| | | Simon Mainwaring | |  Feedly | 17 articles |
| Page 1 of 1 | Previous | Next | SIMON MAINWARING APRIL 12, 2011  Zynga: How the virtual world can save the real world I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. This can serve as a powerful tonic to donor fatigue and fundraising shortages in the face of a series of natural disasters. | SIMON MAINWARING JULY 5, 2012  Changing the corporate giving game: Charity Miles app The app allows an active person to choose which one of nine charities it wants to support, ranging from Habitat For Humanity to Feeding America the UN World Food Programme. Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. | | | | | |
| SIMON MAINWARING SEPTEMBER 7, 2010  Top ten reasons why BP’s advertising is a disaster The search and ad terms in question included ‘oil’ spill’, ‘leak’, ‘top kill’ and ‘live feed ‘, as BP tried to outmaneuver people, reporters and law firms demanding answers from BP rather than accepting what they were being told. Credit: AP. BP has responded with what seems like a never-ending flow of TV and full page newspaper ads. As | SIMON MAINWARING FEBRUARY 23, 2011  MC Hammer on how brands use social media to build communities He is also deeply engaged in philanthropy supporting several causes including: ? American Red Cross ( [link] ). ? Feed the Children ( [link] ). ? Train the Troops MMA ( [link] ). ? LA Net ( [link] ). ? Victor Pineda Foundation ( [link] ). www.youtube.com/watch?v=h1Srkgk90fo. h1Srkgk90fo. hope you enjoy the video. | SIMON MAINWARING AUGUST 19, 2010 Facebook (re)Places: What it means for Foursquare and Gowalla Along with Yelp and Booyah, they even came to an agreement with Facebook that you’ll be able to check-in and publish data to your Facebook feed. Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be broadcast on their Facebook page. But the writing is on the wall for all of them and here’s why. Facebook. | SIMON MAINWARING MAY 8, 2012  What Facebook is worth to your business and brand Facebook Open Graph (shopping ‘verbs’ and ‘nouns’ being shared through Timeline, Ticker, and News Feeds). Facebook Mobile Platform (Social shopping through Notifications, Requests, Timeline and News Feed on app). Image: Nerd Reactor. As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. | | | | | | | |
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SIMON MAINWARING | WEDNESDAY, FEBRUARY 13, 2013  Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
The winners are the folk with the mobile reach and frequency to scrap enough data big to drive smart segmentation: Facebook, Amazon, eBay, Google, Apple are the main players and often the CPG’s and retailers are unwittingly feeding them the shopper intelligence necessary for them to grow fat and happy. I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. The love is gone. No, it’s not. MORE >> -
SIMON MAINWARING | WEDNESDAY, NOVEMBER 9, 2011  Interview with Shireen Chada: Spirituality and social media
He needed to do whatever he could to feed his family. Because he realized that whatever you feed the dragon, he’s going to feed it back twice as much. Whatever I feed it, it will give more back. In your experience, how do you make sure you stay true to your purpose while still feeding the dragon this insatiable beast called online living? SM: Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village in Catskills. SC: Thank you, Simon. It’s my pleasure. You started off as a civil engineer? I thought, “Life is going to be hunky dory. How are my thoughts? MORE >> -
SIMON MAINWARING | TUESDAY, APRIL 26, 2011  Facebook gets its game face on
If your friends choose to share the deals they got, you’ll also see it in the news feed as well as in the description of the deal that states “Your friend purchased this deal.&# This social aspect is a potential game changer in the deals market that, according to BAI/Kelsey Group , is estimated to reach $3.9 In January I suggested 2011 would be the year Facebook puts all brands on notice. So far this appears to be true as Facebook is primed to become a more formidable competitor in the social media marketplace with two new announcements today. billion by 2015. MORE >> -
SIMON MAINWARING | FRIDAY, JULY 1, 2011  Causecast: How brands, employees and non-profits partner for change
In addition to being showcased in a directory on the Causecast website, the data is also available for syndication via real-time data feeds to employment databases and other corporate information distribution partners. In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies with pride? MORE >> -
SIMON MAINWARING | TUESDAY, JANUARY 25, 2011  Using social media to integrate profit and purpose
Their participating causes include Artists Against Hunger & Poverty, Autism Speaks, Big Brothers Big Sisters of America, CARE, City Year, Elizabeth Glaser Pediatric AIDS Foundation, Farm Aid, Feeding America, Habitat for Humanity International, Juvenile Diabetes Research Foundation International, The Leukemia and Lymphoma Society, Malaria No More, The National Children’s Cancer Society, The Partnership at Drugfree.org, United Way Worldwide, Wildlife Conservation Society and so many more. The currency of universal values make brands innately sharable. MORE >> -
- In social media, who gets to ask the questions? SIMON MAINWARING | THURSDAY, JANUARY 20, 2011
- Honoring Martin Luther King Jr.: Using social media to realize his vision of economic equality SIMON MAINWARING | MONDAY, JANUARY 16, 2012
- Authors@Google: Simon Mainwaring, We First SIMON MAINWARING | MONDAY, OCTOBER 24, 2011
- Top ten digital trends for 2010 SIMON MAINWARING | MONDAY, JANUARY 4, 2010
- ‘Powers of Ten’ for the Twitterverse SIMON MAINWARING | TUESDAY, JUNE 2, 2009
- ‘Powers of Ten’ for the Twitterverse SIMON MAINWARING | TUESDAY, JUNE 2, 2009
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