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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Winning! :). WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE?

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Winning! :). WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE?

eBook 78
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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. And yet, with a brand as big as this one, they only tweeted 5 times per day? It’s not that easy. Like this post?

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Your Name Matters

Twist Image

It also comes from great content becoming as shareable and as findable as possible. The way stuff gets shared is, usually, through real people who have developed a semblance of credibility within an established community. Real brands get real interactions when they involve real people.

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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

So, how do you make yourself “findable”? Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. And better yet, “followable”? Spoiler alert: it’s not so straightforward.

Tips 138
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable. This gave the social network a true exclusive feel and made people long for access.

GPS 217
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Your 2011 Digital Marketing Reboot

Twist Image

If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? Is your content representative of where your business is at in 2011? Do you have a news section? How up-to-date is it?

Hitwise 111