Areas of concentration for Mouse and Pen include creating and executing online promotions by leveraging the growing power of blogs, Twitter, Facebook, YouTube, LinkedIn and RSS feeds (Really Simple Syndication). Mouse and Pen, a pro bono social media service, launched today to help organizations market themselves using emerging online strategies. According to a recent study*, only 41% of firms using social media vehicles said they have a strategic plan to guide their activity in that space. No one else is pursuing it. Dive into the online world now and get more results.”. MORE >>

The essential difference between knowledge and information is that people will use information to feed themselves while those who use and create knowledge feed a crowd. Let the gurus use information to feed themselves or the few who create new knowledge to feed the many who in turn create new markets. The social gurus are now propagating the need for “social strategies&# but few seem to be addressing the real issues about why organizational strategies fail. It reminds me of the early days of the “Quality Movement&#. No one. What is knowledge? You decide. MORE >>

Corporations and institutions have learned to feed the media with the aim of influencing their results. We’ve been programmed to produce results. Most business leaders chase the achievement of a result through the emphasis of tangible goals…increase sales by X% or decrease cost by X%. With all the emphasis on tangible results business has forgotten the intangibles are what create the results. The media loves results. Results, good and bad, are used to craft stories that get mass attention. Mass attention drives traffic, ratings and advertising revenue. MORE >>

We’ll decide which feeds from what networks we want appearing in our custom designed  portal. The more people I talk to and the more research I do a consistent theme stands out. People don’t resist change they resist being changed. In the social networking space most users want improvements while operators resist the very improvements users want. Instead operators throw out features to copy competitors or features they dreamed up with little customer feedback. The signing in process is not a differential rather a requirement that begins a process. Go figure. MORE >>

These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. That information is analyzed by clusters of computers, which feed their results to real-time operations centers that adjust oil flows to optimize production and minimize downtimes. https://www.mckinseyquarterly.com/Are_you_ready_for_the_era_of_big_data_2864. What happens in a world of radical transparency, with data widely available? Robust experimentation can take many forms. MORE >>