• SOSHABLE  |  TUESDAY, MAY 26, 2015
    [Feedly] Facts about the IRS Hack would be Comical if they weren’t so Infuriating
    That’s enough money to feed over 32 million starving families in third world countries around the world. For years, the Internet Revenue Service has been an absolute joke of an agency. We don’t tend to get into name-calling or editorial elaboration on this site too often, but today’s revelation of a major security breach of personal information for 100,000 Americans is simply too insane to allow to slide without commentary. The most staggering fact that should blow everyone’s mind is that in 2013, $5.8 Please let that sink in. Am I being too harsh?
  • SOCIALNOMICS  |  TUESDAY, MAY 26, 2015
    [Feedly] Instagram is trying to lure back users with ‘highlights’ emails
    Some users are notorious for dominating photo feeds with continuous posts. MASHABLE -  Instagram  is reportedly getting ready to spam you with email blasts. If you’re not continuously checking the photo-sharing platform throughout the day, Instagram is experimenting with a way to show you what you’ve missed to entice you back onto the platform. Similar to strategies previously embraced by Twitter and Instagram’s parent company Facebook, Instagram is building email digests to keep users connected with the platform, according to  TechCrunch. Thumbnail from Shutterstock.
  • SOCIALNOMICS  |  TUESDAY, MAY 26, 2015
    [Feedly] Promote Retail Brands Using Social Media Tools: Analyzing ’TrueView for Shopping’ in Detail
    If the step-pronged approach is concerned, one must first connect the campaigns with the feed associated with the Merchant center. Google has been making a few announcements off-late but the latest one involving TrueView for shopping is what keeps the retails interested. This cohesion readily integrates YouTube Videos with the product listing advertisements, resulting into something known as TrueView for shopping. Other details and action calls also resort to these freebies, offering the retailers with an option that concerns brand promotion. Google Social Media Brand
  • DIGITAL DIVA  |  MONDAY, MAY 25, 2015
    [Feedly] Parties, Burgers and Bankies
    BECAUSE SHE KEEPS TRYING TO FEED ME DOUGHNUTS?! Happy bank holiday weekend to you all! What have you been up to? We’ve been celebrating our niece’s 18th Birthday in London, seeing my friend Sarah (you rock Sarah!… … she knows why) and having a bit of a relax. Earlier in the week I went to a Leeds Food Festival party…lush burgers from Almost Famous and cocktails at Epernay. It was lovely to spend some time with fellow bloggers (and work mates!) Becca , Harry and Jen. Harry covered the event on his blog. What else did I get up to?… Bargain.
  • CONVERSTATIONS  |  SATURDAY, MAY 23, 2015
    [Feedly] WATCH: Design, Schedule, and Monetize in LIFT Clips 05/23/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. WATCH: Design, Schedule, and Monetize in LIFT Clips 05/23/15 is a post from: ConverStations.
  • SOCIALNOMICS  |  FRIDAY, MAY 22, 2015
    [Feedly] 7 Tools for Social Media Management, You’ll Love to Use Every Day
    Feedly. Feedly is basically a news aggregator that can pull any RSS feed. Feedly also shows the number of shares for each piece which is a great way to quickly grasp the social media buzz around a topic. This post was originally published on the Twitter Counter blog. Even if managing social media is your full time job, juggling different tasks throughout the day can be a challenge. From content curation to posting and analyzing your performance, it is important to keep your social media management simple and effective. Content curation. Swayy. Canva. Buffer.
  • SPIN SUCKS  |  FRIDAY, MAY 22, 2015
    [Feedly] The 2015 Spin Sucks Inquisitions, So Far
    If it weren’t the crack of dawn and I’d actually thought about this before now, I’d have created Feedly and Twitter lists so you could follow them all at once. By Gini Dietrich Because I am willing to bet many (if not most) of the United States is going to cut out early today to start the long weekend, I decided not to feature someone new in the Spin Sucks Inquisition. It wouldn’t be fair! Instead, I thought I’d give you the list of everyone who has been featured so far this year. If you missed anyone, this makes it easy to go back and learn more about them.
  • SOCIALNOMICS  |  THURSDAY, MAY 21, 2015
    [Feedly] Buy Into Social Media When House Hunting
    Facebook – Don’t neglect your own Facebook feed. It’s a great way to get a conversational feed going. Everyone has a different list when house hunting. Some want new and clean and modern, others love the charm and history of older homes. However, older homes come with a price, and it’s not just in the upfront cost. You’ll often uncover defects or other surprises you weren’t expecting. Don’t let that deter you, though, if your wish is an older home. They are quite beautiful and have charm that usually cannot be replicated. Use Social Media.
  • PUSHING SOCIAL  |  WEDNESDAY, MAY 20, 2015
    [Feedly] Better Blogging in Less Time {Podcast}
    approach – it’s not what you think but it will save you tons of time on your next post Content creation accelerators so you can spend more time publishing and less time staring at a blank monitor How to feed the content monster without burning yourself out in the process And my favorite – blogging tools! I haven’t talked about blogging in a while. Frankly, I’ve been wondering if there is anything new to say. That’s when it hit me that certain topics are timeless. One of them is how to publish better blogs in less time. My best practices around blogging has evolved over time.
  • SOCIALNOMICS  |  TUESDAY, MAY 19, 2015
    [Feedly] Pinterest doubles down on making money, rolls out video ads
    Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they’re motion-based. MASHABLE -  Pinterest  may be a popular service with an estimated 47.1 million monthly users, but profitable? Not so much. To help change that, the social network expanded its ad products on Tuesday by rolling out video ads called Cinematic Pins. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop of paid advertisers. billion. Thumbnail from Shutterstock.
  • SPIN SUCKS  |  TUESDAY, MAY 19, 2015
    [Feedly] Storymaking vs. Storytelling: Learn from Mary Poppins
    It makes one wonder what kind of brownies Mary was feeding those children. By Todd Wolfenbarger A few nights ago, I watched “ Mary Poppins ” with Lily, my 8-year-old daughter. About halfway through the movie, Mary Poppins and the children met Burt, a chimney sweep, as he was drawing with chalk on the sidewalk. In a surrealistic moment, they jumped through his pictures into the scenes he’d drawn. They visited a fair, took a carousel ride, danced with penguins, and joined a fox hunt. The scenes became real, the children became participants, and a powerful effect was unleashed.
  • T2 SOCIAL  |  TUESDAY, MAY 19, 2015
    [Feedly] How To: Boost a Facebook Post to a Targeted Audience
    If News Feeds are flooded with your boosted posts, you’re essentially yelling into your own noise. As Facebook transitions into a purely pay-to-play platform, marketers need to be familiar with the ins and outs of boosting posts on the network. It might seem like a simple task, but in order to succeed with Facebook marketing (paid Facebook marketing, in particular) marketers need to know how to boost a Facebook post. Determine Your Target Audience. First and foremost, you need to know what type of audience segment will be most responsive to the content. Monitor and React.
  • DANNY WHATMOUGH  |  TUESDAY, MAY 19, 2015
    [Feedly] Some thoughts on Facebook Instant Articles
    There is a clear advantage for IA posts immediately in that they look different in the feed so should immediately get a boost. Facebook’s Instant Articles announcement last week was met with a array of different reactions on Twitter. Compare and contrast: Facebook instant articles vs Twitter link pic.twitter.com/IlNCg68fYw. — Matt Roper (@mattjroper) May 13, 2015. think capitulating to Facebook with Instant Articles is the media equivalent of becoming Vichy France. But perhaps I'm a little hardline. — Mic Wright. brokenbottleboy) May 13, 2015. social medi
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Feedly] Interview With a Small Business Owner Crushed by Google
    Obviously to me, in part Google was/is prejudging my/any affiliate ticket website with a similar inventory feed as being duplicated spammy, garbage of no value to searchers. In that they integrate the same various broker feeds and sell inventory they don’t own but get a % of the sales just like us. Just because Ticketstub.com has an inventory feed from an aggregator that others utilize as well doesn’t mean should be shot down or excluded as spammy garbage. Just popping a feed on a site and calling it a business does not a business make. If so, how has it suffered?
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Feedly] 6 Ways to Make a Good Impression on Facebook
    The truth is, Facebook’s algorithm filters the news feed for each user, so there’s a very good chance that people who liked your page and would love to engage with your content are just not seeing it. Now that I’ve used a poker analogy to sell you on  committing to your paid social strategy  and made the case for  strategically growing your Facebook community , I wouldn’t want to leave you hanging by not explaining how you can turn those likes and followers into something tangible. Think new customers, repeat visitors, and eventually, an engaged community of brand advocates. PR Daily.
  • CONVERSTATIONS  |  MONDAY, MAY 18, 2015
    [Feedly] METHOD: Too Long; Didn’t Read (TL;DR) – Epic Content
    Blog Coach Marketing RSS Feeds Social MediaThere is some truth, I suppose, to the practice and success of writing “epic” content. recently asked someone to define “epic content” as best as they could. Their answer: TL;DR. Slang for Too Long; Didn’t Read. I’m not sure how epic any content truly is if it can be defined as “too long, didn’t read”, though most content of epic proportions probably is long. Some say a good, quality piece of content is 1,500 words. As a reader, as a writer, and as a coach. never print!
  • CONVERSTATIONS  |  SATURDAY, MAY 16, 2015
    [Feedly] WATCH: Creating and Capturing Creativity in LIFT Clips 05/16/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Recording Your Screen. IMPROVE – YouTube Creativity Tips. FIND FLOW – Track All of Your YouTube Subscriptions. THINK – Creativity Under Pressure. your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Clip
  • SOCIALNOMICS  |  THURSDAY, MAY 14, 2015
    [Feedly] With Instant Articles, Facebook Shows Us What Paper Was For
    After its release early last year, the  extravagant news-reading smartphone app  that  unbundled  the News Feed from the rest of Facebook quickly faded from view. The upshot: Paper, which does not have ads, is feeding a new source of revenue for Facebook. WIRED – Facebook Paper was a strange thing. But now it’s paying dividends—at least for Facebook. On Wednesday, the company rolled out what it calls  Instant Articles : stories from big-name news outlets that appear within Facebook’s iPhone app in their entirety rather than simply as a link to elsewhere on the web. Faceboo
  • LOUIS GRAY  |  THURSDAY, MAY 14, 2015
    [Feedly] Preaching to Our Choirs and Setting Up Blinders for All Else
    But in the ensuing time, it's become even more clear that people, through constant following and unfollowing on our many social networks, are growingly subscribed to homogenous streams, and the content creators, be they bloggers, Tweeters, photographers or anything else, are limiting the subjects they discuss, to continue feeding the faithful. And my daily journey into Feedly seemed to be no different than any other time. And should somebody in our streams disagree with us, or launch into an off topic rant, we can easily unfollow them, and "clean up" the channel. Or race.
  • SPIN SUCKS  |  THURSDAY, MAY 14, 2015
    [Feedly] Customer Loyalty in a Changing World
    Customer loyalty and the customer service which feeds it directly translate into business growth and financial goals: According to Gartner Group , 80 percent of your company’s future revenue will come from just 20 percent of your existing customers. By Laura Petrolino. Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Unfortunately, in today’s fast-moving, ever changing world, the appeal of “new shine” can often distract from the comfort of “old trusted.”. But that is no longer the case. Customer Loyalty to Variety. And finally, cost : FREE!
  • GREG VERDINO  |  MONDAY, MAY 11, 2015
    [Feedly] Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’
    Even worse, consultants often feed this negative connotation, sometimes suggesting a strategy for everything. Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy ? ” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4. Basically – ‘the plan with which to manage you by’. SAY THE WORD. Want to create a cleaning roster?
  • SPIN SUCKS  |  MONDAY, MAY 11, 2015
    [Feedly] Memes: Tips to Help Them Go Viral
    By Elizabeth Victor You may have noticed that your Facebook, Twitter, and other social media feeds have been dominated by images for the past year and a half. Many of them are memes—images or short videos combined with text that often depict a popular celebrity, figure, or phrase. Grumpy Cat , Bad Luck Brian , and Success Kid are all viral memes that have been remixed over and over again. Memes may seem like frivolous Internet fun, but they can be powerful viral marketing tools. But first you have to make a meme that your audience wants to share. Take The Walking Dead as an example.
  • CONVERSTATIONS  |  SATURDAY, MAY 9, 2015
    [Feedly] Lots of How in LIFT Clips 05/09/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Lots of How in LIFT Clips 05/09/15 is a post from: ConverStations. LIFT Clips
  • SOCIALNOMICS  |  FRIDAY, MAY 8, 2015
    [Feedly] Facebook Launches In-App Purchase Install Ads
    Imagine a Facebook mobile News Feed ad for HotelTonight. TechCrunch - Facebook  is combining  its lucrative  app install ads  with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. call these “in-app purchase install ads”, and they could help Facebook blow past the $3.32 Image from TechCrunch.
  • SOCIALNOMICS  |  FRIDAY, MAY 8, 2015
    [Feedly] Don’t Retire on Social Media and Ruin Your Future
    If you’re just starting it, look at your company’s website and social media feeds for advice. Retirement may seem like a way off. Maybe it is. Maybe it’s not. No matter how far away it is, it’s probably not too soon to be at least thinking about it, if not actually planning for it. Many people are fortunate to have a “money guy” to do the planning for them, but many of us aren’t. So we do it ourselves. And we’ve all got a pretty valuable tool available to us help in that planning, and that’s social media. Where to Start?
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, MAY 8, 2015
    [Feedly] 2 New Features Have Been Brought InTo TSU May8Friday2015
    2 New Features Have Been Brought InTo TSU May8Friday2015 They are: Activity Feed and Popular. See in the image below. link] ​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia PervaraKapadia 2. Add Your Site For FREE! Over 3.5 link] 3. Safe-List is a 100% OptIn EMailing List: [link] 4.
  • DEVUMI  |  FRIDAY, MAY 8, 2015
    [Feedly] How to Start your Social Media Strategy
    Do they have live Twitter feeds? Your social media strategy is what is going to separate you from the average user who just tweets, shares, and comments whenever they feel like it. Without a plan you’re no better than a ditzy teenager cruising around looking for someone to troll – you need to build a social media strategy if you truly want to reach a focused goal. Here are the steps I’d recommend you take to see who you are as a marketer, and what you want to accomplish. With that sorted, your social media strategy will start to become apparent! Pinterest pin feature?
  • YMARKETINGMATTERS  |  THURSDAY, MAY 7, 2015
    [Feedly] Social Media Updates: April
    Facebook’s Latest News Feed Update : The social network has listened to its users and provided an algorithm update that will ensure that posts from people we interact with most, are higher up in the News Feed. Things happening at breakneck speed in technology these days, and social media service providers are doing their best to vie for the most popular, most innovative and most highly sought-after spot among their users. Here are the most important social media updates that you might have missed in April……. The emoji will also show up in searches. There you have it!
  • SPIN SUCKS  |  THURSDAY, MAY 7, 2015
    [Feedly] Four Tips on Going Back to Work After Maternity Leave
    Unless your to-do list has “feed baby” and “change diaper” listed over and over and over (and over) again.   And, because if there’s anything parenting inspires, it’s unsolicited advice , I have a few tips for anyone else out there getting ready to go back to work after maternity leave. By Eleanor Pierce Going back to work after maternity leave is hard, but it’s also sanity-restoring, in its own way. know some people take maternity leave and subsequently wish they never had to come back to work again. I can now say this with confidence: I’m not one of those people.  Hahahaha.
  • SOCIALNOMICS  |  TUESDAY, MAY 5, 2015
    [Feedly] 8 Economic Fun Facts About Social Media Platforms
    Check out your news feed today and see if this rings true with the posts you see. 2. Social media platforms are a wealth of information, from what your best friend had for breakfast this morning to breaking news. They’re also extremely useful aids for online marketing and improving search engine rankings. But with all their uses, it’s easy to forget that social media platforms are also businesses, and as such, they have economic and demographic ups and downs, just like any other business. Here are a few things you might not have known about your favorite social media platforms. 1.
  • SPIN SUCKS  |  TUESDAY, MAY 5, 2015
    [Feedly] Podcast: A Behind-the-Scenes Look at a Popular PR Show
    Related Stories Seven Podcasts to Add to Your iTunes Feed Feature Content that Answers Questions for Better SEO The Art of Persuasion, or PR, Cannot Be Automated. By Gini Dietrich. On Sunday, I spent a little more than an hour recording a podcast with Shel Holtz on Skype. Because his regular For Immediate Release co-host, Neville Hobson , was in Boston with clients, he needed someone to fill his spot. And I was more than happy to help. FIR, after all, is probably the most popular and well-done podcast in the PR industry. The FIR Format. In there, he had the following: Ident – Gini.
  • PROACTIVE REPORT  |  MONDAY, MAY 4, 2015
    [Feedly] How Small, Fast-Moving Companies Use Social Media
    Their Twitter feed is full of awesome content captured by their product. We all know that most companies are using social media now.  However, exactly how they’re using it is not general knowledge.  Someone who knows these insider insights is Dr. Nora Ganim-Barnes of the University of Dartmouth.  She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today. The study was done in two parts:  first an observational study of the websites and social media accounts of the Inc. 500 list? That’s impressive.
  • JANET FOUTS  |  MONDAY, MAY 4, 2015
    [Feedly] Who will win the video app wars?
    Most of us do no live in a reality TV show and broadcasting a live feed in social channels would run contrary to the unbelievably fantastic lives we all allegedly live through still photos published to Facebook. I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. Now, these are not the first to do live video streaming. Remember Qik (say “quick”)? Who will win the video app wars?
  • JANET FOUTS  |  MONDAY, MAY 4, 2015
    [Feedly] Who will win the video app wars?
    Most of us do no live in a reality TV show and broadcasting a live feed in social channels would run contrary to the unbelievably fantastic lives we all allegedly live through still photos published to Facebook. I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. Now, these are not the first to do live video streaming. Remember Qik (say “quick”)? Who will win the video app wars?
  • CONVERSTATIONS  |  MONDAY, MAY 4, 2015
    [Feedly] METHOD: Before Following on Twitter
    If they do have a good site, I often subscribe to their sit using Feedly. Like you, I’ve become cautious when I get new Twitter followers. My heart celebrates; my instincts hesitate. want to follow those that are legitimate in their interest, not just selling likes and retweets or other spammy services. How do I do that? There are three simple and quick things I do before following on Twitter: Look at their Twitter stream. What do they say and share in their tweets? Is their value to others or all self-serving? Find out what tweets they favorite. Check their website. Social Media
  • CONVERSTATIONS  |  SATURDAY, MAY 2, 2015
    [Feedly] Thinking – LIFT Clips 05/02/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Thought Leadership 101 IMPROVE – Thinking About Learning FIND FLOW – Decluttering Your Mind THINK – What Makes a Hero? your presence or practice.  Subscribe today. You just finished reading Thinking - LIFT Clips 05/02/15 !
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, APRIL 30, 2015
    [Feedly] I Have Read This, I Am Concerned - Social Media
    It Need Not Always Be 'Like' And 'DisLike' on Social Media Here is a scenario: On your Home Page Feed - You read about a very Disturbing Case for instance Abuse or a Missing Person. Moreover an Interaction will enable it to go higher on Network Feed. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are Concerned. How about a Different Sign apart from the ‘Like’ and the 'DisLikes’ ? Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia PervaraKapadia 2. Add Your Site For FREE!
  • VIPER CHILL  |  THURSDAY, APRIL 30, 2015
    [Feedly] Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle
    When someone shares your post on their feed, you give users another click call-to-action to like by tagging your page. Remember, most of our fans are based in USA, so we make sure to cater to specific timezones when people are most likely checking their feed, and you should too. I’m very jealous that your company gets to test all of these amazing cars. These range from branded content requests to in-feed ads (we don’t run banner ads). In 2010 I received an email from Adnan Ebrahim. Today, Car Throttle has more than 1.2 million Facebook fans. million. 50 million!
  • SPIN SUCKS  |  WEDNESDAY, APRIL 29, 2015
    [Feedly] Four Marketing Mistakes to Learn From
    photo credit: Lisa France’s Twitter feed. By Martha Simons. Marketing mistakes aren’t uncommon. We are human. We make mistakes. But being a marketer is not only about creatively approaching business ideas, but also about taking great responsibility for your actions. Whenever you have a new insight or come up with a fresh concept for your ad campaign you should think through every little detail very carefully and debate all of the possible outcomes in your mind. Following are four marketing mistakes that can be prevented. Spelling and Grammar. Nothing good, right?
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 29, 2015
    [Feedly] Social Media is Fit to Print
    Twitter Feeds – Newspapers are also using Twitter to share breaking news stories, poll readers, and even ask for the public’s help in reporting stories. With newspapers and print publications losing steam with younger audiences, many papers are turning to social media to stay relevant. From posting news stories to tweeting breaking news events, many newspapers across the country are using social media to their advantage, looking to stay relevant in an ever-changing world of information delivery. Social Relevance. Social media is a stepping-stone in the process.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 29, 2015
    [Feedly] Home Is Where Your Customers Are
    This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that here:  Facebook And A New Era In Paid Media ), or paying for premium real estate in the Twitter feed for more people to see a brand's call to action. "We see social media, primarily, as a paid channel at this point.". It's a self-fulfilling prophecy at this point. It also, has little to do with Pinterest 's recently announced advancements in monetization (more on that here: AdWeek - Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads ). an app. adweek.
  • CONVERSTATIONS  |  TUESDAY, APRIL 28, 2015
    [Feedly] Theme Your Content
    As I go through feeds and articles, decisions are easier on what to share, where to share it - and what to skip. Themes are a great tool and template for scheduling your blog posts or updates. By using a theme for your postings, you’ll be able to pattern your writing and create habits for both you and your reader. Theming on Your Blog. For blog posting, you might theme days in such a way that every Wednesday has a certain flavor of post, and each Friday (or any day) might have a different flavor. Theming on Social Media. Conclusion. Image from Pixabay. Consider leaving a comment!
  • SHERRILYNNE STARKIE  |  SUNDAY, APRIL 26, 2015
    [Feedly] Nine years of Twitter
    To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. connect with colleagues and associates from around the world. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. It was pretty boring at first. really didn’t get it. But that all changed as Twitter’s user base grew.
  • CONVERSTATIONS  |  SATURDAY, APRIL 25, 2015
    [Feedly] Create Better Presentations – LIFT Infographic 04/25/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips,  -  and sometimes, an infographic -  shared via feeds. We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Udemy gives us a great infographic on presentations that covers all the basis of LIFT and tells a story with data and images. An educational piece as well as a good example. your presence or practice.  Subscribe today. Consider leaving a comment!
  • CONVERSTATIONS  |  SATURDAY, APRIL 25, 2015
    [Feedly] Doing Things Better, Simpler, Today in LIFT Clips 04/25/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Make Videos with an iPhone. IMPROVE – Your Google Rankings. FIND FLOW – The Tomorrow Loophole. THINK – Problem Solving by Making Toast. your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Clips
  • BILL HARTZER  |  FRIDAY, APRIL 24, 2015
    [Feedly] Google Shows Bing Search Results URLs as Links in Google Webmaster Tools
    took added &format=rss to the end of the search results query and that brings up an RSS feed of the Bing search results. In Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. Google has as history of sometimes making a mistake and indexing Bing’s search results , like I found a while back. But this is the first time that I have seen that Google is actually telling webmasters that there is a link to their website: and that link is a Bing search result URL. Google shows Bing search results URLs. Google Search Engines
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Feedly] Your Streaming Live Brand
    Your blog post, your podcast, your Twitter feed, whatever. twitter feed. It's a race to see which brands will be first on Periscope (or Meerkat ). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing something (anything) with the latest and greatest shiny object that is capturing our attention. Right now, that object is the ability to live stream (with fairly good quality) from your smartphone, and Twitter is the prime gateway. The answer is obvious: Yes. So, what is a brand to do? brand.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 24, 2015
    [Feedly] What the Best Bloggers Do Right
    From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Last time I checked , 3.75 million blog posts were written today. Now how many of those were read today? Your guess is as good as mine. very teeny tiny minority, if you choose to rely on the most basic 80–20 Pareto’s Principle. But have you noticed the number of views, shares, and comments when the post is written by people like Seth Godin? Or Neil Patel? Read on.
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Feedly] Big Can Often Be Much Better
    Some people make a living by showing brands just how much other businesses are screwing up, as some kind of warning/lesson. A bad customer experience is about as prevalent in the online feeds of the world as selfies and what people are eating for dinner. How many times a day do you read about a brand messing up? It's a sport at this point. It has become so commonplace, that most of us read it, shake our heads and continue buying from the same brands, in the hopes that what happened to our friend won't happen to us. It feels like this is always a challenge for the bigger brands. apple.
  • PROBLOGGER  |  THURSDAY, APRIL 23, 2015
    [Feedly] The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog
    Appear in the RSS feed of a blog. Pros: A great way to make money from your RSS feed. Cons: With the decline of RSS feeds, these have become less popular; that doesn’t necessarily make them bad. This is a guest contribution from Paul Back. You think about it all the time – how great it would be to make money from your blog. Yet, with monetization, things can get a little confusing. There are just so many different options. Making money from your blog is not something that happens by accident. It takes forethought, planning, and a winning strategy. Not sure yet? books.
  • JEFF ESPOSITO  |  THURSDAY, APRIL 23, 2015
    [Feedly] Put the groans away, Facebook’s algorithm change is good for you
    The Animal Rescue Site – While I still don’t remember liking this page, they show up in my feed at least 5X a day. They typically pop up in my feed at least one time a day. Instead they go to the men’s lifestyle angle and do a good job of getting into the feeds with timely stories. Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. The four include: Naked Security from Sophos – I have 8 mutual friends liking this page.
  • DIGITAL DIVA  |  SUNDAY, APRIL 19, 2015
    [Feedly] Gaucho Sunday Roast in Leeds
    Only cattle that feed on the rich Pampas of carefully selected farms qualify. Recently we want to Gaucho for Sunday Roast. It was one of the best Sunday Roast’s I’ve ever had. Seriously! like to think of myself as a bit of a connoisseur of Sunday Roasts…I worship at the alter of the Yorkshire Pudding and could quite happily eat a Sunday Dinner, well…not just on a Sunday…pretty much every day of the week. guess you can tell I was born and bred in Yorkshire. I’ve also been very spoilt by having friends like Paul & Thea who do an outstanding roast.
  • CONVERSTATIONS  |  SATURDAY, APRIL 18, 2015
    [Feedly] Content Creation and Content Sharing – LIFT Infographic
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips,  -  and sometimes, an infographic -  shared via feeds. We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Rebuild Nation created this infographic so you can learn the differences between content creation and content sharing: – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon.
  • CONVERSTATIONS  |  SATURDAY, APRIL 18, 2015
    [Feedly] Conducting Interviews in LIFT Clips 04/18/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Conducting Interviews in LIFT Clips 04/18/15 is a post from: ConverStations. LIFT Clips
  • SOCIALNOMICS  |  FRIDAY, APRIL 17, 2015
    [Feedly] How Much Money Should You Invest In Facebook Ads?
    It is hard to make a cold sale on Facebook but you can sell quite well to the people that did choose to see the content you share in news feeds. This is definitely one question that we cannot answer for you since it is something that is quite subjective. However, we should highlight some facts that you do have to take into account in order to make a smart decision for your business. When you create your financial business plan , you surely have an advertising budget that is included. Always analyze results and adapt your expenditure based on what brings in the best results. Webinars.
  • DEVUMI  |  FRIDAY, APRIL 17, 2015
    [Feedly] How to Use Twitter: for Smarties!
    Now, how to use Twitter with your fresh account ready to go… How to use Twitter: Building your Timeline The entire point of Twitter is to have a Timeline, a feed of tweets sent by people you are interested in and ‘following.’ The Timeline itself is a constantly updating feed of messages from those you follow, and those they are retweeting. My apologies to the infamous ‘for Dummies’ series, but I rather like my audience and will not insult them in the title! still recall how confused I was all those years ago when I first started. Go to www.Twitter.com. It will start with @.
  • SOCIALFISH  |  THURSDAY, APRIL 16, 2015
    [Feedly] How to Make Your Organization Seem More Human
    You already know better than to set your social media feeds on autopilot and walk away, but another great way to monitor consumer involvement with your organization is to run contests and challenges. You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, do your members know who to contact with questions and concerns? How do you feel when you dial an 800 number and have to talk to a robot for 20 minutes to get a partial answer to your question? Mix Your Mixers.
  • SOCIALNOMICS  |  TUESDAY, APRIL 14, 2015
    [Feedly] How To Upload Products In Bulk To Amazon
    However, if you do have one of the identifiers for the product you want to list, you can just use an Excel template which is provided by the Amazon for listing & validating all the items if you’re not having any one of the identifiers for your product to list. B) Third Party Solution: The second option is to implement a third party feeding system such as ‘Go Data Feed’, ‘Single-Feed’ or ‘Channel Advisor’ and the cost for this is between $99 to $5,000 per month. Listing of products on Amazon can be very productive.
  • SOCIALNOMICS  |  MONDAY, APRIL 13, 2015
    [Feedly] 3 Proven Ways to Use Visuals in Your Social Media Strategy
    That one covers headers for almost all the major social networks, and squeezes in a few helpful hints about the size of the pictures in your feed as well. Social media posts that include visual elements are inherently more engaging than those that don’t. If you’re looking for ways to drive more customer interaction with your social accounts, we’ve found three ways that you can up your visual game. Keep in mind that you don’t have to be on every network to achieve results. Based on your type of business, decide which channels are right for you and go from there! Images in Posts.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 13, 2015
    [Feedly] When the Novelty of Livestream Video Wears Off
    In my opinion, society’s tolerance of the Instagramization of live video feeds will be much lower than photos. Right now people are wowed by the ability to livestream video as they go, most notably in the form of Periscope and Meerkat. But what will happen after the novelty wears off? Perhaps the trend was predictable. Cameras on smartphones, more bandwidth and mass market adoption of social networking have combined to bring the widespread consumption of rich media. Now these technological advancements have wrought large-scale adoption of live streaming video on the go.
  • TWIST IMAGE  |  SATURDAY, APRIL 11, 2015
    [Feedly] Six Links Worthy Of Your Attention #251
    It was weird, and subversive, and bit all the hands that might feed it. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Definitive Oral History of 1980s Digital Icon Max Headroom - The Verge. When I first stumbled across this show late one night, I was captivated. So far ahead of its time, and probably behind so many modern inventions and iniquities." Alistair for Hugh). Cyber Trends: 5 Subcultures Created on the Internet - High Snobiety. Robert A.
  • TWIST IMAGE  |  SATURDAY, APRIL 11, 2015
    [Feedly] Find Your Bravery
    When people ask me to explain the popularity of Facebook , I often shoot back that Facebook feeds the highest level of our most basic human need: self-actualization. Who we are is not the same as what we post. This is the primary lesson that social media mirrors back to the world. It allow us to present ourselves in the way in which we would like others to see us. We''re all so deeply engaged in that activity. With that, we also know that by trying to please others/everyone we wind up pleasing no one. Especially ourselves. We see this in music and poetry. and know why you''re doing it.
  • KOKA SEXTON  |  SATURDAY, APRIL 11, 2015
    [Feedly] Building a Social Empire
    So I set up RSS feeds from my favorite tech and social media blogs to flow right into the profile as new updates. I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content. It did.
  • CONVERSTATIONS  |  SATURDAY, APRIL 11, 2015
    [Feedly] Cry Me a River in LIFT Clips 04/11/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Cry Me a River. Many times, an owner will hesitate presenting or posting something because someone else has done that already. call that excuse a crutch. Maybe someone did that – but in their own style or voice. Not in yours. Real Soft – Diana Krall.
  • CONVERSTATIONS  |  SATURDAY, APRIL 11, 2015
    [Feedly] Seeing, Listening, and Riffing in LIFT Clips 04/11/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Seeing, Listening, and Riffing in LIFT Clips 04/11/15 is a post from: ConverStations.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Feedly] 12 Tips for Effective Tradesman Videos
    They aren’t, and the biggest mistake you can make is to feed the trolls. By Chris Ilcin, Account Superintendent at Sonnhalter. If you’re like me, you’ll flip the channel when commercials come on. Hopefully, unlike me, you’ll remember what you were watching when the break is over. Well tradesmen are the same way, so don’t expect them to actively seek out a 5-minute commercial on YouTube. All the search terms in the world won’t make people sit through a video that does nothing more than pat yourself on the back for making such a great product. Make the solution, not the product the focus.
  • SOCIALFISH  |  WEDNESDAY, APRIL 8, 2015
    [Feedly] How To Automate Twitter Without Looking Like an Idiot
    Find the RSS feeds for each source. RSS stands for Real Simple Syndication, and is a sort of live news feed  for various websites. Most people connect these hoses to a feed reader, where all these updates are aggregated to read, like a subscription. RSS feeds come in the form of a web address or link, but some websites are better than others at making these links easy to find. To If you can’t find a button or link, try typing in www.website.com/feed or www.website.com/rss into your browser’s address bar. ————– Confession time.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 8, 2015
    [Feedly] Riff App: Build Community and Have Fun
    You can find it here  or, if you are friends with me on Facebook, download Riff App and it will appear in your feed. By Laura Petrolino I’m super excited about the new Riff App ! Now, I don’t often get really excited with new social media innovations. At least, not at first. In fact, my mom will never let me live down the fact she is the one who first told me about Twitter and I brushed her off condescendingly, “Oh silly mother, that’s stupid. No one will use that Twitter thing.” ” Or something to that effect. Thanks Mom! Because they are HUGE.
  • SOCIALNOMICS  |  TUESDAY, APRIL 7, 2015
    [Feedly] 7 Ways To Multiply Your Blog Post Views
    However, Facebook’s algorithm gives preference to its own video player when determining what content to show in people’s news feeds ( more here ). Writing, filming or designing good content takes a lot of work, especially if it is done well. If you are going to put the work into creating good content, then you want to make sure it can be viewed by as many people as possible. Here are 7 ways you can hack the algorithms as well as repurpose your content to maximize the potential views. One of my posts was picked up and I had over 1,000 views on it just after one day. Bonus tip!
  • CONVERSTATIONS  |  SATURDAY, APRIL 4, 2015
    [Feedly] Upselling and Cross Selling – LIFT Infographic 04/04/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds… and sometimes, an infographic. We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Looking to do more with infographics? Note: Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. Consider leaving a comment!
  • CONVERSTATIONS  |  SATURDAY, APRIL 4, 2015
    [Feedly] Four Questions (and Answers) in LIFT Clips 04/04/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How To Create YouTube Interactive Cards IMPROVE – The Definition of Hustle FIND FLOW – Why You Should Tell People What You Don’t Do THINK – Will Your Customers Buy What You’re Selling? your presence or practice. 
  • SHERRILYNNE STARKIE  |  FRIDAY, APRIL 3, 2015
    [Feedly] Measuring the impact of Facebook video content
    Ever notice that  the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. There’s a good reason for that. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. For content marketers it’s difficult to measure the impact a video might have. recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. Source: Facebook.
  • ABSOLUTE PA  |  FRIDAY, APRIL 3, 2015
    [Feedly] Dare I mention the H word…?
    You need that time to feed your brilliance. As modern-day entrepreneurs our businesses tend to rule our lives – how many times have you heard “my business is my baby”? Chances are you started your business because it’s what you freakin love doing (if not, what was the reason?!) and because that passion is so strong, our drive to succeed so determined that in the beginning it doesn’t *really* feel like work at all (y’mean I get PAID to do this?!). This translates into a hard wired work-as-much-and-as-often-as-we-can mindset. What if your dream client calls, signs up or emails?
  • NET-SAVVY EXECUTIVE  |  THURSDAY, APRIL 2, 2015
    [Feedly] Facebook Changes Hitting Monitoring Platforms
    The new version restricts access to information about users'' friends, and it eliminates the Public Post search and News Feed search options from the Graph API. Facebook does offer more data through the Public Feed API and Keyword Insights API , but access is limited to high-profile mass media and a short list of developers who support them. Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools.
  • CONVERSTATIONS  |  TUESDAY, MARCH 31, 2015
    [Feedly] What’s on Your ’15 Minutes’ Short List?
    Too often, when I’m in those 15-minute gaps, I’m either checking email, or Feedly , or Facebook. have a schedule for checking email, scanning and saving on Feedly, and catching up on Facebook. Read Something : A chapter in a book, an article in a magazine, ( note to self : not something from Feedly). What do you do with those 15 minute chunks of ‘in-between’ things? You know, those times where you just finished one task and your next appointment is still a bit ahead? Or when you get to a place a few minutes early? What do you do? Not email!
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Feedly] Beware of the Vultures: Is Your Site Mobile-Friendly?
    Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures. We have received a plethora of messages promising that without website improvements, our company will experience the end of the world as we know it. To a certain level. What does that mean exactly?
  • SOCIALNOMICS  |  MONDAY, MARCH 30, 2015
    [Feedly] Pregnancies Becoming More Social
    The article “ 5 Important delivery day decisions ” discusses decisions you should make before giving birth to your baby, including who will be in the hospital room with you and if you’ll hold or feed the baby, if you plan on giving him or her up for adoption. Companies also advertise their baby products on social feeds, such as Twitter. When pregnant, whether for the first time or the fifth, there are a variety of emotions that run through you. You may feel anxious, sad, worried, excited, scared, hopeful and curious all in a 24-hour period.
  • DANNY WHATMOUGH  |  MONDAY, MARCH 30, 2015
    [Feedly] ICYMI – Layout, Periscope and Facebook F8 Conference
    Updated Facebook comments feature – for those that use Facebook’s comment tool on blogs and website, this will now synchronise with comment feeds on the Facebook newsfeed. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Feedly] Visuals and Ideas in LIFT Slides 03/28/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media. How to Pack a Punch With Social Media from Guy Kawasaki. IMPROVE -10 Startup Business Puzzles Visualized and Explained. 10 Startup Business Puzzles Visualized and Explained from Sangeet Paul Choudary.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 28, 2015
    [Feedly] Reflections on PR agency life
    Feed or avoid. Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. hungry man is a crabby man. Creative PR: Eating a Ford.
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Feedly] Storytelling in LIFT Clips 03/28/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. The power of story and storytelling is becoming more and more important in building a better presence for your business. Here are a few looks at storytelling and how to do it better, if not different. your presence or practice.  Subscribe today. LIFT Videos
  • TWIST IMAGE  |  FRIDAY, MARCH 27, 2015
    [Feedly] Six Links Worthy Of Your Attention #249
    Forbes. "I''m worried about how machine optimization feeds us pablum, encouraging us all to take the path more trod. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? But, as this piece points out, machines can''t choose what''s unexpected unless they know what''s expected -- and eliminate it." Alistair for Hugh). Acid Machine. "If you made electronic music, you love the 303 and the 909. Second Nexus.
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Feedly] Why You May As Well Say You Reached Eleventy Billion People
    Let’s say you’re on Facebook, and you’re looking at your feed to catch up on how your friends and connections are doing. Better still, if you’re on your smartphone, and you’re reading an update from someone on your main screen, and just below the fold of that screen is an ad, it’s classed as an impression if it’s part of your feed “depth” (whether you scroll your screen down to see the ad or not). million potential blog page views. million impressions. Collective Bias retail case study for Walgreen’s mobile app. Or is it?
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Feedly] What You Need To Know About Upcoming Facebook Changes
    Spherical videos on your News Feed and Oculus VR headset (if you have one).  CNN Money – The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses. Facebook CEO Mark Zuckerberg and other executives debuted the slew of platform enhancements during F8, the company’s developer conference, on Wednesday. Here’s what’s coming: 1. These videos allow you to change the perspective you see by clicking and dragging on the screen.
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Feedly] Selling on Social Media and Why You’re Doing it Wrong
    Just using your Twitter page as a feed for your blog posts. Every week it seems like my shares and likes go down because of some ridiculous Facebook algorithm change. All the social media experts in the world speculate and predict why these changes are made and what it means for businesses who use this platform for making sales. Let’s see if you’re doing anything wrong. Facebook. What You’re Doing Wrong. Asking your customer for shares or likes. This is a surefire way to get Facebook to stop sharing your posts widely, and you just look like a beggar. Don’t repeat or post similar posts.
  • CHRIS BROGAN  |  WEDNESDAY, MARCH 25, 2015
    [Feedly] Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention
    Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. ” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not. What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) How do we earn that attention?
  • SOCIALNOMICS  |  MONDAY, MARCH 23, 2015
    [Feedly] 5 Career-Killing Social Media Mistakes to Avoid
    People engage with social media in order to interact, and it’s hard to interact with someone who’s all work and no play. “If your entire Twitter feed becomes a stream of on-brand blather all the time, you will become a deeply boring and uninteresting human being to the world at large,” counsels Ed Zitron at Inc. At CareerGlider , we’re going to assume you got the no-drunk-profile-pics-on-Facebook memo, and your Facebook presence is career-appropriate (or at least career-acceptable). Social media is still a potential minefield. But employers make other judgments that may surprise you.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 23, 2015
    [Feedly] Smartphones Will Not Replace Cameras Altogether
    ” Then it encourages you to look at the Moment Instagram feed. Even the Nikon 1.8 50 mm lens is superior to anything the iPhone/Moment combo can offer (at least based on their Instagram feed). My friend Richard Binhammer forwarded me an article that theorizes that the new iPhone 6 is the harbinger of the end of the camera. couldn’t help but think that this is true for point and click cameras, but not for higher end photographic equipment. The theory has merit. MP3 players were replaced by smartphones. Before that pagers were replaced by phones. real camera offers more.
  • SPIN SUCKS  |  MONDAY, MARCH 23, 2015
    [Feedly] PR Pros Must Embrace the PESO Model
    While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page. On  Feedly , create a list of bloggers to watch. Communication Planning earned media feedly IMC integrated marketing communications OPEN Forum outbrain owned media paid media PESO model PR measurement PR metrics shared media sprinklr By Gini Dietrich The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. PR is sales.
  • CONVERSTATIONS  |  SATURDAY, MARCH 21, 2015
    [Feedly] Stand Out, Dare to Differ in LIFT Clips 03/21/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Stand Out, Dare to Differ in LIFT Clips 03/21/15 is a post from: ConverStations. You just finished reading Stand Out, Dare to Differ in LIFT Clips 03/21/15 ! Consider leaving a comment! LIFT Videos
  • COLLECTIVE THOUGHTS  |  FRIDAY, MARCH 20, 2015
    [Feedly] 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations
    The ultimate California girl, her blog is a sartorial feed filled with West Coast style snaps you could literally peruse over for hours. It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today , 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. If a styled snap from a blogger can push product out the door that fast, collaborating on a clothing line featuring the blogger makes even more sense. Photo: Elin Kling. Elin Kling for H&M.
  • VIPER CHILL  |  FRIDAY, MARCH 20, 2015
    [Feedly] Pausing my Facebook Series: A Personal Update
    If you’re reading this in a feed reader or in your inbox, you can subscribe via this page (I know it has nothing to do with the list, but I don’t have a dedicated page yet). It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of. Please?). The New (Old) Emails Series I Would Love You to Sign-Up for. It’s real.
  • SPIN SUCKS  |  THURSDAY, MARCH 19, 2015
    [Feedly] Three Tools to Show PR Value
    The smarter tactic is the braver one: Drill down into the client’s precise goals and see how you can feed into them.   By Aly Saxe. Can you show clear PR value from your work? It’s a question every communications professional should ask themselves and be able to answer in a way that will both reinforce your own campaign strategy and the confidence of the most savvy client, chief marketing officer (CMO), or executive. Show PR Value with These Tools. If you’re not ready for this kind of request, it can feel intimidating. Suddenly the entire account is on the line. Technology; and .
  • PROBLOGGER  |  THURSDAY, MARCH 19, 2015
    [Feedly] Where to Find Free Images Online
    Foodies Feed. In a perfect world, we could all take amazing photos, edit them scrupulously, and somehow manage to have enough props and stylish flair to snap the exact image you need to illustrate your post. In the real world, we have access to other talented people who do that instead! I’ve lost count of the posts I’ve pinned, sent to Evernote, or emailed to myself that round up great places to find free images on the internet. To save myself that headache (and hopefully you too!) here they all are, finally, in one place. Pin it for yourself! Pexels. Pexels. Getty Images.
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 18, 2015
    [Feedly] How Social Niggling Changed My Business
    went from selling to being a provider of niggling reasons to feed the consumer’s mind. When you feed those mind messages, you are feeding the reasons why they should buy. When you feed those mind messages, it makes you truly understand the emotional triggers for the consumer. When you feed those mind messages, you are recognising that the customer has choice and you have to stand out from the crowd. When you feed those mind messages, you show empathy and empathy is engaging. Constantly wondering “How can I persuade people to buy from me?”
  • KIKOLANI  |  TUESDAY, MARCH 17, 2015
    [Feedly] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
    have set up several dashboards there to monitor all sorts of data (hashtags, Twitter chats, etc): Friday is also my day to catch up with my other social media accounts when I am not as active yet (hey, I only have 24 hours a day!) I am maintaining some activity at Ello, Tsu and Tumblr but I can’t check feeds there daily. Image updates get much more visibility in social media streams (Both social media platforms are believed to be giving photos higher rankings in the feeds). Plus these kinds of updates add variety to your feeds. Weekly Social Media Editorial Calendar.
  • BARE FEET STUDIOS  |  MONDAY, MARCH 16, 2015
    [Feedly] Here’s Hope for Workaholics
    The Q&A is designed to motivate and feed the brain so it wants to do more, by acknowledging accomplishments of any sort, and. I am in a writer’s group and also I also coach a mindful social business group where we each post daily progress and process notes about how well we are inching along to our daily, weekly, and session goals. The post Here’s Hope for Workaholics appeared first on Bare Feet Studios. Home Strategy all work no play breaking patterns fear get it done trust workaholic
  • SOCIALNOMICS  |  MONDAY, MARCH 16, 2015
    [Feedly] CEO’s Know They Need a Social Game
    You can incorporate some of your family life into your photo feeds, share status updates on what your plans are for the weekend or mention a new restaurant you experienced recently. Top CEO’s know that social media is no longer an option if they wish to stay in business, it’s a must. With billions of people using social media, it has quickly risen to the top as one of the best ways for companies to advertise, market their brand and gain exposure. Surprisingly, 68 percent of CEO’s are not on any social network, according to CEO.com. Get Your Brand Some Promotion.
  • KIKOLANI  |  MONDAY, MARCH 16, 2015
    [Feedly] How to Use Viraltag to Schedule to Pinterest, Tumblr, and More
    These include Canva, Instagram, Flickr, Dropbox, and any RSS feed you choose. If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest. How to Setup Viraltag. Setting up Viraltag is easy. Once you have created a free trial account, you will go to your accounts tab and connect your profiles and pages. Next, you will go to your library. Blogging
  • DANNY BROWN  |  THURSDAY, MARCH 12, 2015
    [Feedly] Does Your Blog Really Need to Provide an RSS Feed Anymore?
    The thing is, though, it didn’t seem to matter – Google Reader was king and RSS feeds were the currency of any blog worth its salt. As content moved into a cleaner, richer experience – both on the web and (increasingly) on mobile – RSS feeds and the way they’re curated became less attractive. For me, I’d even say RSS feeds are pretty much redundant, and not worth the effort of trying to grow. Anyone can subscribe to an RSS feed. Guess how many RSS subscribers updated their feed? 9% – quite the difference. Ken Jacobs.
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