DEVUMI | FRIDAY, JANUARY 30, 2015
[Feedly] Use the Twitter Discover Tab to get More Twitter Followers
You can find more relevant users in here for you to follow and get interested in your account: The Who to follow tab in Twitter Discover The number one way to find more followers, and freshen up your Twitter feed after using our Twitter follow service, is to follow more new Twitter accounts. Your Twitter feed is your easiest content curation tool. 'The absolute worst thing your Twitter account can be is boring. m not just talking about how your fans see it, but how you see it as well. The Twitter Discover tab is there to help you find internet new content, people, and events.
JACOB MORGAN | THURSDAY, JANUARY 29, 2015
[Feedly] Turning the Ship Around–Breaking Traditions to Redefine Leadership at Work
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. The spirit of leadership is often misjudged as a gainful way of exercising control, leading to chaos. In essence, it should be recognized as a model that gives more weight to “Giving Control” over “Taking Control”. What this episode is about and why you should care. David Marquet, a former submarine captain and author of “Turn the Ship Around!” unlocks a new angle in redefining leadership. What you will learn in this episode. Links from the episode.
SOCIALNOMICS | THURSDAY, JANUARY 29, 2015
[Feedly] How Construction Companies are Leveraging Social Media
Most would agree with this, as the number of likes and shares a social media post gets helps determine how long it’s visible in news feeds. 'One thing in 2015 is quite clear; social media isn’t going anywhere. From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan this year. While some find using social media to be easy, others struggle to find their place in what can seem like crowed internet space. Now, more than ever, the answer to this question is becoming clear. Ask for participation. The 40-40-20 Rule.
SPIN SUCKS | TUESDAY, JANUARY 27, 2015
[Feedly] Content Distribution: Eight Ways to Gain New Readers
RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. Communication Content addthis buffer comments content distribution Danny Brown eleanor pierce Feedblitz feedly Flipboard livefyre Mailchimp publishing platform rich brooks rob biesenbach sharethis simple share buttons 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. Social Share Buttons. told you. Email.
SOCIALNOMICS | MONDAY, JANUARY 26, 2015
[Feedly] The Social Approach to Helping Military Members
Companies can use Facebook promotions, Twitter feeds and Instagram posts to advertise and offer discounts. 'Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Often businesses want to show their support to the military, so they offer specials and deals to those who serve (and retired service members) and their families. Showing Gratitude.
GREG VERDINO | MONDAY, JANUARY 26, 2015
[Feedly] White Collar Robots and the Future of Work
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Culture Digital Transformation Technology Work Life Automation Robots Transformation trends
CONVERSTATIONS | SATURDAY, JANUARY 24, 2015
[Feedly] Bleeding on the Video – Lift Clip 01-24-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. There’s something special about James Altucher , maybe more than one something. lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas. your presence or practice.
CONVERSTATIONS | SATURDAY, JANUARY 24, 2015
[Feedly] Coaching Styles in LIFT Clips 01-24-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation. Click Here! Click Here! Click Here! your presence or practice.
SOCIALNOMICS | FRIDAY, JANUARY 23, 2015
[Feedly] Credit Card Companies Know Rewards of Social Media
Their twitter feed, for instance, can take customers to articles such as “ How to get a car loan for people with bad credit ” or other useful information. 'Credit card companies are reaching out in all sorts of ways. From print to phone to direct mail and TV, they are covering all of the bases. One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked. Benefits of Being on Social Media. Offering deals or discounts through checking in with locations or Foursquare. Celebrity endorsements.
DANNY WHATMOUGH | FRIDAY, JANUARY 23, 2015
[Feedly] ICYMI – Guardian, Whatsapp and Tumblr
Facebook cracks down on hoaxes and spam in its latest news feed tweak. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Google Search now directly links you to brands’ social profiles. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies. 70% of marketers will spend more on social media ads this year. The Guardian is the UK’s most tweeted newspaper. Whatsapp rolls out a web app for Android users.
DEVUMI | FRIDAY, JANUARY 23, 2015
[Feedly] Where to Find Twitter Trending Topics for your Online Marketing
Here’s an example #tbt tweet from yesterday that I saw all over my feeds…just for fun: #TBT On this day 9 years ago, Kobe Bryant scored 81 points, the second-most in a single game in NBA history. 'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. know, this is really obvious. To be complete though, I can’t omit it.
SOSHABLE | FRIDAY, JANUARY 23, 2015
[Feedly] If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
These are the posts that appear on the Facebook pages or Twitter profiles of the business and fill the news feeds and timelines of the business’ followers. They also appear on the Facebook news feeds and Twitter timelines of those who are following you (though your actual reach with advertising on either platform is normally pretty abysmal, even embarrassing). They’re the ads that don’t appear on your page or profile, but fill the news feeds and timelines of the audiences you select. 'It’s hard to pick a better Joker from the Batman movies.
CONVINCE & CONVERT | THURSDAY, JANUARY 22, 2015
[Feedly] Going Programmatic to Get Your Content Seen
Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. Red Bull, for example, could target its videos to the Twitter feeds of people who have recently browsed extreme sports or teen sites. 'Image via BigStockPhoto.com. Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. If Red Bull wanted to, the company could probably sell ads against its own content marketing. d argue that Red Bull is still a beverage company because the ultimate aim is to sell beverages.
SPIN SUCKS | THURSDAY, JANUARY 22, 2015
[Feedly] Influencer Relations: Tips to Extend Your Current Campaigns
On Feedly , create a list of bloggers to watch. 'By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. Billed as how social media affects search , I came away from it with much, much more. It really was a lesson in how to do influencer relations in new and interesting ways. He provided tools we all likely use, but gave ideas for using them differently. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here. First, open Followerwonk. Start there.
GREG VERDINO | THURSDAY, JANUARY 22, 2015
[Feedly] A Visual Orientation to Digital Transformation
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Guest Bloggers Inspiration Leadership Digital Leadership Fresh Perspective Transformation
JACOB MORGAN | THURSDAY, JANUARY 22, 2015
[Feedly] From the Quantified Self to the Quantified Workplace
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. What this episode is about and why you should care. Many people are already using technology to track things in their personal lives such as the food they eat, steps they take, sleeping patterns, and much more. However, what if we took this same approach of the “quantified self” and applied it to creating the “quantified workplace?” ” That is, using data and technology to measure and track how we work. Listen to find out! Links from the episode.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 21, 2015
[Feedly] 3 Ways To Improve Mobile Email Marketing
live social feeds. 'Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. Let’s look at these a bit closer… Frequency. Relevancy.
CONVINCE & CONVERT | TUESDAY, JANUARY 20, 2015
[Feedly] How to Win Instagram with Six Simple Tests
Each time you (or a commenter) adds a new hashtag (no matter the place), your photo is dumped into a new feed of similar content. 'Image via BigStockPhoto.com. They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. With more than 300 million Instagrammers sharing 70 million photos and videos, and 22% of U.S. So where do you even start? Time of Day Testing. Topic Testing. Hashtag Creative Testing.
KIKOLANI | MONDAY, JANUARY 19, 2015
[Feedly] 12 Social Media Tools for Scheduling and Publishing Updates Compared
use an IFTTT recipe to automatically send all of the posts I save in Feedly to Buffer to be tweeted out at a later time. When you publish to multiple public Facebook groups, it will show up in people’s news feed. ” Several tools allow you to automatically schedule and publish updates from RSS feeds. Choose your feeds carefully as you don’t want to over inundate your audience or end up sharing content that isn’t great or relevant to your audience. Social Media Tools Compared. AgoraPulse. Buffer. Everypost. HootSuite. IFTTT. MarketMeSuite.
PROBLOGGER | MONDAY, JANUARY 19, 2015
[Feedly] Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas
Facebook News Feed is like email with a 100% open rate” – Beth Horn, Facebook. This is becoming even more important as Facebook has stated that as of January 2015, people will see less promotional content in their News Feeds. On social media, the soft sell is the best way to win people over (and reach their News Feeds). 'This is a guest contribution from Paul Zubrinich of Little Web Giants. Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. Here are some of the takeaways. ROI is more than conversions.
SOCIALFISH | MONDAY, JANUARY 19, 2015
[Feedly] Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement
The vast majority of Facebook users first see an action while scrolling through their News Feeds on mobile devices. And here’s the bonus… every comment also shows up on their friends’ News Feeds. 'Guest post by Drew Bernard, CEO at ActionSprout. ———-. Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. conversion rate.
PROBLOGGER | SUNDAY, JANUARY 18, 2015
[Feedly] A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging
This is an ever increasing problem with mobile traffic growing and gives me some great information to feed into our site redesign – we obviously need to think about how to get those viewing the site on mobile to view more pages. 'Have you started the year off on the right foot? I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! Today I wanted to share with you an exercise that I do on my blogs at the end of every year that helps me to grow my blogs in the year that follows. get that – I’m not really an analytical guy.
KOKA SEXTON | SATURDAY, JANUARY 17, 2015
[Feedly] Content Marketing Food Groups
The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. 'Marketing professionals wonder what makes for a great mix of content. You can’t have a content strategy or blog strategy that is solely based around your product features and functionality. It will be too boring and the goal is to have people looking forward to the next time you hit the publish button. Powered by WP Bannerize.
CONVERSTATIONS | SATURDAY, JANUARY 17, 2015
[Feedly] Seeing Things Better and Different in LIFT Clips 1-17-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Setup Facebook Call to Action Buttons Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Ask Better Questions Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! Subscribe today.
TWIST IMAGE | FRIDAY, JANUARY 16, 2015
[Feedly] How To Think About Mobile Advertising
Because it''s mobile, and because mobile is primarily a social/search-based form of engagement, shouldn''t brands focus on ads, media and content that people want to share, talk about and promote in their feeds? 'Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. by accident? adweek.
PUSHING SOCIAL | THURSDAY, JANUARY 15, 2015
[Feedly] How to Get Better Results From Your Content
Focus training and attention on: Writing better headlines that jump out in RSS Feeds, social shares, and email inboxes. 'The phrase “great content” frustrates the spit out of day-to-day business owners. tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography – “I know it when I see it.” But we both know that this definition isn’t good enough. think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Introduction.
JACOB MORGAN | THURSDAY, JANUARY 15, 2015
[Feedly] Playing to Win–How F5 Networks became one of the Best Places to Work in America
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. F5 Networks was recently ranked #4 on GlassDoor’s top 50 companies in America to work for. What this episode is about and why you should care. F5 Networks recently made it to Glass door’s 50 Best Places to Work. Richard James, Director of Staffing gives an insider look at what makes F5 stand out. Richard introduces us to the inside world of F5 and how the company is committed towards making a difference. How F5 is governed by its “seven core values”.
SOCIAL WAYNE | WEDNESDAY, JANUARY 14, 2015
[Feedly] One of The 8 Black Techies Every Blerd Should Follow on Twitter
While many of these techies have Twitter feeds that are incredibly entertaining, Sutton has one of the most useful feeds for emerging entrepreneurs who want to make their way into the tech space. 'Today I was susggeted by Atlanta Blackstar online publication as one of the 8 Black Techies Every Blerd Should Follow on Twitter. I’ve been on Twitter since 2006 as user 800 or so and if I’m not the first black person on Twitter I’m in at least the top 10. Regardless it’s still nice to be nominated as someone to follow almost nine years later.
SOCIALNOMICS | WEDNESDAY, JANUARY 14, 2015
[Feedly] Social Media & Technology Trends for 2015
Social media outlets have already begun structuring their advertising programs to push paid ads to the top of the feeds and limit the amount of organic promotional posts so even companies who don’t want to participate in the changing advertising atmophere will find it necessary for their business to stay afloat. As humans we innately crave visual stimulation – thank goodness technology is the enabler that feeds our need. 'This New Year, technology and social media will make us feel more important and taken care of than ever before. Socialnomics 2015 Social Media technology trend
SOCIALNOMICS | TUESDAY, JANUARY 13, 2015
[Feedly] 6 Tips for “Civilizing” Your Comments Section
Whatever you do, though, don’t feed the fire. 'Image courtesy of Shutterstock.com. One of the reasons blogs have become so popular is because of their social nature. The ability for people to leave comments and get replies from the author is precisely why blogs won out over static websites. It’s also why everyone from mainstream newspapers to the small corner store uses some form of website that allows comments. While the social angle of a comments section can be great to draw a crowd, there’s the slight problem of the anonymity the internet provides. So, what can we do?
SOCIALFISH | TUESDAY, JANUARY 13, 2015
[Feedly] Essential Nonprofit Software of 2014
In addition to payroll and accounting, the software includes: real time bank feed updates, scheduled and recurring invoicing, mobile payments, purchase order management, and more. 'As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. percent. Grant Management Software.
SPIN SUCKS | MONDAY, JANUARY 12, 2015
[Feedly] How Social Media Affects Search
He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. 'By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Here’s the thing about this webinar. How Social Media Affects Search. Webinar Details. CT, 10 a.m.
CONVERSTATIONS | SATURDAY, JANUARY 10, 2015
[Feedly] Short Shots Can Make a Big Difference – LIFT Clips 01-10-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. I’m aware of my preference for shorter videos (2-6 minutes) and also aware of why I favor the shorts: Short videos are often quicker to the point. If a short video really doesn’t make a point, I haven’t lost much time. Click Here! Click Here!
JACOB MORGAN | THURSDAY, JANUARY 8, 2015
[Feedly] How to become a “Best Place to Work”– Insights & Advice from Glassdoor
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. Working as a singular community, Glassdoor is a delight hub for employers and employees alike. Their prestigious list of “Glassdoor’s Employees’ Choice – 50 Best Places to Work” is one destination where every company wants to see themselves. Coupled with the “war-for-talent” and passion to trigger enthusiasm, it’s a broader story ahead. What this episode is about and why you should care. What you will learn in this episode. drive motivation? Glassdoor.
SPIN SUCKS | THURSDAY, JANUARY 8, 2015
[Feedly] Online Tools that Help with PR
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Communication PR canva diy pr feedly Google analytics HARO Hootsuite jimdo slidebatch Small Business talkwalker WordPress 'By Gini Dietrich Running a small business isn’t easy. You wear the hats of many: Chief executive, intern, janitor, dishwasher, trash emptier, receptionist, bookkeeper, and more. This is both good news and bad news. DIY PR with These Eight Tools Canva.
SOCIALNOMICS | WEDNESDAY, JANUARY 7, 2015
[Feedly] 5 Social Media Obstacles You Can Stop Worrying About In 2015
In the case of Facebook, the platform is continuously trying to improve the quality of users’ news feeds by only showing them content it thinks they’ll be interested in. '2015 is here, and with it comes a flurry of changes in the social media stratosphere. Whilst numbers of followers and page likes were once a key focus, now it’s all about engagement. Where maximum reach was a priority, our attention is currently shifting towards the right type of reach. As for keeping things organic…well, that’s rapidly becoming a thing of the past. And we don’t even need to feel guilty.
SOCIALFISH | TUESDAY, JANUARY 6, 2015
[Feedly] Time-Saving Tools and Apps for Social Media Management
For $50 a month you can manage 25 different accounts along with 15 RSS feeds. 'Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right. Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. You’ll agree that proper management is in fact, the key to doing anything right. HootSuite. And not without good reason! Have content to post? Have responses to give?
SOSHABLE | MONDAY, JANUARY 5, 2015
[Feedly] ‘While You Were Away’ Will Make Twitter More Important for Business
Most people take for granted the amazing complexity and uncanny accuracy of the algorithm that powers the news feed. 'Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. It works.
T2 SOCIAL | SUNDAY, JANUARY 4, 2015
[Feedly] Social Media Trends to Watch in 2015
Encouraging business to post videos directly to a network feed (as opposed to sharing a link to an external video sharing platform like YouTube or Vimeo) and running autoplay (for better or worse) as users scroll through their recent updates is one way we will see networks’ landscapes change in the coming year. 'These are a few of the more exciting social media trends to watch for in 2015. Each year, industries are shifted dramatically as multiple use cases are made for social media and new technologies emerge to disrupt business as usual. More Hosted Video. Malleable Data.
PROBLOGGER | SUNDAY, JANUARY 4, 2015
[Feedly] Email Lists: Make them a Priority in 2015 with These Tips
Your emails should be exclusive content, not an email blaster from your RSS feed. 'Last year, Luke Guy ran us through why our email open rates are nosediving, and what we can do about it. He also gave us solid tips on how to write great emails to begin with. We’re re-running this post today so you can nail your email list right from the start 2015. You won’t regret it! This is a guest contribution from Luke Guy, blogger and graphic designer. It’s amazing how blogs have exploded within the last 10 years – take ProBlogger for instance. Right? Well, not anymore.
SOSHABLE | SATURDAY, JANUARY 3, 2015
[Feedly] Getting More People to Like Your Facebook Page is 99% Worthless
When they see page posts on their news feeds, they are much less likely to engage with those posts than the posts of their friends and family. 'Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out. To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. It can have more organic reach than pages that have tons of likes. The gap is crystal clear.
CHRIS BROGAN | SATURDAY, JANUARY 3, 2015
[Feedly] Business Podcast for You?
You can listen to it on iTunes or Stitcher or via this website or you can dump the RSS feed in whatever player you want. 'Want a business podcast to listen to this year? Get mine! The Owner’s Mind. Continue Reading The post Business Podcast for You? appeared first on chrisbrogan.com. Promotion
CONVERSTATIONS | SATURDAY, JANUARY 3, 2015
[Feedly] First Steps and Finding Conviction in LIFT Clips 01-03-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. First Steps and Finding Conviction in LIFT Clips 01-03-15 is a post from: ConverStations.
SOSHABLE | FRIDAY, JANUARY 2, 2015
[Feedly] Building Up a Blog with Social Promotion
Stop feeding an automated posting solution. 'There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas. Great content. Great promotion. That’s it. The content part is actually easier. You have to have promotions to make it work.
IDACONCPTS | TUESDAY, DECEMBER 30, 2014
[Feedly] 3 Options for The Perfect Gift
Imagine that the money received for this gift helps to feed the homeless or provides money to Veterans. 'Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. Care Packages. Send a care package to a loved one. Care packages can include virtually anything. Handmade Items. Gift Cards. Takeaway.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 30, 2014
[Feedly] Algorithm Cruelty and Human Misjudgment
For Eric, it was a beloved daughter’s death and her photo surrounded by happy icons in his feed with no clear way to make it stop. 'By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. The Problem With Algorithms. What happened to Eric happened to many people when Facebook decided to give them the year in review.
ARI HERZOG | SUNDAY, DECEMBER 28, 2014
[Feedly] The 4 Social Networks I Use Most
People follow my feed there and like/comment when inspired. 'I started 2014 with a mission to use social networks without rules. On Facebook and LinkedIn, I wrote that I needed a pre-existing relationship to connect. Whether meeting for coffee, talking over a meal, or the digital equivalent of having a Skype conversation, I needed a mutual bind to be friends on those sites. On Google+, Pinterest, Twitter, and other sites, I wrote that anything goes; and that I would find order in chaos. My mission to find order in chaos changed a lot. Curious? Ditto me on their photos.
CONVERSTATIONS | SATURDAY, DECEMBER 27, 2014
[Feedly] LIFT Books – Developing Good Habits by S.J. Scott
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'In addition to the L.I.F.T. process we use in coaching and weekend video clips, books are a great resource for business owners to continue Learning, Improving, Finding Flow, and Thinking. If you’re pondering your productivity and habits for the coming year, some quick and profitable reads are those by S.J. Scott of Develop Good Habits (aka @HabitsGuy ). It’s a great way to keep found things found and organizing your ideas. Want more from this author?
CONVERSTATIONS | SATURDAY, DECEMBER 27, 2014
[Feedly] Habits and Ideas in LIFT Clips 12-27-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'As we consider our habits, calendars, and goals, here are some great tips on taking steps that prove profitable in moving forward. LEARN – How to Create Habits for Life. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – The Power of ‘Not Yet’ Can''t see the video in your RSS reader or email? Click Here! FIND FLOW The Science of Productivity. Can''t see the video in your RSS reader or email? Click Here! Click Here! –.
CONVERSTATIONS | FRIDAY, DECEMBER 26, 2014
[Feedly] The Good, Bad, and Ugly of Your To-Do List
The longer you put them off, the more you’re feeding the tension of your list. 'Choices to be made. Which one falls first? Is Is this a showdown or a stare down? The closing scene of The Good, The Bad, and The Ugly ( watch it here ) is full of suspense, tension, and decision. Sometimes, your to-do list holds as much drama, without the magnificent music. Backpedaling might seem like decision-making, but it could just be procrastination – the rope around the neck of your day. Your to-do list isn’t getting lighter by staring at it. Shoot, already! Just don’t wait.
CHRIS BROGAN | TUESDAY, DECEMBER 23, 2014
[Feedly] Why You Won’t See a Happy Holidays EMAIL From Me
'Note, if you’re receiving this in your inbox, that means you’ve subscribed to the RSS-to-email feed for chrisbrogan.com. That doesn’t count. Now, my point. The Least Read Email of the Year. may be alone on this. You tell me. But the holidays email message is the least read email of the year. haven’t read yours (from your corporation). just don’t care. don’t care about your skits. don’t care about the pic with everyone in the Santa hats. It’s not personal. It’s the opposite of personal.
PROBLOGGER | MONDAY, DECEMBER 22, 2014
[Feedly] Say Goodbye to Bad Habits: Five You Should Ditch in the New Year
No algorithms, no fast-pace feed, just your information they can access at their leisure. 'I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to re-evaluate how I blog, so I can blog better. And what I know for sure is: Next year, I want to blog smarter, not harder. Are you guilty of any of these? You won’t regret that.
CONVINCE & CONVERT | MONDAY, DECEMBER 22, 2014
[Feedly] How Facebook Ruined Christmas
Messages that are promotional in nature will be hidden away and swaddled in the News Feed manger until companies whip out the credit card and set those messages free in the form of paid ads. 'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. Facebook ruined Christmas. For many corporate marketers, these are major shifts. From free to paid. Rework the KPIs.
CONVERSTATIONS | SATURDAY, DECEMBER 20, 2014
[Feedly] Happy Holidays in LIFT Clips
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'There are lessons to be learned from many movies and shows. The holiday season has an abundance of lessons, too. Here are some favorites: LEARN – Something New - White Christmas. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Working Together Makes Us Stronger - It’s a Wonderful Life. Can''t see the video in your RSS reader or email? Click Here! Can''t see the video in your RSS reader or email? Click Here! Polar Express.
CONVERSTATIONS | SATURDAY, DECEMBER 20, 2014
[Feedly] LIFT Clips: Skillshare Classes for Learning and Teaching
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'I’m a big fan of Skillshare for several reasons. lift-clips-121314 Skillshare offers a great way to continue learning. It also presents business owners and freelancers a great way to teach others what you know and build a presence. Below are a few of the best classes and you can take them during a free month of membership from Skillshare. If you have a desire to Learn, Improve, Find Flow, and Think, Skillshare has courses that will give you a LIFT.
PROACTIVE REPORT | THURSDAY, DECEMBER 18, 2014
[Feedly] How to Drive Traffic with Twitter Cards in Four Easy Steps
Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a product, service, or announcement). 'A guest post by Sure Payroll. Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. So how do Twitter cards work? Mastering Social Media
SPIN SUCKS | THURSDAY, DECEMBER 18, 2014
[Feedly] Ten Communicators to Follow
Related Stories Seven Podcasts to Add to Your iTunes Feed The Sixth Day of Christmas: Top Six Gifts for Communicators AirPR: Is this the Beginning of PR as a Commodity? 'On the 10th day of Christmas, Spin Sucks gave to you… 10 communicators to follow, nine PR blogs to read , eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Aly Saxe.
JACOB MORGAN | THURSDAY, DECEMBER 18, 2014
[Feedly] Generation Z: Who Are They And What’s Their Impact on the Workplace?
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. Born between 1994 and 2000, Generation Z is poised to enter the workforce in the coming years. What this episode is about and why you should care. Millennials, Gen X, Boomers, and now…Gen Z? This week, I speak to Dan Keldsen, co-author of The Gen Z Effect to understand what this new group of workers looks like, how they will work, and what they expect. Below. What you will learn in this episode. What are the differences between Gen X and Gen Z?
HARP SOCIAL | TUESDAY, DECEMBER 16, 2014
[Feedly] You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.
'Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual. You may have noticed that visual marketing is the white-hot topic and that’s because it works… beautifully! More than [.] ( Read more. ).
SPIN SUCKS | TUESDAY, DECEMBER 16, 2014
[Feedly] What Sucks About Being a Communications Professional
Related Stories Nine PR Blogs to Read Seven Podcasts to Add to Your iTunes Feed Fight or Flight: Responding to a PR Crisis. 'We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. But we don’t always just get to complain about the jobs we actually do day in and day out. Because, spoiler alert, we’re not spin doctors. What sucks about being a communications professional? Here are a few items from my list. Social Media Addiction. But you and me? We’ve probably seen it.
TWIST IMAGE | MONDAY, DECEMBER 15, 2014
[Feedly] Why Buy A Car, When You Can Have A BMW On-Demand?
Consumers won''t have to leave their Twitter feed to spend money on books. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. So, what does Google do now?: . Oh, wait.
PAMORAMA | SUNDAY, DECEMBER 14, 2014
[Feedly] How to Use Twitter Cards in Social Media Marketing
They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. 'Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. I’ll be chatting at [link] in a minute! https://t.co/x8HoullQMT
PUSHING SOCIAL | SUNDAY, DECEMBER 14, 2014
[Feedly] Your 12 Point Content Marketing Strategy (Part 1 of 4)
This means that your business’ content is already buried one minute after it hits your RSS feed. I didn’t review my Facebook feed. 'Get new articles sent to you. Get New Articles. ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute. It’s perverse but, your reader will think your brilliant content is old news by this afternoon. Relevancy. Read it. Use it.
CONVERSTATIONS | SATURDAY, DECEMBER 13, 2014
[Feedly] Better – LIFT Slides 12-13-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'Always looking for ways to give small business owners a boost using the LIFT acronym , we often turn to the decks on SlideShare that can help you in building a better business presence and a smoother work flow. LEARN – How to Design Better Presentations. Learning to Design PowerPoints like a Badass from Gina Holder. IMPROVE – Getting the Content Essentials Right. FIND FLOW – Everyday Mindfulness Practices.
SOCIAL MEDIA NETWORK MARKETING | SATURDAY, DECEMBER 13, 2014
[Feedly] It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media
'Here is a scenario: On your Facebook Home Page Feed - You read about a very Disturbing Case for instance Abuse or a Missing Person. Moreover an Interaction will enable it to go higher on Network Feed. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ? How about another Sign That shows – ‘I Have Read This, I Am Concerned’. ? work as Freelance Social Media Network Online Professional.
CONVERSTATIONS | SATURDAY, DECEMBER 13, 2014
[Feedly] Interpretation of Previous Originals – LIFT Clips 12-13-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'A topic of great concern to many business owners as they approach a new project, especially in publishing content, is being 100% original. It’s important to understand rights to use ( Creative Commons has six licenses ). Yet, is there anything new under the sun? While it’s important to follow the laws of copyright and intellectual property, there is room and rules for rendition and interpretation. Click Here! Click Here! Sammy Davis, Jr. et al.
CONVERSTATIONS | FRIDAY, DECEMBER 12, 2014
[Feedly] 5 Tactics You Will Need to Use in 2015 to Market Your Small Business
Facebook recently put an end to page-related content showing up in user feeds. 'Written by James White. It’s almost the end of the year, and that means it’s time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. For example, Facebook has now moved to paid advertising and has further dampened the promotional and page-related content its users see. Marketing
NAVOLUTIONS | THURSDAY, DECEMBER 11, 2014
[Feedly] Why Facebook’s Updates (probably) Won’t Kill Your Business
Facebook realized that the user was seeing promotional stuff in their news feed as well as the ads on the site. They want to make sure the promotional stuff stays to the Ads and the engaging content stays on the news feed. don’t have to scroll forever through someone elses feed to find the post? 'There has been a lot of misinformation out there about Facebook’s latest announcement. The big issue is that some posts by business pages aren’t being seen by as many people as they used to be. It’s just about silencing those promotional posts that users clearly hate. Buy Ads.
SPIN SUCKS | THURSDAY, DECEMBER 11, 2014
[Feedly] Seven Podcasts to Add to Your iTunes Feed
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. 'By Gini Dietrich. On the seventh day of Christmas, Spin Sucks gave to you… seven must-listen podcasts, six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. There have been lots of predictions that 2015 is going to be the year of the podcast. Seven Must-Listen Podcasts. Wait Wait…Don’t Tell Me !
JACOB MORGAN | WEDNESDAY, DECEMBER 10, 2014
[Feedly] Wearables in the Workplace
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend. In the next few years hundreds of millions of wearable devices are projected to be purchased by consumers. What you will learn in this episode.
DANNY BROWN | WEDNESDAY, DECEMBER 10, 2014
[Feedly] What Happens When You Change Your Blog Subscribers Over to a Newsletter Format?
Two things stood out: Many email subscribers weren’t interacting any further with the post , other than opening the email and then reading the content via their own inbox (at that point, my feed was set to Full Post); Many email subscribers weren’t clicking on the day the email went out. Admittedly, I now have an excerpt for my content versus full feed, so to read my latest post you have to click through. 'About three months ago, I made the decision to change up the way my blog posts were delivered to email subscribers. This played into reason three. have increased.
CONVERSTATIONS | WEDNESDAY, DECEMBER 10, 2014
[Feedly] Building Your Business Presence: Images
If you want more traffic and more awareness for your business – feed the fanaticism of this photo-friendly phenomena. 'It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. Finding images to use on your site is only the initial step. ize, quality, and punctuation of your images can also help in building your business presence. Page speed is also an important factor in SEO.
PROBLOGGER | TUESDAY, DECEMBER 9, 2014
[Feedly] Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
“Most of my reading material is funneled through Feedly where I categorize it according to my main topics. 'If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy is whispering. And it works. Amy covers everything from How to Start a Blog to How to Make Money Blogging , and sends out arguably the most useful newsletter on the planet every Sunday morning. Amy would want you to!
CONVINCE & CONVERT | MONDAY, DECEMBER 8, 2014
[Feedly] Facebook Just Told Us How to Do Facebook Marketing
Ostensibly, Facebook wants to keep the News Feed less cluttered and annoying for users, and I suppose banishing overtly promotional posts will have that effect at some level. One of my friends just this morning had a baby, and I learned that the baby is healthy on News Feed, and it made me really happy. That might be relevant to me, but not relevant to a lot of other people in the world, and that’s one thing that we try to deliver through news feed. ” If a business is sharing useful content, then we’ll show that in News Feed. Mark Zuckerberg.
CONVERSTATIONS | SATURDAY, DECEMBER 6, 2014
[Feedly] Books, Brands, and More in LIFT Slides 12-06-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN – How to Write a Book in 10 Days. How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing on Amazon from Mike Fishbein. Subscribe today.
CONVERSTATIONS | SATURDAY, DECEMBER 6, 2014
[Feedly] Clarity on NetNeut, Creativity, and Scarcity – LIFT Clips 12-06-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Net Neutrality Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Content Marketing Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! your presence or practice. Subscribe today.
GREG VERDINO | FRIDAY, DECEMBER 5, 2014
[Feedly] 10 Trends for 2015
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Culture Digital Transformation Innovation Inspiration Technology trends
WAXING UNLYRICAL | FRIDAY, DECEMBER 5, 2014
[Feedly] 27 Things You Should Never Post on Facebook. #15 Will Amaze You!
People linking their Twitter feed to Facebook and expecting that their tweets get attention from their Facebook friends. ~ Aditya Nishtala. 'Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.) That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. Many thanks to all my friends who pitched in and made this post what it is! Image: ElephantJounal via Google, CC 3.0. Breaking.
ENGAGING BRAND | THURSDAY, DECEMBER 4, 2014
[Feedly] Why The Seven Dwarfs Should Write For The Web?
Have a look through your emails or your feeds…however you consume content. 'The power of a smile. smile is contagious, a smile is a gift that costs nothing yet adds so much value to any relationship. It can brighten a day, it can fulfil a human need and it can break the ice… the power of a smile. But quick question…… How much do you smile when you write content on the web? Let me ask you to consider two questions. Now read with intent to sense the writer’s mood. What mood does it convey? Which of the seven dwarfs are you today! – and think.
SPIN SUCKS | WEDNESDAY, DECEMBER 3, 2014
[Feedly] Why Emotional Headlines are Good for Your Content Marketing
One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. 'By Garrett Moon. When I say emotional headlines you say… bleh. But, maybe you shouldn’t write them off so quickly. OK, maybe not you (yeah, right), but someone is clicking on them and that matters. Whether you love them or hate them, you should be talking notice and learning what you can from their success. And, you CAN learn something.
PROBLOGGER | TUESDAY, DECEMBER 2, 2014
[Feedly] Is it Time to Burn Feedburner? There are Alternatives
Several services exist which help you to offer easy RSS & Email subscription options, ranging from RSS subscription facilitators (turning your RSS feed into a nice-to-look-at subscription screen which anyone can understand), RSS2Email as well as classic Email marketing services. Several features got shut down, such as the monetization tool Adsense for feeds as well as the Feedburner API. If you used Feedburner to handle your RSS feeds, Feedblitz (inexpensive) and Feedpress (slightly more expensive, but more features) are the way to go. The Feedburner alternatives.
PROBLOGGER | SUNDAY, NOVEMBER 30, 2014
[Feedly] Is Blogging Dead? How Blogs are changing and How You Can Stay on Top
The use of feeds has diminished since Google Reader was laid to rest, and I think when Gmail and other clients started filtering promotional material away from the “Primary Inbox”, blog updates via email became less important. 'Image via Flickr user Spondle. This is a guest contribution from author and freelance writer Steff Green. Like that sparkly rhinestone jacket you purchased last year but suddenly realise is actually kind of hideous, blogging trends change with the seasons. What was once the mark of a high-quality blog now screams of incompetence. Are you scared?
CONVERSTATIONS | SATURDAY, NOVEMBER 29, 2014
[Feedly] Better Inventory and Content LIFT Slides 11-29-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN – How to Manage Inventory. How To Manage Inventory For Small Businesses from Fit Small Business. IMPROVE – Fighting the Crime of Boring Content. Subscribe today.
CONVERSTATIONS | SATURDAY, NOVEMBER 29, 2014
[Feedly] Captions, Responses, and Inside-Out in LIFT Clips 11-29-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Add a Caption to ShareAsImage Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Record Responses to FAQs with TechSmith Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here!
TWIST IMAGE | FRIDAY, NOVEMBER 28, 2014
[Feedly] Wonder Through Life. Don't Wander Through Life.
No Twitter feeds. 'Wonder Through Life. Don''t Wander Through Life. What is your purpose? Too many people wander through life. prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was absorbed by music magazines. Remember, there was no Internet. What I knew about the music I loved (and for me, that was mostly the heavy kind of music), I learned from the monthly magazines and the odd/random instances when one of my favorite bands'' video would be played on TV. Otherwise, that was it. Nothing. No contact. No Instagram.
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 28, 2014
[Feedly] Video Ads, Facebook, and Marketing
I’ll be curious to see if I get one on my feed. Sometimes not even individual interaction keeps the posts you want coming in on your feed. 'By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America?
SOCIALNOMICS | WEDNESDAY, NOVEMBER 26, 2014
[Feedly] The Important Role Of Social Influencers
And the brand are making the most of it with Negreanu and Boeree regularly mentioning them and engaging with their official feed almost creating a community – a community fans wish to be a part of. '(Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. The customer is the most powerful tool in marketing. Image URL: [link].
SOCIALFISH | TUESDAY, NOVEMBER 25, 2014
[Feedly] How To Write A Post That Will Rock Your Facebook
The bottom line is, show your fans some appreciation by not cluttering up their news feeds with irrelevant or trite information. 'Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Interested? Then please, read on… Some Facebook Posting Basics. Be yourself.
CONVERSTATIONS | SUNDAY, NOVEMBER 23, 2014
[Feedly] Week in Review: Posts and Podcasts Nov 16 – Nov 22, 2014
How I Use Feedly and Pocket. 'Week in Review November 16 – November 22: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: November 22, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Tom Seaver: A Model of Consistency.
CONVERSTATIONS | SATURDAY, NOVEMBER 22, 2014
[Feedly] Fail, Perfect, Early – LIFT Slides 11-22-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. LIFT Videos
CONVERSTATIONS | SATURDAY, NOVEMBER 22, 2014
[Feedly] How-To’s, Holidays, and Habits – LIFT Clips 11-22-14
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Look Better on a Webcam Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Holiday Trends for Small Business Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – What Makes a New Habit Stick?
CONVERSTATIONS | FRIDAY, NOVEMBER 21, 2014
[Feedly] Best Practices and Ideas for a Content Audit
The afternoon’s post didn’t show – so, practicing from the recent How I Use Feedy and Pocket post, I’ve found some of the better pieces on conducting a content audit for your site using Feedly Power Search and my Pocket tags. Related Stories How To DIY An Online Store For Small Business Owners How I Use Feedly and Pocket Planning Your Work and Working Your Plan Tom Seaver: A Model of Consistency. 'We often use Fridays as a showcase for Guest Posts that help business owners – like this one on opening an online store. This piece gets you ready. Ready?
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 21, 2014
[Feedly] How To Enhance Holiday Marketing With Pinterest
expect the page to change as the season progresses, but when I looked at it there were three featured suggestions: Create boards and Pins for the season — add Pins to your existing boards with ideas for the holiday (this will show up in your follower’s feeds), create new boards full of ways to use what you offer, and be a source of inspiration. 'This is a visual season. love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. ” 3 Ways To Start.
ENGAGE | FRIDAY, NOVEMBER 21, 2014
[Feedly] Content Marketer: Meet the Speechwriter
The first few years, no one talked about content marketing; they talked about how to make executive communications more strategic, they wondered how to measure the impact of speeches and they talked about the care and feeding of their powerful bosses. If you want to sit at the ‘big boys’ table,” Foust advised his speechwriting colleagues, “you’ve got to show how what you’re doing feeds into the sales channel.”. 'Content marketer, there is someone in your organization you should know, and someone who should know you. Don’t feel bad. ve led the same meeting five years running.
JEFF KORHAN | FRIDAY, NOVEMBER 21, 2014
[Feedly] Content Marketing Tools: How to Get Relevant Website Traffic
Feedly – Content curation tool for subscribing to blogs and sharing to social media and additional applications for consumption and curation. Edit Flow engagement Feedly Google Analytics Google Keyword Planner Hootsuite Ian Cleary Jeff Korhan SEO social media Talkwalker Alerts Yoast SEO Zapier 'Listen to the Episode Below. Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Start with Strategy. later.
CONVERSTATIONS | THURSDAY, NOVEMBER 20, 2014
[Feedly] How I Use Feedly and Pocket
At this writing, I have 839 feeds (sites, blogs, search strings) in my Feedly Reader. This indispensable tool allows me to skim, search, save, and share relevant items in a variety of ways: Send Specific Feed Items I email industry-specific or interest-based items to individuals when I think they can find value for their business or possibly use for their blog or Twitter feed. Feeds Create a Lifetime of Loyalty. Often, I’ll use one of the Feedly mobile apps to peruse and pare, then go back to what I’ve saved to determine how I share.
JACOB MORGAN | THURSDAY, NOVEMBER 20, 2014
[Feedly] 10 Principles of The Future Manager
Gives real time recognition and feed-back. 'Following up on my post around the 7 Principles of The Future Employee , I wanted to share another concept which is the 10 Principles of The Future Manager. When it comes to the future of work it’s not just employees that are changing, managers are also having to change the ways in which they lead and in fact are HAVING to become leaders. These are 10 core principles or characteristics that managers will and must possess going forward. This image is taken from my book, The Future of Work. Is a leader. Follow from the front. Leads by example.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 19, 2014
[Feedly] Buying Your Friends: The Pros and Cons of Purchasing Social Media Followers
Purchased followers typically don’t engage with content, and based on Facebook’s April 2014 algorithm update, this could mean hurting the reach of your individual posts and causing your brand’s Page to lose positioning in the news feed. 'linkedmediagrp via Compfight cc. Most see “buying friends” as a bad thing. Why else would every sorority member who’s accused of buying her sisters’ friendship deny it so furiously? Yet in the marketing world, the stance isn’t always so clear. If vanity metrics are important, buying them is a fast way to grow those numbers.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 19, 2014
[Feedly] Does Your Inbound Marketing Funnel Have Enough Room For Trust?
Here, a casual reader will become a devout consumer of your content by joining your email marketing list or RSS feed. 'Do you remember the first time that you realized the true power of inbound marketing ? was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers. One day I got an out-of-the-blue email from one of those 50 non-profits.
TWIST IMAGE | TUESDAY, NOVEMBER 18, 2014
[Feedly] Comedians In Cars Getting Organic Reach
So, if enough of the feed gets filled with brand messages in lieu of what our friends are up to, they risk having people become disengaged and disenfranchised with Facebook. 'Jerry Seinfeld doesn''t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands ). The main message that they''re sending to brands is this: if your posts even have a hint of shilling you''re going to pay for it. Is Facebook getting greedier or is it something else?