• SOCIALTIMES FACEBOOK  |  FRIDAY, JANUARY 20, 2017
    [Feedly] Will Facebook Alert Users That They Have Read or Shared Fake News?
    Vice president of News Feed Adam Mosseri  spoke on a panel at the University of California Berkeley Thursday night and mentioned doing just that as a possible solution, Megan Rose Dickey  of TechCrunch  reported. Will Facebook start letting users know when they read or share stories that turn out to be fake news ? Mosseri said during the panel, as reported by Dickey: You want to make sure as little comes in the system as possible, and when it happens, you need to react as quickly as you can. And if you didn’t find it until later, then you need to consider letting people know.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, JANUARY 20, 2017
    [Feedly] Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
    Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. If Facebook wants to keep people scrolling, it has to keep improving the quality of News Feed. This time, it’s after clickbait. An opportunity to improve. It’s that simple.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 20, 2017
    [Feedly] 4 Tips to Revamp Your Social Media Content Strategy
    If you haven’t already, it’s time to see how to make these work for your brand, especially live video on Facebook, which is getting a boost from being prioritized in people’s feeds and creating a slew of notifications for telling users to tune in. We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago , but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes for your social content strategy as well. Revisit business objectives. Take a look back.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 19, 2017
    [Feedly] Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing
    Your nurture email blasts and social posts get trampled under thumb as people scroll through their inbox or social feed, quickly judging which is worth their time to stop and consume. Receiving a personal invite from a friend to eat kale is much likelier to stir your appetite than a friend’s public invite in your news feed. Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then when asked, “Do you like it?”, responded with, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy.
  • KOKA SEXTON  |  THURSDAY, JANUARY 19, 2017
    [Feedly] Building My Social Selling Nest at Hootsuite
    You see, just as success is addicting and feeds off of itself, I learned that clarity operates the same way. It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon. year that was impacted with experiences and decisions that are sure to set the stage for the next decade. Many years ago, I started in tech as a receptionist (ya…for real!). 29 2009. Keep up the great work.
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Feedly] 9 Social Media Goals You Can Set for Your Business (and How to Track Them)
    Furthermore, social media platform’s algorithms, such as those on Facebook and Instagram, are prioritizing posts with higher engagement on their feeds due to the belief that users will be more interested in seeing highly engaging content. The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. One way is by setting goals.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 17, 2017
    [Feedly] Facebook Takes Fake News Fight to Germany
    Onboarding third-party fact-checking organizations in Germany that are signatories of Poynter’s International Fact-Checking Code of Principles  to help identify fake stories and flag them as disputed in News Feed , including Correctiv and other publishing partners once they apply and are accepted into Poynter’s program. ePublishing Facebook 2016 Presidential Election Aine Kerr Correctiv Elections Facebook Media Fact Checking fake news Federal Elections Germany Hoaxes News Feed Politics Poynter's International Fact Checking Code of Principles reporting Spam
  • SOCIALMEDIA.BIZ  |  TUESDAY, JANUARY 17, 2017
    [Feedly] How to create mobile-friendly content with Google’s AMP
    Publishers may import their content with the Instant Articles API, an RSS feed or use a third-party platform like WordPress. How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Think of it an easy way to build lightweight web pages. Mobile Tools
  • SOCIALLY SORTED  |  MONDAY, JANUARY 16, 2017
    [Feedly] The 11 Top Social Media Management Tools I Can’t Live Without
    they have a HUGE following on Instagram (they are walking the talk all over their gorgeous feed!). You can find images to share on your own feed (because if it’s already getting shared well, then it’s likely it will get good reach on your page too). These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  . Because I am fussy. Damn fussy. It has to save me time.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Feedly] The Complete Guide to Facebook Marketing
    Pro tip : If you see an ad you like in your feed, you can use the dropdown to create a similar ad. With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Get started on Facebook Advertising. Analyze your digital strategy. Check out Your Current Facebook Page. Status.
  • YMARKETINGMATTERS  |  SUNDAY, JANUARY 15, 2017
    [Feedly] How to Use #Hashtags to Improve Your Social Media Marketing
    Just scrolling through my own feed I see that more than half of the tweets contain a hashtag. A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 12, 2017
    [Feedly] How Brands Can Overcome the Biggest Influencer Marketing Challenges
    Their technology helps parents keep track of their babies’ feeding schedules, and provides parents with several features that can help them look after their newborns better. You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Challenge #1: Measuring Influencer Marketing ROI.
  • SOCIALFISH  |  THURSDAY, JANUARY 12, 2017
    [Feedly] Introducing an Awesome New Podcast About Workplace Culture
    NTEN grew out of the community that birthed it and community feeds and is integral to the maintenance, protection and evolution of their culture. So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! And don’t forget to give us a review if you like these podcasts! Thank you! On Grit.
  • RAZOR SOCIAL  |  THURSDAY, JANUARY 12, 2017
    [Feedly] How to Keep up With Marketing Technology Changes
    Note:  Feedly is a great tool for tracking blogs, and you can create a category for marketing tech influencers you want to follow. 3. For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option. When I first started in marketing through this site, I was uncomfortable being called a marketer.
  • BUFFER SOCIAL  |  THURSDAY, JANUARY 12, 2017
    [Feedly] Facebook Ad Specs and Image Sizes [Fully Updated for 2017]
    With these recommendations, you’ll be able to design ads that look great no matter where they appear on Facebook – whether it’s in the desktop or mobile news feed, or the right sidebar. You can run Facebook ads in the mobile News Feed, desktop News Feed, desktop right column, and you can also choose to have your ads appear on Instagram. At first glance, when you see it in the mobile News Feed it looks quite similar to all the other ad types. You’ll also need to provide creative for the ad unit that appears in the mobile News Feed. The content itself.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 11, 2017
    [Feedly] Twitter Dashboard to Shutter Feb. 3
    When Dashboard was introduced in June, product and engineering manager Noah Pepper wrote in a blog post : Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Use your custom feed to get right to the tweets you want to see first and better engage with your community. Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard will be closing down on February 3rd. — Twitter Dashboard (@dashboardapp) January 10, 2017.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Feedly] Facebook Journalism Project: A Complete Guide
    People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed  and on publishers’ pages in the coming weeks. Facebook’s efforts to bolster its relationships with media and news organizations and journalists  continued with Wednesday’s introduction of the Facebook Journalism Project. Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. and James L. and James L.
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 11, 2017
    [Feedly] The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads
    Facebook desktop right column or Instagram mobile News Feed). It allows you to create mock-ups of ads, preview them as though they are live on a Facebook News Feed or Instagram Feed, and collaborate and share ideas with your team. It covers everything from writing your ad copy to creating videos for the mobile feed to getting the most out of the Facebook pixel. Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than  1.18 That’s a lot of attention! And Create ad.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Feedly] You Should Be Listening to Your Customers Like You Listen to Your Friends
    You wouldn’t scroll through your Instagram feed while you friend shared the painful news of his divorce, would you? Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. The same is not true of your relationship with your social audience. Build Your Empathy.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Feedly] 5 Findings From Wendy’s Epic Week on Twitter
    The next time I looked at the clock, I had spent over an hour just reading through their mentions and responses, and wondering just how hilarious a Twitter feed can get…Also, why was I never told that Wendy’s could help with geometry homework? Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. Here is what I found.
  • BUFFER SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Feedly] How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
    The various locations in which you can display ads include: Facebook’s desktop News Feed. Facebook’s mobile News Feed. Instagram’s mobile News Feed. We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. And that’s precisely where I’d love to help you today. Ready to read on? Gender. Languages.
  • BUFFER SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Feedly] How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]
    Mari Smith – More information on Facebook’s new dedicated Video News Feed. Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around  2% – 8%  of their total Page’s audience base! That’s where the power of Facebook Advertising comes into play. This episode is available on: iTunes. Google Play.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Feedly] Measuring the Best Times to Post on Social Media
    Even though content typically lasts in users’ feeds longer, it’s helpful to know the best times to post to Pinterest to to reach a larger initial audience. Connecting early on in Pinterest is important because more users will come back after they see your feed and consider it informative. Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.
  • BUFFER SOCIAL  |  SUNDAY, JANUARY 8, 2017
    [Feedly] The Complete Guide to Getting Started with Facebook Ads
    This part is incredibly important to making your advert stand out in within Facebook’s or Instagram’s feeds. Adverts may appear in Facebook’s mobile News Feed, desktop News Feed and right column. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to  get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Step 2.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, JANUARY 6, 2017
    [Feedly] Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team
    They told Rutenberg that Brown would focus on matching Facebook’s journalist partners with the social network’s features, including Facebook Live  livestreaming videos, Instant Articles  and News Feed. Facebook Revolving door Campbell Brown Chris Ariens CNN Education Facebook Live Instant Articles Jim Rutenberg Journalism Journalists Live Videos Livestreaming Media NBC News News News Feed Publishers television The 74 The New York Times TV TVNewser VideosBrown said in her Facebook post: I have some exciting news to share. grew up in journalism. Happy New Year!
  • PROBLOGGER  |  FRIDAY, JANUARY 6, 2017
    [Feedly] Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!
    If you’re feeding your creativity before you get started blogging this year, as I recommended earlier, then one of those things you should be doing is reading. Maybe put them in a Bloglovin’ or Feedly reader so you can keep tabs on what they produce so you can share them with your audience. There’s nothing like the dawn of a new year to get the adrenaline pumping, the motivation at DEFCON level, and the desire to do everything right like a new year’s resolution on steroids when it comes to our blogs. Go get ’em tiger! Dream a dream. Write it down.
  • JON LOOMER  |  THURSDAY, JANUARY 5, 2017
    [Feedly] Facebook Live: How to Stream a Webinar
    But if you do, you start your webinar and it shows in their news feeds. As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. About Webinars. Webinars are a great sales tool for marketers. They provide the ability to stream the host’s desktop, typically featuring a series of slides.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2017
    [Feedly] The Medium Is/Is Not The Message
    Blogs used to be different because they were personalized (like an online journal), on a blog platform, RSS feeds, comments, etc. rss feed. Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I was a journalist (though, I always preferred the title "music writer", I felt that the title of "journalist" was a little too pompous for the work that I was doing). This was long before connectivity, as it is today. article.
  • SPROUT SOCIAL  |  THURSDAY, JANUARY 5, 2017
    [Feedly] How To Create & A/B Test Facebook Landing Pages
    All that traffic you’re generating with News Feed ads? Remember that Facebook allows you to get really granular, so at some point it might be worth testing traffic from different types of ads (sidebar, news feed, audience network) or even different segments (male, female, married, single, etc.) to see how they impact your conversion rate. All those “Likes” your business has on Facebook? It’s worthless if you don’t have an end-goal in mind. To turn Facebook traffic into sales , businesses are increasingly looking to powerful marketing tools called Facebook landing pages.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 4, 2017
    [Feedly] 6 Social Media Trends That Will Take Over 2017
    The majority of these algorithms have one simple purpose–to make its users happy with the content they see in their feeds. There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. AI Lenses for Facebook & Instagram. The rise in popularity of Snapchat’s facial filters (artificial intelligence lenses) makes the network interactive, engaging and unique compared to others. Enter our alternate world. BotList ).
  • PEG FITZPATRICK  |  WEDNESDAY, JANUARY 4, 2017
    [Feedly] How to Make Your Pinterest Pins Look Like a Million Bucks
    On Pinterest , long, tall images command the show taking up the most visual real estate in the Pinterest feed. Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. If your social traffic is slowing or you just want to add solid referral traffic to your blog, Pinterest is here for you! “ Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. “ Pinterest has remained steady and solid for leading qualified traffic to websites. Wow, right? Wow, right?
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 3, 2017
    [Feedly] How to Use Instagram Stories for Higher Brand Awareness
    Stories exist on the home tab and at the top of your feed, which is only visible on mobile devices. After you finish, click the plus sign to add your story to your followers’ feed. The various stories are related specifically to your feed. Here we’ll go through some of the benefits and tactics marketers can take with Instagram Stories to see success: Better Visibility on Instagram Story Feeds. The latest adoption of the Instagram algorithm has marketers scrambling to become visible in feeds. Instagrammers will only see your video if they follow your account.
  • TWIST IMAGE  |  MONDAY, JANUARY 2, 2017
    [Feedly] My 3 Words For 2017
    need to spend more time in the books and less time skimming the feeds. 3. Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out. aren't you? Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place. Maybe you've even created a moodboard for your office to visualize, or you blocked off some time every day on your calendar to meditate. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. Only three words? Going public (again). brand.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 29, 2016
    [Feedly] 5 Instagram Audience Development Strategies From The New York Times
    Raccoons are perfectly capable of feeding themselves, but those in #CentralPark have been treated to some particularly New York snacks: pretzels, organic gummy bears, a piece of a hot dog, and stale bagels, offered up by a local baker who frequently hurls 3-dozen in their direction. For the record, the practice of feeding the animals, however Instagram-worthy, is frowned upon by @nycparks and wildlife experts. When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. love you all, too.”
  • TWIST IMAGE  |  THURSDAY, DECEMBER 29, 2016
    [Feedly] If Your Agency Is Not Consulting, Then What Is It Doing?
    There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us. For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is a large push from brands to develop in-house marketing capabilities. This is not only a smart move, but a strategic one as well. For years, marketing was seen not as a profit centre, but an expense.
  • KATIE LANCE  |  WEDNESDAY, DECEMBER 28, 2016
    [Feedly] 7 Tips to Rock Your Social Media Strategy in 2017
    Instagram: Go through your Instagram feed and find 5 photos that really speak to you. Can you believe that 2017 is right around the corner? Some of you are stuck and overwhelmed by the idea of creating a plan and some of you are still probably asking yourself, “Is it really worth it?” ” I’ve been creating marketing and social media plans for close to ten years now and so I thought I would share with you seven key things that I do when creating a big social media plan, and my hope is this will inspire you this week and beyond into the new year. Yes, it can happen!
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 28, 2016
    [Feedly] While We’re Going After Fake News, How About Ad Scams, Too?
    in the wake of the 2016 election  over fake news  that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The company seems more focused on keeping its News Feed clean for advertisers and less concerned about what those advertisers are selling. While Facebook has admirably cracked down on clickbait , limiting such trashy content from News Feed, many publishers have gladly picked up the slack. There has been quite a stir lately  in the U.S.
  • SPROUT SOCIAL  |  WEDNESDAY, DECEMBER 28, 2016
    [Feedly] 10 Standout Social Media Marketing Examples From 2016
    The company turned its Instagram feed into an endless table. With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. 1. BarkBox. Why It Worked. Lowe’s.
  • AGORA PULSE  |  TUESDAY, DECEMBER 27, 2016
    [Feedly] Instagram Hashtag Mistakes You Want to Avoid
    Before you use a hashtag, search for it in Instagram’s feed and see what posts pop up and how the hashtag is being used. Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. 1. It almost never is. Fourteen?
  • SPROUT SOCIAL  |  TUESDAY, DECEMBER 27, 2016
    [Feedly] How to Optimize Your Social Media Workflow
    You can also add other feeds besides your own. Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. social media manager’s work is never done and it seems like a new task gets added to your checklist every week. Whether you manage social media full time or if it’s a small part of your job description, a good workflow will get your productivity flowing at its maximum. Figure out Your Own Productivity Hacks. There are quite a few productivity hacks out there. Think about this : how often are you interrupted in a day? Curate content.
  • SOCIALTIMES FACEBOOK  |  MONDAY, DECEMBER 26, 2016
    [Feedly] How Ad Testing Can Combat Facebook’s Slow Ad Growth
    But users might be resentful of ads masquerading as real content in their News Feeds. Advertising/Marketing Facebook A/B testing Ad blockers Ad Loads ad revenue Ad Targeting age Applications apps Bots Chat Bots Facebook Audience Network Facebook Messenger gender Lauren Alexander MAUs messenger mobile Monthly active users News Feed news feed ads Right-Hand-Side Ads Split Testing Targeted Ads Third Quarter Third-Quarter Earnings Call Underground Elephant Video AdsIn its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June.
  • PEG FITZPATRICK  |  MONDAY, DECEMBER 26, 2016
    [Feedly] How To Curate Content Better In Less Time
    Still, feeding the content monster can take over if you let it. Feeding the content monster can take over if you let it. like to use Feedly to create folders for the different types of content I create. For each folder, I add RSS feeds to fill the needs of different accounts and sometimes clients. Feedly:  Add RSS feeds into folders for different accounts or topics. Extra resource: How to Use RSS Feeds in Sprout. 9. Blog Posts Social Media curate content how to curate content how to feed the content monster social media tipsStay on Target.
  • PROBLOGGER  |  FRIDAY, DECEMBER 23, 2016
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Instagram surges past 600M users, fueled by algorithmic feed | TechCrunch. It’s Christmas eve! And the final roundup of this year! Looking back, it’s amazing the amount of tips, tricks, advice and inspiration that’s been shared over the last 12 months in these posts. Every Saturday a handy list to peruse over your morning coffee. It’s been a blast collating all the cool stuff I read during the week, and I always feel I’ve learned something usef ul. Keep an eye on your inboxes on December 31! Helpful hints, hacks, and helpers to start the year off right.
  • SIMPLY MEASURED  |  WEDNESDAY, DECEMBER 21, 2016
    [Feedly] How Free People Beats Nike on Instagram
    Since emojis on Instagram are searchable , like hashtags, they can also facilitate discovery of the brand’s content, helping their photos and videos show up in feeds that their target audience are following and drive traffic to their Instagram profile, ultimately driving traffic to their site and a possible conversion. 5. Since the last time we analyzed brands on Instagram (which was last week), Instagram has updated us on its monthly active user base. Instagram does not have 500 million users, now it has 600 million users. Here is what we found: 1. for Free People).
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, DECEMBER 21, 2016
    [Feedly] Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year
    Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me. feed me Seymour.”. You can feed Google. It’s feeding the newsroom rather than just getting a novel out of you just to have written a novel. I’m a pretty good cook. W hy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that? Quality over quantity.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, DECEMBER 21, 2016
    [Feedly] The Best Brands Utilizing Instagram Stories
    In the five months it’s been around, we’ve seen Instagram Stories blow up in our feeds, and, truth to be told, we like what we see. Oh, snap—our favorite disappearing video app is getting some serious competition! Ever since its launch in August , Instagram Stories (a platform so similar to Snapchat it’s sometimes difficult to tell the two apart) has been emerging as a force in marketing, engaging the platform’s 500 million monthly users and inspiring them to share stories. With 10.4 Ketel One Vodka. Why It Matters: Got a unique or timely use for your product or service? Sephora.
  • RAZOR SOCIAL  |  WEDNESDAY, DECEMBER 21, 2016
    [Feedly] 45 Marketing Tools to Consider for 2017
    The tool then sends you alerts to your email or RSS feed reader each time it finds relevant mentions. Feedly. Feedly is an excellent tool that allows you to collect and read content from all your favorite industry blogs or news sites in one place. You can subscribe to as many RSS feeds as you like, and you can organize the content into relevant categories. Feedly is the easiest way to curate content from your favorite publications for social sharing. You can choose to save posts or share them on your social accounts directly from the Feedly interface.
  • AGORA PULSE  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] 5 Super Cool Facebook Messenger for Business Examples
    Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business. From resolving customer inquiries to facilitating sales transactions, here are five brands unlocking the potential to build consumer connections with messaging. 1. Fandango.
  • SIMPLY MEASURED  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] An Agency Perspective on Social Media Measurement and Optimization
    The top level of the framework is the business objectives that social can feed. Feeding into the business objectives are the marketing objectives and success metrics, which provide the contributing elements to the larger business objectives. When moving from the brand side to an agency, there can be a steep learning curve and quite a few changes. These changes include a fast pace, balancing multiple accounts, and an increase in presenting. 2017 Digital Marketing Predictions From the Experts Download. Previous Performance. Competitive and Market Data. Measurement Framework.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] Now Hear This: Facebook Debuts Live Audio
    Just as with a live video on Facebook, listeners can discover live audio content in News Feed, ask questions and leave Reactions  in real-time during the broadcast, and easily share with their friends. A picture may be worth 1,000 words, but words are still worth something to Facebook. The social network Tuesday announced the introduction of Live Audio, a way for publishers to broadcast audio-only content live. Ip and Radhakrishnan wrote: We know that sometimes publishers want to tell a story on Facebook with words and not video.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
    Facebook is using the real estate atop its News Feed  to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays. Facebook Events Gary Briggs Holiday Cards Moments News Feed NewsroomOur goal is to: Give people ways to connect and share with friends during holidays and events. Help people discover fun and interesting cultural moments.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] 3 Social Media Strategy Lessons Learned in 2016
    If you’re hoping that a consumer will share your content to their feeds or you’re setting unique goals for shares, you’re behind the trend. Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. 3. 2016 was a year of change in social media marketing. How can you keep up in 2017? 1. Content is still king. DIFFERENTIATE your social media presence. The content medium has changed over the past year with more emphasis on video, 360° degree views, and livestreaming.
  • SPROUT SOCIAL  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] The Ultimate Guide to Twitter for Small Business in 2017
    The downside is Twitter feeds fill up faster than the gym in January, so it’s harder to get your Tweets seen. Does Twitter still work for small businesses? How can you get your Tweets seen? Should you invest time into it? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to. As Twitter grew and more brands jumped on board, competition became more fierce. The upside is it gives you a larger audience to reach. Luckily this is an easy fix.
  • AGORA PULSE  |  TUESDAY, DECEMBER 20, 2016
    [Feedly] How Can I Get More Instagram Video Views?
    It’s all about the images and videos when we’re scrolling through out feeds. Most brands have always wanted more views on their Instagram videos, but ever since the number of views are now publicly displayed underneath each video, the pressure is officially on. In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. Choose Relevant Hashtags. more engagement than those with none.
  • SOCIALTIMES FACEBOOK  |  MONDAY, DECEMBER 19, 2016
    [Feedly] Facebook Adds Background Colors for Text-Only Status Updates
    Your Facebook News Feed  may soon be a lot more colorful. Facebook Android Background Colors iOS News Feed Status UpdatesThe social network announced Monday that it is rolling out a new feature enabling users who post text-only status updates to add background colors to those posts. The feature is rolling out for Android users initially, although all users will be able to see background colors that have been added to posts, and Facebook said iOS and the web will follow soon. Starting today, people can update the background color of their text-only posts on Android.
  • SPIN SUCKS  |  MONDAY, DECEMBER 19, 2016
    [Feedly] Three Innovative Ways to Market Your Product on Pinterest
    Pinterest Social Media behind the scenes video influencers infographic video slides International Real Time Statistics Project market trends marketing on Pinterest marketing strategy marketing trends marketing your product on Pinterest pin content pinning pins pinterest Pinterest analytics tool research market trends on Pinterest Slideshare Smart Feed social media marketing tips to master Pinterest marketing video content Video Editor VideoPadIs Pinterest part of your social media marketing strategy? How do you use Pinterest for your business?
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 15, 2016
    [Feedly] Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes
    Vice president of News Feed   Adam Mosseri  said in a Newsroom post  detailing Facebook’s new efforts: We believe in giving people a voice and that we cannot become arbiters of truth ourselves, so we’re approaching this problem carefully. Stories that have been disputed may also appear lower in News Feed. We’re always looking to improve News Feed by listening to what the community is telling us. Facebook will turn to third-party fact-checking organizations to help combat fake news  and hoaxes. Once a story is flagged, it can’t be made into an ad and promoted, either.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 15, 2016
    [Feedly] 29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)
    It’s easy for your tweets to get lost in people’s feeds given the vast amount of content that is being published. With the wide range of social media channels available today, there’s plenty to keep brands busy. It is a full time job just keeping profiles up-to-date, reflecting larger brand goals, and attempting to say something worthwhile daily as you struggle with which channels and activities to prioritize. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. FACEBOOK  . Quality Over Quantity ( Lindsay Kolowich – Hubspot ). TWITTER. INSTAGRAM.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 15, 2016
    [Feedly] Stop Sharing. Start Listening (To Yourself)
    Are we truly wasting time trolling the Facebook feed, when we should be "out there" making ourselves better and experiencing more than we're currently consuming? news feed. There's a new trend taking shape: listen and think. Maybe it's not so much a "new trend," as it is a reboot of something well-worn and well-known. There's an ad that is gaining viral buzz and mass attention, this past week. It's from Nike. They want you to get out there and run more (no surprise). Is it so binary? Can we exercise without the technology? This is what Nike's ad is telling us. Quiet. In silence.
  • SIMPLY MEASURED  |  WEDNESDAY, DECEMBER 14, 2016
    [Feedly] 2017 Digital Marketing Trends: The Questions We Didn’t Get to Edition
    Posting at the right time will always be important, and validating your timing should be a regular part of your workflow, but algorithmic feeds make that trickier because there are more factors that come into play for surfacing content. 2016 is coming to an end and marketers are gearing up to attack 2017. In our recent webinar Year in Review, Year Ahead: Digital Marketing in 2017 , Travis Bernard (Director of Audience Development @ TechCrunch), Kevin Shively (Head of MarComm @ Simply Measured), and Lucy Hitz (Content Marketing Manager @ Simply Measured), discussed: . But, never fear!
  • SOCIALTIMES TWITTER  |  WEDNESDAY, DECEMBER 14, 2016
    [Feedly] Twitter Adds Live Video to iOS, Android Apps
    Periscope reminded users in a blog post  of its own that the app isn’t fading away: From the map and global feed to featured and suggested channels, our apps and web player on Periscope.tv  remain the best place to search and discover Periscope content. Twitter announced Wednesday that users of its iOS and Android applications can now create and tweet Periscope -powered live videos directly via their apps. We're making it easier for you to share what's happening in your world. Now you can #GoLive on Twitter! https://t.co/frWuHaPTFJ frWuHaPTFJ pic.twitter.com/Xpfpk1zWJV.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 14, 2016
    [Feedly] 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
    When you set up a Facebook campaign, you can choose to serve your ad throughout all of its placements or choose specific placement, i.e., right-hand rail, mobile News Feed, mobile interstitial, etc. Advertising/Marketing Facebook A/B testing Ad Frequency Ad Targeting Algorithms Borders Carousel Ads colors creative Creative Fatigue Creative Planners Demographics Filters images Interstitials logos Media Planners mobile News Feed photo filters Photos Right-Hand-Side Ads Shadows Targeted Ads Thunder Victor WongFailure to refresh your creative is costing you more than you think.
  • SIMPLY MEASURED  |  TUESDAY, DECEMBER 13, 2016
    [Feedly] How to Create a Social Thought Leadership Presence for the C-Suite
    Giving social media training to boost their confidence is a big help, and suggesting they add a little personality to their social media feeds means it becomes more than just a corporate account, and a CEO is more likely to “own” it. This personal element to a C-suite social feed is so crucial. The knowledge, experience, and guidance that a successful CEO can share is completely invaluable. With @NASDAQ 's @Machiz doing a @facebook live to talk about @thrive. Best part of course: the sign! pic.twitter.com/m24pkNDp0Y. Convincing Is Hard, Reward Is Big.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 13, 2016
    [Feedly] Events From Facebook Launches for Android
    Its home feed brings users information on events their friends are interested in and events they are already connected to, as well as quick lists for “tomorrow” and “this weekend.”. Facebook launched stand-alone application Events From Facebook  on iOS  in October, and an Android  version was released this week. Events From Facebook allows users to select the types of event categories that interest them, which will shape the recommendations they receive from the app. The app’s description on its Google Play page reads: Looking for something to do with friends this weekend?
  • AGORA PULSE  |  TUESDAY, DECEMBER 13, 2016
    [Feedly] Social Media Engagement 101: How to Motivate People to Respond
    Even where there is a more chronological feed, engagement means more shares and a wider reach. Agorapulse is a great tool for this because it keeps all your interactions in your feed until you mark it as completed. How do you think you do when it comes to your ability to engage on social media? Are you acing this, or feeling like you are posting for nothing? Social media engagement is an essential part of success on social media. On platforms like Facebook, engagement is part of the algorithm that drives your visibility. Use Conversational Language. What would you talk about?
  • IGNITE SOCIAL MEDIA  |  MONDAY, DECEMBER 12, 2016
    [Feedly] Facebook Combats Fake Stories | Social You Should Know
    Facebook appears to be taking steps to rid feeds of fake news stories, and LinkedIn adds a new tool called Conversation Starters. All As a way to rid feeds of fake news, for which Facebook has been under tough scrutiny for spreading as of late, the social media giant is allegedly using a survey tool and asking for help from users. The All this and more in this week’s edition of Social You Should Know. Facebook is Apparently Taking Aim at Fake News. Why are fake stories even a trend? It It likely comes down to money. Generating The more traffic, the more revenue. Fake Crack!!! That’s
  • SOCIALTIMES FACEBOOK  |  FRIDAY, DECEMBER 9, 2016
    [Feedly] Facebook Testing Snapchat Discover-Like Facebook Live Navigation Bar
    Jenni Ryall of Mashable  discovered the new navigation bar and shared the screenshot below, reporting that she was able to access the feature by clicking on a play button icon in Facebook’s flagship application, to the right of the News Feed  button. Facebook Snapchat Applications apps discover Facebook Live Jenni Ryall Live Videos Livestreaming Mashable mobile News Feed Notifications Publishers Snapchat Discover suggested for you Unfollow VideosFacebook appears to be testing a Snapchat Discover -like navigation bar for Facebook Live  videos.
  • PROBLOGGER  |  FRIDAY, DECEMBER 9, 2016
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Ways to Improve Your Instagram Feed | Khoollect. Coming to you live from amid the christmas tree, twinkle lights, and wrapping paper – I’ve got the holiday spirit full force! It’s my favourite time of year, Grab a glass of eggnog and wander through the news this week. How to Figure Out Your Overarching Theme — The Definitive Resource List | Puttylike. If, like many of us, you are a multipotentialite , you might have heard already that although we have many passions and interests, it’s useful to find a broad umbrella to fit them all under. GOOD QUESTION! Yoast.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 8, 2016
    [Feedly] Facebook Tests Displaying Active Comment Threads Alongside Messages
    Facebook confirmed to Constine that it was testing the feature, saying: We’ve heard from people that they would like an easier way to participate in conversations on a post while they are still in News Feed , so we are testing a new option that opens up a window when someone comments on your post, replies to your comment or tags you in a comment. Facebook Comments Josh Constine Messages News Feed Notifications Russell Smith TechcrunchFacebook is testing an alternative to notifications for users who want to keep track of comment threads on posts.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 8, 2016
    [Feedly] Facebook in 2016: U.S. Presidential Election, Chewbacca Mom Rule
    As for individual users, Facebook announced in a Newsroom post  that “many people” will begin seeing their personalized Year in Review  videos in their News Feeds , or those videos can be accessed by visiting facebook.com/yearinreview2016. The U.S. presidential election  was the most-discussed topic on Facebook globally in 2016, while Candace Payne ’s Chewbacca Mom  was the most-viewed Facebook Live  video for the year. Data analyst Sheida Neman shared Facebook’s top 10 global topics and Facebook Live videos for 2016 in the Newsroom post. Most-talked-about global topics in 2016: U.S.
  • AGORA PULSE  |  THURSDAY, DECEMBER 8, 2016
    [Feedly] Is Crossposting on Social Media a Bad Practice?
    You risk looking spammy and losing followers.  A glaring (and too common) example of crossposting gone wrong is when brands or people link their Instagram accounts to Twitter and they end up with a feed of cut off sentences and links – would you follow that account? Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. So is crossposting a good idea? Let’s find out together. Let me explain.
  • SIMPLY MEASURED  |  WEDNESDAY, DECEMBER 7, 2016
    [Feedly] Digital Is Going Dark: Only Early Adopters Will Thrive in 2017
    Facebook is moving conversations out of the feed and into messenger. It means we aren’t retweeting every link or sharing every product to our Facebook feed. “Imagine a world…”. In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist…. Imagine a world where you could do this thing…. It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool. Imagine a world with a brand new problem….
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 7, 2016
    [Feedly] When It Comes to Facebook Posts, Size Matters
    Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the amount of text in any given Facebook post has on how Facebook prioritizes that post in News Feed. In fact, on Facebook’s website, there is no mention of content length being a factor in how News Feed prioritizes posts: The three main types of signals used to estimate post relevance to each person are: Who posted it: The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed.
  • AGORA PULSE  |  WEDNESDAY, DECEMBER 7, 2016
    [Feedly] How to Measure Instagram Stories ROI
    It’s a way to connect away from the picture perfect regular feed and add a dash of whimsy and personality that disappears after 24 hours. Unlike your normal, in-feed Instagram posts where your followers can like and comment, the only way to engage in Instagram stories is to send a direct message. Instagram Stories is all about building powerful, long lasting relationships with your followers by showing them your human side. Now that you are using  Instagram Stories for your business , it’s time to get serious and start measuring that ROI. Total number of views.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 6, 2016
    [Feedly] Facebook to Users: Does This Link’s Title Use Misleading Language?
    Readers: Have you seen any similar surveys in your News Feeds ? Facebook Billy Penn Chris Krewson Devin Coldewey fake news Misleading Language News Feed Philadelphia Inquirer surveys TechcrunchFacebook is turning to its users for help in its efforts to curb fake news. Devin Coldewey of TechCrunch  shared the tweet  below from Chris Krewson of Billy Penn , in which he was asked whether the headline of a post from the Philadelphia Inquirer “uses misleading language.”. Facebook is asking whether this @PhillyInquirer headline is fake? pic.twitter.com/cCUpwtvQlS.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Feedly] Propel Your Brand into the Future with Social Employees
    MySpace was the undisputed king of the social web, and RSS feeds were flourishing. We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. Meanwhile, Facebook was still a closed network exclusive to America’s […]. Branding Content Marketing Employee Branding Social Business The Social Employee
  • PROBLOGGER  |  MONDAY, DECEMBER 5, 2016
    [Feedly] PB170: 9 Ways to Stay Inspired and Avoid Bloggers Burn Out
    Or maybe it comes because you started blogging for reasons of creativity and self-expression, but then you feel like you’ve built a machine that you have to keep feeding in order for it to attract a readership or to be profitable. Spend your time creating something that is real, something that makes your readers’ life better in some way, and you’ll find that that will feed you through those tough times yourself. How to Stay Inspired and Avoid Bloggers Burn Out. In today’s lesson I want to talk about blogger burnout and how to avoid it. Productivity Tips For Bloggers. That’s great.
  • SOCIALMEDIA.BIZ  |  SUNDAY, DECEMBER 4, 2016
    [Feedly] Search + Social = Online Reputation
    Even if they’re not yet in the $100 million club, successful and experienced doctors, lawyers, businessmen, consultants, lobbyists, and all the happy members of the professional class, generally don’t need to spend that much time online doing content marketing and endlessly planting, feeding, watering, and pruning their social networks, their corporate website is generally the only top-ranking search result that they actually control. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Millionaires, Google abhors a vacuum.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, DECEMBER 2, 2016
    [Feedly] Snapchat Discover, Meet Facebook Collections?
    Alex Heath of Business Insider  reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. According to Heath, the potential Collections partners have been told that their content will go directly into News Feed, and there was no indication whether advertising would be part of the mix and, if so, under what terms. Next up on the list of Snapchat features cloned by Facebook  is Collections, the social network’s take on Snapchat Discover. Image courtesy of Shutterstock.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 1, 2016
    [Feedly] The 3 Types of Social Media Metrics That Matter to You
    Another is the OKR method , which establishes an objective and then the key results that feed that objective. For performance metrics, I prefer a combination of the two aforementioned methods because performance metrics should feed business objectives with measurable key results over defined sets of time. Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Business Metrics. Performance Metrics.
  • SOCIALTIMES TWITTER  |  THURSDAY, DECEMBER 1, 2016
    [Feedly] Whose Data Is It Anyway?
    The feeds that GeoFeedia was pulling from were actually public pipes from the social media brokers, so technically, if you had a lot of time and energy, you could go get this information from the social media sites anyway. This might be the year we all broke Twitter. When racist trolls force an African-American actress to leave the network  and hundreds of journalists get anti-Semitic death threats on the platform, it’s time once again to re-examine the tension between liberty and protection of citizens. This is a tough one. Privacy vs. convenience. There’s nothing wrong with that.
  • AGORA PULSE  |  THURSDAY, DECEMBER 1, 2016
    [Feedly] 5 Facebook Ad Types That Improve Mobile Engagement
    Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed. This is a guest post written by Stefan Des. What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand.  I’ve tested these all personally. Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. 1. Messenger Destination Facebook Ads. Canvas Ads.
  • BUFFER SOCIAL  |  WEDNESDAY, NOVEMBER 30, 2016
    [Feedly] 37 Free Marketing and Social Media Classes to Elevate Your Skills Today
    About this course: While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed. When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources  continue to be published online every month. Let’s dive in!
  • THE SOCIAL MEDIA HAT  |  TUESDAY, NOVEMBER 29, 2016
    [Feedly] Facebook Makes It Easier For You To Find Great Live Video Broadcasts
    Facebook has added a Video Feed for its mobile users to help with viewing and discovering video. Find out what it means for both users and marketers
  • SIMPLY MEASURED  |  TUESDAY, NOVEMBER 29, 2016
    [Feedly] How to Increase Content Discovery on Facebook, Instagram, and Twitter
    With Instagram’s non-linear feed, it can be increasingly difficult for brands to get their content seen. If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For For marketers, making effective and powerful content is the holy grail of success. But, But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability. So, So, what can you do on social to make sure your content gets seen? Here are a few tips for Twitter, Facebook, and Instagram.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 29, 2016
    [Feedly] Facebook Creative Hub Opens Its Doors
    The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. Discover new work and get more insight into the campaign and creative strategy, and then send the ad to your phone to look at it in a mobile feed environment. Once you create your mock-ups, you can preview your ad as though it’s live in a mobile feed and can also see how it might look on Facebook News Feed  or Instagram feed. Creative Hub allows you to generate a URL to send to your colleagues and clients so they can see it live in a mobile feed environment, too.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 29, 2016
    [Feedly] Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
    Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger  and News Feed  on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games can also be played on Facebook News Feed, enabling a seamless cross-platform experience where people can discover new games through recommendations, posts, challenges and the Facebook pages of individual games. Galaga , Bandai Namco Entertainment. Arkanoid , Taito. Hex, FRVR.
  • IGNITE SOCIAL MEDIA  |  MONDAY, NOVEMBER 28, 2016
    [Feedly] 5 Innovative Social Media Campaigns of 2016
    One big thing this campaign shows is that taking the effort to make your content News Feed worthy can prevent it from getting lost. While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. ShareYourEars. LowesFixInSix. While Vine may be no more , short videos certainly aren’t gone forever.
  • PROBLOGGER  |  MONDAY, NOVEMBER 28, 2016
    [Feedly] Increasing Your Completion Rates – How to Get Participants to Finish Your Course
    Drip feed the content. Another way to help reduce that sensation of overwhelm, is to drip feed your content to your participants. If you are going to provide all of the content up front, consider drip feeding email support instead. From ProBlogger Expert Sam Nordberg. Online courses are all the rage right now, but sadly, there are some staggering figures when it comes to completion… and not in a good way. Seth Godin shared on Tim Ferriss’s podcast once that most online courses have a drop off rate of 97% , and even his own courses have a drop off rate of 80%. Yes, just 7%.
  • PAM MOORE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Feedly] 10 Ways Small Business Can Use Facebook Live Video Streaming
    Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Using Facebook live video enables business marketers to humanize their brand. Your audience can look you in the eyes digitally, hear your voice and connect with you in ways that only video combined with audio can do. iTunes.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, NOVEMBER 23, 2016
    [Feedly] Save Time and Effort With Facebook Saved Audiences
    Advertising/Marketing Facebook Ad Targeting age Algorithms Behaviors custom audiences Elite SEM gender Google Analytics Income Interests Jackson Salzman Lookalike Audiences News Feed power editor Purchasing Habits Saved Audiences Targeted AdsPlanning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 22, 2016
    [Feedly] True or False? Revisiting Our 2016 Social Media Predictions
    We’re seeing more ads in the feed, changes to algorithms, potential programmatic placement options, Snapchat gimmicks like Spectacles , etc.” 2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. Now it’s time to look back at some of those predictions and see if our magic 8 ball was telling the truth or not. Snapchat Will Die a Quick Death. We certainly didn’t.
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 22, 2016
    [Feedly] 3 Simple Tactics for Using Twitter as a Traction Channel
    Most are getting 100 new Tweets in their feed every second. Here’s a bonus reason why auto-mentions are awesome: Mentions do not show up under your main account feed. People see their new followers in their notification feed, and they’ll frequently check out your Twitter bio and follow back. Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Here are the questions you should ask yourself first: Do I need business instantly (and have no following)? If no, then create that before beginning.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 22, 2016
    [Feedly] Fake News: How PR Pros Can Ethically Fight Back
    One would hope it would subside, but bottom-feeding PR pros have discovered it works. Related Stories The 11 PR Professionals to Follow Podcast: A Behind-the-Scenes Look at a Popular PR Show Seven Podcasts to Add to Your iTunes Feed. During this year's presidential election, there was an influx of fake news that spread like wildfire. Here is Gini Dietrich on how to handle it. The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. Comments I would DEFINITELY add it to my list for discussion. It's going. by Gini Dietrich It's not going to stop.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Feedly] Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
    Going live on Instagram is pretty straightforward — just swipe right from the feed to open the camera, select “Live” and tap the “Start Live Video” button to start sharing: Live videos on Instagram can last for up to an hour, and followers may get a notification when you go live so they can tune in and interact with you during the broadcast. Once this update is live for you, you’ll notice a new paper airplane icon at the top right corner of your feed – this will take you directly to your inbox – alternatively, you can also swipe right to get to your inbox.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Feedly] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    Facebook has already begun testing a MSQRD integration within the News Feed. Instagram wants to be the place “to capture and share the world’s moments,” but not every moment worth sharing is perfectly framed and filtered like the feeds of many of Instagrams 500 million monthly users. What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. Facebook.
  • JON LOOMER  |  FRIDAY, NOVEMBER 18, 2016
    [Feedly] The Evolution of Facebook Remarketing
    Canvas allows advertisers to tell a story with a collection of images, videos, links, text and even product feeds. I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. For those familiar with my strategies, this seems asinine. Blasphemous. Other big words I can’t spell without spell check. But hear me out.
  • SIMPLY MEASURED  |  FRIDAY, NOVEMBER 18, 2016
    [Feedly] 9 Ways Agencies Can Convert Instagram Followers into Clients
    Your bio section is the first introduction of your brand when someone lands on your Instagram, and it should succinctly explain who you are and intrigue your potential customer to scroll down and explore your feed. Congratulations! Your hard work creating a beautiful Instagram page for your agency is paying off in the form of followers. Gaining followers, however, is just the first step towards using Instagram to increase revenue for your business. To make Instagram really “pay off,” you’ll need to turn those followers into clients—and that begins with using the platform strategically.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, NOVEMBER 18, 2016
    [Feedly] Facebook Under Fire for the Spread of Fake News
    While removing access to ad services is one way to reduce exposure, fake and false news will still find its way into user feeds as a result of organic user engagement. Facebook Google advertising Algorithms Engagement fake news Gizmodo Marketing News News Feed Publishers Snopes The AtlanticSocial media is an area where ideologies are increasingly bumping up against each other. The problem that social networks face is that they have an incredible power to spread information quickly. So what happens when that information is often false and inflammatory ?
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 18, 2016
    [Feedly] What About Bob? (RIP Bob Goyetche)
    Bob was always there in my feed. Do you like the Six Pixels of Separation Podcast ? If you do, you have to give a little credit for its existence to Bob Goyetche. kind, warm and loving human being, who sadly and suddenly passed away last Friday. . Let's go back in time. September 2006 (over ten years ago). Long before we all had Facebook to connect, the word got out that an unconference called, Podcamp Boston , would be taking place over a weekend just outside of Boston. At that point in time, the Six Pixels of Separation podcast was only a few months old. Was anyone going to be there? .
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