[Feedly] Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
    Don’t flood your followers’ feeds with posts about what your product does, and why they should buy it. Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Are you creating social media content based on what you assume your fans and followers will like? You know what they say about assumptions, right? What are they into?
    [Feedly] How to Build an End to End Social Media Conversion Process [case study]
    This is pinned to the top of their Twitter feed: Pinned post. You generate sales from social media but not on social media. Would you like an example that you can follow? In this post I’m going to show you one example that you can copy for your business! I met Mike Kawula at a conference a couple of years ago and I was very impressed with his vision for Social Quant. In case you don’t know the tool it’s for building your following on Twitter. They try to find the most relevant users for you to connect with and follow them on your behalf. So let’s step through it.
    [Feedly] All of the Social Media Metrics That Matter
    Your post counts as reaching someone when it’s shown in the News Feed. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it. Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Overview Tab.
    [Feedly] How to Combine SEO, Social, and Content Strategy for Supercharged Results
    Once you start allowing SEO, social, and content to feed off each other, you’ll begin earning a noticeable competitive advantage. Post by Adi Englander. Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective. How do you combine all three? Good question! By the end, you’ll see how all three work together to achieve amazing results.
    [Feedly] Facebook to Page Admins: Who Is Your Page Endorsing?
    Some page administrators (including this writer) saw the message pictured to the right at the top of their News Feeds , reading: Who is (page name) endorsing in the 2016 election? Facebook Politics 2016 Presidential Election Candidates Elections endorsements News Feed page administrators PagesFacebook quietly began encouraging users to endorse their chosen candidates  in the 2016 presidential election , and it is apparently doing the same for pages. Share endorsements for the candidates (page name) supports for the election on Nov. 8.
    [Feedly] How One Facebook Post Increased Referral Traffic by 6,166%
    It also gives our posts a competitive  advantage since more authentic visuals and copy perform better in the Facebook News Feed than stock or advertorial photography. Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. Understanding Barn Pros’ Audience. Agencies
    [Feedly] Do Third Party Publishing Apps Impact Facebook Reach?
    This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.”. In 2014, we again read about third party apps, this time in the Facebook Newsroom. “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in News Feed than stories shared from third party apps without explicit action. In the coming months, we will continue to prioritize explicitly shared stories from apps in News Feed over implicitly shared stories.”. A Myth? Legend? What’s Next?
    [Feedly] What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try
    With Pinterest being a visually driven platform, very few characters are shown when scrolling through the feed. How active is your brand on Pinterest? With 150 million  monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing  (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. We looked at over 1.5 About the data.
    [Feedly] How to Run Social Media Contests That Actually Increase Revenue
    If you look through the GoPro Instagram feed you’ll see a ton of photos and videos from customers using a GoPro like the one below. Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests? Through Oct.
    [Feedly] The Quickest Way to Build Trust Online
    love helping people go back to basics and feed their families real food. This is a guest post by Lisa Corduff. Lisa Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. We can hit PUBLISH and feel like the whole world will explode with excitement or emotion over the information we have shared. It’s powerful stuff, of course. But then…. crickets. What happened? Online video.
    [Feedly] Why Instagram Is Red Bull’s #1 Social Channel
    This is a great way to source awesome content for the brand’s Instagram feed, as well as gain amplification. Their Instagram feed is representative of the lifestyle a Red Bull drinker is expected to have: energetic, high-adrenaline, adventurous. The last time we looked at Red Bull’s social media performance was three years ago. They were just getting started on Instagram. It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and Youtube. A lot has changed since then. What has not changed is Red Bull’s solid understanding of its audience.
    [Feedly] Facebook Adds Ability for Users to Endorse Candidates, Issues Tab
    The Facebook pages for Hillary Clinton , Donald Trump , Gary Johnson  and Jill Stein  each contain an endorsements tab, and users who click on those tabs can publicly declare their support via News Feed  and perhaps via the candidates’ pages, as well. Facebook Politics 2016 Presidential Election Candidates Donald Trump Elections endorsements Gary Johnson help center Hillary Clinton Issues Jill Stein Kerry Flynn Mashable News Feed Pages tabsSelect Endorse. Choose the audience you want to see your endorsement post. Write something to go along with your post. Select Post.
    [Feedly] Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API
    Product manager Peter Roybal  and software engineer Brian Lin announced the new feature in a Facebook Media blog post , noting that starting Thursday, verified pages will be able to schedule Facebook Live broadcasts up to one week in advance, and that once those broadcasts are scheduled, announcement posts will go to News Feed , where users can opt to receive one-time reminder notifications shortly before the start of the broadcasts. The feature will be made available to all pages “in the weeks to come,” they wrote. Copy your stream credentials (e.g. stream key, server URL).
    [Feedly] Facebook Messenger Day Testing Expands to Australia (Screenshots)
    Messenger Day allows users to share photos and videos in feeds with their friends, adding filters and stickers, with those feeds disappearing after 24 hours. Facebook has expanded the testing of its Snapchat-like Messenger Day  feature to Australia, after starting out its tests in Poland. In Australia, we are running a small test of new ways for people to share those updates visually. Facebook would not confirm plans for further testing of Messenger Day or a full rollout of the feature. Readers: Would you like to see Facebook proceed with Messenger Day?
    [Feedly] Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
    They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people. While this strategy may work for some, it is going to be short lived. being relevant?
    [Feedly] 33 Personal Blogs of Startup Marketers We Love
    To make it easier for you to learn from these marketers, I have put together: A Feedly collection of their blogs  (except for Dave Gerhardt’s blog as I can’t seem to add LinkedIn feeds to Feedly – sorry!). I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here We’ve also asked you about your favorite blogs. Hiten Shah. Ed Fry.
    [Feedly] Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]
    Because the News Feed will eventually push that content down. 3. How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.). How to listen : iTunes | Google Play  | SoundCloud | Stitcher | RSS. This episode is available on: iTunes. Google Play. Stitcher. Sound Cloud.
    [Feedly] Ultimate Guide to Social Media Marketing
    Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Its feed is filled with bright and colorful images and video thumbnails that capture your attention. Uses eye-catching photos in the feed. Curate quality content to share on your feed. With sponsored content your post will appear right in a user's feed which is difficult to ignore. Has a consistent publishing schedule so there’s always fresh content on its feed. Choosing Your Social Networks. Quick Stats 1.65
    [Feedly] Exploding Smartphones, Facebook's Workplace And Fake News Sites - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Just look at your Facebook feed? facebook feed. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Samsung is having a very rough go.
    [Feedly] #SproutChat: Reaching Your Audience on Instagram
    A5 Gain a stronger relationship by sharing UGC, but keep your content as the highlight on your page & in user's feed #sproutchat. Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers see your content can be challenging. This week, we discussed best practices for reaching your intended audience on Instagram. Pay Attention to Everything. Managing an Instagram account takes more than pretty photos. SproutChat. SproutChat. SproutChat. sproutchat.
    [Feedly] How Wayfair Made Instagram Its Strongest Social Channel
    Use the Right Hashtags to Improve Discoverability : Wayfair uses hashtags to help users discover related content from their feed. It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:  . 71% of consumers are likely to purchase an item based on social media referrals. 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions. 78% of people said that branded social media posts influence their buying decisions. follower growth. The brand stands by its promise.
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Eight Mistakes You’re Making on Facebook’s News Feed and How to Fix Them | Marketing Profs. I see these ALL THE TIME. I don’t know about you but the fact we’re half way through October really freaks me out. I’m neck-deep in editorial schedules and I even wrote “2017” on a post the other day – where did this year go? As usual, the news that caught my eye this week is pretty diverse – small business blogging stuff, emojis, online courses, and case studies of folk who are doing it right online. Enjoy! It’s that important.
    [Feedly] Apple TV, Google Chromecast Users Can Stream Facebook Videos to Their TVs
    Ayrey added: While you’re watching a Facebook video on your TV, you can go back and scroll through News Feed  on the device you’re streaming from, so you can catch up on other stories while your video keeps playing on the TV. Or you can find more videos to watch by choosing a new one from places like News Feed or your Saved  tab. Facebook Web Video Android Apple TV Brent Ayrey Comments Facebook Live Google Chromecast iOS Live Videos Livestreaming mobile News Feed Newsroom Reactions Saved smartphones tablets television TV Videos Videostreaming
    [Feedly] Sidekick 10/30-11/5
    Prepare for your feed to flood with the Suicide Squad, Stranger Things, and… Read More. Happy Halloween!
    [Feedly] Social Video: How to Stand Out in the News Feed
    Tomorrow at 10AM PST, I’m joining experts from Hanapin, The Weather Channel, and Curulate for a webinar called How to stand out in the news feed with social video marketing. There are infinite directions where you could go with content, but whatever path you choose, the use of video can help you cut through the clutter of social feeds and make your brand stand out among the rest.” When was the last time you were in a meeting about social strategy and someone  didn’t bring up video? It’s become an essential component of social marketing.
    [Feedly] How to Analyze Twitter Followers Effectively
    At any given second hundreds of new Tweets can fill up your feed. Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following. So much attention gets put on the number of followers, but very few businesses take the time to understand their audience. Get The Right Tools. Instead, use a tool that’ll allow you to analyze Twitter followers.
    [Feedly] How To: Measure Success For a Product Launch
    didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. know, I know. It seemed to be working A-OK for me. kept a pretty good pace for the first year, and then it hit me one day. HOW WAS I GOING TO SELL THIS THING? Sigh. ].
    [Feedly] Facebook Testing Ads in Groups
    Facebook said during its second-quarter-2016 earnings call  that it may reach the maximum ad load for News Feed  by the middle of next year, so with groups boasting more than 1 billion monthly active users , and the topics of those groups providing targeting opportunities, it makes sense for the social network to explore this route. Advertising/Marketing Facebook Ad Targeting Australia Canada Groups Ireland Josh Constine MAUs mobile Monthly active users New Zealand News Feed Second quarter Second-Quarter Earnings Call Targeted Ads Techcrunch
    [Feedly] 8 Powerful Features to Help You Use Buffer to the Fullest
    Directly within the Twitter feed click on the small Buffer icon: 2. Directly Directly within the Twitter feed click on the retweet button as you usually would and then select “Buffer Retweet” Note: As you can see, you can Buffer a retweet with comment as well! Feedly. Feedly. Feedly’s Buffer integration is super slick. I use it as a big RSS feed to find great content for social media. You can read a solid snippet of the article directly within the Feedly app and then add it to your Buffer queue with just one click of the button. 4.
    [Feedly] How to monetise your influence type: Platform-Specific Superstar
    They seek you out rather than waiting for you to come up in a news feed, for example they subscribe to your YouTube channel and/or sign up to your email list. Conversations trump likes, real life behind the scenes (ie Snapchat and FB Live) means more than perfectly curated content (Instagram feeds), content people can relate to and feel like you understand what they’re experiencing rather than superficial endorsements. When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. Maybe you’re a celebrity of some kind?
    [Feedly] Workplace (Formerly Facebook at Work) Officially Launches Worldwide
    Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live  livestreaming, Reactions , search  and Trending  to company networks that are kept separate from Facebook users’ personal profiles. Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London  Monday. The service will be offered free-of-charge to nonprofits and educational institutions. According to Facebook, the five countries using Workplace the most are: India. Norway. France.
    [Feedly] Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos
    Oculus VR  product manager Abesh Thakur and Facebook technical lead Varun Nair announced the launch of Audio 360 in a blog post , describing it as “a suite of tools including the Spatial Workstation which enable creators to publish 360 videos with spatial audio  on News Feed.” ” Audio 360 was launched Friday for 360 videos on News Feed in Facebook’s flagship iOS and Android applications, Chrome on desktop and Samsung Gear VR , bringing spatial surround sound to those videos. Facebook is bringing 360-degree audio to its 360-degree videos. Fuerza Imprevista.
    [Feedly] Facebook Launches Events From Facebook App on iOS
    The app’s home feed allows users to browse events their friends are interested in, view updates from events they’re already connected to and more. The The home feed also include links that allow users to quickly view lists of events happening “tomorrow” and “this weekend.” Facebook announced the release of its new events application,  Events From Facebook. The app allows users to discover upcoming Facebook events and keep track of events they’re already connected to. Facebook said the app is coming soon to Android.
    [Feedly] Brands Tapping Into Election Season: The Big Debate
    In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves. We prefer the term “right-time” content.
    [Feedly] 5 Tips for Creating Spooktacular Halloween Social Media Content
    There’s nothing worse than scrolling through your feed and thinking “Wait, what?” It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween, which really kicks off the holiday consumer season. According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. Basically, Americans really, really love Halloween. And love spending money on Halloween.
    [Feedly] What’s Wrong with Sending Automated Tweets?
    Do Use Automation from an RSS Feed. One of my greatest automated discoveries was Twitterfeed  – the service that allows you to set up RSS feeds from your favorite blogs. Using an RSS feed is a great way to keep your tweets steady throughout the week, increase engagement on your blog content and also save you valuable minutes needing to tweet each article. The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. So what’s wrong with sending automated tweets? Do Use Automation for New Followers (for some accounts). Coca-Cola.
    [Feedly] How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
    On Top of the Feed – When Instagram changed their algorithm a few months ago to show posts in-feed depending on how likely were you to be interested, brands had no choice but to work even harder to create compelling and engaging content. If someone already follows your brand, they will see it on top of their feed highlighted by a colored circle, which indicates that a new story is available. The 2016 State of Social Marketing Download. Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with. Here’s why. 1.
    [Feedly] 3 Tools for Social Media Listening on a Budget
    With RSS Owl you can subscribe to a specific RSS feed or set up a keyword or phrase-based query, select a source (including Google News, Twitter, YouTube, and others) and RSS Owl will start collecting mentions that match your query. Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. However, if you’re a small shop or running on a very tight budget, listening tools can seem out of reach. Google Alerts. language, region, and volume. Simple, but effective. RSS Owl. socialmention. Contact us!
    [Feedly] Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
    Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Whereas you may only post one or two images or videos to your Instagram feed per day, stories enable us to go behind the scenes and share more real-time, less-polished content. Their Instagram feed regularly features content from members of their community and showcases the amazing images you can capture using a GoPro camera. Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. Let’s jump in. Include a link.
    [Feedly] Three Challenges to Remote Work and How to Overcome Them
    entrepreneur Virtual Office 2015 PGi Global Telework Survey 5 Minute Journal AfterCollege Arestia Rosenberg biggest challenge working remotely is focus constant communication feedly Focus Booster Global Workplace Analytics Google Drive Harvest How to be Idle maintaining focus Matt Aunger Petr Pinkas proving productivity remote work remote workers share their challenges remote workforce remote working setting workday limits slack stick to a schedule Tom Hodgkinson Trello use online communication tools use online tools to manage your work virtual office work-life balance working remotely
    [Feedly] PB156: Tips for Writing Great Blog Post Titles
    Your title will appear in RSS feeds. Again, depending on how much information you have in your RSS feed, they may only see the title and perhaps the opening lines of your post. 11 Techniques for Writing Great Blog Post Titles. Today, I’m going to talk about crafting the titles for your blog posts. This is such an important topic, and I can’t believe I haven’t done a podcast about it in the last 155 episodes. This is a topic I get asked about quite a bit. Get your title right and it will completely change the destiny of your blog post. 10 Sure-Fire Headline Formulas That Work.
    [Feedly] Introducing the ProBlogger Job Board 2.0
    All of the old jobs redirect to the new home and RSS feeds still work so if you’re previously subscribed you should still get alerts as usual. We’ve also added: Job Alerts for Job Hunters  there are numerous ways to stay up to date with new jobs including: Subscribe to our RSS feed  our main RSS feed is here and it will update every time a new job is added. Smart alerts  subscribe to a personalised RSS feed based on a category search or job type search. You can opt for them to be sent to your email daily or weekly, or subscribe directly to the RSS feed.
    [Feedly] 5 Creative Instagram Accounts that will Blow Your Mind
    You get sucked into the awesomeness of their feed. Check out her Insta-feed for all the weird and wonderfully awesome creations. There are creative Instagram  accounts and then there are the kind that are SO  creative you literally can’t look away.  . In this post, I s hare 5 Instagram accounts that will blow your mind with creativity. … and a few things you can learn from them for your own business. . Image by Shutterstock. There are many types of images and video that draw us in and make a great creative account on Instagram. So there are tips too. and their clothes.
    [Feedly] How to Analyze What Works for Your Audience
    Use an aggregator like Feedly to source content to share. The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Trying to figure out what works for your audience can be a challenge. With so much competition, short attention spans and balancing multiple social media profiles , driving engagement is more difficult than ever. They’ll publish a bunch of posts and just hope something gets shared. Likes. Replies.
    [Feedly] Facebook’s Latest Blunder and the Elephant in the Living Room
    With Facebook video ads already on mute by default and auto-playing in users’ feeds as they scroll right past them, brands already had limited opportunity to get their message across using this medium. Facebook video ads are auto-played in the user’s feed and often overlooked as the user is focused on posts from their actual friends. The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.
    [Feedly] 5 Tips for Social Media Advertising During the Election Season
    Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8 th , I imagine people will have a thing or two to say about that, as well. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1. Tread carefully during election windows. The politicos are focusing on swaying voters in these states, so expect lower inventory and higher rates. 2.
    [Feedly] Top 7 Online Tools to Automate Your Content Marketing
    feedly. feedly is one of the best RSS feeds on the internet and boasts millions of users. This tool allows users to curate their own news feed and follow their favorite news publications and blogs all over the internet, getting tailored content updated in real time all in a single window. Whether you want to read a wide variety of content or focus on a single niche, feedly can bring the latest articles and blog posts in your interests right to your screen. The success of content marketing makes sense. The only problem is that content marketing takes time.
    [Feedly] How to Tell the Instagram Algorithm That You’re Awesome
    A few months ago, Instagram announced that the days of its chronological feed were over and it – like many other social networks – would be using an algorithm to determine what would show up in a user’s feed. The announcement said that “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”. While the news feed is no longer based on when content is posted, timing does factor into the Instagram algorithm. Don’t lose hope! Use hashtags.
    [Feedly] 5 Social Media Trends to Follow
    When a customer finds you via Facebook ad or clicks through to your site from your Twitter feed, their experience from that social media app to your site all the way through checkout must be flawless and intuitive across devices and mobile platforms. Whether you're just getting your social media strategy rolling or you've already built a powerful following, you must evolve with changing trends. Many new services are available, so let us help you focus on the most important trends right now. Live Streaming Video. The advantages are clear. You can stream events at your business.
    [Feedly] Social CRM: Tools That Can Help You Know Your Audience Better
    RocketBolt is a company that provides real-time feeds to easily visualize lead activity, giving others the advantage they need to identify valuable assets. What are our customers spending their time doing? What are they saying about us on their channels when we aren’t being tagged? Is there a need they have that we could be fulfilling? How can we interact with them to show them that we get them and care? Those are just a few questions that brands might have when discussing their customer database, which typically is a list of names along with mailing and email addresses.
    [Feedly] What Happened at LIFT 2016?
    Me: … They feed us a lot. I can’t believe LIFT 2016 is over. Over here at Simply Measured, we’re in full recovery mode. Sleeping for 10 hours was so necessary after an incredible 3 days of #LIFTSocial. THANK YOU everyone for coming, can't wait for next year! — Alyson Andrews (@Alyson_Andrews) September 23, 2016. But for those of you who couldn’t make it this year–or just want to relive the glory–we’ve put together some major highlights. 1. We Learned from the Networks Themselves. Communicate visually. rsafian #LIFTSocial. SPEED MATTERS.
    [Feedly] 5 Chrome Apps I Can’t Live Without
    RSS Feed Reader. Enter the old-school RSS feed reader, totally available from my toolbar! have mine set to feed me the most popular and shared content across three platforms (I will be expanding this): Tech, vegetarian news, and blogging, according to share counts from Buzzsumo. As a blogger and social media strategist, there are a few things I absolutely would not be caught dead without. have to keep on top of a ton of tasks in all my roles, and the faster and more efficiently I can get these done, the better! Chrome Apps I Can’t Live Without. 1. Buzzsumo. Simple Pomodoro.
    [Feedly] Association Social Media Jobs
    No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time:  Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? We We focus on jobs in  social media , marketing , communications , PR , advocacy , digital and technology. photo credit ). Featured From the Trenches
    [Feedly] Instagram Introduces New Business Profiles
    Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. That’s why I recommend using Instagram and changing your personal profile to a business profile today to get more leverage for your business. It’s very easy to change your personal profile to a business profile! Follow these steps : 1. Go to your profile and tap . 2. That’s it!
    [Feedly] How to Create a Messenger Destination Facebook Ad
    Facebook recently announced several Messenger platform updates , one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. News Feed Link Description: When sharing a link, this would be the 150-character meta description that is pulled from your website. As I type this, Messenger destination is still rolling out, but let’s take a closer look at what it is and how it works… Messenger Destination in Action. Get creative!
    [Feedly] Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask
    If you have been having consistent issues with losing signal during meetings or glitches in the audio or visual feed, check to see if you can improve your Internet speed or move your device closer to a router. According to LucidMeetings , it’s the number one complaint among online conferencing users as it can make users seem unprofessional and ill prepared, interrupting the feed and ruining the image they’re trying to present. Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask. Basic Set Up. Internet Connection. Audio and Video Quality. Accessibility.
    [Feedly] Facebook Profile Expression Kit Released for Android, iOS Developers
    App developers enjoy attribution and brand awareness within News Feed  every time someone uploads a profile picture or video created by their app. Apps Facebook Aigerim Shorman Android App Review Developers F8 Flixel images iOS News Feed Photos Platform Policy Prisma Profile Expression Kit profile pictures Profile Videos sdks selfies Software-Development Kits VideosFacebook introduced its Profile Expression Kit  at its F8 global developers conference in April, and Thursday, the social network announced that it is available to Android and iOS developers worldwide. Download the SDK.
    [Feedly] Best Practices for Social Media Ad Spending
    The social media analyst steps in to feed the numbers back to the team reporting on what is working, what is not working and insight into why. All When a highly finessed ad comes through their feed, it disrupts their experience. Creative These are of extreme (not using that term lightly) importance especially if you are not fortunate to have a dedicated account representative feeding you updates. Social network ad spending isn’t going anywhere anytime soon. The bulk of this, about 77%, is expected to be spent on Facebook advertising. Use the Native Tools Provided. Measure.
    [Feedly] ABC News to Fire Up Facebook Live for Debate Coverage
    ABC News said in an email to SocialTimes that its curated Facebook feed will feature Facebook Live  streams from debate host cities, inside spin rooms and watch parties across the U.S., as well as commentary from anchors and correspondents at the network’s New York headquarters, adding that Facebook users’ comments, questions and conversations will be incorporated into its live coverage on the social network. ABC News  is teaming up with Facebook for its coverage of the upcoming presidential  debates. Coverage of each debate will begin on Facebook Live at 7 p.m.
    [Feedly] We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
    Scott Britton of Life-Long Learner tried this outreach with Feedly , and it worked like a charm: In addition to Facebook and Twitter promotion, I got Feedly to feature my show’s audio feed as the 3 rd ranked recommendation in their “entrepreneurship channel.” They included my show for a few weeks and it resulted  into 1k+ feedly subscribers to my podcast feed. Before we launched our Buffer podcast , so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. How do people promote podcasts? Images. Links.
    [Feedly] How to Create Effective Facebook Lead Generation Ads
    Description for news feed: 30 characters (make them count). What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. What Is Lead Generation? Lead generation is a marketing process where you capture interest in your products and services. It is a way to take a target audience from an introduction to your products and services, and guide them through your sales funnel. No cold calls here.
    [Feedly] How to Add Instagram Zoom to Your Social Strategy
    Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we’re still focused on improving the core parts of Instagram. Show Off the Details. instazoom.
    [Feedly] A Look at How Three Brands Are Driving Social Engagement
    Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media.
    [Feedly] What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]
    If you like a specific page or brand, they’re building that word-of-mouth feature within the News Feed itself.” Sharing your brand’s story through user-generated content  (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Dom Garrett – marketer at BTC Revolutions (one of Inc.’s This episode is available on: iTunes. Google Play. Stitcher.
    [Feedly] How to Set up Rich Pins on Pinterest in Just 5 minutes
    And of course: Rich Pins on Pinterest stand out on the feed because the title is bold. Want to know how to set up Rich Pins on Pinterest in no time at all? . If you are a blogger, then this is super easy way to increase traffic and shares from Pinterest.  . In this post, I show you How to Set Up Rich Pins for your Blog Articles on WordPress… in just 5 minutes.  . Retro alarm clock by Shutterstock. I’ve posted before about the importance of visual content and how Pinterest drives traffic to your site with visuals months or even years after they are first shared. Your turn.
    [Feedly] How the Very Best Content Curation Is Done on Social Media [SSM002]
    For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Nuzzel … “to curate my Twitter feed and send me all my links. What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.
    [Feedly] Three Engagement Myths, Busted.
    No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together? Even the equipment one—if you buy new macs for everyone, are you really certain that true engagement is going to increase? Engagement is fundamentally driven by a culture that truly works.
    [Feedly] 6 ways to boost engagement on Instagram
    ChamberofCommerce.com. M any Instagrammers weren’t thrilled when Instagram shared the new algorithmic feed that arranges posts based on each user’s interaction. When users scroll through their feeds, they won’t take much time to scrutinize every post and read though the lengthy captions. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Megan Totka. Use eye-catching images. Make sure your images are eye catching — it may make your audience more likely to interact. JD Lasic
    [Feedly] Up, Periscope: New Features for iOS 10
    Periscope also mentioned in the blog post that auto-play has been introduced for live videos in its home and global feeds, and that users can now see the avatars of other users who join their broadcasts. Twitter’s Periscope  livestreaming application jumped on board the iOS 10  train. Periscope announced in a blog post  that its live broadcasts can now be shared via iMessage , along with custom-designed stickers  created for iOS 10. And the Periscope iOS app  now offers universal support for the iPad. Readers: What do you think of Periscope’s new features for iOS 10?
    [Feedly] Six Links Worthy Of Your Attention #326
    What's more, it doesn't care what you feed it -- so you can ask it to make music with the same algorithm, training it on a composer instead of a human voice. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . WaveNet: A Generative Model for Raw Audio - Deepmind.  "The short version of this is: This is the voice of AI. Well, as machine learning continues to knock down computing barriers, here's a way of training a Deep Learning algorithm to make words.
    [Feedly] How to Start Your Facebook Business Page: A Complete Guide
    You will also have the opportunity to add your Facebook Page to your list of favorites (shown in the left sidebar menu when viewing your Facebook News Feed) and choose your preferred Facebook Page audience. Facebook feeds are cluttered with visuals, so make sure your posts stand out among the rest. With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Choose a Call-to-Action.
    [Feedly] How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond
    From there, they can select any of the photos that appear on the company’s Instagram feed, and within two clicks, arrive at a landing page for a specific product. In the last few weeks, we have been looking at some of the world’s  top brands across  various industries, how they are using social media, and what tactics we can  learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world.  . Measuring Your Digital Brand Impact Download. Let’s find out how Whole Foods is performing across these channels and which tactics are working for them.
    [Feedly] How to Measure Your Facebook ROI
    Two posts about the same product appear in a user’s News Feed. Facebook has become an integral part of the marketing process. More than 1.71 billion people visit it on a monthly basis , making it the third most visited website globally. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. What Is Facebook ROI? Facebook Ads.
    [Feedly] In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
    The other major feature launch is the ability for brands to use News Feed ads  on Facebook to drive users to Messenger via calls to action such as “send message,” “shop now” or “learn more.”. The Newsroom post said of the inclusion of Messenger as a destination for News Feed ads: Beyond the promise of the developer platform, we’re now actively building capabilities for brands and businesses to be discovered on Messenger. This month, we’ve begun to roll out Messenger as a destination for News Feed ads. Facebook announced the launch of Messenger Platform  v1.2,
    [Feedly] Are Instagram Stories are a Better Home For Content Than Snapchat?
    Instagram, on the other hand has both feed and Stories tracks. Unlike Snapchat, Instagram also has a permanent feed. If content is successful on the short-lived Stories track, marketers can display it permanently on their feeds. This is a guest contribution from Nick Rojas. When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. Image courtesy of Shutterstock.
    [Feedly] How to Regram: The Importance of Sharing Instagram Content
    Instagram constantly pushes the idea of “being in the moment” with their feed. Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. Before we get into that, it’s important to know why a Regram is different than a share or Retweet. What is a Regram? How to Regram. Share to Instagram Messenger.
    [Feedly] The Association Role in the New Education Paradigm
    No Feeds Found. Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” This paper was a labor of love and has been a number of years in the making. In it, we describe some of the challenges we are collectively facing as a global society in the education to employment system. Transformational change is upon us.
    [Feedly] Facebook Canvas Custom Audiences: How to Create
    Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds). Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas , a way for brands to create an immersive experience for users without leaving Facebook. No load time. Your Turn.
    [Feedly] Reach vs Impressions: Understanding Engagement Terms
    An impression means that content was delivered to someone’s feed. For example, on Facebook a post can be displayed in the News Feed from the original publisher and appear a second time when a friend shares the publisher’s post. If you saw both forms of activity in your feed, that counts as two impressions for the same post. On Facebook, reach falls into three different categories: Organic: This represents the number of unique people who saw your content—for free—in News Feed by posting to your Page. Here’s a crash course in reach vs. impressions. We know. Facebook.
    [Feedly] How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?
    Next, simply connect your news feed with the Facebook page. A decade back, it just used to be about keywords, keywords, and keywords. Simply stuff the keywords all around the page and you’re good to go online. But then suddenly, various important parameters start making buzzes. And one fine day, everyone started talking about the speed. The website speed , we are talking about! It was probably because Google issued a signal way back in 2010 that website speed is soon going to be an important consideration for ranking going forward. But this was not the end. What is ‘Google AMP’?
    [Feedly] How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
    Check Feedly for interesting stories. Browse the Buffer feed to adjust titles, images, hashtags, and mentions. Feedly , an awesome RSS tool we’ll cover more below, is where I keep track of my list of sites to follow. You can do the bookmark hack and travel directly to their feeds every day (not a bad idea). In addition, there are some neat, native integrations with content tools like Pocket and Feedly and sharing tools like Buffer. Feedly – [link]. You can 1) search Feedly for topics to find the content you want to subscribe to.
    [Feedly] 10 Brands Killing It On Instagram in 2016
    We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Adidas (@adidas). Screenshot from the Instagram account of Adidas. Check out the number of comments on this post!
    [Feedly] A Tools Guide to Live streaming on Facebook
    Pull any live feed from the Internet directly in as a source. Pull in a live Twitter feed. Ingest up to 4 live feeds from cameras connected to Teradek encoders. If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to share with you exactly what you need to know about the tools… …tips and tactics you need for Facebook Live. What are the bandwidth requirements for live streaming? To check your speed, use  Speedtest. The basic setup.
    [Feedly] 4 Quick Tips To Start Driving Relevant Traffic On Twitter
    But, it’s all about reciprocity and will pay off as value is added to your feed. The more value you bring to people’s feed, the more you can get away with slipping in self-promotional posts that drive traffic. 4. This is a guest post by Nikolay Stoyanov. Social networks are one of the best ways of driving traffic to your website and share important messages with an audience that’s relevant to your brand. Twitter is no different. In fact, we can say that Twitter’s open network allows you greater reassurance that the audience you are reaching is the right one for you.
    [Feedly] 5 best growth marketing strategies for B2B
    For example, a Facebook paid update, with the Contact Us button embedded right in the news feed, contributes to positive exposure. Image by TopRank Marketing / Creative Commons BY. Post by Michael Gorman. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. This impressive growth was achieved by companies that used specific development strategies with efficient marketing tactics and future profits analysis.
    [Feedly] Facebook Wants You to Know ‘What Friends Are Talking About’
    Facebook appears to be testing a new module in its mobile News Feed , What Friends Are Talking About. Facebook Android Damon Beres Friiends Mashable mobile News Feed What Friends Are Talking AboutDamon Beres of Mashable  shared the screenshot below, from Facebook’s flagship Android application, noting that it bundles a handful of posts from friends into a unit roughly the size of one image post on the social network. Readers: Have you seen anything similar?
    [Feedly] Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)
    FedEx. I’m a huge fan of FedEx’s Instagram feed. How can we entice them to stop scrolling their feed and spend some time with our content? 3. Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories. Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look. Let’s get started. How to Zoom on Instagram.
    [Feedly] Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know
    The timeline will be in reverse chronological order and channel subscribers will receive notifications every time content is shared to the feed. Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook. Yesterday, Facebook launched its revamped Offers section. Until now, it’s hasn’t been easy for brands to distribute and effectively track digital coupons on Facebook. Source: Social Media Today.
    [Feedly] How to Get Twitter Influencers to Notice You (In a Good Way!)
    If you add a comment then their original tweet will be inset and your profile picture and comment will show up in the feed. If you are convinced that getting the attention of Twitter influencers is  going to take your business to the next level , and you have taken the time to find who the influencers are , you may be wondering what to do next. They get pitches and requests every single day, much of it spammy. If you want to be remembered in a positive way, then you have to do it right. Luckily, courting Twitter influencers isn’t rocket science. Click To Tweet. Follow Influencers.
    [Feedly] Original Ideas.Or Creative Ideas? Getting Beyond The Stuck.
    It's more about not wanting to pollute my community's feed with content and thinking that may have already been covered (by multiple writers in multiple spaces). How often do you get paralyzed by the fact that you don't have an original idea? Confession time: this has been happening a lot more frequently to me. know the culprit. It's Medium and LinkedIn. Everyday, I get two great e-newsletters from Medium and LinkedIn. Within these devilish treats are scores of fascinating content, from the people that I follow on each respective channel. They are imperative for me to follow. artist.
    [Feedly] Six Links Worthy Of Your Attention #324
    But my Twitter feed as an aggregator of novelty is like. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Entanglement - Cliff - Medium. This is a great short story. And the way it describes quantum computing -- 'The only difference is, instead of rendering the heaving bosom of you VR waif it's asking God to do your math homework.' -- is perfect. Nerdy, yes, but also thoughtful." Alistair for Hugh). The gig economy is upon us. Alistair for Mitch).
    [Feedly] Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content
    We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. On the other hand, on platforms like Facebook or Twitter, similar content keeps popping up and reoccuring in feeds because of bias in hyper social circles and the ecochamber of complex algorithms. This is where tools like aggregators such as Feedly or Flipboard come in. Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06. We physically cannot take it all in. client). It’s like Tweetdeck meets Pinterest for business!
    [Feedly] Facebook Offers Brands a Revamped Offers Experience
    Offers ads appear in people’s News Feed  in the Facebook mobile application and website. Advertising/Marketing Facebook Applications apps Barcodes Bookmarks Carousel Ads Coupon Codes Facebook for Business mobile News Feed Notifications Offer Page Composer Offers page posts QR codes remindersFacebook Tuesday announced several new features for its Offers  ad units and page posts. The social network outlined the new features in an email to SocialTimes: Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark.
    [Feedly] How to Improve Social Marketing Results with Scheduling
    SocialOomph (for Twitter, Facebook, LinkedIn, RSS Feeds, Plurk, App.net and blogs). There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web  users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. While we all know how crucial it is to plan WHAT we are posting, are you aware of how significant the WHEN and HOW also is? 2016 Social Marketing Planning Guide Download. There needs to be a strategy. Easy. 3. Always
    [Feedly] 11 Ways to Jumpstart Your Instagram Branding
    And nearly 60% of Instagram users admit to checking their feed at least once a day. Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. You Build Trust. Don’t risk it.
    [Feedly] 7 mistakes to avoid in personal branding and building authority
    When you look at the big picture and see how all these tactics go together and feed on each other, the long road suddenly becomes an enjoyable one. Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. I’ve made a lot of mistakes along the way, so I guess you could call me an expert in taking the long road. started doing search engine optimization back in 1995 when it was much easier. These days, Internet marketing, whether it be search or social, doesn’t come from merely sprinkling miracle grow on your digital flowers. Table of contents.
    [Feedly] How to Keep Your Social Media Marketing Going While You’re on Vacation
    Make content curation easy on yourself by using a tool like Feedly to follow and discover blogs and industry news sites. When you’re scrolling through your Facebook news feed and see something they’ve posted that you’d like to share, use Facebook’s saving features to bookmark the links for later. Use Twitter’s list feature to create a feed of your trusted sources or the saved searches feature for industry keywords, and scan these feeds daily to find curated content for your business. Ready? Create a content plan. Embrace content curation. Assign a backup person.
    [Feedly] How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)
    Facebook search is also helpful, and Facebook provides a list of trending topics on the right side of your news feed. Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. In fact, many freelancers and agencies stay away from offering social media services because it's so time-consuming. However, this is a field that is growing exponentially, and you don't want to miss out just because of the time crunch. But how do you know that?
    [Feedly] Facebook Instant Articles: How to Get Started for Business
    How do you know which articles in your Facebook news feed have been optimized as an Instant Article? Through an RSS feed. Once you’ve installed the plugin, you’ll automatically get an “RSS feed” from the plugin, located at yoursite.com ?feed=instant-articles feed=instant-articles or yoursite.com /feed/instant-articles, depending on your WordPress settings. The RSS feed is really important. Paste that RSS feed URL into Instant Articles > Configurations >Tools > Production RSS Feed. With its 1.51
    [Feedly] Facebook Displaying Vertical Videos in Mobile News Feed
    Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
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