Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

I did a 90-day study of standout tag usage last year and found that “Featured” articles do appear in Google News multiple times nearly every day. You can create separate feeds for the Google News homepage as well as specific sections (like Business or Technology) if you have applicable content.

News 147
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Link Building Tactics for Publishers

Adam Sherk

Link reclamation takes considerable time and effort and it is certainly the least glamorous of all the tactics. However the collective payoff can be substantial so it’s worth devoting some resources to it. E-mail newsletters and RSS feeds. Cross-network promotion. For publishers with multiple titles cross-network promotion is an excellent tactic.

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement.

Sports 116
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Fresh Web Explorer is a new tool from SEOmoz that lets you find recent mentions and links, searchable by URL, domain, brand, keyword, etc. The tool indexes millions of RSS feeds and a Feed Authority score is applied to each. SEOmoz PRO membership is required to use it. Google Blog Search.

Blogger 196
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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time.

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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Within TV both networks like History Channel and individual programs like SportsCenter or How I Met Your Mother have attracted a decent following. Additional Notes. Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles.

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