Akamai Marketing

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

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Buy 174
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Moderating Comments and Managing Online Communities

Akamai Marketing

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Comments 172
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The Viral Marketing Virus

Akamai Marketing

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Marketing 105
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Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. You sometimes agree with me.

Company 161
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The difference between an audience and a community in new media

Akamai Marketing

You might do so through creating unique experiences, you might do so giving your community to be part of the product development process. Developing a community can take years, its a long-tail process. Audiences are automated: Emails can be sent, resent and followed-up on automatically. Communities are personal. Relationships don’t scale.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me.

Klout 221
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5 metrics to track on Twitter

Akamai Marketing

Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229