1/2 hour break – I’ll interview a bunch of folks about takeaways from fundraising sessions they attended; then David Neff will interview Melissa Roberts & Drew Bearn from Free Range along with Dan Michel from Feeding America on innovation. I’ve mentioned this before but I’m super excited to be emceeing NTEN’s Online NTC Live! Livestream on Wednesday and Thursday this week (April 4/5). This is the “in between the sessions” stuff – the taste of the live event that will hopefully give online viewers that sense of being part of the action. MORE >>

For our paid post exposure test we paid the $100 suggested fee for 3 days of extra exposure in the feeds of Facebook users that had already liked NAHB (our “fans”), and in the feeds of *friends* of users who already liked NAHB (incidentally, Facebook offers a cheaper rate if you want to only target existing fans of your page). This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. First, some background. Our People Talking About This (PTAT) number hovers around 2,000 uniques right now. MORE >>

While a micro site is a good solution to supporting a sub brand, the launch, care and feeding (content) of the micro site comes down to pure economics. This is a guest post by Andrea Bona , of One Orange Feather, on their great survey of associations’ use of microsites. Download the paper here. It’s awesome. ————– Micro web sites and sub branding seem to go hand in hand, as does the angst and elation both bring to trade association marketing departments. am not alone in my love/hate relationship with micro web sites (micro sites). MORE >>

I was testing feedly recently, and I hate it, and I just realized it syncs with Google Reader anyway so I’m SOL. From the Official Google Blog : We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months. photo credit ). MORE >>

The Twitter feed allowed me to talk to other participants and share ideas as we received new ideas from the presenter. Raise your hand if you enjoy 60-90 minute lectures. Now keep them up if you love listening to others speak, without being able to ask questions or share your ideas. That’s what I thought. Bottom line:   Online experiences need interaction. We understood long ago that to produce a successful program, one needs understand the remote participant experience. One thing that all parties involved can agree on,  the experience must be able to engage YOU, the learner. . MORE >>