[Feedly] 3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
    Other than to ensure Facebook gets a slice of the sponsored mentions pie, the policy also helps to ensure there is more quality content in our news feeds. So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). Lesson #1: Don’t put all your eggs in one basket. It’s the golden rule of blog monetisation – diversification of risk. Breaking the rules. Emphasis is mine).
  • SOCIALFISH  |  MONDAY, MAY 2, 2016
    [Feedly] 8 Tips for Social Video Storytelling
    First, you need to grab your audience in the first few seconds with what we call a “hook.” If you’re planning to use Facebook’s new video tool, you’ll want a silent hook—meaning, a striking image, sequence of images or words that really grab people, since videos play in the Facebook feed without sound until someone clicks. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. That’s huge.
  • PROBLOGGER  |  SUNDAY, MAY 1, 2016
    [Feedly] 6 Things I Wish I Knew When I Started My Blog
    Then I just post it to my blog’s social media feeds, resulting in an instant spike in traffic. downloaded an RSS reader called RSS Bot , although there are many others available, such as Feedly. This increases engagement and encourages users to share the post, meaning it ends up in even more people’s feeds (and that is organic, so it doesn’t cost any extra). Only a few dollars every day spent on advertising keeps my posts in my reader’s feeds and drives traffic through to my website, which then converts into newsletter subscribers, and the rest is history.
  • SPIN SUCKS  |  FRIDAY, APRIL 29, 2016
    [Feedly] Gin and Topics: Lip Sync Conversations
    That and four others to feed your guilty pleasure. On this week's Gin and Topics, Ariana Grande and Jimmy Fallon have a conversation all through lip sync. The post Gin and Topics: Lip Sync Conversations appeared first on Spin Sucks. Comments For anyone interested in knowing more about Ida Keeling….here. by Dawn Buford Related Stories Gin and Topics: Taylor Swift Is My Hero Gin and Topics: Brothers Are the Best Gin and Topics: Gender Equality Has Never Been So Cool.
    [Feedly] Why B2B Marketers Need to Educate Buyers With Content
    You can segment them as “content advocates” and keep feeding them your content, but don’t expect them to ever convert. It is the type of content that prospects might seek out in their journey, but we know about their interests, and we can feed that. If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. But to what end? Those big download numbers you’ve been getting don’t count for much. That’s where lead nurturing comes in.
    [Feedly] Four tools to revamp your marketing efficiency on Twitter
    The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts. Additionally, you can integrate RSS feeds from your favourite blogs and sites into your DrmUp accounts essentially putting all content valuable to you in one place! These feeds can be scrolled through and the content you choose can be shared across multiple accounts and platforms with a single click. It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. The first page of Hastagify.me
    [Feedly] Mind the Most Important Influencer: You
    As Dr. Habib Sadeghi , physician and co-founder of Be Hive of Healing Medical Center explains, “Each one of us internalizes and feeds negative thought patterns about ourselves and others. Guest Post by  Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. How We Get In Our Own Way. What a jerk!
    [Feedly] 5 Strategies for Boosting Engagement on Instagram
    A recent update to Instagram’s feed sorting got marketers worried. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, Social Media Strategy algorithmic feed audience engagement instagram Social Media Marketing social media strategystraight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. Who are they? What do they like?
    [Feedly] How to Squeeze the Most out of Your Facebook Posts
    Your Facebook feed can only show a limited amount of content, which means that if you are trying to post when there is a high volume of ‘competition’ on your audiences’ feed, there is a lower chance that your own post will make it on there. This means that during the daytime, when more users are posting online, there is too much ‘competition’ on Facebook feeds. When it comes to Facebook, there are a number of different ways to post content onto your feed. This is a guest contribution from Nick Stillman. It’s All About Timing.
    [Feedly] Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
    Ask for their help in being proactive by having them feed you current information regarding appropriate solutions, and to provide you with a proposal in advance. [Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent  Legal Marketing Association’s Annual Conference   that was full of advice for how to prove your worth where your clients are concerned. The infographic below contains 5 of my favorites from Jonathan’s presentation. 2016 Myrland Marketing & Social Media. Use them.
    [Feedly] Seven Steps to Combat Blog Content Thieves
    They seem to be scraping every post using my RSS feed. include a link back to my blog in the footer of my RSS feed. It can happen to the best of us, usually a surprise, and often undetected – people online publishing your blog content like it was their own. It’s an incredibly disappointing and frustrating experience – one that listener Grant has recently discovered. He asks: “I just discovered another blog is republishing my content in full on their site. Can I stop them and is it worth my time to do that?”. include links to other posts in my blog.
    [Feedly] The Humanization of Search & Why Business Owners & Marketers Should Care
    If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. The landscape in the search game is changing. From comScore’s “2015 U.S.
    [Feedly] How to Stay Relevant in an Algorithmic Instagram Feed
    Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now.
    [Feedly] A PR Pro’s Guide to Facebook News and New Features
    The big Facebook F8 Conference was last week and there was lots of news out of it, namely video, instant articles, and a massive change to the news feed. Facebook Social Media aol Arment Dietrich BuzzFeed exploding watermelon f8 conference facebook stock gary vaynerchuck instant articles medium news feed changes shareable video video on facebookHere is the PR pro's guide to it all. The post A PR Pro’s Guide to Facebook News and New Features appeared first on Spin Sucks. Comments Yep. Totally, totally agree with you. We're also going to test. by Gini Dietrich Really?
  • KIKOLANI  |  TUESDAY, APRIL 19, 2016
    [Feedly] The Ultimate Toolkit for the Professional Content Marketer
    Alltop : You can set up an account with Alltop and get news feeds related to your niche. Content marketers have to wear many “hats.” They have to come up with great topics for posts; they have to create catchy and compelling headlines; they have to actually write the posts; they have to find engaging graphics and media; they have to distribute to the right channels, and then they have to review the analytics so as to know what is working and what is not. If you are considering such an abandonment, hold on. You may find that you even enjoy content marketing. Identifying Your Audience.
    [Feedly] How to Defend Your Name and Protect Your Reputation Online
    If you are being hounded by a negative online item, but don’t have an active social media presence, you could just be feeding the beast. Defending and protecting your reputation online is more difficult to achieve than ever before. The speed at which information spreads online, the ever-increasing number of ways to share it, and the tendency of some negative items to go viral, has made the defense of your brand and reputation nearly impossible. The good news, however, is that it doesn’t have to be this way. Improve Your Presentation. Post a Day Keeps the Negativity Away.
    [Feedly] How to Define Your Brand Position Through Story
    Feedly RSS Reader. Make Your Story Stand Out. Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world:  the talk they talk and the walk they walk. In This Episode. How to help your brand rise above the “cacophony of communication and competition” How to clarify your core brand story. Quotes From This Episode.
    [Feedly] Ten Years Gone
    Feeding the beast to stay relevant forced me into a daily blogging discipline. Ten years is a long time. Ten years of blogging? Well, that seemed unfathomable back in 2006, yet, here we are. This week marks my tenth full year of blogging. Things have changed so much since I began. Back then it was edgy, then it become profitable. Now, it seems passé and marginalized. In 2006, writing something new and cool excited me. In the 2008-9 range, blogging was majestic, an exhilarating experience that brought attention, notoriety and opportunity. By 2011, it became a grind. What a relief.
    [Feedly] A More Elegant Question About Facebook
    Big, big steps away from news feeds, status updates, emoticons and a place to share our memes and pictures of food and cats. Facebook wants to connect everybody. . That was the plan when Mark Zuckerberg moved the online social network out of his college dorm room, and into a business/something more substantive. Whether he knew what Facebook would become is questionable, at best (who could know that Facebook would have the profound effect that it has had on our society?). At the time, Facebook was not a better mousetrap or something original. History tells the story. Year 1 - 3. Search.
    [Feedly] Google Showing Multiple Domains in SERPS for Site: Command
    In 2013, Small Business Update pulled my blog post (I believe by its RSS feed) and essentially use the blog post (with my permission) on its site here: Why Boosting Audience Retention With Video Will Do Wonders For Your Business. Google is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. Let me explain by giving you an example. The screen capture above shows more than one domain for a site:billhartzer.com search. Let’s look at a real example. wrote that blog post back in 2013.
  • TWIST IMAGE  |  FRIDAY, APRIL 15, 2016
    [Feedly] A Dying Breed
    If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through). news feed. With each passing day, the blogger - as we have known them to date - is fading. . That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you subscribe to? Even the ones that you do subscribe to, how often do you click and really engage with the words? This grew. content.
    [Feedly] Your Definitive Guide to Social Media Image Sizes
    These images appear both on your timeline and in most of your followers’ News Feeds. Your profile photo will be visible on your profile, in-feed, and next to a link in the “Who to follow” box. In-Feed Photos. As of June 9, 2015, Instagram updated its profiles, feeds, and hashtag pages with a flat, minimal design. Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It It can be tough to keep track of. Pretty handy, huh? We We thought so, too.
    [Feedly] 7 Steps to Take When Your Audience Stops Growing
    Users are going crazy for visual content right now , and with ample new tools—like embedded videos in Facebook and Twitter feeds—it’s easier than ever to create it from scratch. It happens to even the best marketers. No matter how good your content is, how wide your audience has grown, or how many best practices you’ve followed, eventually you’ll get to a point where your audience seems to stop growing. You aren’t getting any more social media followers (at least not quickly), your readership has stagnated, and even your traffic fails to climb higher. Experiment with new mediums.
    [Feedly] If You Didn’t Think RSS Was Dead Before, Facebook Just Killed it, Completely
    Get them to like your page, perhaps mark it as “See First” or a favorite or add it to a list, and now when they see your articles in their feed they can click on the articles and click the “Save” button to save it for reading later. feel the Save button, especially with Instant Articles, resolves all that – one place, in a familiar curated news feed, for your readers to consume content. This, in my not so humble opinion, effectively kills RSS, as a consumer blog and article consumption medium, once and for all. RSS isn’t social.
    [Feedly] F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog
    Facebook Live videos get more prominent News Feed space and can be a great way to take your customers and fans behind the scenes of your business. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of Adweek’s SocialTimes blog.  Follow him on Twitter: @JLafferty21. At F8, Facebook’s global developers’ conference in San Francisco, Mark Zuckerberg didn’t just tell attendees what Facebook is working on now — he laid out a 10 year road plan. pic.twitter.com/zZlF9ObSGf.
    [Feedly] Clickbait: Information overload! How can brands cut-through all the noise?
    In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. Last month Instagram followed suit and announced it would alter user’s feeds to optimise the content users “care about the most”, and Twitter has also adopted a similar change (although users can opt-out and revert back to the chronological feed). You won’t believe the hidden message in this blog post! Platform crackdown. Learn and adapt.
    [Feedly] Your Live Brand Is Alive
    Because Facebook wants live video to happen (in a big way), they have already tweaked the news feed to deliver videos (and, more importantly, live ones) at the top of their user's news feeds. So, in the old days, as brands would use popular keywords to game the search engines, now brands must use live video if they want some kind of organic placement at the top of the news feed (without paying for it). news feed. How live is your brand? About one year, I published an article titled,  Your Streaming Live Brand. This is going to be a huge challenge for brands. . brand.
    [Feedly] Social Media Updates: March
    Instagram Introduces Feed Algorithm to Show Best Posts First :  The inevitable has happened.  Instagram announced  that image feeds will be sorted to bring the most interesting or  relevant posts first. The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”. Facebook has long had a  News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Facebook. Pinterest. Instagram.
    [Feedly] How to Make Your Social Media Marketing Stand Out
    If you scroll through your Facebook and RSS feeds right now, more than a few brands that you recognize will stand out. These brands have excelled in the marketing category, beaten out their competitors, and come out on top. Competition in social media marketing is heavier than ever before, and only those who stand out will make it. If your social media marketing isn’t bringing in the ROI that you expected, the problem could be your approach. You won’t receive the benefits of social marketing if you don’t get yourself out there and make your brand noticeable. Make Value a Priority.
    [Feedly] Are you ready to podcast?
    According to wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in many ways. People consume podcasts in a big way. Apple reports over a billion subscriptions to podcasts via iTunes and they’re hardly the only access point. It’s estimated that over 31 million Americans are regular podcast listeners.
    [Feedly] 5 Smart Habits for Staying Up-to-Date on Influence Marketing
    Wanting to make sure I know everything I’m expected to know about influencer marketing keeps me scrolling through my Twitter feed and asking brands and agencies of all shapes and sizes questions (probably too many questions). These alerts allow me to make sure I get a daily feed of new posts. When I click on one of these lists (shown in the screenshot below), I see  a feed of tweets from like-minded sources lumped together by any given topic. The wealth of marketing knowledge available spread all over social media and our digital world can be overwhelming. Host an Event.
    [Feedly] How to Boost Social Media Engagement with Influencer Marketing
    Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process. Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.
    [Feedly] 7 Warning Signs That Your Blog Needs Better Social Media Management
    Your social media feeds are deserted. There are so many social media pages for blog that fit into one of the following categories: Feeds are empty – all that exists is the name and the last post was two years ago, even though the blog is still active. When you’ve identified a few related (or competing) blogs that share great content, add them to Feedly so you can see when they publish new posts. There is no one way to do social media right, but there are a million ways to get it wrong. Start with a good fresh strategy for 2016. That’s how you build relationships. 3.
    [Feedly] Can Social Media Help You Become President?
    Sanders’ social media feeds are evidently mainly run by younger interns, as the ‘BS’ signature is hardly ever left after posts. How do you get to the highest office in world politics? That’s the question that every young senator, mayor or billionaire wants to know the answer to. Unfortunately for them, only a tiny minority of them will even come close to the oval office, but for those who do, they’ll have to pull out every trick in the book to convince the American public they’re up the job. How Can It Be Used? Social is in its purest form, a platform. 2012: Barack Obama: A Pioneer.
    [Feedly] Tesla Is Not A Car. It's A Software Platform
    They are switching over to an algorithm-based news feed (much like Facebook , that owns them). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Listen here. chom fm.
    [Feedly] The Bots Are Here, And They’re Coming For Your Jobs
    Instead of your favorite brand hoping to catch your attention with an organic or sponsored post in your feed, you have their chat bot because they gave you free shipping for life in exchange for the download. It is time for us to redefine the word bots. quick poll around the office gathered the following words associated with “bots”: spam. Transformers. Skynet. that robot that the dude pushed down in that video in Boston (their words for this video ). automated. annoying. Not a lot of positive sentiment there. Odds are you are already interacting with bots even if you don’t know it.
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Instagram Plan for Facebook-Like Feed Causes Web Celeb Outcry | ABC Online. And word got round that Instagram was turning off its chronological feed overnight and it was like Y2K 2.0. So much to talk about this week! Let’s get stuck right in. Google’s Gary Illyes on Penguin: When is it Coming, and What Will it Do? Stone Temple Consulting. The dreaded algorithm. We all live in fear every time Google or Facebook (and now Instagram!) make a tweak. What will really be going on this time though? Turn on notifications, plenty said, until they started getting notifications.
    [Feedly] I, For One, Welcome Our Algorithm Overlords
    Earlier this week, Instagram (owned by Facebook ) announced that it would be testing a new algorithm in the feed. It means that instead of getting the organic flow of pictures that you now see on Instagram (which is, essentially, the people that you follow, and their most recent pictures and videos), Instagram (or rather a computer program that Instagram built) will decide what you will be seeing in your feed. Imagine how much better your feed might be. . Facebook's explosive growth came post introduction of the news feed. Is your feed all the better for it?  .
    [Feedly] How to Harness the Elusive Power of SEO
    That feeds the process of more people engaging content, resulting in more links, and therefore assisting with the SEO, and storytelling really helps accelerate the building of an audience.” Mythbusters: SEO Edition. At Stone Temple consulting, the main areas of focus are content marketing, search engine optimization, and social media. As CEO and founder of the company, Eric Enge is charged with responsibilities like determining the future of the industry and a vision for the company and its clients, making Eric an authority on the aforementioned subjects. ” —@stonetemple.
    [Feedly] Social employee advocacy pilot program made simple #marketing #business
    Then, curators within the organization identify quality content and feed it into the Elevate system. Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing , we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill, 2013). source: Edelman ; LinkedIn ). Employee-generated or shared content is eight times more effective than that shared by a branded account.
    [Feedly] The Basics of B2B Social Media Marketing Strategy
    Marketers should set up editorial calendars for social sharing just as for blogging, but these shouldn’t be so constraining as to inhibit spur-of-the-moment commenting or sharing based on brand interactions, world or industry events, or interesting content that pops up in monitored feeds. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
    [Feedly] Why retailers need to prepare for the imminent invasion of social commerce
    Google will require a regularly-updated live product feed, while Twitter has its own tagging system. She also claims the ability to target posts in Facebook’s News Feed means the introduction of a purchase button could prove more successful than Facebook’s previous ventures into commerce. Social media has already revolutionised the retail industry by fuelling the rise of e-commerce and transforming consumer behaviour, but now it is ready to take one step further. Within two years, social media platforms will be the middlemen between customers and retailers.
    [Feedly] Why You Have to Push Back on Unethical Content Thieves
    Many others prefer RSS, so I offer an RSS feed too. And that’s when the fun began… Public Feeds Are Still Private Property. So I wrote him back advising that it was using the IFTTT feed (a software service that connects apps to automate actions), and that he’d need to go in and cancel the pull of my RSS. This is automatic feeded on my blog. If you run WordPress, you can install something like the Copyright Footer RSS plugin , that lets you customize the text at the bottom of every post in a RSS feed, and link back to your original. Writing.
    [Feedly] 17 Content Creation Secrets to Wow Your Readers
    When you are skimming their feed, note the following: What topics do they share? Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” ” Today, I will make things easy for you. I am going to show you 17 techniques you can use to improve the quality of your content in no time. 1. Capture David Ogilvy. highlight to tweet). Go Deeper.
    [Feedly] How to Tell If Someone Is Impersonating You on Facebook
    They started web in 2012 with user profiles, then allowed for scrollable feed with likes and comments in 2013 and launched search in 2015. New Facebook Feature Alerts Impersonation. Facebook is trying to prevent online harassment and general confusion with a new feature that alerts you if they think someone is impersonating you with your name and profile picture. If Facebook thinks that someone is trying to be you, you’ll be asked to identify whether or not it is an impersonator. The feature is live in about 75% of the world. Source Mashable). Instagram Notifications on the Web.
    [Feedly] Instagram’s New Algorithm – What You Need to Know
    It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. As general guidance, it may be efficient to stop thinking about news feeds as stories. profile is a story and will probably always remain that way, but a news feed is a different beast altogether. The question now is, does Instagram need it too?
    [Feedly] Twitter Turns Ten – List of Most Popular Tweets
    The update is all about optimizing each individual’s news feed and depends “on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post. ” CEO Kevin Systrom stated that users are missing out on 70% of the content in their newsfeed and “what this is about is making sure that the 30 percent you see is the best 30 percent possible.”. What to Say When Your Baby Turns 10 … Pass the Kleenex. Jack Dorsey is an emotional parent. Think black & blue dress, the birth of a royal baby, and Leo Dicaprio’s first Oscar award.
    [Feedly] Why brands should welcome the Instagram algorithm
    So if algorithms force brands to create content that an audience might actually want to see in their feeds then I see that as a good thing, for brands, consumers and the networks themselves. Since Instagram announced it will be launching an algorithm, the trade press has been filled with thought leadership pieces spelling the end of Instagram for brands. Based on previous experiences with Facebook, the general gist of this argument is that algorithms are bad for branded content as it generally signals the end of organic reach. The free ride is over. Wow, what a brilliant idea. Shocking.
    [Feedly] Tips to Help You Drive Traffic from Facebook
    It is important to know when your target audience is most active on Facebook, so to ensure that your posts do not get lost in their news feeds. Setting up an ecommerce site is a little like grabbing the tail of a tiger: once you have a grip, there is nothing you can do but hold on. That said, today it is much easier to create a website than a decade ago, as there are many companies that aim to assist you with all the necessary steps along the way. For example, web hosts such as www.1and1.com can help you with your private domain registration. Buffer. Canva. Edgar. Facebook
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2016
    [Feedly] The State Of Marketing And The Missed Opportunities
    Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. These are vanity metrics. It's not semantics. Many brands and agencies are considered relics. brand.
    [Feedly] Reading Roundup: What’s New in Blogging Lately
    Facebook Live Video to Get Priority in News Feed | Marketing Dive. Instagram Testing New Algorithm-Driven Feed | Wall Street Journal. To the groans of just about everyone everywhere, Instagram is finally doing what we all knew was only a matter of time: introducing a news feed algorithm. If it’s a new function, you know Facebook will make it a priority in the news feed! Mixed news for you this week! Sad face about the Instagram algorithm, happy face about the Facebook Instant Articles WordPress Plugin! Yes, again FB is changing up its algorithm. Credit.
    [Feedly] Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip
    And as I scroll down in my content hub, you’ll see this is just the latest feed of our content. So this particular feed of content is just the most recent stuff that’s been published. So if you noticed earlier, the call to action in the latest feeded content was really generic, right? If you want to pull in blog articles, you can do it via an RSS feed. So if you’re already blogging, you’re using WordPress or Drupal or Joomla, you give us the RSS feed and we can pull in those articles. Marketing Marvels viewers get a two week free trial.
    [Feedly] How to Use Social Media for Promoting PowerPoint Presentation
    If a second screen is not available, you could monitor audience engagement by reviewing the feed on your smartphone or tablet. If your colleague or friend observes a real disconnect with your audience, he could raise an alert via signaling so that you could browse through the feeds on your smartphone or tablet and re-adapt and re-adjust accordingly. Social media is most certainly a powerful tool for gaining exposure. Suppose you are all set with your PowerPoint presentation, you have given it the finishing touches and have rehearsed it. How to achieve that? Conclusion.
    [Feedly] How to Make the Most Out of Video on Facebook
    On March 1, a company spokesman admitted that, in the interest of time sensitivity, live videos now take precedence over prerecorded footage in users’ news feeds. America’s favorite armchair pastime, Facebook, has encroached on YouTube’s territory in a major way. Last October, the social media giant announced that it will establish a “ dedicated place ” on its interface where people can watch videos. For marketers, Facebook’s growing obsession with all things video flings wide a door of lucrative opportunity. Two Types of Video Advertising. Grab This Opportunity.
    [Feedly] #DigitalPR Chat on Visual Content with Victoria Lim
    A2: They do say “a picture is worth a thousand words;” but in many cases the photos are worth only two words: “not interested.”  For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. I see thumbnails associated with stories that are so generic or puzzling, it certainly doesn’t seem to compel or evoke me to click. I’m NOT saying to always go for shock and awe especially if it’s not appropriate or relevant. How can visual content help with engagement? your life?
  • TWIST IMAGE  |  MONDAY, MARCH 14, 2016
    [Feedly] Pay Attention To Virtual And Augmented Reality
    If you want to get to the top of Facebook's feed, they are going to prefer live streaming videos now. From their news item : "Now that more and more people are watching Live videos, we are considering Live Videos as a new content type - different from normal videos - and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. facebook news feed. chom fm.
    [Feedly] 5 Ways to Creatively Brainstorm Guest Post Ideas
    If you’re targeting a higher quality site, subscribe to their RSS feed and social profiles, to get a good feel of their content. I use feedly to manage my subscriptions, because it allows me to tag and sort through a lot of sites quickly. Despite the rumours, guest posting is still an effective method to link building, getting the word out about your blog or brand, or simply forging relationships in any industry. But that’s only if you go about guest posting correctly: the wrong guest posting approach can get a website penalized, and put you out of business. Name: Carolyn.
  • TWIST IMAGE  |  FRIDAY, MARCH 11, 2016
    [Feedly] The Craft Of Marketing
    It's easy to flick one's thumb through a feed and pay no attention to something. Is it just a job or the work that you were meant to do? don't get tired of writing these words. don't get tired of having conversations about business, and then turning them into a Six Pixels of Separation Podcast. like prepping slides for a presentation. love it when my Mirum team members come to me with pitches, decks, ideas for clients and more. feel blessed to be in this business. know that this is more than a job for me. It's more than just work. This is my craft. . Digital media equalizes everything.
    [Feedly] How to Make People Laugh in 140 Characters Or Less
    Matt discusses finding his own key to creating entertaining sponsored content , evaluating intangible goals, and creating a Twitter feed that stands on its own while also giving viewers serious calls to action. Creating a stand-alone Twitter feed that also serves your brand. Bringing the Funny to Twitter. As the Head Social Media Writer for Comedy Central, Matt Tobey spends a lot of his time thinking in 140-character snippets. With With 17 million loops on Vine , he knows a thing or two about how to create 6-second clips that resonate. highlight to tweet). highlight to tweet).
    [Feedly] Social Media Updates – February
    The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads. The month of love saw many new social media updates that I loved. Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. Facebook. Facebook Introduces Reactions:  Users have complained for years that they found the “Like” button lacking, and Facebook listened. In February, they started rolling out Reactions globally. Twitter.
    [Feedly] What to Do if Your Instagram Account is Hacked
    So I decided to see if I could delete them, as I could still see my Instagram feed. Guest Post by Emma Hawes. The warning . It was a day I was busy with a paper and work assignments: February 4. I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. decided to take the warning seriously, but not totally obsess over it. So I emailed them back, stating it must be a glitch, that I hadn’t changed the password, and filled out the form. The storm. That night I just wanted sleep in (the next day was a Saturday). No such luck. No rest.
    [Feedly] What to Do if Your Instagram Account is Hacked
    So I decided to see if I could delete them, as I could still see my Instagram feed. Guest Post by Emma Hawes. The warning . It was a day I was busy with a paper and work assignments: February 4. I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. decided to take the warning seriously, but not totally obsess over it. So I emailed them back, stating it must be a glitch, that I hadn’t changed the password, and filled out the form. The storm. That night I just wanted sleep in (the next day was a Saturday). No such luck. No rest.
    [Feedly] Will Your Brand Survive In The Live Brand World?
    Getting to the top rank on search engines - or a news feed - can make all the difference in the world for a brand. top of feed), to make the news feed experience more engaging. On March 1st, 2016, Facebook made this announcement: News Feed FYI: Taking into Account Live Video When Ranking Feed. Now that more and more people are watching Live videos, we are considering Live Videos as a new content type - different from normal videos - and learning how to rank them for people in News Feed. news feed. How good can your brand be at "live"? everything.
    [Feedly] Passion Isn’t the Problem
    Share the Bigger Picture – Community outreach, training and other industry rather than company issues should be a regular feature of your feed. By Chris Ilcin, Account Superintendent, Sonnhalter. recently listened to a report on NPR about how big companies are analyzing their social media followers to make sure they’re “passionate” enough. It’s not enough for these brands anymore to just rack up followers; they need to re-tweet, blog and be engaged enough to matter. In manufacturing, the opposite could very easily be said. Passion side of the argument, the case is easy to make.
    [Feedly] Passion Isn’t the Problem
    Share the Bigger Picture – Community outreach, training and other industry rather than company issues should be a regular feature of your feed. By Chris Ilcin, Account Superintendent, Sonnhalter. recently listened to a report on NPR about how big companies are analyzing their social media followers to make sure they’re “passionate” enough. It’s not enough for these brands anymore to just rack up followers; they need to re-tweet, blog and be engaged enough to matter. In manufacturing, the opposite could very easily be said. Passion side of the argument, the case is easy to make.
    [Feedly] 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
    Leto is the face of Gucci’s new fragrance, Gucci Guilty, and has made regular appearances on their Snapchat feed. There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars ,  proving that brands need to take advantage of this massive moment on television.  It is a moment when film, fashion , and the arts collaborate for a night of entertainment.  It also generates a great amount of buzz online and especially during the red carpet pre-show. share. The
    [Feedly] How To Create More Content, Faster, Without Sacrificing on Quality
    It can aggregate content from Twitter, Google Plus, Google Trends, any RSS feeds and many other. Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. When I first got started, I was lucky if I could write a post twice a week and remain at the top of my quality game. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Best of all, they are easy to follow! Creating newsletters.
    [Feedly] Fountains of Surprise: 7 Lessons from a First Time Dad
    If you want to formula feed. The idea of children scared the living hell out of us. Do we really want to give up this wonderful life of excess and fun to raise a child? Do we want to deal with pooping and crying? Yes and no. Maybe? I’m not sure. After After much debate, we decided to take the leap and booked a trip to Paris. Lesson 1 –  For future fathers, a trip to Paris with your betrothed is and always will be a good starting point for the creation of human life. The entire pregnancy was a blur for me and even more for my wife. Trust me. It is like that. Don’t try.
    [Feedly] Why Your Business Stories Are a Joke (or Should Be)
    So they’re scrolling through a feed of endless amounts of content. Make ‘Em Laugh. What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”? Eric Munn heads up the social programming at Onion Labs, the in-house advertising agency of The Onion. In This Episode. Quotes From This Episode. Resources.
    [Feedly] What Powerful Video Content Can Be
    It's painting a broad brush stroke, but it does seem that way when you troll through the social feeds, or look to see what's being published by brands in places like YouTube or Snapchat. social feed. Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial. . They're trying. They're often trying too hard. Viewers can sense it. They can smell it. Odds are that these consumers are ignoring it. know that I did this on Facebook , and it completely altered my user experience. brand.
    [Feedly] Gin and Topics: It’s Time for Tight Pants!
    Social Media Top 5 bell biv devoe Christina Aguilera donald trump er cast reunion farmers feed the world full house george clooney jimmy fallon jimmy kimmel justin timberlake kara Vanskike lubna sadik mr. d poison susan cellura tight pants will ferrellIt's time for the best blog post of the week: Gin and Topics! This week we have both Jimmys, adorable farmers, and Justin Timberlake. The post Gin and Topics: It’s Time for Tight Pants! appeared first on Spin Sucks.
    [Feedly] How to Control Rich Snippets on Social Media
    One feeds the other. From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link. These are called snippets. Snippets Are snippets arbitrary? We can control the message. Snippets aren’t created by accident. They highlight to tweet). Why should you care what the snippet says? Because Nobody. A
    [Feedly] How Do You Make Up For Missed Opportunity?
    Whatever your hiccup was, whatever that voice is whispering to you about not being worthy or enough, whatever you see other people posting to their hyper-filtered Instagram feeds and their Facebook streams, whatever relationships you’ve messed up and whatever missteps you’ve made. wanted to write another book as soon as 2012, but all of the stuff detailed in that post derailed that. So here I am, finally, several years later thumping along on my keyboard with vigor and bloodshot eyes once again (ah, writing). Better late than never, right? being overly influenced by others.
    [Feedly] Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy?
    Most commonly, quiz websites are a catalyst for targeted advertising; by allowing them to access you data, you are permitting them collect your information and feed it along to advertising companies. This week we welcome guest author Cassie Phillips, a technology and internet security blogger. She loves social networking and wants to share her knowledge with other users so they can protect themselves, making the internet a safer place. Today, Cassie shares some insights about privacy issues related specifically to Facebook. This, also, is another place where using a VPN can help.
    [Feedly] 8 Ways Facebook Marketing Will Change in 2016
    Facebook’s newsfeed changes could bring bad news for marketers, since feeds are being adjusted to show only content most relevant to customers. In 2016, Facebook remains the top social network, welcoming 1.44 billion monthly active users, many of whom check the site daily. Although younger audiences have fled for newer apps like Instagram and Snapchat, Facebook remains the social media site of choice for adults 35 years of age and older. For marketers, this means finding new ways to reach out to these audiences. Virtual Reality. Newsfeed Visibility. Live Video. Improved Searches.
    [Feedly] Social Distraction (AKA Media) Adventures
    But luckily I found an article on my Twitter feed and I recently solved the Twitter count dilemma on my site, making my AppSumo Twitter button alive again! find I get the best (and most) feedback from my feed on my own work and words that I often test for content projects (I love this!) Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. If you’re ready for an adventure, that is. Why me? Maybe the question is more, “Is this for me?” I’m busy enough as it is, right? Let’s face it, I don’t need or want to waste precious time! Mostly.
    [Feedly] The First Steps for Social Media Monitoring – A Beginner’s Guide
    The starting point of any social media monitoring project is defining the keywords and particular social feeds you want to monitor. Each day we work with clients who are taking their first steps when it comes to social media monitoring. At first it can be difficult to know exactly how projects should be set up, what topics should be tracked and how results should be analyzed. Here is a quick breakdown of the 5 key steps we’ve identified: Download the full guide for free to learn exactly how to set up a social media monitoring project. Step 1: Search. Step 2: Monitor.
    [Feedly] Top Tools for Mobile Marketing
    Build Your Organization’s Mobile Site: Mippin : This tool allows you to create a mobile site from a site that uses RSS feeds. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations. Ever since the American Red Cross and Humane Society adopted a texting campaign to raise awareness and collect donations for the Haiti Earthquake in 2010, other nonprofits have followed suit and to great success. And, with 1.5 Convinced yet? Texting Apps.
    [Feedly] Hot Twitter Updates in 2016
    Update #1 Twitter announced they’ll be revamping its news feed using an algorithmic approach similar to what Facebook has been doing since 2015. Hot Twitter Updates in 2016. Twitter will be undergoing some big updates in 2016 comparative of Kim Kardashian’s  before and after pictures. One of the biggest updates will deal with how Twitter delivers tweets to your newsfeed. The second update will be an addition to Twitter’s current advertising platform. 1. The update will be optional so users can opt in for the update or keep the old school form. Twitter is real-time. Source The Verge).
    [Feedly] A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry
    We feed on revenue with unfriendly taxation rates. As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” Granted, not everyone in the world is exactly like Jason (or me, or you, for that matter). Here’s what I want to unpack: 1. We We need to collaborate. Unite or die.” This is the ongoing battle cry of all business communities. If someone in accounting has a good idea about content, I’m supposed to listen and incorporate that idea instead of rejecting it because it came from somewhere outside the content department. Chairs.
    [Feedly] Online Social Trading Continues Momentum
    Live news feeds, charts and analysis tools are displayed, so users have the up-to-the-minute figures. The latest craze in the online financial world is online social trading where financial investors working online take advantage of user-generated financial content and advice. They use this information as the main determinant for finalizing trading decisions. How Does It Work? Online brokers provide investors and traders with all the information and tools they need for their activity. Social trading platforms provide their users with something more. eToro – a pioneer in the field.
    [Feedly] The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
    Similarly, with the recent implementation of Periscope into Twitter’s live feed , the potential for live emojis is enormous. For example, Facebook Mentions has live feeds for public figures and is gearing up to create these for everyone soon. Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. SwiftKey also found it to be the most popular emoji across the world. No Time to Comment.
    [Feedly] Social Media Quizzes: How You’re Doing Them Wrong (And How To Do Them Right)
    People saw the quiz being answered on Facebook friend’s feeds, and they flocked over to give their own opinion. There is a quickly widening gap between the social media marketing tactics of the past, and those of the future. Where small adoptions would usually keep you in the loop and allow you to remain relevant, now users are savvy enough to make the process of remaining on top a lot harder. great example is the use of quizzes on social media pages. These are most common on platforms like Facebook, but you may have noticed them widening to sites like Youtube. disagree about.
    [Feedly] Reflections on the changing digital agency environment
    The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change. Twitter just rolled out a new “while you were away”-type feature that shows top tweets at the top of your feed (while it’s opt-in now, it will soon be opt-out). Less “social”, more “media”. Decline of community management (in some areas). The (actual) year of mobile. Sorry, Quebec.
    [Feedly] The Second Most Important Button On LinkedIn And Why You Should Click It
    If you are interested in keeping LinkedIn professional there’s a button that you can click to clean up your feed and keep the Facebook-like junk from displaying. Skip the lecture, because it’s going to fall on deaf ears, and use technology to send a signal to LinkedIn that this type of content shouldn’t show in your feed. For now, the end effect is that LinkedIn is simply going to hide that status update from your feed, even if people you know like or comment on the status update. Click it and LinkedIn will restore the status update to your feed.
    [Feedly] How to Opt Out of LinkedIn Internal Promotional Emails
    Acquire customers directly from the LinkedIn homepage and mobile feed. I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. And sometimes you actually DO get legitimate emails there. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. It turns out, though, LinkedIn themselves will send you spam in your inbox there. Here’s how to opt out of that. Thanks for being a marketer on LinkedIn. Request credits. spam)? Advertising
    [Feedly] Tools to Create An Effective Social Media Strategy – Part 1 – Buffer
    What It Does: Ever wonder how large organizations such as Humans of New York, TED-Ed, and Forbes are always present on your News Feed with a different post every hour? And on Buffer Feed (my favorite), users can automatically see new posts from the websites they’re interested in which cuts down the time searching for content considerably. If you are leading (or part of) an organization, be it a business, nonprofit organization, at an institution, or a club, I’m guessing social media is a core responsibility and in the front of your mind daily. Am I right? Sound relatable?
    [Feedly] Seven Things Successful Client Service Leaders Do
    In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Successful client service is built upon relationships. Find out how you measure up. The post Seven Things Successful Client Service Leaders Do appeared first on Spin Sucks. Related Stories Customer Retention Strategies for Lovebirds Agile Planning: What Software Teams Can Teach PR Pros PR Lessons from Running a Customer Service Office.
    [Feedly] Why the Fire Drill Content Model Doesn’t Work
    But by playing into this idea, you’ll only be feeding the “fire drill” mentality. Image via BigStockPhoto.com. Anyone who’s worked in an agency is all too familiar with the term “fire drill.” Those two little words may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing. Some degree of stress comes with the agency territory of fast-paced decision-making. But the risk of “fire drills” increases even more as agencies become overloaded with content—both for clients and their own internal purposes.
    [Feedly] We Need Smart and Personal Streams, Not Just The Latest Updates
    Once again, the tech web is aflutter about a proposed change in Twitter’s timeline — as they have finally made a choice to offer more than a simply chronological feed of updates displayed in the order they were posted. Taking that summary seriously, it clarifies one of the major needs for a personal and intelligent ranking of content, rather than a raw feed of the latest updates. We read every email, read every blog post in Feedly , and generally catch up on Twitter to the point where we left off. You’re instead seeing a feed of updates from people who post the most.
    [Feedly] How Social Media Marketing, Data Mining and Database Administration Help Your Business
    This means feeding the database with information from sales, subscriptions, surveys and such things. There are so many places that companies can gain information concerning their prospective customers, and generally, the markets. The social media sites are among these places. As a matter of fact, these social media sites have become the go-to location for customer insight. You want to know what your customers are saying about you online; social media will help you out here. Increasing your customer base will also be easier when you tap into the power of social media. Mining for data.
    [Feedly] Did you know that kids have 30,000 taste buds, while adults have a measly 10,000?
    James was embedded in the project, and gave the team a consistent real-life and ‘from-the-edge’ teen view of their findings throughout their project by running his own mini-focus groups at his school, and then feeding his findings back to the research team. A few weeks ago, I was lucky enough to attend the MRS ’ Kids and Youth Research Conference. The conference certainly didn’t disappoint! We heard a number of thought-provoking presentations and came away with some fascinating insights into kids’ (and parents’) behaviours. Here are my top 3: 1. appeared first on FreshMinds.
    [Feedly] 5 Ways to Influence Shoppers on Valentine’s Day
    Leave your perfectly curated feeds for Instagram. Customers spend a lot of money in the name of love. Over the last year, there was a $1.6B increase in spending during Valentine’s Day. From jewelry and clothing to dinner and flowers, people are throwing out the big bucks for their significant others. Assuming you aren’t in the business of selling love, don’t let all the candy and flower talk deter you from getting in on the gift-giving action. Courtesy of: The Shelf. Capturing customer attention without being disruptive is key for this heartfelt holiday. Courtesy of: The Shelf.
    [Feedly] SEO Experts Harness the Power of Twitter
    By examining how these SEO experts excel, you can turn your own Twitter feed around. While some SEO experts are still trying to figure Twitter out, there are a handful that have been doing it right for a long time. These people have huge audiences of followers and provide great information for users. You might […]. The post SEO Experts Harness the Power of Twitter appeared first on Devumi. Marketing Twitter seo twitter
    [Feedly] How Can Social Media Be Useful For Students?
    Twitter Feed : Twitter can be a quick way to tweet announcements and reminders as well as real-time information on project deadlines. Today, social media has become an important part of our society, especially for the kids and teens. Kids are using various social media platforms that parents are not cool enough to know about them. Furthermore, students are using social media sites during class time. Social media platforms may distract students from classroom activities. So how can all these platforms be used in the education? All these things can be used in the educational system.
    [Feedly] Social Media Updates January
    This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Twitter.
    [Feedly] RIP Spammy Twitter Marketers (#RIPTwitter)
    Users complained about a rumored change from a traditional Twitter user feed to an algorithmic-sourced feed next week. The algorithm would source the most popular stories in people’s Twitter feeds. Further, based on Jack’s tweet, afterwards power users can simply pull down their screen or refresh their feed to get the traditional timeline. A Twitter meme — #RIPTwitter — took the social network by storm over the weekend. The angst was inspired by this BuzzFeed post reporting the change. We never planned to reorder timelines next week. to 5 p.m.,
    [Feedly] 3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
    On the day of the game itself, Twitter produced over 400,000 retweets from brand Twitter feeds (and this is excluding Esurance’s massive campaign) compared to just under 100,000 shares  from brand Facebook pages. Brands’ Twitter feeds by contrast were only able to deliver around  160,000 retweets. The Super Bowl is one of the biggest global events for both the sporting world and for brands. Lesson 1: It’s All About the Pre-Game. There was a time when Super Bowl ads were about the actual half-time slot. That time has long since gone. Conclusion? Lesson 3 – #RIPTwitter?
    [Feedly] Meet 7 Twitter Influencers Who Follow Millions
    It was very hard for me to engage with anyone since my feed was full of people I didn’t know. How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 million people and are followed by 3.5 million. follows 31,800, followed by 101,000. love Twitter lists.
    [Feedly] How To Create An Effective Social Media Calendar
    But you don’t have to plan your interactions; those should be natural, and in response to what you find on your social feed at any given moment. Social media marketing combines creativity, ingenuity and scalability: The three characteristics which are very hard to combine, and yet people often barrel forward into the process without any thought or concern for what they are posting. The process is pretty similar to creating any content plan, with the exception of frequency. Chances are you will be posting on social media a lot more than you will be publishing content.
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Social Media Marketing and Measurement