basically, it allows users who are signed into their Google account to customize their homepage with lots of cool stuff. You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. First, you’ll need a Google account. Enter iGoogle….

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Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.

Is Google Quietly Embracing Paid Inclusion?

Bill Hartzer

Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. Over the years, Google says that it’s free to get listed. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it. Is Google quietly embracing paid inclusion?

What Makes Your Facebook Page Post Feature On Feeds? - Social Media

Social Media Network Marketing

While Google's search algorithms are well kept secrets Facebook is transparent about the algorithms that it uses for Posts of Pages to appear on the Feeds of the Fans / Community Members. So basically what does this tell us in short: The more immediate, the more times people interact with Page, and the more they comment is better for the Page posts to come up and be seen on the Feeds of Fans and Community Members. Did you know: Almost more than 90% of filtration takes place - which means you have 10% chance to show up on your Fan's Community Member's Feed!

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Google+ : A Quick Snapshot

Mindjumpers

It’s a social networking web of ideas and elements that’s set to change the way we work with Google. Personally, I feel it is a quite intelligent move if Google wants to expand commercially (for businesses), in line with Facebook’s move. feel its really innovative and one of the most cool features Google+. Google’s +1 Button vs. Facebook’s Like Button.

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk. ” Having pieces that spark conversation (like the controversial breast-feeding cover) can also help to drum up interest on the social network.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. You shouldn’t have relied solely on Google for your traffic and revenue”. Google Search Engines

Google Showing Multiple Domains in SERPS for Site: Command

Bill Hartzer

Google is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. In 2013, Small Business Update pulled my blog post (I believe by its RSS feed) and essentially use the blog post (with my permission) on its site here: Why Boosting Audience Retention With Video Will Do Wonders For Your Business.

How to Leverage the New Twitter Partnership with Google

Convince & Convert

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Since tweets are temporal in nature, you would think that Google would attempt to index them shortly after they were tweeted out. How Will the New Deal Help? Speculation Time!

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table.  In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. April 11 : Panda update 2.0 – This incorporated Google searcher blocking data. labeled 2.51, 2.5.2, and 2.5.3)

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Tips To Improve Performance in Google Shopping

Social Media Marketing

If you are an online shopping store owner looking to drive sales then Google Shopping is your best bet in that endeavor. Means currently setting up ad campaigns in Google Shopping is a profitable option. Here are some useful techniques which you can apply to boost performance in Google Shopping, including tips that can help you reduce your work time. Avoid promotional text.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Google. Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Five feeds??? google.

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Google: The search party is not over

Idaconcpts

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!

BREAKING: Google is shutting down Google Reader on July 1

SocialFish

From the Official Google Blog : We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. So, on July 1, 2013, we will retire Google Reader. And what to do about it?  I was testing feedly recently, and I hate it, and I just realized it syncs with Google Reader anyway so I’m SOL.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. If you cant remember any of these operators, you can always use Googles advanced search.

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Should you start a Google+ page for your business?

Janet Fouts

page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. The only way to know if your page has new comments is to browse the feed for the page. Unless you’re a big brand with Google Direct Connect you don’t own the page name. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. If you can’t grow your network on Google+ easily what’s the point? So why do all the big brands have Google+ pages then? Apply here.

Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

Danny Brown is testing Google+ comments on his blog (which I like and it’d be interesting to hear his results) and you can also test Facebook comments. RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. Google+. Email.

Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Google+ is like a shiny new birthday toy. Learn About Google+ on Google+. Google isn’t offering anything new.

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You Finally Have a Google Plus Business Page… Now What?

SocialFish

Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. So you have a Google Plus Page… Now What? People who know nothing about Google Plus. Google Plus Pages vs. Facebook Pages.

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Is Google becoming evil?

The Way of the Web

Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. After all, if you’re paying $150,000 for Google Analytics Premium, you’d be expecting all information. That’s entirely lost now.

The Secret to Feeding Your Family with a Blog

ProBlogger

Should you become an SEO ninja and analyze your traffic data on Google Analytics? It said: “FEED THE PEANUT&#. For you, Feeding the Peanut may mean paying medical bills or mounting credit card debt. For me, Feeding the Peanut is taking care of those that I love, including my newborn daughter. checking my Google Analytics twice a day. But time is running out.

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Twitterfeed, HootSuite RSS Feeds, and Blog Posting Schedules

Kikolani

Twitterfeed and HootSuite offer the ability to take a RSS feed from any site and update it to your Twitter account automatically when new feed items are found. Pros of Automatic RSS Feed Updating. wouldn’t call these cons, but here are some things to consider when choosing an RSS feed to automatically update to your social networks. Twitterfeed Feed Setup.

Four Ways to Fight Content Thieves

Spin Sucks

Not one of those posts was attributed correctly, nor were any of them syndicated in a way that Google would not see them as duplicate content. Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. Every day. Sorry.”