• SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Feedly] How Can Social Media Be Useful For Students?
    Twitter Feed : Twitter can be a quick way to tweet announcements and reminders as well as real-time information on project deadlines. Today, social media has become an important part of our society, especially for the kids and teens. Kids are using various social media platforms that parents are not cool enough to know about them. Furthermore, students are using social media sites during class time. Social media platforms may distract students from classroom activities. So how can all these platforms be used in the education? All these things can be used in the educational system.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 8, 2016
    [Feedly] Social Media Updates January
    This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Twitter.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 8, 2016
    [Feedly] RIP Spammy Twitter Marketers (#RIPTwitter)
    Users complained about a rumored change from a traditional Twitter user feed to an algorithmic-sourced feed next week. The algorithm would source the most popular stories in people’s Twitter feeds. Further, based on Jack’s tweet, afterwards power users can simply pull down their screen or refresh their feed to get the traditional timeline. A Twitter meme — #RIPTwitter — took the social network by storm over the weekend. The angst was inspired by this BuzzFeed post reporting the change. We never planned to reorder timelines next week. to 5 p.m.,
  • ARI HERZOG  |  FRIDAY, FEBRUARY 5, 2016
    [Feedly] Meet 7 Twitter Influencers Who Follow Millions
    It was very hard for me to engage with anyone since my feed was full of people I didn’t know. How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 million people and are followed by 3.5 million. follows 31,800, followed by 101,000. love Twitter lists.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Feedly] How To Create An Effective Social Media Calendar
    But you don’t have to plan your interactions; those should be natural, and in response to what you find on your social feed at any given moment. Social media marketing combines creativity, ingenuity and scalability: The three characteristics which are very hard to combine, and yet people often barrel forward into the process without any thought or concern for what they are posting. The process is pretty similar to creating any content plan, with the exception of frequency. Chances are you will be posting on social media a lot more than you will be publishing content.
  • KIKOLANI  |  THURSDAY, FEBRUARY 4, 2016
    [Feedly] The Digital Marketing First Timer’s Guide to Generating Leads
    Utilize popular hashtags in your Tweets or Facebook posts, meaning your content will show up in the feed. Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. If the concept is unfamiliar it can be an anxiety-inducing, stress-creating task when the time comes to begin implementation and generate leads. To be successful, it’s important to rely on more than one or two methods. Here is a quick first timer’s guide to help generate leads. Guest Blogging. Seek websites that have a high reach. Infographics.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Feedly] Should We Rate Ads Or Just Watch Them? Or Neither
    Facebook has been dominating because their ad formats mimic their feed, and can be grazed with the flicking of the thumb without interrupting the general experience. We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. They will remember your message, think about your message (mostly subconsciously) and - if all goes as planned - when they're shopping, they will buy from you. ad format.
  • BILL HARTZER  |  MONDAY, FEBRUARY 1, 2016
    [Feedly] Is Google Quietly Embracing Paid Inclusion?
    — Google used to let ecommerce retailers submit their shopping feed for free traffic. Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it.
  • TWIST IMAGE  |  SATURDAY, JANUARY 30, 2016
    [Feedly] Six Links Worthy Of Your Attention #293
    usually shy away from pieces that are filling the feeds, but it's an important read. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Read The Plaque. "So much of the Internet is cats and nonsense, we forget it's a pretty good place to track and organize things. Here's an example: someone set up a project to photograph and annotate plaques." Alistair for Hugh). The Man Who Studies The Spread of Ignorance - BBC. Alistair for Mitch). This is a problem."
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 29, 2016
    [Feedly] Your Content Isn’t as Influential as You Think It Is
    The products details—what are often called feeds and speeds—are still important as buyers look to understand what your are offering. Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. Let’s Let’s start at the top. What New in Marketing Technology? Research Equals Awareness.
  • ARI HERZOG  |  TUESDAY, JANUARY 26, 2016
    [Feedly] Why You Should Follow Me on Facebook
    You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. Click the second button to follow me and receive future updates of mine in your news feed. It’s a misnomer that you need Facebook friends to be productive. When you visit me on Facebook , you will see three buttons on the right side of the screen. friend is someone who either sent me a request to be friends or someone I sent a request to be friends, and both of us said yes to each other. Facebook friendship is reciprocal. Follow me  today.
  • BRASS TACK THINKING  |  FRIDAY, JANUARY 22, 2016
    [Feedly] Complaining About Social Media? You’re Part Of The Problem.
    Simply perpetuating the “they followed me so I should follow/friend them” rule creates  noise in your feed, and lots of it. It takes all of, what, three seconds to scroll past an ad in your news feed that you don’t like? I think, after all my years on the web, I’ve reached a certain tipping point with whining. You get the idea. I’ve written about this before, but perhaps it’s time for a reminder, because I sure need to get this off my chest (again). This is all opt in. You choose who you follow, friend, or connect with. Unfollow that crap.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 20, 2016
    [Feedly] How to Apply Neuroscience to Business, Teaching, and Storytelling
    Feed Your Brain Story. Margie Meacham teaches multinational corporations how to apply neuroscience to their learning processes to better connect with employees and customers. She turns teachers and business leaders alike into learning experts so that they can be more empowering in their fields, creating knowledgeable, enlightened, and enthusiastic leaders. But how does this intersect with impactful storytelling? She joins the Business of Story Podcast to share how to harness this true, innate genius. In This Episode. Why pictures are truly worth a thousand words. ” —@margiemeacham.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 15, 2016
    [Feedly] How to Gather Fan Feedback on Social Media
    Sprout Social  also provides powerful social listening, presented in a single feed. Image via BigStockPhoto.com. When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t Can’t remember? Well, you’re not alone. Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media.
  • VIPER CHILL  |  WEDNESDAY, JANUARY 13, 2016
    [Feedly] 6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)
    At the time, bloggers were reliant on RSS subscribers more than ever and many of them used Feedburner to track how many people subscribed to their feed. still have an RSS feed through Feedburner if that’s your preferred way of receiving content, but RSS feeds are largely ignored these days (even by tech-savvy web users) due to increasing usage of social media and the downfall of services like Google Reader. Instead, the most sought after skill in my eyes is being able to generate website traffic. To get eyeballs on whatever it is you have created. Blog Tyrant.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 11, 2016
    [Feedly] General Motors and Logitech Dominate the #CES2016 Feed
    Tech: #CES2016. The 49th annual Consumer Electronics Show was held in Las Vegas last week, and if you have been following our coverage, you definitely know the media and people everywhere have been abuzz about new product launches and announcements. Some highlights? In turn, t he Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades. The promotion was huge for the tech giant, with the hashtag generating over 12k mentions on Wednesday and Thursday alone: Without a doubt, CES has been dominating headlines throughout the week. Politics: GOP Ads Hit Airwaves.
  • MINDJUMPERS  |  MONDAY, JANUARY 11, 2016
    [Feedly] Instagram Broadcasting from the Golden Globes
    The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not   that impressed. However, Instagram has created a pretty cool behind-the-scenes compilation from last nights Golden Globes, built by gathering a bunch of participant’s 15-second videos from all the hashtag variations that has been accompanied in Globes-related posts (e.g. It’s actually a pretty cool experience.
  • DANNY WHATMOUGH  |  FRIDAY, JANUARY 8, 2016
    [Feedly] ICYMI – Twitter, Snapchat Discover and Puddles on Periscope
    Twitter announces new ways to display pictures in feed. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. …and there are rumours Twitter is going to (partially) ditch 140-characters. Wall Street Journal becomes first newspaper on Snapchat Discover. Everyone got excited about a puddle on Periscope … Yes, really. Instagram rolls out Spotlight Compilations. Image credit. icymi
  • LAUREL PAPWORTH  |  TUESDAY, JANUARY 5, 2016
    [Feedly] How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9
    PS Don’t feed the trolls… . Shares On December 1st, 2015,  the updated  Commercial Television Industry Code of Practice (2015) came into play. And oh boy did it come into play. From two little lines, two little changes… 3.4.2 Nothing in this Section 3 requires a Licensee to allocate equal time to different points of view, or to include every aspect of a person’s viewpoint, nor does it preclude a critical examination of or comment on a controversial issue as part of a fair report on a matter of public interest. Tell us what you think in our online poll: https://t.co/gQbBFYOoWQ
  • VIPER CHILL  |  TUESDAY, JANUARY 5, 2016
    [Feedly] How to Make Money Online in 2016: An Unexpected Approach
    While I am not crazy enough to think that simply writing the letter helped me gain thousands of additional feed subscribers, I have no doubt that because it was a huge, sole focus of mine for the site (I didn’t have any income goals), my mind sought as many ways as possible to make that happen. As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. That kind of stuff hasn’t worked for you before. This guide is written as much for me as it is for you. Maxwell.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 31, 2015
    [Feedly] 4 Strategies for Improving Social Engagement
    Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. This social media management tool’s standout feature is its single, streamlined feed—a blessing for any manager who’s tired of juggling multiple tabs and menus. From Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Social media instead demands a symbiotic relationship between brands and their fans. Enter Tweet Jukebox.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 31, 2015
    [Feedly] 88 Marketers You Need to Follow on Twitter
    It has a ton of remarkable features, like automatically giving me links to all the Slideshare accounts on the analyzed influencers; providing a real-time feed of popular content they tweet; giving me a custom search engine that lets me query only their blog posts, and a ton more. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. On my Jay Today video podcast  (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. Thus, I have 88 shoutout recipients to-date.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, DECEMBER 31, 2015
    [Feedly] Do You Optimize For Google Or For Your Reader?
    However, if you’re going to get it wrong, you are much better off tilting toward making your human readers happy than trying to feed the algorithm. After nearly two decades of Google’s consistent algorithm updates, many content producers continue to chase after keywords in hopes that they will be warmly rewarded for the right mix of optimized gobbledy-gook. Trust me, you’d be better off simply writing content. Forget about keywords. But the truth is, keywords matter. They just don’t matter as much as a lot of small business owners convince themselves they do.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 30, 2015
    [Feedly] Simple Tips For Successful Social Media Marketing
    There is no person out there that will follow business feeds covering just pitches. When that feed becomes relevant and valuable, the association is better and engagement is higher. Social media marketing is difficult but we do have to understand that there are many things that can be done in order to increase the possibility of success. Everything basically revolves around the connection that you manage to achieve between the business and the followers, together with the communication that is established. image via pixabay.com. Always Have An Attitude. Focus On Engagement.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 29, 2015
    [Feedly] 10 Ways to Improve Your Editorial Calendar
    Products like Feedly have features built into them to help people find popular content to help them sift through the “clutter.” Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Simply put: We don’t like change.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 28, 2015
    [Feedly] 12 Steps to Producing a Podcast
    Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly. Book Your Guests.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 26, 2015
    [Feedly] The 11 Business Books That Shaped 2015
    Well, in case you have not noticed, it's getting easier and easier to spend your time trolling Twitter feeds and Instagram images, and flicking your way through the Facebook newsfeed. Another list. Sorry. tend to shy away from lists (especially ones that recap the year), and here I am breaking my own rules. For the most part, we think that we're more informed when - in reality - our knowledge is increasingly falling into the category of "a mile long and an inch deep." 2015 ushered in a bunch of gems that captured my attention. Curious Mind by Brian Grazer. Sadly. Can your brand innovate?
  • PROACTIVE REPORT  |  THURSDAY, DECEMBER 24, 2015
    [Feedly] Digital PR: What You Need to Know
    RSS feeds. There’s a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn.  And while some of it is tactical, if it’s done in a vacuum it’s likely to fail. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. Research. Identifying audiences.
  • PROACTIVE REPORT  |  THURSDAY, DECEMBER 24, 2015
    [Feedly] Digital PR: What You Need to Know
    RSS feeds. There’s a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn.  And while some of it is tactical, if it’s done in a vacuum it’s likely to fail. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. Research. Identifying audiences.
  • PROACTIVE REPORT  |  THURSDAY, DECEMBER 24, 2015
    [Feedly] Digital PR: What You Need to Know
    RSS feeds. There’s a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn.  And while some of it is tactical, if it’s done in a vacuum it’s likely to fail. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. Research. Identifying audiences.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 23, 2015
    [Feedly] Winning the Lottery Is Easier Than Finding Your Content
    It can be via paid advertisement, a social share, a blog feed, an email, or anywhere I am. I’m 341 times more likely to win the Powerball lottery than find your piece of content. highlight to tweet). Painful, right? We’ve all heard about content shock (thanks, Mark Schaefer) and the tremendous volume of content indexed by Google. At last count, there were  60 trillion indexed pages , which is double the 30 trillion from 2013. That new piece of amazing content you produced, while awesome, is one of 60 trillion indexed pages. The average odds of winning the Powerball  are 1 in 175,223,510.
  • VIPER CHILL  |  TUESDAY, DECEMBER 22, 2015
    [Feedly] How Four-Numbers Can Send You Millions of Visitors from Google in 2016
    Note: You may have to click through to this post to see if it if you’re in a feed reader. I know I’m sharing this at the point of the year when everyone is winding down and preparing for the holiday season, but that’s exactly why I’m sharing it: So you jump-start your success in 2016 in a way you never thought possible. know my headline may make you skeptical, but I will back up the title in a very big way. I don’t believe in writing a headline to get your attention and not fulfilling the promise in the following content. What holiday? “, I thought.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 22, 2015
    [Feedly] Five Facebook Advertising Features You Haven’t Tried Yet
    The feed will also tell Facebook when a product is no longer in stock. Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Carousel ads. The message is simple: enjoy a seaside lifestyle.
  • PROBLOGGER  |  FRIDAY, DECEMBER 18, 2015
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Tools for Selling Products on Instagram // Social Media Examiner. I’ve bought quite a few things I’ve seen on my Instagram feed, and it can be a great way of selling if you have something visual to show. This is it! Our last roundup before 2015 implodes in a concoction of fireworks and warm champagne. hope you’ve enjoyed them (the roundups, not the warm champagne but hey, to each his own), and I’m looking forward to sharing the best of the bits and pieces I find on my safari through the internet in the new year. Now, without delay – your news! Pin it maybe?
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 16, 2015
    [Feedly] Six Social Media Management Tools for Improved Engagement and Results
    It is the best way to manage your Twitter feeds sans all the frustration that can come with following various Twitter feeds. There are never enough hours in a day when you have to find content for your social media networks and when you have manage multiple social media accounts. Social media management is an integral part of a solid social media marketing strategy, and it is something that absolutely cannot be avoided. These tools can help you save time and also boost audience engagement. DrumUp. With that, you can have your posts go viral before everyone. TweetDeck. IFTTT.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 16, 2015
    [Feedly] Is Your Business Ready for Holiday Season Ratings and Reviews?
    Think of an RSS feed, but for rating-and-review sites instead. Image via BigStockPhoto.com. With the holidays right around the corner, you should be gearing up for customer traffic overload. Often, business owners view this period as naturally prosperous. However, what most business owners don’t realize is how much this can set the tone for your sales in the following quarter and into the next year. In order to truly capitalize on the holiday season, you have to play a strong offense and defense when it comes to your online ratings and reviews. Be Prepared for LOTS of Reviews. Or…. 2.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 15, 2015
    [Feedly] 4 steps to International Social Media Success
    This is important for several reasons: first of all, no user wants their feed clogged with message in languages they don’t understand. Reaching a global audience is becoming increasingly easier as more people around the world join social media. If you are planning to expand your company and reach international markets, a good way to get in touch with new customers is to go international with your social media accounts as well. You should remember that audiences change drastically from country to country. Use a professional to translate your social content. Of course not.
  • SPIN SUCKS  |  MONDAY, DECEMBER 14, 2015
    [Feedly] 22 PR Tools From the #PRstack Community
    From there, you can juggle the data, put it alongside other info, as you wish, and then export the feed elsewhere. —  Max Tatton-Brown. By Stephen Waddington. In the past 12 months, the #PRstack community has  created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on  Facebook  and  Twitter. The community has developed a list of its favorite 22 PR tools for Spin Sucks. Anewstip.  Canva.  FlipBoard. 
  • TWIST IMAGE  |  THURSDAY, DECEMBER 10, 2015
    [Feedly] The Changing State Of Blogs
    They enabled people to comment and share, had links within the text, and were also available via RSS feeds. Remember RSS feeds ? This was another core component of what made a blog a "blog." It was the ability for readers/community members to "subscribe" to a blog feed. rss feed. Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner 's Michael Stelzner invited Mark W. Schaefer (author of   The Content Code , Social Media Explained , etc.) and I on to his podcast to discuss this whole, "is blogging dead?" It's hard.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 9, 2015
    [Feedly] The Dos and Don’ts of a Social Media Automation Strategy
    It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience.  Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. DrumUp.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 8, 2015
    [Feedly] Why Blogging Is Not Your Only Channel Online
    Google still likes fresh, original content, and writing a blog is the best way to feed solid meat to the most popular search engines on the planet. It’s safe to say that business blogging isn’t going anywhere. While blogging isn’t going away any time soon, it is constantly being changed in its total form. For instance, it used to be that bloggers who were making the most strides in marketing themselves online would write daily posts in short bursts–somewhere between 300 and 800 words on average. Blogging is not your only online marketing channel. They might.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 7, 2015
    [Feedly] 5 Ways to Grow Your Instagram Following and Build Community
    This way, they’re not the first thing someone sees when your content hits their feed. What’s the secret to building a thriving community on Instagram? It’s not exactly an easy question to answer. But But I’m sure you follow an account that has thousands, if not millions, of followers who are engaged and interacting with every post the account shares. But But how did they do it? Do they know something about Instagram marketing that you don’t? Well, they probably do. A lot of people don’t realize the work and thinking that goes on behind the scenes of these major accounts. ” 3.
  • SOCIALFISH  |  MONDAY, DECEMBER 7, 2015
    [Feedly] Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
    rasa.io’s content source tool leverages the power of the entire internet to bring content that is relevant to your members straight to them in one integrated feed. You can choose the 10-15 most useful RSS feeds for your members and have them automatically bring articles and information into your community at a rate of your choosing. Users can grow alongside their customized feed. The Rasa setup stresses centering member experiences around the social feed structure as opposed to forums and chat rooms as other platforms tend to do. It truly maximizes our content.
  • YMARKETINGMATTERS  |  SUNDAY, DECEMBER 6, 2015
    [Feedly] Social Media Updates: November
    Social media users are noticing more sponsored content in their social feeds and perceive them to be equally or more effective than TV commercials. And so November has drawn to a close and we’re slap-bang in the holiday season. Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. Facebook. Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. These ads offer precise targeting and a greater reach.
  • PROBLOGGER  |  FRIDAY, DECEMBER 4, 2015
    [Feedly] Top Tips to Boost Your Email List Subscribers Today
    Nothing has come close to killing off email, and you don’t have to worry about algorithms, news feeds, and the fleeting nature of social media. Nothing has come close to killing off email, and you don’t have to worry about algorithms, news feeds, and the fleeting nature of social media. Welcome to the second episode of the #TodayNotSomeday podcast series , where today’s challenge is one I would prioritise above all others: getting people to subscribe to your email list. But why worry about email? Mostly because it’s familiar, and used regularly by most.
  • FEVER BEE  |  THURSDAY, DECEMBER 3, 2015
    [Feedly] 12 Principles for Better Community Webinars
    Feed this back into your planning for the next webinar. The best webinars are focal points for everyone to check they are doing it right. The best webinars are like radio shows for an enthusiastic topic group. Webinars can tell members they’re going through the same challenges, same joys, and the same experiences as one another. They tell people what to care about, how to feel, and provide a point of common connection. Webinars should integrate with the current affairs in the community and increase activity. They should draw in newcomers and engage them within the group. Welcome message.
  • BLOGGER XPERTISE  |  WEDNESDAY, DECEMBER 2, 2015
    [Feedly] Google Feed API deprecation replacement scripts
    So I was completely out of the loop on the Google Feed API being terminated. The scripts below were written to replace the API for three examples: a Blogger JSON feed, a JSON feed from a Google Drive spreadsheet, and a JSON feed from Picasa. Enjoy, and I hope this helps! // blogger feed example // : title, url, date, media thumbnail var url = '[link] $.getJSON( fail(function(){ // handle failure here }); // picasa feed example var slides = new Array(); var captions = new Array(); var url3 = '[link] $.getJSON( getJSON( url + '&callback=?'). pop().href;
  • SOCIALFISH  |  WEDNESDAY, DECEMBER 2, 2015
    [Feedly] How You Can Use Twitter As a Visual Marketing Platform
    Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate. This was back in 2013, and since then you can now post moving gifs and playable videos right there in Twitter feed. Look at how images display in your Twitter feed. Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. The Importance Of Visuals On Twitter. oh my!
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 1, 2015
    [Feedly] 5 Sly Ways to Get More Clicks
    While post of your interactions on Facebook will occur within News Feed/Timeline, for people who do visit your Facebook page (typically these are new fans) giving them this easy opportunity to visit your site, sign up for your email, etc. Image via BigStockPhoto.com. Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs) but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Clicks are like seeds. highlight to tweet. It’s fun!). Sigstr. ” 2. Contextly.
  • JEFF KORHAN  |  MONDAY, NOVEMBER 30, 2015
    [Feedly] Inbound vs Content Marketing: Keeping the Dogs in The House
    Instead of ramping up the automation sequence to increase conversions, a better approach is strategically feeding the dogs.  The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood , the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then is content marketing? ” How to Keep the Dogs in The House. What happens after that often differs.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 30, 2015
    [Feedly] Lessons from Black Friday to Use in Your Communications Plan
    Those tactics are evoked heavily on Black Friday and feed our hunter/gathering tendencies to want to beat out our fellow hunters for the best prize, Caveman version of prize: Buffalo and berries. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Plus, if I have a day off I certainly don’t want to spend it shopping. Then I’d choose shopping. Regardless, there are many lessons we can learn from Black Friday to inform our overall communications plan. The Thrill of the Hunt.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 28, 2015
    [Feedly] Apps Are Media
    Brands may spend more time thinking about what they're creating, instead of flooding the feeds with nonsense that might turn of people from the platform (good for users). . This might take some time for brands to wrap their heads around. Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). Many industry luminaries thought it was way off. Content is media.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 27, 2015
    [Feedly] How to Take the Challenger Sales Approach to Content Marketing
    ’ Very quickly, but subtly, the quantity overtakes the quality and you get into the ‘feed the beast’ mentality.” Prioritizing the Mobilizer. Pat Spenner educates us on wisdom gleaned from the book, “Challenger Sale,” written by his colleagues at CEB. Five sales rep profiles are established in the book, with one profile far outweighing the others in terms of performance, as backed up by research and statistics. Additionally, Pat shares the important seven profiles of stakeholders. In This Episode. The most important numbers to crack the code of sales.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Feedly] Facebook Is A Reflection Of You
    Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. If you don't like all of the hate that you are seeing in your feed, you are following the wrong people. I'm often reminded of this when I hear people say how surprised they are that a specific political party is winning the popular vote, when - in their feed - they see nothing about them. Feel free to discuss politics, sex, religion and more on Facebook. Free will. It's a powerful thing. The content that you see (and that you are creating, sharing and "liking"). brand. media.
  • SOCMED SEAN  |  TUESDAY, NOVEMBER 24, 2015
    [Feedly] Quick Tip – Searching Your Facebook Timeline For A Specific Post
    Three different people asked me similar questions about Facebook in the last month, which leads me to believe that even though this capability has existing for a while, some folks aren’t aware that you can search your Facebook feed for a post from the past. And it’s not just posts from the last week, it’s posts that go back years. When Facebook introduced their updated search graph a couple years ago, one of the capabilities was the ability to search for posts from a specific person or even posted by you. There you have it. Hope that helps others out there! –Sean.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 24, 2015
    [Feedly] 8 Tools to Curate Content for Social Media
    Feedly: With the help of Feedly, you can manage all your RSS feeds in one place. Feedly is basically an RSS aggregator. Tell feedly to curate content from your favorite publications, blogs, Youtube channels, alerts, podcasts etc. Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem. If you’re a marketer, you would already know this fact.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 23, 2015
    [Feedly] Social Media and Driving Currency
    Take Advantage of RSS Feeds. If you’re on Facebook, you can connect your Facebook account to your RSS feed in order to track news, posts, and updates from the financial institutions you’re following. Your RSS feed is basically another way to monitor social media activity that has to do with finances, money transfers, and so on. You can set up the RSS feed to import news feeds from all of your Facebook followers or from specific followers and businesses of your choice. Here are a few ways to do exactly that: Reach Out to Friends and Family.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 20, 2015
    [Feedly] Facebook Responds to Worldwide Disasters With Safety Check
    As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack. Facebook announced the launch of this feature in October 2014, inspired by earthquakes and tsunami in Japan, when people were looking for answers about loved ones. Safety Check was first  activated in April of this year during the Nepal earthquake , and until last weekend, was only use for natural disasters. Why has this been such a big deal for the site? A few reasons. Monty Minute
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 19, 2015
    [Feedly] Go Social and Learn From Those Who Have Made Successful Careers
    Here are a few standout things she’s done: • She engages – Her social media feeds are not all about her. Whether you look at Taylor’s social media feeds or other celebrities, you’ll find great tips on creating your own successful social media. The public looks to celebrities for many things -fashion trends, hair styles, what books to read or shows to watch, but what about entrepreneurial advice? Small business owners and those wanting to be entrepreneurs can take a look at the social media sites of celebrities to learn what it takes to be successful.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Feedly] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    The advent of motion in social feeds tends to stop scrollers dead in their tracks. When Startups are notorious for maximizing everything they have to grow their businesses. That That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And And that tends to look pretty scrappy at times. Result?
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 17, 2015
    [Feedly] 10 Unconventional Ways to Leverage Your LinkedIn Profile & Boost Business
    Keeping these companies and people on your feed allows you to stay on top of what they’re doing in the industry and keep an eye out for people on the move. For professionals and businesses alike, LinkedIn is no longer optional. These days, everything from sales and business development to content marketing and online learning is done through LinkedIn. When it comes to your boosting your business, here are 10 tips for getting LinkedIn on your side. Humanize Your Brand. In the current culture, brand voice is everything. Connect Strategically. Publish Content. Share Regularly. Reach Out.
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 13, 2015
    [Feedly] Gin and Topics: And Isn’t It Ironic?
    mean, there are human hands feeding dogs and cats. By Gini Dietrich. Did you know there are only six more Fridays until Christmas? And less than two weeks until Thanksgiving (here in the U.S.). Which means there are effectively only four weeks left in the year. Better get to it! With that, I shall leave you with Gin and Topics. have work to do! This week’s videos are courtesy of Lubna Sadik , Susan Cellura , Liz Reusswig , Mr. D. , and yours truly. 5. Britton Meets James Bond. This might be the cutest thing I have ever seen. Alanis Morissette Updates ‘Ironic’ Lyrics.
  • KIKOLANI  |  THURSDAY, NOVEMBER 12, 2015
    [Feedly] 4 Ways to Improve Your Visual Content For Social Media Right Away
    Its feed continues to be dominated by incredible and death-defying stunts captured in photos or on film, which its fans adore: Go for the low-hanging fruit. In 1983, Steve Jobs famously lured Pepsi’s youngest CEO, John Sculley, over to the then-nascent Apple with a single question : “Do you want to sell sugared water for the rest of your life, or do you want to come with me and change the world?”. There’s no doubt that Apple has changed the world today, but sugared water hasn’t done too badly either. How far in? And it’s been working out peachy great so far, especially on social media.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 11, 2015
    [Feedly] How A Simple Blog Led To Writing For Forbes, Mashable, and TechCrunch (and 7 Tips to Help You Do it Too!)
    For good heavens, feed the editor! This is a guest contribution from Josh Steimle. I’ve had the privilege of my writing being published on Forbes, Mashable, TechCrunch, Time, Fast Company, VentureBeat, Entrepreneur, and several other publications, and if you aspire to see your writing in mainstream publications like these, perhaps there is something in my story that will help you get there. Prior to that, my writing had never appeared in a mainstream publication. I was just a guy nobody had heard of, posting here and there on my blog , with a small handful of readers. didn’t have a plan.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 10, 2015
    [Feedly] 7 Biggest Keyword Research Mistakes in Search Engine Marketing
    Experienced marketers often target both types of keywords, and they allow long-tail keywords to feed their marketing campaigns to rank for crucial head terms. One of the most cost-effective ways to get found by people is through organic search. It doesn’t come as a surprise when we see SEO professionals and marketers trying to optimize their websites to get the best possible ranks in search engine results pages (SERPs). Regardless of whether you are just entered the SEO world or are trying to fine-tune it, you would know the importance of keyword research. Get your keywords right. 2.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 9, 2015
    [Feedly] 9 Hidden Social Media Features to Help Your Business Succeed
    Embedding your Twitter feed into a sidebar on your website couldn’t be easier—as long as you know where to look. You will then be taken to this page: This page will have all the information you need to embed the feed. The embedded feed option would be an obvious option to advertise your own Twitter feed on you website, but you could think bigger, too. For example, if you run a marketing firm, featuring a client’s Twitter feed on your website may be an up-sell option. Consider some of these features below and how they can affect your business’s social strategy.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 6, 2015
    [Feedly] Smart Ways for Small Businesses to Use Social Media
    When a debate between family and friends over the colour of a dress spread from their personal Facebook feeds to dominate Twitter, the brand behind the dress, Roman Originals , were the great beneficiaries. Social media is much more than just a way for friends to speak with each other. It opens up an entirely new way for businesses to communicate with their customers, and can help with seeking out new ones. You don’t have to spend lots of money to grow your online audience or host a successful competition. Bonprix. Roman Originals.
  • DANNY WHATMOUGH  |  FRIDAY, NOVEMBER 6, 2015
    [Feedly] ICYMI – Halloween, Facebook News App and Quarterly Earnings
    Instagram launches curated feed for Halloween . Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook to launch News app next week. Facebook announced impressive figures during its quarterly call. Facebook launches “ Music Stories “ Image credit. icymi
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 6, 2015
    [Feedly] 4 Unique Ways to Market on Facebook
    Facebook shows other users what their friends have recently liked, and if they see your business crop up a few times on their feed, they’re more likely to do the same. 4. Social media marketing is an excellent avenue for spreading brand awareness, growing a customer base and increasing traffic on your website … or so you’ve been told. Surprisingly, the traditional tactics aren’t perfect for everyone, which could be the reason why your Facebook marketing strategy isn’t working. If that’s the case for your business, it might be time to take a more unique approach. 1. Start a Crowdsource.
  • SOCIALFISH  |  THURSDAY, NOVEMBER 5, 2015
    [Feedly] LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
    Because no control over what’s posted in your own group is “better,” LinkedIn “has improved the filtering of spammy and low-quality content so that promotional conversations stay out of the conversation feed and conversations can happen around more relevant topics.” Also, Job listings and job conversations posted to the main conversation feed are automatically moved to the Jobs tab—that is no longer optional and even if you had previously disabled this tab, it’s back. When a member requests to join a Standard Group, their connections in the group can approve the request.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Feedly] 5 Ways to Ramp Up Comments on Your Blog
    Comments feed the writers soul with proof of work well done. This is a guest contribution from Alex Ivanovs. It’s easy to think that not everyone likes comments, but the truth is that comments are what makes us believe in our content and its usefulness. The feeling you get from not receiving any comments on the content you write can be pretty devastating. You invest so much time into writing and publishing a post, and in the end it seems that you wrote it just for yourself. The idea that nobody cares is quite painful. Blogger mentions (name-dropping). Comment to get comments.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 4, 2015
    [Feedly] Get the Repairs You Need with Social Media
    You can view a Twitter feed to see what customers say and how responses flow or Facebook for the same purpose. It’s a rainy Monday morning and your car breaks down. Or you’re driving to pick your kids up from school and get in a fender bender. All is okay except your car needs some repair. Whether it’s just a minor scrape and dent from an accident, more serious damage or a basic repair, you’ll need a reputable, reliable car repair shop to take care of your car. Drive Forward with Social Media. One of those ways is asking on social media. Your Own Rights.
  • PROBLOGGER  |  TUESDAY, NOVEMBER 3, 2015
    [Feedly] Feeling a Bit Lost? 4 Ways to Boost Productivity and Motivation on Your Blog
    Maybe you respond to a few insignificant emails, maybe you check someone else’s Facebook feed to be inspired what they’re doing and get stuck there for half an hour, maybe you throw your laptop out the window and play Candy Crush. There are many times in the life of a blogger when you find yourself unsure of where to go or what to do next. The problem is, most of us then just end up doing nothing. Or something that isn’t going to propel you in the direction of where you need to go. You’re not alone. Everything. Something. Just get started. Do a Brain Dump.
  • YMARKETINGMATTERS  |  MONDAY, NOVEMBER 2, 2015
    [Feedly] Social Media Updates: October
    Boomerang is great, because you get to share awesome videos at the push of a button, which should increase engagement on your feed. As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook. Facebook Rolls Out Search FYI : Facebook offers a new search function that allows users to search for topics of interest from posts around the world. Instagram. Twitter. What does this mean to you?
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 2, 2015
    [Feedly] Instagram Looks To Snapchat For Inspiration
    Instagrammers were able to see this feature on Halloween when a prompt directed scrollers to an “immersive” video feed curated by Instagram employees. What To Say When Your Friend Copies Your Outfit… Looks like Instagram is using Snapchat and Twitter for inspiration when it comes to curated content. The social media site wants to take popular content for a specific event and make it easier for users to see, think like Snapchat Live and Twitter Moments. Curation is the future people! Source re/code ). Quote of the Day: “Look up.”. That is to beam internet everywhere. Source CNN ).
  • TWIST IMAGE  |  SATURDAY, OCTOBER 31, 2015
    [Feedly] Six Links Worthy Of Your Attention #280
    Harvard librarians are slicing off the spines of all but the rarest volumes and feeding some 40 million pages through a high-speed scanner. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . New font lets anyone learn Japanese - DramaFever. Cool design idea: Japanese characters that include their Western pronunciation, making it easy for anyone to find the Western phonetics behind Japanese words. What's happened to typography online is pretty fantastic."
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 29, 2015
    [Feedly] How to Use Twitter Removal DM Restrictions in Your Marketing Strategy
    It didn’t seem like that big a deal, frankly, especially when they had been successful using the SMS feed and getting followers into the conversion funnel. In July, Twitter announced that it was removing the 140-character restriction on DM’s and allowing, instead a 10,000 character chat message. At first, marketers responded with a “Ho-Hum” attitude. After all, they already had live chat on their sites, conversations on Facebook, and the ability to connect personally with readers and customers on their blogs. Some followers or groups of followers are already customers. There are limits.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 28, 2015
    [Feedly] How to Effectively Use Facebook to Promote a Business Website
    Setting up an RSS feed from your website’s blog is sensible. A website is something all businesses need, whether they are the only show in town or a global enterprise with dozens of regional offices. Unfortunately it isn’t enough to just start a website – you need to market it or nobody will know it’s there. This is where social media comes into the fore. Royalty free photo. Social networking sites such as Facebook and Twitter are invaluable tools for any savvy marketer. So where should you begin? Create a Facebook Business Page. Make an Announcement. Direct Traffic to Your Website.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 28, 2015
    [Feedly] Community design showcase: NTEN keeps it simple
    No sidebars, no ads, no banners, no event calendars, no leaderboard, no social media feeds. This post originally appeared on  Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Full disclosure: I did some pro bono consultation with NTEN before they launched this community and they didn’t ask to have their community featured here. You can check it out for yourself here.)
  • SOCIALFISH  |  TUESDAY, OCTOBER 27, 2015
    [Feedly] The Ultimate Guide to Social Marketing for an Ecommerce Business
    Embed a Twitter or Facebook feed on your site. Think about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. One of these huge mistakes is simply thinking that having a presence on places like Facebook and Twitter is enough to attract more customers. This study uncovers various eye opening truths about social media, which assists in guiding your decisions on the social media front. Why not put in the research though? Surveys and polls.
  • DANNY BROWN  |  TUESDAY, OCTOBER 27, 2015
    [Feedly] The Pale Blue Dot (Or Encouraging Greatness in Others)
    That job you hold down to feed your family? Have you ever looked around you – really looked around you – and saw your place in the world? It could be your place in your own particular world, or your place in the bigger picture. It doesn’t really matter – all that matters is you take that look around you and recognize your place in it. We live in a society that changes quickly and moves even quicker. It’s easy to get lost, swept away or side-tracked. Things we meant to do yesterday we don’t have a chance to do tomorrow. So let’s try. It isn’t.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 27, 2015
    [Feedly] Is Blab the Savior of Podcasting and Online Radio
    When you produce a Blab, whether it’s a quick, ad-hoc conversation or a planned, produced broadcast, the company sends the host a high quality audio feed and a copy of the video. This simple gesture makes it easy to use the audio feed on Podbean et al and then syndicate it to iTunes, and then take the video capture and uploading to Youtube (or setting it up as a video podcast). Image via BigStockPhoto.com. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed. nature of typical podcasting.
  • SOCIALNOMICS  |  FRIDAY, OCTOBER 23, 2015
    [Feedly] Women Can Benefit Health-wise From Being More Social
    Not only can the blog itself offer great advice on staying healthy, but you can also learn about from the comment feed. Maybe looking on the Internet and social media for every symptom, ailment and health question you have isn’t the best idea – it can be terrifying. But using it to answer some general health questions about when to make certain lifestyle changes for your health isn’t such a bad idea. The Internet and social media can offer smart, current information about many health-related topics. You just have to be careful where to look. Growing Old Gracefully.
  • DANNY WHATMOUGH  |  FRIDAY, OCTOBER 23, 2015
    [Feedly] ICYMI – Twitter Flight, YouTube Red and Snapchat
    Facebook tests a dedicated shopping feed. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Twitter opens up its Amplifier video ad platform and makes it much easier to use. Facebook begins to allow temporary frames to be added to profile pics. Facebook supports iOS 3D Touch. Snapchat closes its recently launched Snap Channel. Twitter announces layoffs and shares rise. YouTube launches YouTube Red subscription service. Gnip opens up two new APIs.
  • CONVINCE & CONVERT  |  FRIDAY, OCTOBER 23, 2015
    [Feedly] 8 Guiding Principles for Today’s Product Marketer
    Keep your thumb on the pulse of industry influencers, and build connections by subscribing to their blogs and social feeds and actively engaging them. Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. Of course, none of that is a surprise to anyone in marketing, but with the normalcy of today’s urgent and reactionary pace, it is easy to lose focus of what’s needed to be an effective product marketer. Don’t Overlook Position, Purpose, and Personas.
  • SOCIALFISH  |  THURSDAY, OCTOBER 22, 2015
    [Feedly] Social Media for NonProfits: Not Strictly Unprofitable
    In the constantly updating feeds, how do you ensure most people see your posts? We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However, the only benefits they attributed to social media were more likes and views for their campaigns. Fast forward a few years and we have some interesting statistics that show that social media is much more than likes and views. However to gain all these benefits, you need to take certain actions.
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Feedly] Tips To Improve Performance in Google Shopping
    Develop High Quality Data In order to develop a high quality data feed you have to concentrate on 3 factors – perfection, applicability & fine points. Fill your feed with plenty of relevant information. Means you must keep the data feed up to date to avoid going ‘out-of-sync’ with website the after a price revision or deletion/addition of products. Use the following ‘shortcuts’ to collate the basic data for the feed, so that you have more time to concentrate on improving its quality. fixed for the entire product range in your feed. Avoid promotional text.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 21, 2015
    [Feedly] Social Media Is the King of Customer Service – and Here’s Why.
    The company has a vested interest in dealing with the question quickly and efficiently, since every moment that a complaint sits unanswered on their Facebook wall or Twitter feed is more bad publicity – and a well-managed customer service interaction on social media can be an invaluable piece of marketing. Social media use by businesses is now more popular than ever, and it gets more widespread every day. As a customer, it offers a great way to contact a company, with your complaint in the public eye and therefore guaranteed to be a priority for the company. It eliminates the funnel.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 21, 2015
    [Feedly] Head to the Farmer’s Market for Great Exposure
    Sure, you may end up feeding the masses of the community a free breakfast, but it costs very little to offer a small taste of your wares if it means you hook a new customer. . By Hattie James. From taco trailers to jewelry makers, small businesses are finding a new way to gain exposure for their wares: The local farmer’s market.  . Farmer’s market were once the territory of die-hard whole food lovers and artisanal bread devotees.  . Today, they are a weekly meeting place for friends and family, a space for getting in a walk, a cup of coffee, and even a bit of breakfast.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 21, 2015
    [Feedly] 5 Attention Grabbing Twitter Marketing Tactics for Non-profits
    Using content curation and scheduling tools like DrumUp and Feedly is a smart solution to this problem. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed. Share fresh, trending content consistently. These tools simplify the process of content discovery and save you significant time and effort in the process.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 20, 2015
    [Feedly] How Facebook is Slowly Strangling Twitter
    Facebook also tunes its News Feed algorithm to show Facebook Live videos at a high ratio, guaranteeing that early users will find success with the tactic. Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. more robust ad platform. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. highlight to tweet). Very good.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 15, 2015
    [Feedly] 3 Brands That Know the Importance of Social Media
    See if this strategy works for your brand by silencing the sales pitch on social and concentrating on feeding your fans and followers content that will amuse and excite them. In fact, glance at your feed quickly and you might mistake a Taco Bell post for one of your best friend’s Instagram snapshots. While calculating social ROI isn’t always easy because likes and shares don’t translate directly into sales, there’s still no excuse for letting social marketing lag by the wayside. The actual product. What else won’t you see? Sales pitches. Think again.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 14, 2015
    [Feedly] The End Of Blogging?
    To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. I was there when it first started (remember Blogger ), embraced the power of RSS feeds (remember those?), It is because we are all content creators, publishers and skimmers of the feed. People used to catch up on their blog reading over a weekend, now we're all consumed with our feeds. So, come the weekend, whatever is in the feed wins. rss feed. you will see where this is going). The other week, I celebrated 12 years of blogging (not a typo).
  • ADAM SHERK  |  WEDNESDAY, OCTOBER 14, 2015
    [Feedly] 8 Critical SEO and Digital Marketing Opportunities
    Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Traditional websites will continue to be the primary digital home for news organizations, but the lines are shifting and more change is coming. Are you taking full advantage of these opportunities? 1.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 13, 2015
    [Feedly] You Have Reached The End Of This Blog
    rss feed. or, have you? Posted by Mitch Joel on Tuesday, October 13, 2015. What do you think? blogger. blogging. brand. business blog. buzzfeed. content. content creator. content distribution. content marketing. digital marketing agency. digital marketing blog. digital publishing. facebook. facebook notes. google. google reader. harvard business review. inc magazine. walter thompson. james altucher. journalism. journalist. linkedin. marketer. marketing. marketing blog. mashable. media. media empire. media platform. medium. mirum. mirum agency. mirum agency blog. mirum blog. newsfeed.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 12, 2015
    [Feedly] Effective Tips on Using Social Media to Drive Traffic to Your Site
    LinkedIn users seemed to respond well to words such as “increased”, “improved”, “developed”, “created”, and “researched”. 7.       Don’t Ignore the Facebook News Feed Algorithm. It’s only logical that you try to understand how Facebook’s news feed algorithm works if you want your content to reach as many people as possible. Brian Boland explained that over 1,500 stories compete on average to appear in a user’s news feed. Basically, the more activity your post experiences, the better its chances are of being included in news feeds. 8.       Links vs. Images.
  • PROACTIVE REPORT  |  FRIDAY, OCTOBER 9, 2015
    [Feedly] Working with Influencers #ViralChat Q&A
    You can use Sendible to set up a monitoring feed of all content from the influencers you want to connect with. #viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night’s  topic was working with influencers.  Here are the questions and my expanded answers. Q1:  Why are influencers important to a business wanting to grow a Twitter presence? They’re taste-makers and opinion leaders.  They are trusted by their followers. Q2:  How can a business build their influencer list on Twitter? Retweet something your followers would find interesting and useful.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, OCTOBER 8, 2015
    [Feedly] How to Create a Kickass Product Without Touching the Dev Cycle
    Sure, if the company has a boatload of money and is able to pay for so much visibility all over my Facebook feed, I may notice and that brand awareness will be there. So, you built a working product. People use it, they love it, and they tell their friends to use it. You grow your footprint. Awesome! Naturally, people who like you want you to get better. They email you bug reports. They email you suggestions. They email you because they want you to succeed. So why would you be so goddamn stupid to ignore that? Customer retention comes primarily from one thing: customer experience. Sorry.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Feedly] Five Simple Rules for Better Tweeting [Infographic]
    Often times reading Twitter feeds can seem almost post-apocalyptic. You scroll through your feed and you see nothing redeeming. vast wasteland of nothing. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter. Twitter has, for quite some time, completely supplanted the title of THE place where anything and everything can be said in an uber public setting. But I digress. Where does that come from?
  • PROBLOGGER  |  SUNDAY, OCTOBER 4, 2015
    [Feedly] We Have Smart Homes and Smart Phones – What About Smart Blogs?
    RSS Feeds and Creative Curating. Many of us have personal RSS feeds that show us what’s new on our favorite sites and allow us to access this new content. Rather than having to move between sites and scroll through pages of updates, Hootsuite Pro brings your Facebook feed and Twitter posts and mentions, as well as any other social media sites you may use, all onto the same page. This is a guest contribution from Larry Alton. Automation has become such a pervasive feature in our day-to-day lives that we hardly even notice it anymore, and in fact, we even rely on it. Genera
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