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| Page 1 of 1 | Previous | Next | COVISIO FEBRUARY 5, 2010 7 Steps to Selecting a Social Media Monitoring Tool | On the Scene Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. 7 Steps to Selecting a Social Media Monitoring Tool With the amount of hype and plethora of information on social media monitoring, the selection of a social media monitoring tool can seem like a daunting task. Research. Evaluate. Adapt. Oversee. Diversify. | COVISIO OCTOBER 22, 2009  MarketingProfs Digital Mixer 2009 Takeaways | On the Scene Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Here’s my set of bulleted notes (note: B2B focus). | | | | | |
| COVISIO DECEMBER 28, 2009  Social Media Monitoring Stories from 2009 Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Unfortunately, wrong! PR agency miss. SEO hints. | COVISIO JULY 1, 2010 Marketing Wisdom 2010: Making Podcasts Social Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Marketing Wisdom 2010: Making Podcasts Social Here’s a short article on a very successful pordcast initiative that I sent MarketingSherpa and they published it in their annual Marketing Wisdom report for 2010. | COVISIO AUGUST 25, 2009 Assigning Value to Content Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Assigning Value to Content Last month, Matt Dickman on Techno//Marketer kicked off a great conversation on the need to treat content as commerce. In the post, he outlined a few key steps to succeeding with content-driven sites: 1. Track and adopt over time. | COVISIO JUNE 29, 2009 Email Marketing - Still Friend or Foe (Part II) Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Email Marketing – Still Friend or Foe? What is it in for ALL?” Don’t forget that email is a touch point for potential and existing customers. Never bug these people without a clear goal in mind for you but also for them. Content. Tactics. Metrics. | | | | | | | |
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COVISIO | THURSDAY, FEBRUARY 18, 2010 What's in it for Me? Prevailing Misconceptions Around Social Media.
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. What’s in it for Me? So, based on my own experiences in social media marketing, I wanted to post a few notions that I think are still largely misrepresented in a number of organizations. Assumption Misconception We’ve enabled our site with Web 2.0 MORE >> -
COVISIO | WEDNESDAY, MAY 5, 2010  My Takeaways from MarketingProfs B2B Forum
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. My Takeaways from MarketingProfs B2B Forum MarketingProfs B2B Forum just finished up. Cinco de Mayo Fiesta. In any case, it was time well spent in Boston and here are my key takeaways from the event! McIntosh, Mac McIntosh Inc. MORE >> -
COVISIO | MONDAY, MAY 4, 2009 Email Marketing - Still Friend or Foe? (Part I)
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Email Marketing – Still Friend or Foe? Part I) Malcolm Gladwell in the afterword of “ The Tipping Point ” wrote that email communication is showing “symptoms of immunity” with its growing overuse by communicators and marketers. MORE >> -
COVISIO | TUESDAY, JULY 14, 2009 The ROI of the $3000 Podcast
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. The ROI of the $3,000 Podcast I was speaking to one of my clients about a potential podcast series as part of their social media initiative. He informs me that he knows of a great vendor who produces podcasts – and, at $3,000 a pop, they are a total bargain. MORE >> -
COVISIO | FRIDAY, FEBRUARY 15, 2008 Marketing in Crisis | On the Scene
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Marketing in Crisis When I initially decided to work in marketing (coming from R&D technology management), the first words our VP of Marketing told me were: “That’s great news! Really? In marketing? hate to say he made a good point. Why is that? MORE >> -
- A Seat at the Strategic Table COVISIO | WEDNESDAY, MARCH 5, 2008
- Another Reason I Love del.icio.us COVISIO | SUNDAY, APRIL 13, 2008
- Corporate Blogging - Get Serious COVISIO | MONDAY, MAY 19, 2008
- Corporate Blogging - Get Serious COVISIO | MONDAY, MAY 19, 2008
- Caught in Downturn: To Market or Not To Market? COVISIO | MONDAY, NOVEMBER 24, 2008
- Social Networking Squared COVISIO | SUNDAY, DECEMBER 28, 2008
- The Social Media Divide COVISIO | SATURDAY, JANUARY 17, 2009
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