[Feedly] The Future of Twitter
    recent poll of Top Rank readers shows that 50 percent view Twitter as a news feed. The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This was way below Wall Street’s expectations.  Back in November 2016 the shares were $18.  They are now at around $16. Source: Forbes.com).
    [Feedly] Six Links Worthy Of Your Attention #349
    What happens when you feed those constraints into a machine and let it explore possibilities? Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Hollywood's Forgotten Gay Romance - BuzzFeed. Since Will and Grace , Brokeback Mountain , and their ilk, Hollywood's portrayal of gender diversity in relationships has changed quite a bit. And it's going to be OK.'" (Alistair for Hugh). The Alien Style of Deep Learning Generative Design - Carlos E. long!)."
    [Feedly] Awesome Association Jobs This Week – February 23
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations. Our Marketing and Business Development Department provides leadership and coordination of all marketing functions. These channels include contact centers, email, chat, social media, web and text. photo credit ).
    [Feedly] Why Business Is About to Boom for Social Media Agencies
    Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). But now, it’s all different. videographer?
    [Feedly] 20 Creative Ways to Use Social Media for Storytelling
    Here’s a bonus: I believe Facebook re-shares the whole album on the News Feed whenever you add new photos to it (e.g. Furthermore, Facebook is tweaking its News Feed algorithm to prioritize longer videos that engage viewers. It is also a great way to reach your Fans since Facebook ranks live videos higher in the News Feed when they are live than after they end. Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Ready to dive in?
    [Feedly] Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates
    They also  invest time to learn and understand the requirements of each of the social networks and how they can create images that appear in the social news feeds, cover image placeholders and more in the best possible way. Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here !
    [Feedly] The 21 Best Content Curation Tools
    Sample review:  “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. I see the first paragraph of an article, a thumbnail for a video, or an image without having to click on any links. I get a pretty good idea of what the post is about just from my scan. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. 21) Feed My Inbox. Pricing:  free. GetApp.
    [Feedly] How Videos Can Transform Your Content Marketing Strategy
    Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video. This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. From consuming news to communicating with our friends, video has taken over. In fact, 1.47 It Increases Traffic.
    [Feedly] Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]
    Some days the views are high because we happen to be at the front of someone’s feed that day because of how the algorithm works. Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle , for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful  Instagram Stories strategy. In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week.
    [Feedly] 3 Tips for Using Digital Marketing Assets on Social Media
    This is social, so you only have a few seconds to capture your audience’s attention before they keep scrolling through their feed. In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. In the real world, budgets and time constraints stand in the way, and sometimes, it’s just more efficient to work with what you have. Here are a few tips to make digital marketing assets shine on social media. Get your hands on the raw assets. Crop, edit, rotate, repeat. This is where having the raw assets, as mentioned above, is helpful.
    [Feedly] A Comparison of Social Media Live Video Platforms
    They also recently rolled out the live videos automatically popping up in your feed (much to many users’ annoyance). When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Paid Promotion. This is a big one. Without this ability, you’re limiting your views by a lot. Here’s how the channels stack up: Shelf life.
    [Feedly] Setting Up Your Browser to Increase Your Productivity
    Starting with the open space of the internet can at best see you working on less important tasks and at its worst it can be a dangerous time suck as you procrastinate about what to do while checking your Facebook feed. Install the News Feed Eradicator for Facebook. The News Feed Eradicator for Facebook is a fantastic tool. It is however, so easy to work on our page and then take a “quick check” of our news feed once we have done our work. What News Feed Eradicator for Facebook does is allow you access to everything in Facebook but your feed.
    [Feedly] All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
    Even though Instagram takeovers seem trendy now, they first started to gain popularity  back in 2012  with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Takeovers started with brands allowing other Instagrammers to post photos to their feeds for a short period of time and have continued to evolved alongside Instagram’s feature set. Video, Example:  Sony Alpha invites photographers who use its cameras to take over its Instagram feed and share photographs taken with a Sony Alpha camera. Wrap up.
    [Feedly] How to Leverage Photo Shoots for Social Media Content
    Ask yourself this question when reviewing photos: Would I engage with this content if I saw it in my Feed? They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. In a world where posts that include images produce 650 percent higher engagement than text-only posts, visual content is king, helping consumers process, understand, and retain information better than text alone. Ready to create stand out content? Capture Video. Use them!
    [Feedly] Increased Instagram Ad Engagement and Hot Stats from the Super Bowl | Social You Should Know
    For brands, this will likely mean less visibility of abusive or “low quality” Tweet replies which will now be collapsed in the feed. Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. Engagement with Instagram Ads Increasing. If your target audience is under 34 years old, good news for your investment in Instagram ads.
    [Feedly] A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]
    Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Video marketing is one of the most-talked about subjects in social media right now. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ? . With more than 70,000 subscribers on YouTube  – where she’s closing in on 5,000,000 total views –  Sunny Lenarduzzi is just the expert to talk to about getting started with video. Google Play. Stitcher.
    [Feedly] Social Media Marketing Tips For 2017
    With live video feeds currently available on Twitter, Facebook and Periscope, it’s important to target your videos where it matters. Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. It’s been expanding over the last few years and now everyone from personal bloggers, online businesses like auster , and even big businesses are utilizing it. But, as with everything online, social media marketing is evolving and changing all the time. To stay on top of your game, you need to keep up to date with the latest strategies and tricks. Live Video. Sales.
    [Feedly] Social Selling For Your Business
    Because the nature of Twitter is conversational and feeds off the latest trends, news or topics, marketers that want to discuss a hot product launch or address an issue or customer inquiry can do so immediately. Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. The New Way of Direct and Indirect Marketing. Marketing strategies are changing to heavily incorporate the use of social media. ” Click To Tweet. Choosing The Right Social Platforms.
    [Feedly] Pump And Dump Does Not Generate Great Content
    On Facebook, every impression was a way to get into the consumers' feeds and fight for that attention (and, of course, a picture in a post would be much bigger than just a text post, so you can imagine how big these images wound up being). Consumers were starting to mistaken the brand pages content for advertising and complained to Facebook about how polluted their feeds had become. Facebook's solution was two-fold: They started throttling the content on Facebook pages and limiting how much of that content made it to the consumer's feed. "Let's share everything. instantly.
    [Feedly] The Latest Facebook Performance Metrics; How Does Your Brand Compare?
    Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. Methodology.
    [Feedly] Do Facebook Messenger Ads Really Work?
    Recently Facebook rolled out news feed ads that drive people to chat directly with your brand on Facebook Messenger. All clicks on these news feed ads will open directly in a Messenger thread with a copy of the ad inserted. The first image above looks like a typical Facebook feed ad however, click the thumbnail and you’re taken to a conversation within Messenger. News Feed Link Description:  This is the 150-character meta description that is pulled from your website. Cool, huh? We all want more engagement and this is as direct as it gets. The Experiment. My Verdict.
    [Feedly] Entrepreneurs: Software and Apps I Use
    didn’t know how to create a product. I had a family to feed, and I was afraid to take risks. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve spent more than five years building my business. Five years experimenting, failing, trying again, and finding success. It’s a constant evolution, and the tools I use tend to be fluid. Reading that post is kind of embarrassing now. So I get it. Website Tools.
    [Feedly] 5 Things Your Brand Could Learn About Social Strategy from “The Bachelor”
    With all these people watching, “ The Bachelor” social team has a lot to live up to. I don’t know about you, but my Twitter feed is filled with #TheBachelor hashtag on Mondays. 2017 Digital Marketing Predictions From the Experts Download. “The Bachelor” : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings, with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. On Monday, February 6, alone, there were 143,452 total Tweets using the hashtag #TheBachelor. Ah, the wonder of a new nanny!
    [Feedly] 5 Things Your Brand Could Learn From The Bachelor’s Social Strategy
    With all these people watching, The Bachelor social team has a lot to live up to. I don’t know about you, but my Twitter feed is filled with #TheBachelor hashtag on Mondays. 2017 Digital Marketing Predictions From the Experts Download. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. Fun Fact: My dad used to call the show “ridiculous,” but after forcing him to watch a season with me he’s just as addicted as the rest of us (sorry, dad).
    [Feedly] The Technology Part to Your Content Marketing Plan
    Feedly. Feedly is probably the most popular tool for aggregating RSS feeds. You can add blogs and websites that are most relevant to your industry/business and create a feed of content to help you get inspired and find great ideas for your own content. Feedly also allows you to organize your feeds into categories, e.g. social media blogs, marketing technology blogs, etc. Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. improve your brand reputation. Quora. Reddit. Kapost.
    [Feedly] The Psychology Behind Making Money on Social Media
    It created an opportunity for the site owner to bypass a critical element in the sales process and use what is called Right Now Marketing , where you could appeal to the wants of a consumer by feeding off of their conscious desire. If There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. The Crooked Path to Making Money. There is no straight and easy way to make money online. Being Human.
    [Feedly] How to Boost eCommerce Sales with Instagram
    The goal behind this campaign was to offer its followers a seamless shopping experience through their Instagram feed. Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. Did you know these facts about Instagram ? More than 500 million people actively use Instagram every month, liking 4.2 billion posts every day. Click To Tweet. In 2015, Instagram reported having 77.6
    [Feedly] Apresentamos o processo de programação para Instagram do Sprout Social
    Além do calendário de publicações, você pode se informar sobre o status dos próximos posts no Instagram em um novo feed de notificações de publicações. Visite o feed na web ou no dispositivo móvel para enviar a notificação novamente ou para assegurar que a notificação foi aberta no aplicativo do Instagram. Quando se trata de crescimento e popularidade, poucos aplicativos igualam a trajetória do Instagram. Nos últimos anos, a plataforma viu sua base de usuários crescer para mais de 600 milhões de usuários e mais de 95 milhões de fotos/vídeos compartilhados por dia. Posts perfeitos.
    [Feedly] Introducing Sprout Social’s Instagram Scheduling Workflow
    In addition to the publishing calendar, you can stay informed on the status of your upcoming Instagram posts in a new Publishing Notifications feed. Visit this feed on web or mobile to resend a push notification or to ensure a notification has been opened in the Instagram app. When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day. Prepare & Organize Content in Harmony. Post to Perfection.
    [Feedly] What Makes Successful Social Media Content Different?
    This means that it stands out in the news feed and catches the eye of your audience, even among all the clutter. While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different? Always Consider Your Audience First. Be Disruptive.
    [Feedly] What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
    Here’s an example of how a video post looks like on the Facebook News Feed: Specs: What counts as a view? As Facebook is pushing for live videos, Facebook Live videos tend to appear higher in News Feed when they are live than when they are no longer live. Here’s how a native Twitter video looks like on the Twitter feed: Specs: What counts as a view? Yes for live broadcasts on Twitter feed (Replays do not auto-play.). In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. Let’s get started.
    [Feedly] Best UX Practices for Your Brand Account on Instagram
    Many followers aren’t going to read a block of text while scrolling through their feed–unless your photo or video draws them in and makes them curious. Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your company, ideas, and values on social helps potential customers identify whether or not you’re the company they want to work with, widens your reach, and enables brand discovery. Your owned social media accounts are the best resources you have for developing your brand. Post Frequently.
    [Feedly] Best UX Practices for Your Brand Account on Instagram
    Many followers aren’t going to read a block of text while scrolling through their feed–unless your photo or video draws them in and makes them curious. Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your company, ideas, and values on social helps potential customers identify whether or not you’re the company they want to work with, widens your reach, and enables brand discovery. Your owned social media accounts are the best resources you have for developing your brand. Post Frequently.
    [Feedly] Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]
    Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. With more than 25,000,000 adoring fans across social media, National Geographic Travel  is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story. This episode is available on: iTunes. Google Play.
    [Feedly] Facebook News Feed Updates: Authenticity and Video Completion
    For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. But anyone who has been on their news feed will attest that while there may be less of this content than there once was, the difference isn’t all that noticeable. Categorize pages that post spam or try to game the news feed. Your Turn.
    [Feedly] How To Optimize Your Facebook Ads Like A Pro
    By switching to custom placement and defining your own parameters, you can focus on the more effective placements, such as the mobile and desktop news feeds. How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. That said, it is difficult to get the best results, such as a high conversion rate, when relying on Facebook’s automatic settings. Fine Tune Your Ads.
    [Feedly] 5 Steps to Developing a Social Media Audit
    Scanning the Twitter feeds, Pinterest pages, Instagram posts and potential blogs of your brand advocates can reveal a lot about what motivates them and what they enjoy. It’s important that when your content appears in front of your customers via their feeds, it’s distinctly different from the competition. It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! Outline Key Motivators. Include the Competition. Consider Execution.
    [Feedly] Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
    Meaning, disregard the usual scheduling of TV and movie content and move towards live, now, feed-based and on-demand for everything. What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply this: it's all just video content at this point, isn't it? The way that content gets distributed and displayed is becoming less and less about the format of the media, and more and more about the content. or not? amazon.
    [Feedly] 10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
    76% of people use their Facebook feed to find interesting content. Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew Research Center, 2016). Source: https://www.hubspot.com/marketing-statistics ). In the past two years, content consumption on LinkedIn has increased 21%. Source: https://www.hubspot.com/marketing-statistics ). otherwise known as dark social). Click to zoom.
    [Feedly] Always Up-to-Date Guide to Social Media Image Sizes
    These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the decrease in organic reach, it’s unlikely that everyone will see your post. Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1). Square Photo: Minimum 154 x 154px in feed. Rectangular Photo: Minimum 470 x 246 pixels in feed. Shows in feed: 470 × 174. Instagram is all about the images and videos presented in your followers’ feed. Appear in feed at 510 x 510 pixels. Twitter.
    [Feedly] 21 Top Google Chrome Extensions for Social Media Marketers
    You can get sucked into the vortex of posts and feeds and email and Gah… YouTube or live video and before you know it, the day has passed. In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer.  . You can start using them immediately to get more productive, save time and work smarter in your business. Many of them I use every day!  . I’ve been using Google Chrome extensions for a couple of years now.  To say that I love them would be an understatement. They help me to stop procrastinating and get more stuff done.
    [Feedly] Why There’s No Perfect Time to Post on Facebook
    There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook. On their Business blog, Facebook’s VP of Advertising Technology, Brian Boland explains : On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. There probably isn’t a single best time to share to social media. to 3 p.m. Hubspot ]. Thursday at 8 p.m.  [ TrackMaven ]. 1–4 p.m. Off-peak times are best [ Buzzsum0 ].
    [Feedly] How to Spy on Your Facebook Competition
    That makes you a true spy! 3) Facebook’s Pages Feed. Another less known way to see what your competitors are up to is to check your ‘pages feed’ frequently. If you’ve ‘liked’ your competitors’ pages with your personal Facebook profile, their page posts are now visible in your pages feed. Find your Pages Feed by clicking on ‘Pages Feed’ as found on the left hand side of your personal profile or by simply going to  https://www.facebook.com/pages/feed. You will see a ‘suggest pages to Watch list.
    [Feedly] Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]
    For me, this was a lifeline for me to grow a business and feed my family.” What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding  10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day. But how? And he’s really, really good at it, too. and a host of other publications. Google Play.
    [Feedly] How Competitive Analysis Can Transform Your Social Marketing Plan
    Your target audience only has so many hours in the day to interact with brands on their social feeds–you want to make sure your brand is front and center, and, if it’s not, understand why. It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.
    [Feedly] There Is No Salvation for the ‘Facebook Expert’
    On Facebook, because every user feed is personalized and behind a login, you have no idea what anyone else is doing or seeing. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Sounds like a bunch of mumbo jumbo? Good–that means you’re not one of the people who are about to get  slaughtered. Maybe it’s people on your staff or some of your vendors. Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells.
    [Feedly] Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight
    Facebook announced another change to its News Feed algorithm , this time giving more weight to what percentage of a video is watched by users. They wrote: Today, we’re announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched. As a side effect, some shorter videos may see a slight dip in News Feed distribution. Longer videos that people don’t want to watch will not perform better in News Feed. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
    [Feedly] 4 Video Contest Ideas to Boost Your Social Engagement
    With Facebook, Instagram, Vimeo, YouTube, and more populating video content across every social media channel, innovative marketers and influencers know they need to do more than simply post a video to deliver results, particularly as feeds become more and more video-saturated. PJ Trailers and Blackwood Lumber teamed up to gain massive engagement among their audience on their Facebook feed. Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Video for the sake of video isn’t enough.  ” 2.
    [Feedly] 101 Marketing Tools and Technology Tips for 2017
    Use Feedly to track blogs you want to read on a regular basis. With Feedly, you can subscribe to multiple RSS feeds, categorize content, and then curate for sharing on social media. pinned post is a post that appears on the top of your feed for a longer period of time. Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media. Use a social media management tool.
    [Feedly] Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
    Head of product for Messenger Stan Chudnovsky  offered more details in an interview with Kurt Wagner  of Recode , saying the ads will be similar to carousel ads  in Facebook’s News Feed, with cards from five different advertisers. Our current offerings like ads that take people to Messenger conversations from their Facebook News Feed and sponsored messages  have demonstrated that people are interested in hearing from and interacting with business and brands on Messenger. Originally, people were also not very big believers in ads in News Feed because that felt very private, too.
    [Feedly] It’s Facebook’s Turn to Test a Stories Feature
    According to Heath, users add photos and videos to their Facebook Stories, which are visible for 24 hours, and that content does not appear in News Feed or on users’ Timelines. Facebook Snapchat Alex Heath Android Business Insider Facebook Stories Filters Geofilters Instagram Instagram Stories iOS Ireland Josh Constine Messages Napier Lopez News Feed Photos selfies Snapchat Stories stories Techcrunch The Next Web timeline VideosLet the Snapchat flattery  continue, as Facebook began testing its imitation of Stories  with select iOS and Android users in Ireland. are also available.
    [Feedly] Another Round of Changes for Facebook’s Trending Feature
    This is designed to help make sure people don’t miss important topics being discussed on Facebook that might not show up in their News Feed. ePublishing Facebook Algorithms Engagement Headlines News Feed Newsroom personalization Publishers Trending trending topics Will CathcartFacebook issued yet another update to its Trending  feature, with three major changes rolling out to users in the U.S. starting Wednesday. Vice president of product management Will Cathcart  introduced the revamp in a Newsroom post , saying that the three changes that should be rolled out to all U.S.
    [Feedly] 20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
    It’s a cool feed for catching up on what’s going on globally. It should never be considered purely a news feed and selling platform. What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We took a close look to learn how these big names got it right. The “Tell It Like It Is” Approach.
    [Feedly] 10 Important Skills and Traits Your Social Media Manager Will Need in 2017
    Facebook Live videos are more likely to appear higher in the News Feed when those videos are live than after they are no longer live. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? How can you work on those areas? Copywriting.
    [Feedly] Here is Why Your 2016 Social Media Plan Failed
    To me it says, “Look, we really put the time into this content to be as valuable and look as good in your feed as possible if you share it.”. Paid social advertising can also be a very powerful way to distribute the content found within your social media plan and is arguably a necessity nowadays with the over-saturation of competing content in users’ feeds. As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Lack of Direction.
    [Feedly] How To Post From Desktop To Instagram and Stay Out of Hot Water
    Be sure to check out Agorapulse as a way to manage your Instagram feed in your own time – and never miss a comment again! If you are one of the thousands of people that would LOVE to post from Desktop to Instagram, listen up. . There are ways to do it easily (one of them might shock you!) , while keeping Instagram happy. . Nobody wants to get in Hot Water with Instagram! Use these tools and you’ll be sorted!  . Joking. Instagram has strict terms of service about how you post to the app. Instagram’s Don’t do that. Your account may be shut down. Search. Over to You.
    [Feedly] Why Videos Are The Best Engagement Tool You Can Use
    If you use Facebook, you can’t fail to see that a huge number of posts in your daily feed are videos. From cat videos to web design tutorials and personalized poker videos, people are happy to spend their lunch hour tuning into interesting video content in their social media or news channel feed. Changes to Facebook’s feed and the new auto play feature mean that video attracts more views and gains greater attention than a regular post. People don’t want to login to their Facebook feed and be greeted with stale posts about a new widget. We Love Video. Tell A Story.
    [Feedly] 4 Instagram Ad Features That You Need to Know About
    You’ll be able to place your promoted content in the story feeds of relevant users. We knew Instagram ads would be great before we even had them; the combination of Instagram’s higher-than-average engagement and Facebook’s second-to-none targeting system has proven to be a powerful force for businesses and advertisers. While the ads started out nearly identical to Facebook ads, however, Instagram ads have made some updates in the past year. We now have additional features and tools that aren’t on Facebook ads (though they’re still run through the Facebook ads manager).
    [Feedly] Five Ways PR Pros Can Combat Fake News
    Agenda-driven reporting combat fake news crisis management plan Don’t feed the trolls ethics standards facebook fake news fake news is a grave concern false news Google hillary clinton How PR Pros Can Combat Fake News John Podesta Kim Jong Un laws and ethics standards legitimate news sources monitor your social media and online presence national security The PR Response to Fake News trust in the media is at a record low Twitter US Director of National Intelligence James ClapperHow can PR pros fight fake news? Allison Symonds shares five ways to get you started.
    [Feedly] 2017 How to Create and Use Facebook Business Page Lists
    so we get a curated newsfeed at Pages Feed on the right hand side of our own Facebook Business Page. 2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists? Oh to keep an eye on your industry, to see best practices from your fellow travellers, to find content to share, to watch out what NOT to do and so on. We used to have an Interests Lists function, but Facebook removed it. Basically this. Then this. Love ya all!
    [Feedly] Will Facebook Alert Users That They Have Read or Shared Fake News?
    Vice president of News Feed Adam Mosseri  spoke on a panel at the University of California Berkeley Thursday night and mentioned doing just that as a possible solution, Megan Rose Dickey  of TechCrunch  reported. Will Facebook start letting users know when they read or share stories that turn out to be fake news ? Mosseri said during the panel, as reported by Dickey: You want to make sure as little comes in the system as possible, and when it happens, you need to react as quickly as you can. And if you didn’t find it until later, then you need to consider letting people know.
    [Feedly] Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
    Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. If Facebook wants to keep people scrolling, it has to keep improving the quality of News Feed. This time, it’s after clickbait. An opportunity to improve. It’s that simple.
    [Feedly] 4 Tips to Revamp Your Social Media Content Strategy
    If you haven’t already, it’s time to see how to make these work for your brand, especially live video on Facebook, which is getting a boost from being prioritized in people’s feeds and creating a slew of notifications for telling users to tune in. We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago , but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes for your social content strategy as well. Revisit business objectives. Take a look back.
    [Feedly] Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing
    Your nurture email blasts and social posts get trampled under thumb as people scroll through their inbox or social feed, quickly judging which is worth their time to stop and consume. Receiving a personal invite from a friend to eat kale is much likelier to stir your appetite than a friend’s public invite in your news feed. Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then when asked, “Do you like it?”, responded with, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy.
    [Feedly] Building My Social Selling Nest at Hootsuite
    You see, just as success is addicting and feeds off of itself, I learned that clarity operates the same way. It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon. year that was impacted with experiences and decisions that are sure to set the stage for the next decade. Many years ago, I started in tech as a receptionist (ya…for real!). 29 2009. Keep up the great work.
    [Feedly] 9 Social Media Goals You Can Set for Your Business (and How to Track Them)
    Furthermore, social media platform’s algorithms, such as those on Facebook and Instagram, are prioritizing posts with higher engagement on their feeds due to the belief that users will be more interested in seeing highly engaging content. The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. One way is by setting goals.
    [Feedly] Facebook Takes Fake News Fight to Germany
    Onboarding third-party fact-checking organizations in Germany that are signatories of Poynter’s International Fact-Checking Code of Principles  to help identify fake stories and flag them as disputed in News Feed , including Correctiv and other publishing partners once they apply and are accepted into Poynter’s program. ePublishing Facebook 2016 Presidential Election Aine Kerr Correctiv Elections Facebook Media Fact Checking fake news Federal Elections Germany Hoaxes News Feed Politics Poynter's International Fact Checking Code of Principles reporting Spam
    [Feedly] How to create mobile-friendly content with Google’s AMP
    Publishers may import their content with the Instant Articles API, an RSS feed or use a third-party platform like WordPress. How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Think of it an easy way to build lightweight web pages. Mobile Tools
    [Feedly] The 11 Top Social Media Management Tools I Can’t Live Without
    they have a HUGE following on Instagram (they are walking the talk all over their gorgeous feed!). You can find images to share on your own feed (because if it’s already getting shared well, then it’s likely it will get good reach on your page too). These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  . Because I am fussy. Damn fussy. It has to save me time.
    [Feedly] The Complete Guide to Facebook Marketing
    Pro tip : If you see an ad you like in your feed, you can use the dropdown to create a similar ad. With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Get started on Facebook Advertising. Analyze your digital strategy. Check out Your Current Facebook Page. Status.
    [Feedly] How to Use #Hashtags to Improve Your Social Media Marketing
    Just scrolling through my own feed I see that more than half of the tweets contain a hashtag. A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search.
    [Feedly] How Brands Can Overcome the Biggest Influencer Marketing Challenges
    Their technology helps parents keep track of their babies’ feeding schedules, and provides parents with several features that can help them look after their newborns better. You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Challenge #1: Measuring Influencer Marketing ROI.
    [Feedly] Introducing an Awesome New Podcast About Workplace Culture
    NTEN grew out of the community that birthed it and community feeds and is integral to the maintenance, protection and evolution of their culture. So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! And don’t forget to give us a review if you like these podcasts! Thank you! On Grit.
    [Feedly] How to Keep up With Marketing Technology Changes
    Note:  Feedly is a great tool for tracking blogs, and you can create a category for marketing tech influencers you want to follow. 3. For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option. When I first started in marketing through this site, I was uncomfortable being called a marketer.
    [Feedly] Facebook Ad Specs and Image Sizes [Fully Updated for 2017]
    With these recommendations, you’ll be able to design ads that look great no matter where they appear on Facebook – whether it’s in the desktop or mobile news feed, or the right sidebar. You can run Facebook ads in the mobile News Feed, desktop News Feed, desktop right column, and you can also choose to have your ads appear on Instagram. At first glance, when you see it in the mobile News Feed it looks quite similar to all the other ad types. You’ll also need to provide creative for the ad unit that appears in the mobile News Feed. The content itself.
    [Feedly] Twitter Dashboard to Shutter Feb. 3
    When Dashboard was introduced in June, product and engineering manager Noah Pepper wrote in a blog post : Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Use your custom feed to get right to the tweets you want to see first and better engage with your community. Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard will be closing down on February 3rd. — Twitter Dashboard (@dashboardapp) January 10, 2017.
    [Feedly] Facebook Journalism Project: A Complete Guide
    People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed  and on publishers’ pages in the coming weeks. Facebook’s efforts to bolster its relationships with media and news organizations and journalists  continued with Wednesday’s introduction of the Facebook Journalism Project. Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. and James L. and James L.
    [Feedly] The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads
    Facebook desktop right column or Instagram mobile News Feed). It allows you to create mock-ups of ads, preview them as though they are live on a Facebook News Feed or Instagram Feed, and collaborate and share ideas with your team. It covers everything from writing your ad copy to creating videos for the mobile feed to getting the most out of the Facebook pixel. Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than  1.18 That’s a lot of attention! And Create ad.
    [Feedly] You Should Be Listening to Your Customers Like You Listen to Your Friends
    You wouldn’t scroll through your Instagram feed while you friend shared the painful news of his divorce, would you? Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. The same is not true of your relationship with your social audience. Build Your Empathy.
    [Feedly] 5 Findings From Wendy’s Epic Week on Twitter
    The next time I looked at the clock, I had spent over an hour just reading through their mentions and responses, and wondering just how hilarious a Twitter feed can get…Also, why was I never told that Wendy’s could help with geometry homework? Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. Here is what I found.
    [Feedly] How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
    The various locations in which you can display ads include: Facebook’s desktop News Feed. Facebook’s mobile News Feed. Instagram’s mobile News Feed. We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. And that’s precisely where I’d love to help you today. Ready to read on? Gender. Languages.
    [Feedly] How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]
    Mari Smith – More information on Facebook’s new dedicated Video News Feed. Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around  2% – 8%  of their total Page’s audience base! That’s where the power of Facebook Advertising comes into play. This episode is available on: iTunes. Google Play.
    [Feedly] Measuring the Best Times to Post on Social Media
    Even though content typically lasts in users’ feeds longer, it’s helpful to know the best times to post to Pinterest to to reach a larger initial audience. Connecting early on in Pinterest is important because more users will come back after they see your feed and consider it informative. Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.
    [Feedly] The Complete Guide to Getting Started with Facebook Ads
    This part is incredibly important to making your advert stand out in within Facebook’s or Instagram’s feeds. Adverts may appear in Facebook’s mobile News Feed, desktop News Feed and right column. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to  get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Step 2.
    [Feedly] Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team
    They told Rutenberg that Brown would focus on matching Facebook’s journalist partners with the social network’s features, including Facebook Live  livestreaming videos, Instant Articles  and News Feed. Facebook Revolving door Campbell Brown Chris Ariens CNN Education Facebook Live Instant Articles Jim Rutenberg Journalism Journalists Live Videos Livestreaming Media NBC News News News Feed Publishers television The 74 The New York Times TV TVNewser VideosBrown said in her Facebook post: I have some exciting news to share. grew up in journalism. Happy New Year!
    [Feedly] Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!
    If you’re feeding your creativity before you get started blogging this year, as I recommended earlier, then one of those things you should be doing is reading. Maybe put them in a Bloglovin’ or Feedly reader so you can keep tabs on what they produce so you can share them with your audience. There’s nothing like the dawn of a new year to get the adrenaline pumping, the motivation at DEFCON level, and the desire to do everything right like a new year’s resolution on steroids when it comes to our blogs. Go get ’em tiger! 1. Dream a dream. Write it down.
    [Feedly] Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!
    If you’re feeding your creativity before you get started blogging this year, as I recommended earlier, then one of those things you should be doing is reading. Maybe put them in a Bloglovin’ or Feedly reader so you can keep tabs on what they produce so you can share them with your audience. There’s nothing like the dawn of a new year to get the adrenaline pumping, the motivation at DEFCON level, and the desire to do everything right like a new year’s resolution on steroids when it comes to our blogs. Go get ’em tiger! Dream a dream. Write it down.
    [Feedly] Facebook Live: How to Stream a Webinar
    But if you do, you start your webinar and it shows in their news feeds. As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. About Webinars. Webinars are a great sales tool for marketers. They provide the ability to stream the host’s desktop, typically featuring a series of slides.
    [Feedly] The Medium Is/Is Not The Message
    Blogs used to be different because they were personalized (like an online journal), on a blog platform, RSS feeds, comments, etc. rss feed. Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I was a journalist (though, I always preferred the title "music writer", I felt that the title of "journalist" was a little too pompous for the work that I was doing). This was long before connectivity, as it is today. article.
    [Feedly] How To Create & A/B Test Facebook Landing Pages
    All that traffic you’re generating with News Feed ads? Remember that Facebook allows you to get really granular, so at some point it might be worth testing traffic from different types of ads (sidebar, news feed, audience network) or even different segments (male, female, married, single, etc.) to see how they impact your conversion rate. All those “Likes” your business has on Facebook? It’s worthless if you don’t have an end-goal in mind. To turn Facebook traffic into sales , businesses are increasingly looking to powerful marketing tools called Facebook landing pages.
    [Feedly] 6 Social Media Trends That Will Take Over 2017
    The majority of these algorithms have one simple purpose–to make its users happy with the content they see in their feeds. There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. AI Lenses for Facebook & Instagram. The rise in popularity of Snapchat’s facial filters (artificial intelligence lenses) makes the network interactive, engaging and unique compared to others. Enter our alternate world. BotList ).
    [Feedly] How to Make Your Pinterest Pins Look Like a Million Bucks
    On Pinterest , long, tall images command the show taking up the most visual real estate in the Pinterest feed. Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. If your social traffic is slowing or you just want to add solid referral traffic to your blog, Pinterest is here for you! “ Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. “ Pinterest has remained steady and solid for leading qualified traffic to websites. Wow, right? Wow, right?
    [Feedly] How to Use Instagram Stories for Higher Brand Awareness
    Stories exist on the home tab and at the top of your feed, which is only visible on mobile devices. After you finish, click the plus sign to add your story to your followers’ feed. The various stories are related specifically to your feed. Here we’ll go through some of the benefits and tactics marketers can take with Instagram Stories to see success: Better Visibility on Instagram Story Feeds. The latest adoption of the Instagram algorithm has marketers scrambling to become visible in feeds. Instagrammers will only see your video if they follow your account.
    [Feedly] My 3 Words For 2017
    need to spend more time in the books and less time skimming the feeds. 3. Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out. aren't you? Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place. Maybe you've even created a moodboard for your office to visualize, or you blocked off some time every day on your calendar to meditate. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. Only three words? Going public (again). brand.
    [Feedly] 5 Instagram Audience Development Strategies From The New York Times
    Raccoons are perfectly capable of feeding themselves, but those in #CentralPark have been treated to some particularly New York snacks: pretzels, organic gummy bears, a piece of a hot dog, and stale bagels, offered up by a local baker who frequently hurls 3-dozen in their direction. For the record, the practice of feeding the animals, however Instagram-worthy, is frowned upon by @nycparks and wildlife experts. When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. love you all, too.”
    [Feedly] If Your Agency Is Not Consulting, Then What Is It Doing?
    There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us. For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is a large push from brands to develop in-house marketing capabilities. This is not only a smart move, but a strategic one as well. For years, marketing was seen not as a profit centre, but an expense.
    [Feedly] 7 Tips to Rock Your Social Media Strategy in 2017
    Instagram: Go through your Instagram feed and find 5 photos that really speak to you. Can you believe that 2017 is right around the corner? Some of you are stuck and overwhelmed by the idea of creating a plan and some of you are still probably asking yourself, “Is it really worth it?” ” I’ve been creating marketing and social media plans for close to ten years now and so I thought I would share with you seven key things that I do when creating a big social media plan, and my hope is this will inspire you this week and beyond into the new year. Yes, it can happen!
    [Feedly] While We’re Going After Fake News, How About Ad Scams, Too?
    in the wake of the 2016 election  over fake news  that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The company seems more focused on keeping its News Feed clean for advertisers and less concerned about what those advertisers are selling. While Facebook has admirably cracked down on clickbait , limiting such trashy content from News Feed, many publishers have gladly picked up the slack. There has been quite a stir lately  in the U.S.
    [Feedly] 10 Standout Social Media Marketing Examples From 2016
    The company turned its Instagram feed into an endless table. With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. 1. BarkBox. Why It Worked. Lowe’s.
    [Feedly] Instagram Hashtag Mistakes You Want to Avoid
    Before you use a hashtag, search for it in Instagram’s feed and see what posts pop up and how the hashtag is being used. Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. 1. It almost never is. Fourteen?
<< 1 2 3 ... 48 49 >>