| | | PWB Marketing Blog | |  Feedly | 8 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website. | PWB MARKETING BLOG SEPTEMBER 19, 2011  Three Ways to Supercharge Social Media with Google Analytics Then, create an automated search feed for these keywords on Twitter to identify conversations people are having using these keywords. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. | | | | | |
| PWB MARKETING BLOG OCTOBER 25, 2011  10+ Ways To Use B2B Social Media In Your Business Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Then, create an automated search feed for these keywords on Twitter to identify conversations people are having using these keywords. It’s surprising how many B2B companies still overlook this key task. | PWB MARKETING BLOG NOVEMBER 1, 2011  Seven Habits of Highly Effective B2B Websites Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. 1. Design for Humans. | PWB MARKETING BLOG OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. Do not pitch your products. | PWB MARKETING BLOG JULY 15, 2011 Live Tweet During A Webinar To Get Targeted Twitter Followers Live-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content. Plus, it’s a great way to gain targeted Twitter followers. When we log into a webinar, we’ll first tweet that we’ve joined and mention a thing or two about the topic. That way, if someone starts following our tweets mid-stream, they can go back and see what we’re tweeting about and where we’re getting the information. The neat thing is that other webinar attendees who are following the hashtag in real-time will see your tweets in their stream. | | | | | | | |
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PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011  Can Your Customers Find Your B2B Industrial Company Online?
The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? If you’re not absolutely dominating the first page of Google results – if Google can’t find you – then your customers probably aren’t, either. The first search result should be for your website. If not, you have a SEO problem. MORE >> -
PWB MARKETING BLOG | MONDAY, MARCH 25, 2013  Great Example of Photos in Social Media [Infographic]
In fact imagery is one of the major reasons for the Facebook News Feed redesign. Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more Likes. In Simply slapping images into posts onto Social Media sites, like Facebook or Twitter isn’t going to cut it. Want Want to see a great example of sharing photos in social media? Last week on Facebook, I noticed an image shared on The Soup Facebook Page. That my friends is user engagement. MORE >>
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