VIPER CHILL | THURSDAY, MARCH 5, 2015
[Feedly] The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
They’ll likely both get the same fans and you can just keep posting links which will, now and again, get featured prominently like this in a the News Feed, resulting in big traffic spikes. Even if you have no intention of building up a large Facebook Page, you need a Page when you’re running News Feed ads, and standing out is part of the challenge. 'Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Welcome to the guide I’ve been hyping up for a long time. in ad stats). Really.
SOCIALFISH | THURSDAY, MARCH 5, 2015
[Feedly] 7 Actionable SEO Strategies You Can Do Today
Target a list of blogs, put them in your Feedly account and schedule a time when you will be checking it to leave your thoughts on their work. 'This post originally appeared on Leapfroggr.com and was written by Dennis Seymour. It is reprinted here by permission. ————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place. So yeah, actually doing SEO can be hard. It doesn’t have to be that hard though. So without further ado, here are….
WEBBIQUITY SMM | TUESDAY, MARCH 3, 2015
[Feedly] How to be Twitterific – 39 Expert Twitter Guides and Tips
You can…do this using tools like HootSuite, Buffer, TweetDeck, or something else…The reason I schedule tweets with the same link is to make sure each post reaches multiple time zones and as much of our audience as possible, because some people might check their feed at 8am, others at 6pm, and we just want to make sure that each post has the chance to get in front of all of our followers’ eyeballs. Clogging up feeds has no reason or rhyme. How to Schedule Photo Tweets That Expand in the Twitter Feed by Search Engine Watch. Image credit: Buffer. Dr. William J.
SPIN SUCKS | MONDAY, MARCH 2, 2015
[Feedly] Don’t Ignore SEO Strategy in Favor of Content
This page , titled “Feeding to Prevent Diabetes in Cats,” is a great example of solid on-page SEO, and a well planned out SEO strategy. 'By Tara Geissinger. Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. mean, it’s time consuming to pump out all of that content on a regular basis, right? Execution is easy.
CONVERSTATIONS | SATURDAY, FEBRUARY 28, 2015
[Feedly] Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – EMV Credit Card Security. IMPROVE – Choosing “Yes” or “No” FIND FLOW – Optimize Your Brain. THINK – Escaping Your Cognitive Kansas. your presence or practice. Subscribe today. Consider leaving a comment!
SOCIALNOMICS | FRIDAY, FEBRUARY 27, 2015
[Feedly] 5 Things Your Financial Provider Shares on Social Media
They might even be working with a professional writer, feeding them information that’s then spun into content gold. 'Sometimes meeting with your financial or retirement advisor is a lot like going to the dentist. You know it’s good for you, you know in the long run you’ll be happy you do it, but in the moment you dread it because of the costs (like projected ones!) and it seems like just another chore to struggle through. There’s no doubt about it: Planning for retirement and keeping on top of 401(K)s and other tools is a necessity. Retirement 101. Short videos and infographics.
CONVERSTATIONS | FRIDAY, FEBRUARY 27, 2015
[Feedly] Does Your Small Business Need a Mobile App?
Your Android and iOS apps can provide general information about your products and services, search features, booking forms, prices, user accounts, news feeds, messengers and more. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. This is called “ effective frequency ” in advertising term.
WAXING UNLYRICAL | FRIDAY, FEBRUARY 27, 2015
[Feedly] How to Use Social Media And Stay Couth
And when it comes to social media, “fair and balanced” is not easy to find, especially from the culterati (just look at Bob Lefsetz ‘ “Twitter Wilts” from yesterday; I’m not going to link to it, but you can find it via his Twitter feed, which is really ironic given his poorly-written diatribe). 'If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. ” This is true.
DEVUMI | FRIDAY, FEBRUARY 27, 2015
[Feedly] Using Twitter Ads to Increase Sales: Good or Bad?
Here’s an example from my own Twitter feed of a Twitter Ad in the form of a promoted tweet: There’s @LarryKim, a search columnist of some renown (but let’s face it, not as talented as I *stands up for round of applause*) right in the middle of all my usual soccer tweets. 'We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. of Facebook. for tweet, or $2.50
JANET FOUTS | THURSDAY, FEBRUARY 26, 2015
[Feedly] Marketers- Stop multi-tasking social media
'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Instead of reading your RSS feeds while thinking about how/who/when you’ll share it, just simply stop and read the posts. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. Doesn’t your job? There’s an App for that.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 25, 2015
[Feedly] How to Leverage the New Twitter Partnership with Google
In the new deal, Google will receive data from Twitter in real time via a data feed. 'Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. This immediately led to a great deal of speculation and discussion about what the deal meant. In today’s post, I am going to delve more deeply into this topic, as it’s big news for people who are active in Twitter, or who are actively implementing SEO. How Will the New Deal Help? Speculation Time!
SPIN SUCKS | TUESDAY, FEBRUARY 24, 2015
[Feedly] How to Get Creative with Influencer Marketing
His insider look and stunning imagery won the hearts of the Vogue Instagram followers as they followed the feed with great anticipation. 'By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns.
SPIN SUCKS | MONDAY, FEBRUARY 23, 2015
[Feedly] Four Ways to Fight Content Thieves
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Most content thieves steal through your RSS feed, so you need to install a plugin that attaches to that. Make sure you have Yoast, RSS Footer , or the Anti-Feed Scraper Message plugin on your blog or website. Every day.
SOCIALFISH | MONDAY, FEBRUARY 23, 2015
[Feedly] 3 Tips For Nonprofits To Boost Their Social Media Presence
The key is to keep your feeds informative and engaging to grow your followers and find new donors in the process. 'The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. Facebook now has more than 1.2 billion (and counting) active users, and totals nearly 57 percent of all social media visits. YouTube is the second-most active, with Google+ and Twitter coming in third and fourth. Timely Tweets.
JEFF KORHAN | MONDAY, FEBRUARY 23, 2015
[Feedly] Human Content Curation: How It Builds Your Business Brand
Online services such as Feedly can bring you a steady stream of content in quantities as great as you can handle. You will need to use the settings to prioritize the content feeds to manage it well. 'In addition to redesigning your original content to meet the varied needs of your audience , you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. Every business has its limits. Here’s how to get started. Everybody wins.
TWIST IMAGE | SATURDAY, FEBRUARY 21, 2015
[Feedly] Six Links Worthy Of Your Attention #244
Architect intern feeds 3D model into virtual reality glasses, blows away everyone." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: What My Hearing Aid Taught Me About the Future of Wearables - The Atlantic. This week I''m at Strata , O''Reilly ''s conference on big data, data science, and ultimately, deciding better. Some people have been wearing digital devices for far longer, though, and we can learn lots from them." Alistair for Hugh). We skim.
CONVERSTATIONS | SATURDAY, FEBRUARY 21, 2015
[Feedly] Around and About Movies in LIFT Clips 02-21-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with resources and links to L.I.F.T. your presence or practice. Subscribe today. Around and About Movies in LIFT Clips 02-21-15 is a post from: ConverStations. You just finished reading Around and About Movies in LIFT Clips 02-21-15 ! Consider leaving a comment! LIFT Videos
CONVERSTATIONS | SATURDAY, FEBRUARY 21, 2015
[Feedly] About the Movies in LIFT Clips 02-21-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with resources and links to L.I.F.T. your presence or practice. Subscribe today. About the Movies in LIFT Clips 02-21-15 is a post from: ConverStations. You just finished reading About the Movies in LIFT Clips 02-21-15 ! Consider leaving a comment! LIFT Videos
SOCIALNOMICS | FRIDAY, FEBRUARY 20, 2015
[Feedly] LinkedIn: Getting Your Network Right
You can change that default in your Privacy Settings by changing who can see your activity feed.). 'At CareerGlider , we’ve been doing a series on how to use LinkedIn to raise your profile and help you to find great jobs. Our earlier posts ( here and here ) showed you how to improve your LinkedIn profile. This week, we talk about how to grow, deepen and make the best use of your network—how and when to connect with people, and how to use groups, recommendations, and endorsements. Connection Requests. It’s important to connect with people you know early and often. Groups.
DEVUMI | FRIDAY, FEBRUARY 20, 2015
[Feedly] How to Increase Twitter Engagement Levels – Get Active!
From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. 'Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. First, I’m not going to be so boring that I say “use hashtags and links.” If you’re not doing that already, please give your Twitter account to someone else. there!
SOCIALNOMICS | THURSDAY, FEBRUARY 19, 2015
[Feedly] Pinterest seeks $11 billion valuation
Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. '(Bloomberg) — Bloomberg reported Thursday morning that Pinterest Inc. is seeking to raise funding at a valuation of about $11 billion, according to a person familiar with the matter, continuing the soaring values of a group of high-profile technology startups. If completed, the deal would more than double Pinterest’s value from $5 billion in a funding round last May. Barry Schnitt, a spokesman for Pinterest, declined to comment. Pinterest Social Media
IMAGINE YOUR REALITY | WEDNESDAY, FEBRUARY 18, 2015
[Feedly] The Intrinsic motivation behind your business
Seven years later, I can say that my intrinsic motivation and rewards is more essential than ever, for while I do have clients and I get paid for my services, what is important is now how I am rewarded externally, but rather how the work I do feeds my soul and inspires my creativity. 'When I first started my business, one of the most important discoveries I needed to make was what would motivate me to work at my business day in and day out, especially if I didn’t get clients right away. When I work with clients, I describe this joy as being in touch with their calling.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 18, 2015
[Feedly] Are Field Salesmen Dead?
He suggested a few adjustments to the feeds and speeds and the problem was solved. 'I recently read an article in Industrial Distribution Magazine by Justin Roff-Marsh that basically said that the industrial distributor field salesman, as we know it, is DOA. don’t know what planet he was born on, but it wasn’t this one! If he was, he would realize that to survive against the big national brands, they must have a unique selling proposition and a strong brand promise. Granted, if you’re a general line house, your survival rate isn’t good. What’s that worth?
SOCIALNOMICS | TUESDAY, FEBRUARY 17, 2015
[Feedly] Twitter and Google Team Up For Search-What It Means For Your Business
This strategy doesn’t mean spamming your account with a steady barrage of tweets; you don’t want to swamp your feed with white noise for the chance to get one tweet noticed. 'Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015 and although Google has had the ability to search for keywords in Twitter profiles before this deal, this partnership will make the search apply to tweets quicker and more directly. Stay Current and Timely. Instant Access. Look to the Future of Search. Google Twitter
PROBLOGGER | TUESDAY, FEBRUARY 17, 2015
[Feedly] How to Create Your Guest Blogging Strategy [with a 5 step template]
> Blog subscribers: Searching through Feedly will allow you to get blog subscriber numbers: > Twitter Followers: Twitter followers are easy to find for Jeff. 'This is a guest contribution from My business partner Adam Franklin attended the ProBlogger Event on the Gold Coast in 2014, and returned fired up and with a whole heap of take-homes. At the ProBlogger Event, Darren spoke of success being a matter of doing the ordinary things. Specifically, to start, put readers first, be useful, find your rhythm, create meaning, and persist! > Landing page visits skyrocketed.
SPIN SUCKS | TUESDAY, FEBRUARY 17, 2015
[Feedly] Seven Steps to Dealing with Critics
Responding will only add fuel to the fire, which is what these people feed on. 'By Gini Dietrich. company of 70 assisted-living and retirement homes in the Midwest hired us a few years ago to see if social media could help them communicate with the children of their residents. . Through our research, we discovered a Wii had been installed in every common living area throughout the entire organization…and residents were playing games on the consoles. Coming up on March Madness, we suggested they create the NCAA of Wii players and have the residents compete with one another. Be cautious.
CONVERSTATIONS | SATURDAY, FEBRUARY 14, 2015
[Feedly] More Tools to Love in LIFT Clips 02-14-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. There are plenty of tools and apps that we use daily (Here’s four tools posted earlier ). Some of these apps have become an extension of ourselves, and we extensions of the tools. They improve our lives, organize our lives, and possibly even make our lives more enjoyable. So many apps and tools could be listed here. your presence or practice. Subscribe today.
CONVERSTATIONS | SATURDAY, FEBRUARY 14, 2015
[Feedly] Tools to Love in LIFT Clips 02-14-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. There are plenty of tools and apps that we use daily. Some of these apps have become an extension of ourselves, and we extensions of the tools. They improve our lives, organize our lives, and possibly even make our lives more enjoyable. So many apps and tools could be listed here. your presence or practice. Subscribe today. Consider leaving a comment!
TWIST IMAGE | FRIDAY, FEBRUARY 13, 2015
[Feedly] Six Links Worthy Of Your Attention #243
was so taken by this piece (and the video that came with it), that I am - for the first time - sharing something here that I have already shared out on my social feeds. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Travelling Troupe of Giant Marionnettes - Messy Nessy Chic. This looks like something from Burning Man stepped onto the streets of France. Alistair for Hugh). The Future of the Keyboard Synthesizer - Contollorism. Alistair for Mitch).
TWIST IMAGE | FRIDAY, FEBRUARY 13, 2015
[Feedly] What You Don't Know About David Carr
My Twitter feed is full of individuals who talk about journalism, media and the future of technology. 'David Carr was one of my secret weapons. once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been fortunate to hold in my career. think a lot about marketing, mostly because I have a passion for media. My professional career started as a journalist, I went on to become a magazine publisher. In the best way possible. Oh, how wrong they are. Strong influences. Carr died last night.
GREG VERDINO | THURSDAY, FEBRUARY 12, 2015
[Feedly] The Discovery of Water
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Change Digital Transformation Innovation Inspiration Fresh Perspective Transformation
PROBLOGGER | THURSDAY, FEBRUARY 12, 2015
[Feedly] 10 Quick Tips for Going Viral
But beyond the “Trending on Twitter” feed, you can also use Google trends to find search trends – from there, it’s about creating relevant, quality content on that topic. To get maximum engagement rate, think of a way to feed personalized content to your followers. 'This is a guest post from Jerry Low. If you’re on the web, your site and blog are likely unique – but one thing all blogs have in common is the drive for new subscribers and increased traffic. In the past few years, we’ve learned about the power of going viral – every blogger’s dream. Image credit: Mashable.
CONVINCE & CONVERT | THURSDAY, FEBRUARY 12, 2015
[Feedly] Are You Looking at the Best Marketing Metrics?
For instance, most email marketers are not able to use conversion rates strategically because their companies do not feed conversion data back into their email service providers. 'Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions.
AKAMAI MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Feedly] Why Talking Like A Human Requires An Actor’s Mindset
When we do, we’ll all know because our social media feeds and the results for business will be remarkably improved. 'As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” ” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day. It’s important to be thoughtful. But sometimes, being thoughtful is actually dehumanizing.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 11, 2015
[Feedly] Crowdsource Your Way to the Best Landing Page
Use your feed to offer your followers a choice of designs, and ask them for feedback on which version they like best. 'Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. Landing pages are ripe for optimization through crowdsourcing. What action do you want the site visitor to take? Nuff said.
SPIN SUCKS | TUESDAY, FEBRUARY 10, 2015
[Feedly] Add Tweetable Quotes in WordPress Blog Posts
As you can see, there’s a button you can click to send this quote directly to your Twitter feed: Now it’s your turn. 'By Tim Soulo I’m sure you’ve seen this new trend, where bloggers fill their articles with short tweetable quotes, easily shared with a click. This works great in attracting extra social shares to your content , because people love tweeting these short nuggets of wisdom. believe this strategy was first introduced by Derek Halpern and he used the term “ sound bites ” to describe it. That’s it! Claiming #AlexFromTarget.
PROBLOGGER | TUESDAY, FEBRUARY 10, 2015
[Feedly] How to Build an Efficient Social Media Workflow to Increase your Traffic
take a pretty proactive approach on the Digital Photography School Facebook and Twitter feeds, ensuring there’s a broad range of new and old content across timeslots that work for our audience. 'Recently I shared a video on my Facebook page about how I structure social media updates each week. have been asked frequently about how much content to share, what times to share, and what I do personally for each of my sites. always tell people to choose the sites that work for your blog and your audience, and to focus on doing them well. Post by Darren Rowse. General
SOCIALNOMICS | MONDAY, FEBRUARY 9, 2015
[Feedly] How Energy Companies Can Step Up Their Game With Social Media
During the Hurricane Sandy disaster, a utility supplier in New Jersey dedicated 22 staff members to its Twitter feed and sent out 9000 tweets during the power outage. 'The energy industry is perhaps one of the most distrusted industries of the decade, with only 16% of UK customers trusting providers to give them energy advice (according to Accenture). This comes from a long trail of bad press, with rapidly inflated prices, terrible customer service and a blinkered view of the customer having an extremely negative impact on our perception of the industry today. But are they doing enough?
ENGAGING BRAND | MONDAY, FEBRUARY 9, 2015
[Feedly] 521 – Feeding Your Leadership Skills
'Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra , Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD , joins me to talk about Act Like a Leader, Think Like a Leader. We discuss. How research on leadership can be improved if we look at the actions that they take rather than the attributes they have. What is the biggest impact on success as a leader? How do you find the self confidence to act – in order to learn how to be a leader.
SOCIALFISH | MONDAY, FEBRUARY 9, 2015
[Feedly] Social Media Marketing All-in-One Video Training Course
5: RSS Feeds and Pinging. 'FREE for a limited time from Wiley (normally $19.99) – get it here FREE before 2/13 ONLY. The one-stop resource for implementing and managing your social media marketing strategy. Social media is always evolving and as a marketer we are challenged to keep up with the changing tides. This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. 1: The Pros & Cons of Social Media Marketing. 2: Developing a Social Media Marketing Plan. 3: Managing Your Social Media Schedule.
CONVERSTATIONS | SATURDAY, FEBRUARY 7, 2015
[Feedly] Craft of Writing in LIFT Clips 02-07-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Lately, many owners I’ve talked with are hoping to write their first book this year. Here are a few videos that might help you in writing your first (or next) book: LEARN – Where Ideas Come From. IMPROVE – Getting Inspiration in Write. FLOW – Stephen King Answers Questions About Writing. your presence or practice. Subscribe today. LIFT Videos
DANNY BROWN | SATURDAY, FEBRUARY 7, 2015
[Feedly] A Look Under the WordPress Hood at DannyBrown.me
When used, it adds a simple sentence to your RSS feeds, and shows where the content was first published. 'Every now and again, I’ll get asked what plugin or solution I’m using on this blog to achieve a certain effect or result. Because I use self-hosted WordPress to power this blog, it means there’s a crazy amount of add-ons, plugins and other optimization and performance solutions for bloggers to choose from. While that choice is great, it can also be overwhelming. Click To Tweet. Optimization. Visibility. Growth. Let’s dig in! Security. Login Lockdown. Monitive.
CONVERSTATIONS | SATURDAY, FEBRUARY 7, 2015
[Feedly] Video, Version, and Value in LIFT Clips 02-07-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – How to Set Up a You Tube Channel. IMPROVE – Using Color Overlays with Photos in PowerPoint. FLOW – When Your Life Doesn’t Seem to Fit into Story. THINK – Are You Providing Value? your presence or practice. Subscribe today.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 6, 2015
[Feedly] A Real Life Lesson In SEO
'Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” ” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed. Many times, these descriptions will have errors or insufficient information to answer your questions. How To Improve Poor Product Info. provide your own photos and measurements.
SOCIALNOMICS | FRIDAY, FEBRUARY 6, 2015
[Feedly] 5 Social Media Tips Not to Overlook
Know your timeframes – When it comes to posting, you want to keep a constant feed active, but not a smothering one. 'Social media has come a long way in the past few years. From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. And with good social media comes good social media strategy. Here are 5 social media tips you shouldn’t pass up: Know your goals – It’s important to know what you want to do with social media. Keep your goals in mind, and remember, they don’t have to be written in stone.
DEVUMI | FRIDAY, FEBRUARY 6, 2015
[Feedly] How to Get More Website Traffic from Social Media
Here are some guidelines to follow: You are publishing your social feeds for, get this, your fans and followers. For the Devumi Twitter feed, the Gorilla noticed that we got crazy RTs. 'The Devumi blog is, for the most part, all about getting more fans, followers, likes, shares, views, etc, etc. Those are great, but how do you turn them into more website traffic from social media? ll look at how you can likely double your website traffic from social media, and truly make social a useful aspect of your overall online marketing campaign in this article. People get tired of it.
DANNY BROWN | TUESDAY, FEBRUARY 3, 2015
[Feedly] Brands and Marketers Won’t Ruin Social Media – Consumers Will
Is it really the marketer who’s at fault for tailoring ads, offers and campaigns that a consumer has specifically said they want , and then that same consumer complains about seeing the promotion in their social feed? 'There’s a popular saying that marketers ruin everything. As a marketer, I agree and disagree. Yes, crappy marketing by brands, or crappy marketers in general, ruin social media. Yet that’s been true of any crappy marketing, and it’s not restricted to social media. Let’s face it, crappy anything ruins something. Spot any recurring themes there?
CONVINCE & CONVERT | TUESDAY, FEBRUARY 3, 2015
[Feedly] How to Produce a Podcast
Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. 'Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly. That show releases two new episodes per month. 12 Steps to Produce a Killer Podcast 1. Because… 4.
DANNY BROWN | MONDAY, FEBRUARY 2, 2015
[Feedly] Important Message for RSS Subscribers – This Feed is Moving
So, I moved my email off Feedblitz a few months ago, and this weekend I moved my RSS feed off Feedblitz too, and back over to Feedburner. If you subscribe to this blog by RSS, there’s currently a 30 day redirect from the Feedblitz feed. To continue receiving posts after then, you need to update your feed with the following address: [link]. Important Message for RSS Subscribers – This Feed is Moving originally appeared on Danny Brown - there's more to life than social media - all rights reserved. And that’s it – simple! Cheers!
SOCIALFISH | MONDAY, FEBRUARY 2, 2015
[Feedly] Why You Need to Respond Quickly to Social Media Comments
Today, more and more people are posting on their own feeds and on the social media channels of said brands. 'Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public. The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. It’s All Inbound. credit ).
WEBBIQUITY SMM | MONDAY, FEBRUARY 2, 2015
[Feedly] 10 Social Media Marketing Mistakes Businesses Must Avoid
Sharing too much at once and overwhelming your followers’ feeds/streams. 'Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Paying for fans and followers. Overselling.
PAMORAMA | SATURDAY, JANUARY 31, 2015
[Feedly] 7 Ways to Raise Facebook Engagement [Infographic]
When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. In a November blog post, the company warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and stated that brands that post promotional content “will see a significant decrease in distribution.” 'Facebook organic reach for business pages is plummeting. Simply put, the company is looking for ways to make more money.
CONVERSTATIONS | SATURDAY, JANUARY 31, 2015
[Feedly] Deep Thinking in LIFT Clips 01-31-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – Can Creativity Be Taught? Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. Consider leaving a comment! LIFT Videos
PROACTIVE REPORT | FRIDAY, JANUARY 30, 2015
[Feedly] PRSA LA State of the State of PR
Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X 'On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” ” I was part of the panel along with -. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. So quite a line up. However, you have to know.
DEVUMI | FRIDAY, JANUARY 30, 2015
[Feedly] Use the Twitter Discover Tab to get More Twitter Followers
You can find more relevant users in here for you to follow and get interested in your account: The Who to follow tab in Twitter Discover The number one way to find more followers, and freshen up your Twitter feed after using our Twitter follow service, is to follow more new Twitter accounts. Your Twitter feed is your easiest content curation tool. 'The absolute worst thing your Twitter account can be is boring. m not just talking about how your fans see it, but how you see it as well. The Twitter Discover tab is there to help you find internet new content, people, and events.
JACOB MORGAN | THURSDAY, JANUARY 29, 2015
[Feedly] Turning the Ship Around–Breaking Traditions to Redefine Leadership at Work
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. The spirit of leadership is often misjudged as a gainful way of exercising control, leading to chaos. In essence, it should be recognized as a model that gives more weight to “Giving Control” over “Taking Control”. What this episode is about and why you should care. David Marquet, a former submarine captain and author of “Turn the Ship Around!” unlocks a new angle in redefining leadership. What you will learn in this episode. Links from the episode.
SOCIALNOMICS | THURSDAY, JANUARY 29, 2015
[Feedly] How Construction Companies are Leveraging Social Media
Most would agree with this, as the number of likes and shares a social media post gets helps determine how long it’s visible in news feeds. 'One thing in 2015 is quite clear; social media isn’t going anywhere. From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan this year. While some find using social media to be easy, others struggle to find their place in what can seem like crowed internet space. Now, more than ever, the answer to this question is becoming clear. Ask for participation. The 40-40-20 Rule.
SPIN SUCKS | TUESDAY, JANUARY 27, 2015
[Feedly] Content Distribution: Eight Ways to Gain New Readers
RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. Communication Content addthis buffer comments content distribution Danny Brown eleanor pierce Feedblitz feedly Flipboard livefyre Mailchimp publishing platform rich brooks rob biesenbach sharethis simple share buttons 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. Social Share Buttons. told you. Email.
SOCIALNOMICS | MONDAY, JANUARY 26, 2015
[Feedly] The Social Approach to Helping Military Members
Companies can use Facebook promotions, Twitter feeds and Instagram posts to advertise and offer discounts. 'Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Often businesses want to show their support to the military, so they offer specials and deals to those who serve (and retired service members) and their families. Showing Gratitude.
GREG VERDINO | MONDAY, JANUARY 26, 2015
[Feedly] White Collar Robots and the Future of Work
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Culture Digital Transformation Technology Work Life Automation Robots Transformation trends
CONVERSTATIONS | SATURDAY, JANUARY 24, 2015
[Feedly] Bleeding on the Video – Lift Clip 01-24-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. There’s something special about James Altucher , maybe more than one something. lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas. your presence or practice.
CONVERSTATIONS | SATURDAY, JANUARY 24, 2015
[Feedly] Coaching Styles in LIFT Clips 01-24-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation. Click Here! Click Here! Click Here! your presence or practice.
SOCIALNOMICS | FRIDAY, JANUARY 23, 2015
[Feedly] Credit Card Companies Know Rewards of Social Media
Their twitter feed, for instance, can take customers to articles such as “ How to get a car loan for people with bad credit ” or other useful information. 'Credit card companies are reaching out in all sorts of ways. From print to phone to direct mail and TV, they are covering all of the bases. One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked. Benefits of Being on Social Media. Offering deals or discounts through checking in with locations or Foursquare. Celebrity endorsements.
DANNY WHATMOUGH | FRIDAY, JANUARY 23, 2015
[Feedly] ICYMI – Guardian, Whatsapp and Tumblr
Facebook cracks down on hoaxes and spam in its latest news feed tweak. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Google Search now directly links you to brands’ social profiles. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies. 70% of marketers will spend more on social media ads this year. The Guardian is the UK’s most tweeted newspaper. Whatsapp rolls out a web app for Android users.
DEVUMI | FRIDAY, JANUARY 23, 2015
[Feedly] Where to Find Twitter Trending Topics for your Online Marketing
Here’s an example #tbt tweet from yesterday that I saw all over my feeds…just for fun: #TBT On this day 9 years ago, Kobe Bryant scored 81 points, the second-most in a single game in NBA history. 'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. know, this is really obvious. To be complete though, I can’t omit it.
SOSHABLE | FRIDAY, JANUARY 23, 2015
[Feedly] If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
These are the posts that appear on the Facebook pages or Twitter profiles of the business and fill the news feeds and timelines of the business’ followers. They also appear on the Facebook news feeds and Twitter timelines of those who are following you (though your actual reach with advertising on either platform is normally pretty abysmal, even embarrassing). They’re the ads that don’t appear on your page or profile, but fill the news feeds and timelines of the audiences you select. 'It’s hard to pick a better Joker from the Batman movies.
CONVINCE & CONVERT | THURSDAY, JANUARY 22, 2015
[Feedly] Going Programmatic to Get Your Content Seen
Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. Red Bull, for example, could target its videos to the Twitter feeds of people who have recently browsed extreme sports or teen sites. 'Image via BigStockPhoto.com. Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. If Red Bull wanted to, the company could probably sell ads against its own content marketing. d argue that Red Bull is still a beverage company because the ultimate aim is to sell beverages.
SPIN SUCKS | THURSDAY, JANUARY 22, 2015
[Feedly] Influencer Relations: Tips to Extend Your Current Campaigns
On Feedly , create a list of bloggers to watch. 'By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. Billed as how social media affects search , I came away from it with much, much more. It really was a lesson in how to do influencer relations in new and interesting ways. He provided tools we all likely use, but gave ideas for using them differently. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here. First, open Followerwonk. Start there.
GREG VERDINO | THURSDAY, JANUARY 22, 2015
[Feedly] A Visual Orientation to Digital Transformation
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Guest Bloggers Inspiration Leadership Digital Leadership Fresh Perspective Transformation
JACOB MORGAN | THURSDAY, JANUARY 22, 2015
[Feedly] From the Quantified Self to the Quantified Workplace
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. What this episode is about and why you should care. Many people are already using technology to track things in their personal lives such as the food they eat, steps they take, sleeping patterns, and much more. However, what if we took this same approach of the “quantified self” and applied it to creating the “quantified workplace?” ” That is, using data and technology to measure and track how we work. Listen to find out! Links from the episode.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 21, 2015
[Feedly] 3 Ways To Improve Mobile Email Marketing
live social feeds. 'Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. Let’s look at these a bit closer… Frequency. Relevancy.
CONVINCE & CONVERT | TUESDAY, JANUARY 20, 2015
[Feedly] How to Win Instagram with Six Simple Tests
Each time you (or a commenter) adds a new hashtag (no matter the place), your photo is dumped into a new feed of similar content. 'Image via BigStockPhoto.com. They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. With more than 300 million Instagrammers sharing 70 million photos and videos, and 22% of U.S. So where do you even start? Time of Day Testing. Topic Testing. Hashtag Creative Testing.
KIKOLANI | MONDAY, JANUARY 19, 2015
[Feedly] 12 Social Media Tools for Scheduling and Publishing Updates Compared
use an IFTTT recipe to automatically send all of the posts I save in Feedly to Buffer to be tweeted out at a later time. When you publish to multiple public Facebook groups, it will show up in people’s news feed. ” Several tools allow you to automatically schedule and publish updates from RSS feeds. Choose your feeds carefully as you don’t want to over inundate your audience or end up sharing content that isn’t great or relevant to your audience. Social Media Tools Compared. AgoraPulse. Buffer. Everypost. HootSuite. IFTTT. MarketMeSuite.
PROBLOGGER | MONDAY, JANUARY 19, 2015
[Feedly] Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas
Facebook News Feed is like email with a 100% open rate” – Beth Horn, Facebook. This is becoming even more important as Facebook has stated that as of January 2015, people will see less promotional content in their News Feeds. On social media, the soft sell is the best way to win people over (and reach their News Feeds). 'This is a guest contribution from Paul Zubrinich of Little Web Giants. Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. Here are some of the takeaways. ROI is more than conversions.
SOCIALFISH | MONDAY, JANUARY 19, 2015
[Feedly] Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement
The vast majority of Facebook users first see an action while scrolling through their News Feeds on mobile devices. And here’s the bonus… every comment also shows up on their friends’ News Feeds. 'Guest post by Drew Bernard, CEO at ActionSprout. ———-. Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. conversion rate.
PROBLOGGER | SUNDAY, JANUARY 18, 2015
[Feedly] A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging
This is an ever increasing problem with mobile traffic growing and gives me some great information to feed into our site redesign – we obviously need to think about how to get those viewing the site on mobile to view more pages. 'Have you started the year off on the right foot? I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! Today I wanted to share with you an exercise that I do on my blogs at the end of every year that helps me to grow my blogs in the year that follows. get that – I’m not really an analytical guy.
KOKA SEXTON | SATURDAY, JANUARY 17, 2015
[Feedly] Content Marketing Food Groups
The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. 'Marketing professionals wonder what makes for a great mix of content. You can’t have a content strategy or blog strategy that is solely based around your product features and functionality. It will be too boring and the goal is to have people looking forward to the next time you hit the publish button. Powered by WP Bannerize.
CONVERSTATIONS | SATURDAY, JANUARY 17, 2015
[Feedly] Seeing Things Better and Different in LIFT Clips 1-17-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Setup Facebook Call to Action Buttons Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Ask Better Questions Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! Subscribe today.
TWIST IMAGE | FRIDAY, JANUARY 16, 2015
[Feedly] How To Think About Mobile Advertising
Because it''s mobile, and because mobile is primarily a social/search-based form of engagement, shouldn''t brands focus on ads, media and content that people want to share, talk about and promote in their feeds? 'Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. by accident? adweek.
PUSHING SOCIAL | THURSDAY, JANUARY 15, 2015
[Feedly] How to Get Better Results From Your Content
Focus training and attention on: Writing better headlines that jump out in RSS Feeds, social shares, and email inboxes. 'The phrase “great content” frustrates the spit out of day-to-day business owners. tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography – “I know it when I see it.” But we both know that this definition isn’t good enough. think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Introduction.
JACOB MORGAN | THURSDAY, JANUARY 15, 2015
[Feedly] Playing to Win–How F5 Networks became one of the Best Places to Work in America
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. F5 Networks was recently ranked #4 on GlassDoor’s top 50 companies in America to work for. What this episode is about and why you should care. F5 Networks recently made it to Glass door’s 50 Best Places to Work. Richard James, Director of Staffing gives an insider look at what makes F5 stand out. Richard introduces us to the inside world of F5 and how the company is committed towards making a difference. How F5 is governed by its “seven core values”.
SOCIAL WAYNE | WEDNESDAY, JANUARY 14, 2015
[Feedly] One of The 8 Black Techies Every Blerd Should Follow on Twitter
While many of these techies have Twitter feeds that are incredibly entertaining, Sutton has one of the most useful feeds for emerging entrepreneurs who want to make their way into the tech space. 'Today I was susggeted by Atlanta Blackstar online publication as one of the 8 Black Techies Every Blerd Should Follow on Twitter. I’ve been on Twitter since 2006 as user 800 or so and if I’m not the first black person on Twitter I’m in at least the top 10. Regardless it’s still nice to be nominated as someone to follow almost nine years later.
SOCIALNOMICS | WEDNESDAY, JANUARY 14, 2015
[Feedly] Social Media & Technology Trends for 2015
Social media outlets have already begun structuring their advertising programs to push paid ads to the top of the feeds and limit the amount of organic promotional posts so even companies who don’t want to participate in the changing advertising atmophere will find it necessary for their business to stay afloat. As humans we innately crave visual stimulation – thank goodness technology is the enabler that feeds our need. 'This New Year, technology and social media will make us feel more important and taken care of than ever before. Socialnomics 2015 Social Media technology trend
SOCIALNOMICS | TUESDAY, JANUARY 13, 2015
[Feedly] 6 Tips for “Civilizing” Your Comments Section
Whatever you do, though, don’t feed the fire. 'Image courtesy of Shutterstock.com. One of the reasons blogs have become so popular is because of their social nature. The ability for people to leave comments and get replies from the author is precisely why blogs won out over static websites. It’s also why everyone from mainstream newspapers to the small corner store uses some form of website that allows comments. While the social angle of a comments section can be great to draw a crowd, there’s the slight problem of the anonymity the internet provides. So, what can we do?
SOCIALFISH | TUESDAY, JANUARY 13, 2015
[Feedly] Essential Nonprofit Software of 2014
In addition to payroll and accounting, the software includes: real time bank feed updates, scheduled and recurring invoicing, mobile payments, purchase order management, and more. 'As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business. But with the wealth of business tools and technology available, creating a consideration set for your business can seem like a monumental project. percent. Grant Management Software.
SPIN SUCKS | MONDAY, JANUARY 12, 2015
[Feedly] How Social Media Affects Search
He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. 'By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Here’s the thing about this webinar. How Social Media Affects Search. Webinar Details. CT, 10 a.m.
CONVERSTATIONS | SATURDAY, JANUARY 10, 2015
[Feedly] Short Shots Can Make a Big Difference – LIFT Clips 01-10-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. I’m aware of my preference for shorter videos (2-6 minutes) and also aware of why I favor the shorts: Short videos are often quicker to the point. If a short video really doesn’t make a point, I haven’t lost much time. Click Here! Click Here!
JACOB MORGAN | THURSDAY, JANUARY 8, 2015
[Feedly] How to become a “Best Place to Work”– Insights & Advice from Glassdoor
Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. Working as a singular community, Glassdoor is a delight hub for employers and employees alike. Their prestigious list of “Glassdoor’s Employees’ Choice – 50 Best Places to Work” is one destination where every company wants to see themselves. Coupled with the “war-for-talent” and passion to trigger enthusiasm, it’s a broader story ahead. What this episode is about and why you should care. What you will learn in this episode. drive motivation? Glassdoor.
SPIN SUCKS | THURSDAY, JANUARY 8, 2015
[Feedly] Online Tools that Help with PR
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Communication PR canva diy pr feedly Google analytics HARO Hootsuite jimdo slidebatch Small Business talkwalker WordPress 'By Gini Dietrich Running a small business isn’t easy. You wear the hats of many: Chief executive, intern, janitor, dishwasher, trash emptier, receptionist, bookkeeper, and more. This is both good news and bad news. DIY PR with These Eight Tools Canva.
SOCIALNOMICS | WEDNESDAY, JANUARY 7, 2015
[Feedly] 5 Social Media Obstacles You Can Stop Worrying About In 2015
In the case of Facebook, the platform is continuously trying to improve the quality of users’ news feeds by only showing them content it thinks they’ll be interested in. '2015 is here, and with it comes a flurry of changes in the social media stratosphere. Whilst numbers of followers and page likes were once a key focus, now it’s all about engagement. Where maximum reach was a priority, our attention is currently shifting towards the right type of reach. As for keeping things organic…well, that’s rapidly becoming a thing of the past. And we don’t even need to feel guilty.
SOCIALFISH | TUESDAY, JANUARY 6, 2015
[Feedly] Time-Saving Tools and Apps for Social Media Management
For $50 a month you can manage 25 different accounts along with 15 RSS feeds. 'Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right. Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. You’ll agree that proper management is in fact, the key to doing anything right. HootSuite. And not without good reason! Have content to post? Have responses to give?
SOSHABLE | MONDAY, JANUARY 5, 2015
[Feedly] ‘While You Were Away’ Will Make Twitter More Important for Business
Most people take for granted the amazing complexity and uncanny accuracy of the algorithm that powers the news feed. 'Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. It works.
T2 SOCIAL | SUNDAY, JANUARY 4, 2015
[Feedly] Social Media Trends to Watch in 2015
Encouraging business to post videos directly to a network feed (as opposed to sharing a link to an external video sharing platform like YouTube or Vimeo) and running autoplay (for better or worse) as users scroll through their recent updates is one way we will see networks’ landscapes change in the coming year. 'These are a few of the more exciting social media trends to watch for in 2015. Each year, industries are shifted dramatically as multiple use cases are made for social media and new technologies emerge to disrupt business as usual. More Hosted Video. Malleable Data.
PROBLOGGER | SUNDAY, JANUARY 4, 2015
[Feedly] Email Lists: Make them a Priority in 2015 with These Tips
Your emails should be exclusive content, not an email blaster from your RSS feed. 'Last year, Luke Guy ran us through why our email open rates are nosediving, and what we can do about it. He also gave us solid tips on how to write great emails to begin with. We’re re-running this post today so you can nail your email list right from the start 2015. You won’t regret it! This is a guest contribution from Luke Guy, blogger and graphic designer. It’s amazing how blogs have exploded within the last 10 years – take ProBlogger for instance. Right? Well, not anymore.
SOSHABLE | SATURDAY, JANUARY 3, 2015
[Feedly] Getting More People to Like Your Facebook Page is 99% Worthless
When they see page posts on their news feeds, they are much less likely to engage with those posts than the posts of their friends and family. 'Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out. To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. It can have more organic reach than pages that have tons of likes. The gap is crystal clear.
CHRIS BROGAN | SATURDAY, JANUARY 3, 2015
[Feedly] Business Podcast for You?
You can listen to it on iTunes or Stitcher or via this website or you can dump the RSS feed in whatever player you want. 'Want a business podcast to listen to this year? Get mine! The Owner’s Mind. Continue Reading The post Business Podcast for You? appeared first on chrisbrogan.com. Promotion
CONVERSTATIONS | SATURDAY, JANUARY 3, 2015
[Feedly] First Steps and Finding Conviction in LIFT Clips 01-03-15
Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today. First Steps and Finding Conviction in LIFT Clips 01-03-15 is a post from: ConverStations.
SOSHABLE | FRIDAY, JANUARY 2, 2015
[Feedly] Building Up a Blog with Social Promotion
Stop feeding an automated posting solution. 'There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas. Great content. Great promotion. That’s it. The content part is actually easier. You have to have promotions to make it work.
IDACONCPTS | TUESDAY, DECEMBER 30, 2014
[Feedly] 3 Options for The Perfect Gift
Imagine that the money received for this gift helps to feed the homeless or provides money to Veterans. 'Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. Care Packages. Send a care package to a loved one. Care packages can include virtually anything. Handmade Items. Gift Cards. Takeaway.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 30, 2014
[Feedly] Algorithm Cruelty and Human Misjudgment
For Eric, it was a beloved daughter’s death and her photo surrounded by happy icons in his feed with no clear way to make it stop. 'By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. The Problem With Algorithms. What happened to Eric happened to many people when Facebook decided to give them the year in review.