• SOCIALTIMES TWITTER  |  TUESDAY, JUNE 28, 2016
    [Feedly] Twitter Dashboard App Launches for Businesses
    Pepper wrote: Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Use your custom feed to get right to the tweets you want to see first and better engage with your community. Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Chances are there’s more than the mentions you’d normally be notified about!) For example, if you work at a cafe, you may see a tweet from a customer who has a question about your hours.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 28, 2016
    [Feedly] 6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
    Comment on Your LinkedIn Feed. Your connections are posting articles, commenting on the activity of others, and starting group discussions—and you can see all of this from your main LinkedIn feed. Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms,  LinkedIn is the single best tool you have at your disposal to build your own brand. Add Skills. Write a Memorable Headline.
  • KIKOLANI  |  TUESDAY, JUNE 28, 2016
    [Feedly] 5 Hacks To Make The Most Out of Social Channels
    Users hate ads in their feeds, and they will hardly buy your product if you promote it aggressively. Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! believe you have skills to bring every social channel to heel. But, I am also sure you understand it’s impossible to be awesome for everyone. To make the most out of social channels, you should choose the right one for your business. Content is king.
  • THE SOCIAL MEDIA HAT  |  TUESDAY, JUNE 28, 2016
    [Feedly] Facebook Live Will Dominate Video Streaming
    Up until now, Facebook Live has been limited to a single broadcaster, unless you use desktop software like OBS Studio or Wirecast to pipe in a Blab or multiple Skype video feeds into a single Facebook Live broadcast (which is what Social Media Examiner does so well). Right now, people's feeds still aren't filled with videos and notifications of so-and-so going live. Social Media Facebook Live Will Dominate Video Streaming. That's it, man. Game over, man. Game over!". You know, Alexander Graham Bell really didn't invent the telephone. He didn't even invent the name. Live Q&A's?
  • SOCIALTIMES FACEBOOK  |  MONDAY, JUNE 27, 2016
    [Feedly] Facebook Adds Slideshow Feature to iOS App
    Facebook also shared the following instructions for users looking to create their own Slideshows: If you’ve taken more than five photos or videos in the past 24 hours, Facebook will give you a preview of a pre-made slideshow at the top of your News Feed  in the “What’s on your mind” box when you open the Facebook app. If you see someone else’s Slideshow in your News Feed, Facebook may give you the option to “Try It,” which will let you select five or more images and videos of your own to create a Slideshow. Readers: What are your thoughts on this new feature?
  • THE SOCIAL MEDIA HAT  |  MONDAY, JUNE 27, 2016
    [Feedly] Get Your Social Media Inbox To Zero
    This instantly creates an automatically updated feed of all of the posts that fit your search criteria. So you can certainly see how bringing all of those notifications into aggregated streams can save you incredible amounts of time clicking through different apps, different feeds, and different searches. Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Statista reports that the average social media user spent 106.2 the previous year.
  • SOCIALFISH  |  MONDAY, JUNE 27, 2016
    [Feedly] 3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
    It taps into it’s news feeds – Newsle and Pulse – to get the most relevant industry news. What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Employee advocacy can increase your brand’s reach by 10x on social media. Awesome Tools. LinkedIn Elevate.
  • TWIST IMAGE  |  FRIDAY, JUNE 24, 2016
    [Feedly] Algorhythms For Marketing Transformation
    I've done a few concurrent sessions, and I wind up have to compete with sessions that have titles like, How To Monetize Your Facebook Feed or 10 Things Every Marketer Must Know About Digital Transformation. The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been describing it: "We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models.
  • SOCIALTIMES TWITTER  |  FRIDAY, JUNE 24, 2016
    [Feedly] Twitter Rolling Out Foursquare-Powered Locations to iOS Users
    reader tipped Josh Constine  of TechCrunch  off to the existence of Foursquare-powered location feeds on Twitter, and Twitter confirmed to Constine that it is currently rolling out the feature to IOS users, with other platforms to be added soon. Constine wrote that Twitter users who tap specific Foursquare-powered locations or cities tagged in tweets will be taken to a new location feed with a map at the top, where they will see tweets from that location. Foursquare agreed in March 2015  to power location data on tweets with location tags, but not much has come of it, until now.
  • SOCIALTIMES TWITTER  |  FRIDAY, JUNE 24, 2016
    [Feedly] The Lego Model: How to Build Your Social Brand
    From @Starbucks  to @Samsung Mobile  and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Twitter : Its 140 character content is playful, fun and easy to share. YouTube and online video marketing. Would you like proof? Twitter content.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JUNE 23, 2016
    [Feedly] An Insider Look at Reach and Frequency Ad Buying on Facebook
    The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. It’s time to pay to play. Facebook’s ad revenue is increasing at a staggering rate from $5.29 billion in 2014 to nearly $15 billion in 2018. What is Reach and Frequency Ad Buying. An Ideal Use Case for Brands.
  • SOCIALTIMES TWITTER  |  THURSDAY, JUNE 23, 2016
    [Feedly] Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
    According to Wagner, advertisers will be able to add branding to these feeds. Derella told Wagner Twitter’s game feeds will feature a stream of live tweets from experts and fans, adding: We’re going to marry the best of Twitter (with the NFL stream), so that would be that live experience as it’s happening and that live conversation around Twitter. Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games  are in midseason form. We’re going to experiment with what’s best.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JUNE 23, 2016
    [Feedly] How to Love Facebook Live
    It’s especially important to mind the social interaction because questions and comments appear alongside your actual feed, well organized for all viewers to see. Ideally, you should dedicate a team member to monitor the social feed, especially if you are live-streaming a presentation or question-and-answer session in which questions are expected. Brands have jumped on Facebook Live  with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Have a purpose. Both approaches work.
  • AGORA PULSE  |  WEDNESDAY, JUNE 22, 2016
    [Feedly] 8 Agorapulse Features That Will Make Your Life Easier (and you won’t find anywhere else!)
    So I’ve set up rules so that my inbox no longer feeds me those time-sucking messages. There are tons of social media management tools out there. We’re happy to be among the top 5 according to users in this latest infographic. And who says size matters? This report says that we rank highest for user satisfaction. How on Earth did that happen — especially with such big players out there? Here’s my very strong hunch. We start by offering the must-haves that social media managers need. We built a tool that will make you feel the same way with managing social media. Wrong!
  • SPROUT SOCIAL  |  WEDNESDAY, JUNE 22, 2016
    [Feedly] How to Successfully Mine Your Social Media Data
    For example, the the Twitter Activity Overview provides in-depth analysis into your Twitter feeds. In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. What Is Social Media Data? Likes. Mentions. Impressions.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 22, 2016
    [Feedly] How Distributed Content Can Help Control Social Messaging
    Facebook also allows you to submit RSS feeds from your organic site that will parse and publish these to the Facebook platform. You can publish using your RSS feed or the more involved “News Publisher” format. Guest Post by Jim Dougherty. What is distributed content and why should you know about it? huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. But I’m probably not telling you anything that you don’t already know.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 21, 2016
    [Feedly] Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
    This feeds in well to today’s on-demand consumption model — especially among the young people who flock to Tumblr. Because Tumblr uses the blog format, it could be making a play to become  the  hub for live video which feed in from various sources. Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. But instead of competing with these networks as another location for  creating  live video, Tumblr has chosen to be the  venue  and  home  for live video.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JUNE 21, 2016
    [Feedly] Facebook Debuts Several Ad Products, New Features at Cannes Lions
    Coming toward the end of this month, Canvas will have a new feed unit to help entice people to engage. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. Facebook used the Cannes Lions International Festival of Creativity  in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas  full-screen immersive ad product; updates to its Slideshow  ad product; and the launch of the Facebook Creative Hub.
  • SOCIALTIMES TWITTER  |  TUESDAY, JUNE 21, 2016
    [Feedly] Twitter Engage: Twitter’s Answer to Facebook Mentions
    Go even deeper by accessing audience demographics and a real-time feed of what your fans are tweeting about now. Celebrities, public figures and journalists have Facebook Mentions  from Facebook, and starting Tuesday, they also have Twitter Engage  from Twitter. Senior product manager Matt Dennebaum  announced the launch of the new application in a blog post  Tuesday, saying that at launch, it is only available for iOS users in the U.S. The app outlines your account performance and audience, providing a convenient and easy way to see your key Twitter stats (e.g.,
  • PROBLOGGER  |  TUESDAY, JUNE 21, 2016
    [Feedly] How to Set Up Your First Instagram Ad
    To run an ad on Instagram only you need to select ‘Choose Your Placements’ and then you deselect Mobile News Feed, Desktop News Feed, Audience Network & Desktop Right Column. By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. With over 400 million active users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 21, 2016
    [Feedly] How to Plan for Success with Your July 4th Social Media Content
    This type of image would likely have stopping power any day, but particularly on July 4 th when consumers and potential consumers are scrolling through their feeds with red, white, and blue on the brain. July 4 th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. Go Full America. Emphasize Red, White, and Blue. Focus on Fun.
  • PEG FITZPATRICK  |  TUESDAY, JUNE 21, 2016
    [Feedly] 12 Most Creative Strategies to Craft an Effective Blog Post
    These are the ones we’d hate to miss sharing with our friends or posting on our Facebook feed. Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This This is not really a measure of talent or the choice of words at all — it’s more about the skills you need to harness to get more of what you desire. In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. These are the ones we couldn’t help but click. These are the posts which might even go… viral! Use subheadings.
  • SIMPLY MEASURED  |  MONDAY, JUNE 20, 2016
    [Feedly] How Book of the Month Club Is Building a Vibrant Community on Instagram
    Book of the Month Club posts at least twice a day on Instagram — but the content is always varied, to avoid feed exhaustion for followers and cultivate perpetual interest. Remember those Book of the Month Club advertisements you used to see as you flipped through your magazine? Well, Book of the Month Club has gone digital for the Instagram age, transforming into a subscription-based e-commerce book club offering a limited number of new books each month to members. Book of the Month Club is on an engagement growth rocket ship in 2016. Multiple Posts per Day. Guess to Win! Win-win.
  • SOCIALMEDIA.BIZ  |  MONDAY, JUNE 20, 2016
    [Feedly] SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)
    Set-up An RSS Feed For Your Blog. Here is some further reading reference on Setting up An RSS Feed For Your Blog. Post by Nirav Dave. Capsicum Mediaworks. L et’s be honest. Almost nobody knows everything about how SEO (search engine optimization) really works. It’s a bit of a black art, and Google especially has been less than forthcoming in communicating best practices. But, over time, you can keep track of what seems to be moving the needle in the right direction for a business or brand. So which key aspects of SEO should you focus on? Country TLD Extension.
  • AGORA PULSE  |  FRIDAY, JUNE 17, 2016
    [Feedly] How to Improve Your Facebook Barometer Score
    Think of all the posts a typical Facebook user sees in her news feed. Again, fans’ news feeds are busy; they may not have seen it the first time. The Agorapulse Barometer gives Facebook page admins a look at how they’re doing against pages with similar fan counts. quick look at your stats on this free tool usually leave admins wondering — how can I get a better Facebook Barometer score? Let me give you some pointers that have worked for many other businesses on Facebook. Frequency. Consider how many times per week you post from your page. Whatever Timing.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JUNE 17, 2016
    [Feedly] Social Solute: 4 Brands on Social Media to Admire This Year
    Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. It’s hard to believe we’re already halfway through the year. While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Airbnb. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. It’s no wonder Airbnb won a Shorty Award for best Instagram presence. The key to gaining and retaining followers is consistency.
  • BUFFER SOCIAL  |  FRIDAY, JUNE 17, 2016
    [Feedly] How This Digital Agency Drives Revenue from Social Media (and How You Can Too)
    Paul: We have our own database system, which we feed all our content in. You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus , with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social , a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on. The single thing that Gather Social wants to achieve for you on social media is an impact to your bottom line revenue. ” Kevan: .
  • SPROUT SOCIAL  |  THURSDAY, JUNE 16, 2016
    [Feedly] 5 Tips for Launching a Follow-Worthy Instagram Account
    Curate Your Feed. Mosts posts on a branded product feed will feature a product in some way, whether that’s as the main subject of a post or more of an accessory in the background. The brand has excelled at positioning itself as a lifestyle brand and that aesthetic shines through their entire Instagram feed. 3. The strategic use of hashtags will help your brand extend its reach and generate more eyeballs on your Instagram feed. Your brand’s Instagram feed should be a healthy mix of authentic visuals combined with brand artistry. Need help getting started?
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JUNE 15, 2016
    [Feedly] The Single Most Important Trend to Consider in Your Social Media Strategy
    For some social networks, this was the first time consumers engaging on these networks were presented with the option to “Buy Now” in their feeds. Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. On the heels of many of these experiences, I’ve written blog posts sharing tips or guidelines that could help other marketers approach this sometimes daunting process. The Conclusion.
  • AGORA PULSE  |  TUESDAY, JUNE 14, 2016
    [Feedly] 5 Reasons Your Facebook Ads Aren’t Performing
    million fans) regularly does through ads (believe me I know from all the ads in my own news feed). 2. Your If you’re a social media marketer, you know you have to run Facebook ads. When When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to tell you, from personal and bitter experience, five reasons your Facebook ads aren’t performing so you can save time and money next time! 1. You’re Targeting Non-Fans. You know that part of the ad creation or boosting process where you can select your audience?
  • KIKOLANI  |  TUESDAY, JUNE 14, 2016
    [Feedly] How Narrowing Your Niche Can Get You Great Results
    With the insane way we are using our animals to feed other animals or wasting land to feed them, people have been looking at cheap, fast and low resource alternatives. When I started out blogging I really had no idea what I was doing. chose what I thought was “a niche”, and just hit my keyboard like a madman producing random content as fast as possible. You have to blog as much as possible, right? Wrong. actually used the “spray and pray” technique looking back at it. And it was not very effective. Enter The Age Of The Narrow Niche. How Narrow Can You Go?
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 14, 2016
    [Feedly] 4 Best Practices to Maintain Your Social Media Coverage During Summer Vacation
    While you’re scanning through your social feeds and catching up on the latest news, be on the lookout for content that is relevant to your audience. It’s summer. Well, close enough, right? If you’re planning to take a vacation or just take some time away from the office this summer, you’ll want to ensure you think of your social media coverage plan. If you’re a part of a small team, the last thing you want is for your brand’s social media to go dark while you are cruising around the Caribbean. As a community manager , you know that social media doesn’t sleep. Plan ahead. You’re busy.
  • PROBLOGGER  |  MONDAY, JUNE 13, 2016
    [Feedly] Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication
    Take Care of Your RSS Feed and Make Internal Links. Considering how content often is stolen through RSS feeds, you’ll obviously want to take some precautions there as well. You can do this through your RSS feed settings. your feed directory). This is a guest contribution from writer Rose Scott. If you spend days and nights creating the most outstanding content ever, this post is for you. You know how exhausting writing can be at times, right? Of course not! Blog Authorship: Keeping Your Blog Content Safe from Plagiarists and Duplication. Things You Need to Do First.
  • SPROUT SOCIAL  |  MONDAY, JUNE 13, 2016
    [Feedly] Facebook Ad Examples That Convert
    The advertising objectives you can currently choose from include: Boost your Post: This Page post engagement objective gives your content an edge by helping it appear higher in the News Feed so there’s a better chance you’re audience will see it. Note: Depending on the placement of your ad (desktop News Feed, desktop right column, mobile) your headline text might appear differently. More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Choose the Right Advertising Objective.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 13, 2016
    [Feedly] Monday Roundup: #AMECSummit Rockstars
    Why: “Make sure you have systems, processes and protocols in place that make measurement an ongoing exercise that is constantly feeding back into the organization about what is and isn’t working, both from a channel and audience perspective,” writes Ben Levine , Vice President of Ketchum Global Research & Analytics, for PRSA Tactics. 7.  Tonight I’m leaving on a jet plane for one of the greatest cities in the world: London! Here you go. 1. PR Measurement and Evaluation – an interview with Richard Bagnall. ” 2.  AVES – we moved on years ago!
  • BUFFER SOCIAL  |  MONDAY, JUNE 13, 2016
    [Feedly] Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
    Especially when you consider views on Snapchat are far more immersive than an advert in a feed. Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature , and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post). Right now, Snapchat On-Demand Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share filters – even branded ones! Ready? Hotels.
  • PROBLOGGER  |  FRIDAY, JUNE 10, 2016
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Facebook Tests News Feed Sorted by Topics in Australia | Mashable. I saw this the other day – little topics started showing up under my statuses, things like “food & drink” or “humour” depending on what Facebook thought I was talking about. And across the top of my app I could click into whole news feeds devoted to that topic. Every time I sit down to write these, I’m always concerned at how fast it’s flown to Saturday again. So here we are, another week of 2016 down. Did you set out what you intended to achieve? Cannot agree enough.
  • TWIST IMAGE  |  FRIDAY, JUNE 10, 2016
    [Feedly] Six Links Worthy Of Your Attention #312
    Look no further than your Facebook feed for a full-on assault of wrong, misquoted and downright lies about people and stories in the news. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . What happened when a professor built a chatbot to be his teaching assistant - The Washington Post. First, they came for the teaching assistants, but I was not a TA, so I said nothing. Automation won't happen all at once. This is a good canary for the coal mine."
  • THE SOCIAL MEDIA HAT  |  FRIDAY, JUNE 10, 2016
    [Feedly] Stop Losing Track of Instagram Comments
    Since the ad is not a post in your normal feed (sometimes referred to as a dark post), you won't get notifications within Instagram, and you won't see the post on your profile. Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. Anyone using Instagram seriously for their business has been faced with a perplexing dilemma. You see, when you post a great image to Instagram, it will garner all kinds of likes and comments. Continue to post great images and those likes and comments will pile up gloriously.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JUNE 9, 2016
    [Feedly] Facebook Debuts 360 Photos
    Once those tools are rolled out, Huang said users will be able to share panoramic photos taken via iOS devices or Samsung Galaxy phones, or 360-degree photos shot with 360 photo apps or cameras, the same way they would share any other photos and videos, and the 360-degree scrolling capability will be functional in News Feed  for any photos that appear with a compass icon. He wrote in the Newsroom post: 360 photos are easy to identify in News Feed: Just look for the compass icon on the right-hand side of the photo. Woods  for Time. It’s a great shot of a great city.
  • BUFFER SOCIAL  |  THURSDAY, JUNE 9, 2016
    [Feedly] The 10 Golden Rules Successful Social Media Managers Live By
    Use tools like Feedly, Pocket and Flipboard to search and curate the best content from hundreds of blogs around the web. In In the Buffer product, you can  connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard. I was a bit nervous before writing this post because there are so many possible  golden rules for social media managers. wondered, how could I ever hone in on the most important ones? But then I realized, social media managers are in the market of verbs. Let’s go! 1. Communicate. Share. Measure.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JUNE 8, 2016
    [Feedly] Facebook Testing Ability for Users to Post to News Feed But Not Timeline
    Facebook is testing a way to allow users to post to News Feed  without those posts ever appearing in their Timelines. Matt Elliott of CNET  shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results. We’ve heard feedback that sometimes, you may want to share a post with friends and family via News Feed and not have that post be displayed on your Timeline.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 8, 2016
    [Feedly] Social Marketing’s Biggest Moments in the Last 5 Years
    These ads appeared within the news feed, so as not to interrupt the Facebook user experience. Over the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. With so much happening in just five years’ time, it can be hard to pinpoint the changes which were actually industry-changing — so I did it for you. Here are the six biggest moments in social marketing in the last five years. Facebook Introduces Mobile Ads (2012) .
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JUNE 8, 2016
    [Feedly] Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)
    According to SocialFlow , combined reach of posts by those pages peaked in January, and then, following a change to Facebook’s News Feed algorithm , it experienced a sharp drop in February and remained fairly consistent through May. Readers: Have you noticed more, less or the same amount of media content in your News Feeds so far in 2016? Facebook Algorithms Jim Anderson Media News Feed Publishers reach Reach per Post SocialFlow VideosSocialFlow CEO Jim Anderson  discussed his company’s findings in a video posted to Facebook , embedded below. Image courtesy of Shutterstock.
  • SOCIALFISH  |  WEDNESDAY, JUNE 8, 2016
    [Feedly] How to Use Snapchat for Lobbying and Public Affairs
    The story feed is a great place to post a series of snaps related to a particular event as they only visible for 24 hours. This post by Mike Panetta originally appeared on the Beekeeper Group blog here  and is reposted here with permission.  By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of  Snapchat , you are not alone. Advertisers have also taken notice of the larg e and active user base, having spent millions of dollars on the platform in 2015.
  • AGORA PULSE  |  TUESDAY, JUNE 7, 2016
    [Feedly] Can Social Media Management Work with a Remote Team?
    Take a look at your home feeds on Twitter and Facebook to see if there are any opportunities to engage. The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence. At Hubstaff, we’re a 100% distributed team with a great audience on Twitter and Facebook. Here’s how we tackle social media management with our remote team. Day-to-day social media management. We show personality.
  • THE REALTIME REPORT  |  TUESDAY, JUNE 7, 2016
    [Feedly] How To Use Social Media To Get More Visitors To Your Booth
    Most people have a great deal going on their social media news feed, which makes it very easy for them to miss an important update. How To Use Social Media To Get More Visitors To Your Booth. Regardless of what kind of industry you’re in, a trade show is a great way to garner some attention. Using social media marketing can help you maximize your marketing potential while at the trade show. Using various tactics to enhance the mobility of a product and how it is advertised, a business owner will be able to get their name out on the market to a wider audience. Contests. Hashtags.
  • BUFFER SOCIAL  |  TUESDAY, JUNE 7, 2016
    [Feedly] The Silent Revolution: Facebook Video and the Importance of Consumer Behavior
    And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days. When it comes to social networks, marketers, and advertisers have to work within the constraints of each platform – this is nothing new; on Twitter we only have 140 characters to play with, on Snapchat we have under 10 seconds, and on Facebook, we have to deal with the reality that ads and videos auto-play silently in the News Feed. Back in 1894 to 1929, before sound could be synchronized with video, silent movies were in their heyday. Via OSXDaily.
  • SOCIALTIMES TWITTER  |  MONDAY, JUNE 6, 2016
    [Feedly] How Game Developers Can Maximize Their E3 2016 Twitter Efforts
    Take advantage of Periscope features like “ Save to Gallery ,” which lets you save your video for longer than 24 hours, or Sketch , an easy way to draw directly onto live video in real-time to highlight specific elements in your feed. Conversation about E3 2015  averaged 740,000 tweets per day, and Twitter is ramping up for E3 2016 , this year’s version of the Electronic Entertainment Expo. 65 percent of Twitter users say they play video games, and 55 percent say they regularly play console games. Twitter gamers are 1.25 Twitter gamers are 1.2 times as many retweets as external links.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JUNE 3, 2016
    [Feedly] 5 Social Media Opportunities to Plan for this Summer
    Keep an eye on your Facebook feed in the coming weeks as Facebook has announced the ability to capture and upload 360 degree photos. By taking a panoramic photo and uploading it to your feed, friends, fans and consumers can explore the photo either by using their finger or tilting their phone. The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. Read on for our look at five moments you can’t miss this summer. 1. World Social Media Day – June 30, 2016. Instagram Analytics.
  • TALKWALKER SM  |  THURSDAY, JUNE 2, 2016
    [Feedly] Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content
    Social media users decide when, where, and how they want to engage with brands.   And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest and greatest eyelash extending mascara, lip-plumping gloss, or skin-perfecting cream in the market.  This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message.  Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. But why?
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JUNE 1, 2016
    [Feedly] Facebook Pages Paid for 31.68% of Total Reach in April (Report)
    The News Feed algorithm  now predicts how likely you are to click on an article and how long you are likely to spend reading it–all this in order to put more relevant content into your News Feed. Advertising/Marketing Facebook Algorithms analytics Engagement images Likes links Locowise Mother's Day News Feed organic reach Pages Photos reach Reactions Status Updates VideosBrands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform. Social analytics and reporting firm Locowise  found that 43.28 percent from March.
  • SPROUT SOCIAL  |  WEDNESDAY, JUNE 1, 2016
    [Feedly] How to Master Facebook for Small Business
    Once your branding is optimized and your page is ready, it’s time to start sharing posts in your feed. You will want to balance different types of content to attract different users and keep your feed interesting: Questions. So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did you know there are 1.04 billion daily active users on Facebook? That is daily active users. Imagine getting a piece of that action. The numbers are outstanding. Cover Photo.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, MAY 31, 2016
    [Feedly] 7 Surprising Differences Between Male and Female Millennials: Webinar Recap
    Millennial women, on the other hand, are researching brands via blogs, interacting with them on Pinterest, and clicking on sponsored and branded content in their native feeds. If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Their Channel Preferences are Different. Their Social Media Actions are Different.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 31, 2016
    [Feedly] How to Get Ahead of This Year’s Social Media Trends
    Instagram expanded video lengths  to four times their previous length and implemented an algorithmic news feed to show top content first. Twitter changed their Home feed , introduced GIF search , and just announced updates to the 140 character limit. Facebook is commonly blamed as the primary culprit for declining organic reach, but the truth is that each of the primary social networks have moved to an algorithmic feed in an attempt to serve up the most relevant content to each individual user. What was set in motion less than six months ago now causes us to pause. Smile.
  • UNMETRIC  |  TUESDAY, MAY 31, 2016
    [Feedly] Real Madrid's Victory March on Social Media
    Real Madrid took over my Facebook news feed with devout fans’ updates and picture after picture of Christiano Ronaldo. Real Madrid lifted the Champions League trophy for the 11 th time and they did it with great panache! brief look at the official Twitter , Facebook and Instagram accounts of the team showed that Real Madrid had put up an equally stunning performance online as they did on the field. Here are the highlights from the posts that were put up on Twitter, Facebook and Instagram on the 28th and the 29th of May –. To know more, follow this link.). Facebook. million likes.
  • KIKOLANI  |  TUESDAY, MAY 31, 2016
    [Feedly] 10 Outreach Tools Every Marketer Needs
    By exploring a truckload of filters, you can customize the feed and ensure that the tool serves your specific needs. The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. Today, users dwell on multiple digital channels and spend a whole lot of time there. They do not only engage in witty commenting, but also seek information about brands and make online purchases. Many have decided to ditch the traditional models and are now embracing the newfangled thinking. BuzzSumo. Circloscope. MozBar.
  • SPROUT SOCIAL  |  TUESDAY, MAY 31, 2016
    [Feedly] Facebook Fan Page vs. Profile: Know the Difference
    Instead individuals only have to click the Like button to start receiving your updates in their News Feeds. The content delivered to fans in News Feed is heavily influenced by Facebook’s Edgerank algorithm, but it’s not totally out of your control. By boosting your post you increase the likelihood that your target demographic will see it in their feeds. Boosted posts will appear higher in News Feed and can include most of the posts you create—status updates, photos, videos and offers. Managing You Facebook Profiles in One Feed. Fan Pages vs. Profiles. Use App.
  • SOCIALTIMES FACEBOOK  |  MONDAY, MAY 30, 2016
    [Feedly] Will Facebook Messenger Chat Bots Replace Humans?
    You can use a Facebook Messenger chat bot to answer simple questions such as store hours, special products or directions, and then have the bot feed to a human agent for more detailed questions. As a natural response to Facebook’s push to get more pages to use Messenger  as a platform, brands are developing chat bots  to handle customer service. How well is this working? At the Socialbakers Engage  conference in Prague earlier this month, experts talked about the future of chat bots. Like with applications at the beginning, there were good apps and there were bad apps. Not necessarily.
  • KOKA SEXTON  |  MONDAY, MAY 30, 2016
    [Feedly] The 5 Questions Every Marketing Leader Should Be Able to Answer
    Paying someone to advertise your product on their Twitter feed with no way of tracking impressions, engagements and engagement rate is a rookie marketer’s mistake. The role of a marketing leader is to spearhead the overall marketing strategy of a company’s product or service. It’s an often overlooked position – with plenty of resources dedicated instead to the business and sales aspect of a company. But make no mistake, the marketing leader drives the overall content strategy. Without effective branding and targeted advertising, a product will inevitably fail to convert. Conclusion.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 30, 2016
    [Feedly] Give Your Social Networks The Spring Cleaning They So Desperately Need
    Reasons 1 and 3 have the unfortunate result of cluttering up our news feeds with uninteresting posts. Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Now, in Ohio, that might mean April or it might mean June, depending on whether the appropriate sacrifices had been offered to the gods. And oh, what a porch it was.
  • PROBLOGGER  |  SUNDAY, MAY 29, 2016
    [Feedly] How to Network at Blog Events (Even if You’re Shy!)
    So the night before or the morning of the event, check out everyone’s Instagram or Twitter feed – you’ll often see what others are wearing, what their faces look like, something that’s happening in their life right now you might be able to ask them about later when it comes to small talk, and you can even leave them a friendly comment like you’re looking forward to seeing them later in the day. Blogging can be such a solo sport, thousands of us tapping away at our laptops in our own homes across the world, talking to everyone online but rarely in person.
  • SPROUT SOCIAL  |  FRIDAY, MAY 27, 2016
    [Feedly] #SproutChat Recap: Navigating Social Advertising
    While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds. Sure, many companies have massive followings, but that doesn’t mean their posts are guaranteed to secure a spot in a fan’s newsfeed. In order to reach a larger audience, social channels are giving brands the option to put ad dollars behind social posts. Deciding which options to purse can be overwhelming. This Remember That Content Matters. SproutChat. — Andrew Wasyluk (@socialeyze) May 25, 2016.
  • PAM MOORE  |  FRIDAY, MAY 27, 2016
    [Feedly] 15 Things Smart, Social Savvy Business Marketers Never do on Facebook
    Make sure to check your game feeds and notifications privacy settings. It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2% of our daily active users are outside the US and Canada. Facebook is no different. Post spam. There is only one you.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [Feedly] International Marketing Campaigns: Breaking Through Language Barriers
    Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter. International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. Indeed, you could say that english has become the global language for business, but a key element in any successful marketing campaign is the ability to speak directly to the customer.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, MAY 26, 2016
    [Feedly] Visits to Facebook Canvas Ads Average 31 Seconds
    Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons  to build beautiful and effective brand and product experiences on mobile. Advertising/Marketing Facebook Android Brazil Call-to-Action Buttons calls to action Canvas Facebook for Business France Germany images India iOS Italy mexico mobile Multimedia News Feed Photos Thailand Turkey U.K. Within a Canvas, people enjoy moving through digital stories easily. Brazil, Mexico, Italy, the U.K., Videos
  • BUFFER SOCIAL  |  THURSDAY, MAY 26, 2016
    [Feedly] 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
    It feels like this could be due to their visual nature, now when you post a link, a large image is displayed, as is meta data from the post, giving brands plenty of opportunities to grab user’s attention as they scroll through their news feeds. At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. Here’s how it broke down… How have brands been sharing to social media. Maybe. Over to you.
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [Feedly] SMS Marketing: a Grossly Underrated Marketing Tactic
    Luckily, you don’t have to go out of your mind feeding all the numbers into your mobile phone, or bruise your thumbs pressing that send button a million times. Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. No convinced? Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bath Store UK reported a dramatic 32% jump in sales the day they started sending messages. An ROI of 500% and 680%…no kidding! Yes, free.
  • UNMETRIC  |  WEDNESDAY, MAY 25, 2016
    [Feedly] 3 Ways Brands Can Gain From Twitter's Character Limit Tweak
    expected my Twitter feed and the responses on the blog post that announced the change to be full of people vehemently protesting. The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline). sizeable part of my day is taken up by composing tweets to share content that we put out. And no more losing sleep over a silly dot before tweets that begin with an '@' mention.
  • SOCIALFISH  |  WEDNESDAY, MAY 25, 2016
    [Feedly] How Purpose Will Power Future Online Communities
    Your feed is overflowing with tricks, hacks and best practices to “drive engagement”. This post by the super smart Bill Johnston originally appeared on his structure3c blog   and is reposted here with permission. ———— Purpose. people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” Steger & Dik, 2010). a.k.a. Your reason for getting up in the morning.”. Bryan Dik PhD – Professor of Psychology at Colorado State & Cofounder of Jobzology. The Fine Line Between Engagement & Manipulation. Implications.
  • BUFFER SOCIAL  |  TUESDAY, MAY 24, 2016
    [Feedly] New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
    Without the initial period, only people who follow both you and the person you’re tweeting at will be able to see the message in their feed. What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit. Twitter co-founder and chief executive Jack Dorsey  told the BBC  that “It doesn’t make sense to anyone. Goodbye to.@replies.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, MAY 24, 2016
    [Feedly] Facebook Addresses Trending Topics Flap in Letter to Sen. John Thune
    This means we will eliminate the “Media 1K” list, the list of RSS feeds  used to supplement the algorithm that generates potential Trending Topics, and the top-10 list of news outlets. Facebook general counsel Colin Stretch  shared a letter (embedded below) he sent to Senate Commerce Committee chairman John Thune (R-S.D.) regarding the controversy over conservative stories allegedly being suppressed from Trending Topics. We also talked to leading conservatives to gain valuable feedback and insights. The Accenture supervisors report to full-time Facebook employees.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Feedly] How Your Customers Shop On Instagram
    Here’s how it works: as Nordstrom posts to their Instagram feed, the photos are added to their Like2Buy landing page as well, which looks just like their Instagram feed. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging.
  • SOCIALTIMES FACEBOOK  |  MONDAY, MAY 23, 2016
    [Feedly] Facebook Video and Facebook Live: The Future for Marketers
    You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. All you need is a little strategy and a few hot influencers. So what is Facebook video anyway?
  • SPROUT SOCIAL  |  MONDAY, MAY 23, 2016
    [Feedly] 18 WordPress Social Media Plugins to Live By
    Instagram Feed. Use the Instagram Feed WordPress plugin to display posts from a single feed or multiple Instagram accounts. The great thing about this plugin is you can customize the look of the feed to make it more stylish and personalized. You can display feeds in your sidebar or within pages and posts. Try it: https://wordpress.org/plugins/instagram-feed/. 8. Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the way.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Feedly] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Slide Share can open in a news feed. I’ve done well in Slide Share presentations. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Third getting a connection. Episode 113.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Feedly] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Slide Share can open in a news feed. I’ve done well in Slide Share presentations. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Third getting a connection. Episode 113.
  • SOCIALLY SORTED  |  SUNDAY, MAY 22, 2016
    [Feedly] 5 Super Easy Tips for Instagram Engagement to Get the Party Started
    Her entire feed is filled with motivational quotes and inspirational business advice: . Are you struggling to engagement on Instagram?  . Would you love to not just get more eyeballs on your content but actually have people like and comment on your posts?  . In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started!  . If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party! So keep these in mind when thinking about engagement:  likes – comments – views. Double tap if you agree! immtribe.
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Feedly] Our Narrowing World View Is Not Facebook's Fault
    When we were not buried in our smartphones (in our social feeds), we stumbled across news sources in places like our cars (radio) or while watching television (the news), etc. Facebook could double-dose on conservative news, but if your feed is full of people with an opposing view, the odds of you seeing it is minimal to non-non-existant. social feed. Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Interesting. Is that their business model?
  • THE SOCIAL MEDIA HAT  |  SATURDAY, MAY 21, 2016
    [Feedly] What Is Happening With Blab?
    You see, if you create a Facebook Live video stream, your Facebook audience is notified, Facebook makes your video more prominent in the feed for as long as you're live, and once you're finished you get that precious recording for all of your other platforms. Social Media What Is Happening With Blab? Is The Popular Live Streaming Platform Going Away? The past twenty years have seen social networks come and go. Change and evolve. For users in the midst of those changes, it's a frightful, chaotic time. incredible content that's extremely effective at reaching and educating new audiences.
  • JON LOOMER  |  THURSDAY, MAY 19, 2016
    [Feedly] Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
    Brief: The Facebook News Feed. Before we get started, you need to understand how the news feed works and your role within it. The purpose of the news feed is to surface content that users will find most interesting. During this portion of the webinar, I guide you through a basic understanding of how the news feed works and some expectations. As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 19, 2016
    [Feedly] Supercharge Your Sales Funnel Velocity With Content
    highlight to tweet) You can start by feeding into your CRM the original date a prospect first visited your site. I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Guaranteed. They will stay with your brand if you deliver what they want when they want it.
  • RAZOR SOCIAL  |  WEDNESDAY, MAY 18, 2016
    [Feedly] How to Find Facebook Post Ideas for Higher Organic Reach
    Postplanner has a content discovery engine where you can add feeds for your competitors and find out their most shared/liked content. Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1. Find other people’s content that has already proven to be popular. Keyword filter. Search by page. Filter by language.
  • KATIE LANCE  |  WEDNESDAY, MAY 18, 2016
    [Feedly] How to Keep Your Social Media Content Real, Entertaining and Creative
    Using tools like Canva , Piktochart or Design Feed can help turn a post that is just ok – to a post that is awesome! It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. As someone who has helped to manage multiple social media channels for many brands and organizations (including my own), I can tell you first-hand, that sometimes it can feel like you are on a bit of a hamster wheel when it comes to content. Is this interesting? Funny? Creative?”
  • JENN'S TREND  |  WEDNESDAY, MAY 18, 2016
    [Feedly] How to Run a Successful Instagram Ad
    Instagram ads are getting more and more prevalent in our feeds. If you’ve so much as logged on to Instagram, you’ve seen a number of these ads. And, some of them are better than others. Some of them are better targeted to you than others. Like ads on any platform, some perform better than others. And… The post How to Run a Successful Instagram Ad appeared first on Jenn's Trends. Instagram advertising instagram instagram ad instagram for business instagram marketing instagram strategy instagram success social media social media marketing
  • SOCIALFISH  |  WEDNESDAY, MAY 18, 2016
    [Feedly] We Are Still Doing It That Way 10 Years Later – WTF
    Using RSS feeds. So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. The book is essentially a collection of 100 blog posts written by Jeff De Cagna, David Gammel, Mickie Rops, Amy Riccardi and myself, with each post raising a different issue that we felt associations need to deal with if they are to adapt to the reality of the 21st century. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Seriously.
  • AGORA PULSE  |  TUESDAY, MAY 17, 2016
    [Feedly] 4 Ways Facebook Instant Articles Will Change Blogging Forever
    Though, if you are tech savvy you will be able to use an RSS feed or Facebook’s API directly. Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. What exactly are Facebook Instant Articles? Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. Anyone not using responsive design is even further behind.
  • PROBLOGGER  |  TUESDAY, MAY 17, 2016
    [Feedly] 30 Practical Tips for Producing Great Facebook Live Videos
    This means that the longer you’re on the more people will see your video in their feed. Remember the way people end up watching your video is that they’ll see it as they scroll through their Facebook news feed and that the sound will be off until they click the video. Even a bright colour wall behind you that stands out as people scroll through their feed might help. Adding Titles to your feed (put your name/link/Twitter id etc on the screen as you broadcast. Twitter feeds – Add Twitter messages directly to your broadcast. Click this.
  • AUDIENSE  |  TUESDAY, MAY 17, 2016
    [Feedly] [Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram
    This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds. So with Models Own, we wanted to encourage people to not just like the picture if it came up in their news feed, but we also wanted to inspire people into making a proactive decision to keep checking the brand’s page, and reinforce this as a habit. Audiense: What was the overview of the Models Own campaign? It’s almost time! — Models Own (@modelsown) August 19, 2015.
  • SPROUT SOCIAL  |  MONDAY, MAY 16, 2016
    [Feedly] 13 Ways to Use Facebook Events for Your Brand
    Since your event photo can be displayed in multiple places such as the News Feed and upcoming events section, you need an image that will look great when it’s resized. Twitter isn’t the only social network that lets you pin content to your feed. The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. Name Your Event. Use Keywords For Tags.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 16, 2016
    [Feedly] Never Miss Important Social Media Updates
    there are plenty of opportunities for important posts, yet you know how easy it is for your busy social feed to push those posts down and out of sight. To add them to that list, go to their profile or mouse over their name in your news feed, and click the arrow next to the "Friends" button. To the right of the Friends button is the Following button, which you can also use to make sure that any posts from that person appear at the top of your news feed. It puts you in control of your feed.) Social Media Never Miss Important Social Media Updates. even competitors.
  • PROBLOGGER  |  SUNDAY, MAY 15, 2016
    [Feedly] 10 Reasons Why You Should Give Facebook Live Video a Go
    This shows how much Facebook is promoting FB Live videos right now into news feeds. Have you tried using Facebook Live Video to communicate with your audience? If not – you might like to give it a go, because right now it’s a pretty hot medium that I’m seeing quite a few bloggers use with great benefits. This week I want to explore Facebook Live in a little more depth than I’ve done before. Here’s what to expect. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go. To get the first part simply read on. reaction. General
  • PROBLOGGER  |  SUNDAY, MAY 15, 2016
    [Feedly] 10 Reasons Why You Should Give Facebook Live Video a Go
    This shows how much Facebook is promoting FB Live videos right now into news feeds. Have you tried using Facebook Live Video to communicate with your audience? If not – you might like to give it a go, because right now it’s a pretty hot medium that I’m seeing quite a few bloggers use with great benefits. This week I want to explore Facebook Live in a little more depth than I’ve done before. Here’s what to expect. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go. To get the first part simply read on. reaction.
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Feedly] Life Lessons From a Rock Star. And Finding Your Magic.
    This was my reaction as I came across the video below on my YouTube feed. I could hardly believe my eyes. In one corner of my life, I am obsessed with the work, thinking and writing of Alain de Botton. His books,  The Pleasures and Sorrows of Work ,  The Architecture of Happiness ,  Status Anxiety and every other one he has written are core to lot of how my thinking has evolved (and this includes both the topics that I choose to study, write and speak about). It's deep. It's not light reading. It is profound. Books, online training and live events. Groove - The No Treble Podcast ).
  • IGNITE SOCIAL MEDIA  |  FRIDAY, MAY 13, 2016
    [Feedly] How We Witness Social Media Usage IRL
    Keeping one eye on your feed at all times may actually impair your chances to live IRL. At any given moment in our daily lives, we’re confronted by social media usage. Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all. But what about real-life usage? How are people actually consuming social media with their own friends, in their daily lives? Social Media IRL Currently. Nowadays, there are more interactions than ever via social media. Weddings. Concerts.
  • AUDIENSE  |  FRIDAY, MAY 13, 2016
    [Feedly] [Interview] How Truffle Social Is Nailing Direct Message Campaigns On Twitter
    And this way, by the time they see the message, we would have added more content to the home feed and they don’t feel like we’ve spammed. And then feeding it into Audiense just makes it so much easier as you can’t do that on Twitter. E: For example, we have an email database of people who have unsubscribed – there’s no reason why we can’t attract them back through targeting them on Twitter. Truffle Social, a social media agency, is positioning brands as an innovative force in social media channels. Audiense: What are your main challenges in being a social media agency?
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MAY 12, 2016
    [Feedly] 5 Target Audiences to Consider Besides Millennials
    To appeal to Baby Boomers in social media, you may want to take a less “bold” approach and work your brand into content they would naturally share and consume in their feeds. Social media is deeply ingrained with their identities, and they aren’t as opposed to seeing branded content in their feed so long as it’s native and natural to their daily consumption on the channels. Influencers If you’re reading this, I would assume it’s because you’re also tired of hearing the word “Millennials.” Male v. Don’t worry.
  • BUFFER SOCIAL  |  THURSDAY, MAY 12, 2016
    [Feedly] The Psychology of Change: How We React When Our Favorite Social Networks Shift
    For example, when Facebook first released the timeline, it wasn’t greeted warmly by some users, but now the timeline favors content from friends over brands , and it makes our Facebook feeds digestible. When Instagram announced they were trialing an algorithmic timeline, they said that  most users miss on average 70% of their feeds. And the same will happen to Instagram when its algorithm based feed launches later this year. Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split.
  • PROACTIVE REPORT  |  THURSDAY, MAY 12, 2016
    [Feedly] Visual Content and your Brand
    Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention.  Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. CHALLENGES.
  • THE SOCIAL MEDIA HAT  |  WEDNESDAY, MAY 11, 2016
    [Feedly] Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet
    or even a tweak to the news feed. Social Media Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet. The Internet's Visual Darling Gets A Complete Makeover. Any time Facebook releases a major change to the app. it's cause for major concern and hair-pulling-out for many. We all hate change, and changes to the things we use or do daily are felt most dear. So it's no wonder that, when Instagram announced a complete makeover and "an updated icon and app design" that applies to main app as well as Layout , Boomerang and Hyperlapse , many started to panic. Do Not Panic. Ah, well.
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