• DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Feedly] Why You May As Well Say You Reached Eleventy Billion People
    Let’s say you’re on Facebook, and you’re looking at your feed to catch up on how your friends and connections are doing. Better still, if you’re on your smartphone, and you’re reading an update from someone on your main screen, and just below the fold of that screen is an ad, it’s classed as an impression if it’s part of your feed “depth” (whether you scroll your screen down to see the ad or not). million potential blog page views. million impressions. Collective Bias retail case study for Walgreen’s mobile app. Or is it?
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Feedly] What You Need To Know About Upcoming Facebook Changes
    Spherical videos on your News Feed and Oculus VR headset (if you have one).  'CNN Money – The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses. Facebook CEO Mark Zuckerberg and other executives debuted the slew of platform enhancements during F8, the company’s developer conference, on Wednesday. Here’s what’s coming: 1. These videos allow you to change the perspective you see by clicking and dragging on the screen.
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Feedly] Selling on Social Media and Why You’re Doing it Wrong
    Just using your Twitter page as a feed for your blog posts. 'Every week it seems like my shares and likes go down because of some ridiculous Facebook algorithm change. All the social media experts in the world speculate and predict why these changes are made and what it means for businesses who use this platform for making sales. Let’s see if you’re doing anything wrong. Facebook. What You’re Doing Wrong. Asking your customer for shares or likes. This is a surefire way to get Facebook to stop sharing your posts widely, and you just look like a beggar. Don’t repeat or post similar posts.
  • CHRIS BROGAN  |  WEDNESDAY, MARCH 25, 2015
    [Feedly] Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention
    Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” 'With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. ” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not. What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) How do we earn that attention?
  • SOCIALNOMICS  |  MONDAY, MARCH 23, 2015
    [Feedly] 5 Career-Killing Social Media Mistakes to Avoid
    If your entire Twitter feed becomes a stream of on-brand blather all the time, you will become a deeply boring and uninteresting human being to the world at large,” counsels Ed Zitron at Inc. 'At CareerGlider , we’re going to assume you got the no-drunk-profile-pics-on-Facebook memo, and your Facebook presence is career-appropriate (or at least career-acceptable). Nowadays, that message has reached most people—a 2013 survey found that 63% of users have modified their Facebook privacy settings, although 25% of people have never touched them. Social media is still a potential minefield.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 23, 2015
    [Feedly] Smartphones Will Not Replace Cameras Altogether
    ” Then it encourages you to look at the Moment Instagram feed. 50 mm lens is superior to anything the iPhone/Moment combo can offer (at least based on their Instagram feed). 'My friend Richard Binhammer forwarded me an article that theorizes that the new iPhone 6 is the harbinger of the end of the camera. couldn’t help but think that this is true for point and click cameras, but not for higher end photographic equipment. The theory has merit. MP3 players were replaced by smartphones. Before that pagers were replaced by phones. It says “NETWORK+SOCIAL+APPS=CAMERA.”
  • SPIN SUCKS  |  MONDAY, MARCH 23, 2015
    [Feedly] PR Pros Must Embrace the PESO Model
    While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page. On  Feedly , create a list of bloggers to watch. Communication Planning earned media feedly IMC integrated marketing communications OPEN Forum outbrain owned media paid media PESO model PR measurement PR metrics shared media sprinklr 'By Gini Dietrich The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. PR is sales.
  • CONVERSTATIONS  |  SATURDAY, MARCH 21, 2015
    [Feedly] Stand Out, Dare to Differ in LIFT Clips 03/21/15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Stand Out, Dare to Differ in LIFT Clips 03/21/15 is a post from: ConverStations. You just finished reading Stand Out, Dare to Differ in LIFT Clips 03/21/15 ! Consider leaving a comment! LIFT Videos
  • COLLECTIVE THOUGHTS  |  FRIDAY, MARCH 20, 2015
    [Feedly] 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations
    The ultimate California girl, her blog is a sartorial feed filled with West Coast style snaps you could literally peruse over for hours. 'It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today , 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. If a styled snap from a blogger can push product out the door that fast, collaborating on a clothing line featuring the blogger makes even more sense. Photo: Elin Kling. Photo: Rumi Neely.
  • VIPER CHILL  |  FRIDAY, MARCH 20, 2015
    [Feedly] Pausing my Facebook Series: A Personal Update
    If you’re reading this in a feed reader or in your inbox, you can subscribe via this page (I know it has nothing to do with the list, but I don’t have a dedicated page yet). 'It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of. I’ll start things off with what I really want from you: Your email address! Please?).
  • SPIN SUCKS  |  THURSDAY, MARCH 19, 2015
    [Feedly] Three Tools to Show PR Value
    The smarter tactic is the braver one: Drill down into the client’s precise goals and see how you can feed into them. '  By Aly Saxe. Can you show clear PR value from your work? It’s a question every communications professional should ask themselves and be able to answer in a way that will both reinforce your own campaign strategy and the confidence of the most savvy client, chief marketing officer (CMO), or executive. Show PR Value with These Tools. If you’re not ready for this kind of request, it can feel intimidating. Suddenly the entire account is on the line. Technology; and .
  • PROBLOGGER  |  THURSDAY, MARCH 19, 2015
    [Feedly] Where to Find Free Images Online
    Foodies Feed. 'In a perfect world, we could all take amazing photos, edit them scrupulously, and somehow manage to have enough props and stylish flair to snap the exact image you need to illustrate your post. In the real world, we have access to other talented people who do that instead! I’ve lost count of the posts I’ve pinned, sent to Evernote, or emailed to myself that round up great places to find free images on the internet. To save myself that headache (and hopefully you too!) here they all are, finally, in one place. Pin it for yourself! Pexels. Pexels. Getty Images.
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 18, 2015
    [Feedly] How Social Niggling Changed My Business
    went from selling to being a provider of niggling reasons to feed the consumer’s mind. When you feed those mind messages, you are feeding the reasons why they should buy. When you feed those mind messages, it makes you truly understand the emotional triggers for the consumer. When you feed those mind messages, you are recognising that the customer has choice and you have to stand out from the crowd. When you feed those mind messages, you show empathy and empathy is engaging. 'Constantly wondering “How can I persuade people to buy from me?”
  • KIKOLANI  |  TUESDAY, MARCH 17, 2015
    [Feedly] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
    I am maintaining some activity at Ello, Tsu and Tumblr but I can’t check feeds there daily. Image updates get much more visibility in social media streams (Both social media platforms are believed to be giving photos higher rankings in the feeds). Plus these kinds of updates add variety to your feeds. 'Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Weekly Social Media Editorial Calendar. So I have to spread out.
  • BARE FEET STUDIOS  |  MONDAY, MARCH 16, 2015
    [Feedly] Here’s Hope for Workaholics
    The Q&A is designed to motivate and feed the brain so it wants to do more, by acknowledging accomplishments of any sort, and. 'I am in a writer’s group and also I also coach a mindful social business group where we each post daily progress and process notes about how well we are inching along to our daily, weekly, and session goals. The post Here’s Hope for Workaholics appeared first on Bare Feet Studios. Home Strategy all work no play breaking patterns fear get it done trust workaholic
  • SOCIALNOMICS  |  MONDAY, MARCH 16, 2015
    [Feedly] CEO’s Know They Need a Social Game
    You can incorporate some of your family life into your photo feeds, share status updates on what your plans are for the weekend or mention a new restaurant you experienced recently. 'Top CEO’s know that social media is no longer an option if they wish to stay in business, it’s a must. With billions of people using social media, it has quickly risen to the top as one of the best ways for companies to advertise, market their brand and gain exposure. Surprisingly, 68 percent of CEO’s are not on any social network, according to CEO.com. Get Your Brand Some Promotion.
  • KIKOLANI  |  MONDAY, MARCH 16, 2015
    [Feedly] How to Use Viraltag to Schedule to Pinterest, Tumblr, and More
    These include Canva, Instagram, Flickr, Dropbox, and any RSS feed you choose. 'If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest. How to Setup Viraltag. Setting up Viraltag is easy. Once you have created a free trial account, you will go to your accounts tab and connect your profiles and pages. Next, you will go to your library. Blogging
  • DANNY BROWN  |  THURSDAY, MARCH 12, 2015
    [Feedly] Does Your Blog Really Need to Provide an RSS Feed Anymore?
    The thing is, though, it didn’t seem to matter – Google Reader was king and RSS feeds were the currency of any blog worth its salt. As content moved into a cleaner, richer experience – both on the web and (increasingly) on mobile – RSS feeds and the way they’re curated became less attractive. For me, I’d even say RSS feeds are pretty much redundant, and not worth the effort of trying to grow. Anyone can subscribe to an RSS feed. Guess how many RSS subscribers updated their feed? I’m with you 100%! Michelle Mangen. 10,000?
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 10, 2015
    [Feedly] 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)
    Products like Feedly have features built into them to help people find popular content to help them sift through the “clutter.” 'How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Now, that comes off a bit negative, I know, but hear me out: Humans are inherently adverse to change. Sound eerily familiar? It was bad.
  • THE WAY OF THE WEB  |  TUESDAY, MARCH 10, 2015
    [Feedly] Friendfeed and GigaOm announce closures as Apple launches new products
    Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed. 'While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. It launched back in 2007, and the service and team had been acquired by Facebook in 2009. There’s no official news beyond the April 2015 closure date , but there is some unofficial code on Github to export your data if you wish.
  • CONVERSTATIONS  |  TUESDAY, MARCH 10, 2015
    [Feedly] When Outsourcing Helps In-House Efficiency
    For instance, one key to Nordstrom’s success has been its billion-dollar investment in new omnichannel marketing technology that enables the company to feed marketing information collected online to its in-store sales associates. 'Written by Roy Rassmussen Over half of small business owners say the most difficult part of running their company is trying to do multiple jobs at once, according to an eVoice survey of 400 entrepreneurs. Fortunately, all of these burdens can be lightened by delegating and knowing when to outsource. Find more information on their website. Small Business
  • YMARKETINGMATTERS  |  MONDAY, MARCH 9, 2015
    [Feedly] Social Media News & Updates: February
    Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed. 'Can you believe it’s March already? 2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. FABULOUS!! Really handy! Product Ads. Relevance Score. Mobile Video.
  • JEFF KORHAN  |  MONDAY, MARCH 9, 2015
    [Feedly] Become One With Your Ideal Audience
    They just want you to feed their hunger, and so it is with blogging. 'This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” ” My research for presenting  social media and content marketing programs at several different green industry (landscape companies) this year revealed some good news: More companies are blogging. Yet, their purpose for doing so seems to be a mystery. That’s not what this is about. This problem is much more chronic. Here’s a fact.
  • CONVERSTATIONS  |  SATURDAY, MARCH 7, 2015
    [Feedly] Podcasts on Video – LIFT Clips 03-07-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: Podcasts aren’t just for our ears. There are several great podcasts that are also videocasts. Here are a few to subscribe to for their info, inspiration, and example. LEARN – Caleb Wojick Episode No. FIND FLOW – Pat Flynn Episode No.
  • TWIST IMAGE  |  FRIDAY, MARCH 6, 2015
    [Feedly] Six Links Worthy Of Your Attention #246
    Maybe it''s because it''s what art looks like once 3D rendering is commonplace and our feeds are full of animated GIFs." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana - Stone Temple Consulting. We''re building prosthetic brains. It''s about time for an IQ test. Alistair for Hugh). The Work Of Julien Rivoire. I don''t know why I like this, but I do. Alistair for Mitch). Hugh for Mitch).
  • DEVUMI  |  FRIDAY, MARCH 6, 2015
    [Feedly] 9 Free Marketing Tools from Google that Anyone Can Use
    9: Google FeedBurner RSS feeds have been an essential tool of the Internet since the beginning. The Google FeedBurner is a free marketing tool that will create a feed for your fans and acts as a way to increase subscribers to your content. Users will have the option of receiving this RSS feed in their email, web browser, or the RSS reader of their choice. 'We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. Here are 9 free marketing tools from Google that I recommend! No, really! That’s because the two pages are linked.
  • SOCIALNOMICS  |  THURSDAY, MARCH 5, 2015
    [Feedly] Instagram introduces clickable ads
    The new “Learn More” button that houses these links will open a URL in an internal browser within Instagram that allows you to quickly jump back to the feed with a tap of the top bar. 'TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads  in October 2013. It hopes to keep things tidy.
  • JANET FOUTS  |  THURSDAY, MARCH 5, 2015
    [Feedly] Meercat jumps on Twitter Video
    Now being able to live stream directly to your Twitter feed is super cool, but if your following isn’t there at the moment you are broadcasting does anybody hear it? 'People are jumping on Meerkat , a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there. Get started with Meerkat. Then just run with it. But why?
  • VIPER CHILL  |  THURSDAY, MARCH 5, 2015
    [Feedly] The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
    They’ll likely both get the same fans and you can just keep posting links which will, now and again, get featured prominently like this in a the News Feed, resulting in big traffic spikes. Even if you have no intention of building up a large Facebook Page, you need a Page when you’re running News Feed ads, and standing out is part of the challenge. 'Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Welcome to the guide I’ve been hyping up for a long time. in ad stats). Really.
  • GREG VERDINO  |  THURSDAY, MARCH 5, 2015
    [Feedly] What is Digital Transformation, Really?
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Digital Leadership Transformation
  • SOCIALFISH  |  THURSDAY, MARCH 5, 2015
    [Feedly] 7 Actionable SEO Strategies You Can Do Today
    Target a list of blogs, put them in your Feedly account and schedule a time when you will be checking it to leave your thoughts on their work. 'This post originally appeared on Leapfroggr.com  and was written by Dennis Seymour. It is reprinted here by permission. ————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place. So yeah, actually doing SEO can be hard. It doesn’t have to be that hard though. So without further ado, here are….
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 3, 2015
    [Feedly] How to be Twitterific – 39 Expert Twitter Guides and Tips
    You can…do this using tools like HootSuite, Buffer, TweetDeck, or something else…The reason I schedule tweets with the same link is to make sure each post reaches multiple time zones and as much of our audience as possible, because some people might check their feed at 8am, others at 6pm, and we just want to make sure that each post has the chance to get in front of all of our followers’ eyeballs. Clogging up feeds has no reason or rhyme. How to Schedule Photo Tweets That Expand in the Twitter Feed by Search Engine Watch. Image credit: Buffer. Dr. William J.
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Feedly] Don’t Ignore SEO Strategy in Favor of Content
    This page , titled “Feeding to Prevent Diabetes in Cats,” is a great example of solid on-page SEO, and a well planned out SEO strategy. 'By Tara Geissinger. Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. mean, it’s time consuming to pump out all of that content on a regular basis, right? Execution is easy.
  • MINDJUMPERS  |  MONDAY, MARCH 2, 2015
    [Feedly] Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
    'As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month. General Electric. Honda. Burberry.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 28, 2015
    [Feedly] Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – EMV Credit Card Security. IMPROVE – Choosing “Yes” or “No” FIND FLOW – Optimize Your Brain. THINK – Escaping Your Cognitive Kansas. your presence or practice.  Subscribe today. Consider leaving a comment!
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Feedly] 5 Things Your Financial Provider Shares on Social Media
    They might even be working with a professional writer, feeding them information that’s then spun into content gold. 'Sometimes meeting with your financial or retirement advisor is a lot like going to the dentist. You know it’s good for you, you know in the long run you’ll be happy you do it, but in the moment you dread it because of the costs (like projected ones!) and it seems like just another chore to struggle through. There’s no doubt about it: Planning for retirement and keeping on top of 401(K)s and other tools is a necessity. Retirement 101. Short videos and infographics.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Feedly] Does Your Small Business Need a Mobile App?
    Your Android and iOS apps can provide general information about your products and services, search features, booking forms, prices, user accounts, news feeds, messengers and more. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. This is called “ effective frequency ” in advertising term.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 27, 2015
    [Feedly] How to Use Social Media And Stay Couth
    And when it comes to social media, “fair and balanced” is not easy to find, especially from the culterati (just look at Bob Lefsetz ‘ “Twitter Wilts” from yesterday; I’m not going to link to it, but you can find it via his Twitter feed, which is really ironic given his poorly-written diatribe). 'If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. ” This is true.
  • DEVUMI  |  FRIDAY, FEBRUARY 27, 2015
    [Feedly] Using Twitter Ads to Increase Sales: Good or Bad?
    Here’s an example from my own Twitter feed of a Twitter Ad in the form of a promoted tweet: There’s @LarryKim, a search columnist of some renown (but let’s face it, not as talented as I *stands up for round of applause*) right in the middle of all my usual soccer tweets. 'We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. of Facebook. for tweet, or $2.50
  • JANET FOUTS  |  THURSDAY, FEBRUARY 26, 2015
    [Feedly] Marketers- Stop multi-tasking social media
    'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Instead of reading your RSS feeds while thinking about how/who/when you’ll share it, just simply stop and read the posts. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. Doesn’t your job? There’s an App for that.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Feedly] How to Leverage the New Twitter Partnership with Google
    In the new deal, Google will receive data from Twitter in real time via a data feed. 'Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. This immediately led to a great deal of speculation and discussion about what the deal meant. In today’s post, I am going to delve more deeply into this topic, as it’s big news for people who are active in Twitter, or who are actively implementing SEO. How Will the New Deal Help? Speculation Time!
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 24, 2015
    [Feedly] How to Get Creative with Influencer Marketing
    His insider look and stunning imagery won the hearts of the Vogue Instagram followers as they followed the feed with great anticipation. 'By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 23, 2015
    [Feedly] Four Ways to Fight Content Thieves
    Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Most content thieves steal through your RSS feed, so you need to install a plugin that attaches to that. Make sure you have Yoast, RSS Footer , or the Anti-Feed Scraper Message  plugin on your blog or website. Every day.
  • SOCIALFISH  |  MONDAY, FEBRUARY 23, 2015
    [Feedly] 3 Tips For Nonprofits To Boost Their Social Media Presence
    The key is to keep your feeds informative and engaging to grow your followers and find new donors in the process. 'The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. Facebook now has more than 1.2 billion (and counting) active users, and totals nearly 57 percent of all social media visits. YouTube is the second-most active, with Google+ and Twitter coming in third and fourth. Timely Tweets.
  • JEFF KORHAN  |  MONDAY, FEBRUARY 23, 2015
    [Feedly] Human Content Curation: How It Builds Your Business Brand
    Online services such as Feedly can bring you a steady stream of content in quantities as great as you can handle. You will need to use the settings to prioritize the content feeds to manage it well. 'In addition to redesigning your original content to meet the varied needs of your audience , you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. Every business has its limits. Here’s how to get started. Everybody wins.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 21, 2015
    [Feedly] Six Links Worthy Of Your Attention #244
    Architect intern feeds 3D model into virtual reality glasses, blows away everyone." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: What My Hearing Aid Taught Me About the Future of Wearables - The Atlantic. This week I''m at Strata , O''Reilly ''s conference on big data, data science, and ultimately, deciding better. Some people have been wearing digital devices for far longer, though, and we can learn lots from them." Alistair for Hugh). We skim.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 21, 2015
    [Feedly] Around and About Movies in LIFT Clips 02-21-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with resources and links to L.I.F.T. your presence or practice.  Subscribe today. Around and About Movies in LIFT Clips 02-21-15 is a post from: ConverStations. You just finished reading Around and About Movies in LIFT Clips 02-21-15 ! Consider leaving a comment! LIFT Videos
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 21, 2015
    [Feedly] About the Movies in LIFT Clips 02-21-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with resources and links to L.I.F.T. your presence or practice.  Subscribe today. About the Movies in LIFT Clips 02-21-15 is a post from: ConverStations. You just finished reading About the Movies in LIFT Clips 02-21-15 ! Consider leaving a comment! LIFT Videos
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 20, 2015
    [Feedly] LinkedIn: Getting Your Network Right
    You can change that default in your Privacy Settings by changing who can see your activity feed.). 'At CareerGlider , we’ve been doing a series on how to use LinkedIn to raise your profile and help you to find great jobs. Our earlier posts ( here and here ) showed you how to improve your LinkedIn profile. This week, we talk about how to grow, deepen and make the best use of your network—how and when to connect with people, and how to use groups, recommendations, and endorsements. Connection Requests. It’s important to connect with people you know early and often. Groups.
  • DEVUMI  |  FRIDAY, FEBRUARY 20, 2015
    [Feedly] How to Increase Twitter Engagement Levels – Get Active!
    From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. 'Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. First, I’m not going to be so boring that I say “use hashtags and links.” If you’re not doing that already, please give your Twitter account to someone else. there!
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 19, 2015
    [Feedly] Pinterest seeks $11 billion valuation
    Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. '(Bloomberg) — Bloomberg reported Thursday morning that Pinterest Inc. is seeking to raise funding at a valuation of about $11 billion, according to a person familiar with the matter, continuing the soaring values of a group of high-profile technology startups. If completed, the deal would more than double Pinterest’s value from $5 billion in a funding round last May. Barry Schnitt, a spokesman for Pinterest, declined to comment. Pinterest Social Media
  • IMAGINE YOUR REALITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Feedly] The Intrinsic motivation behind your business
    Seven years later, I can say that my intrinsic motivation and rewards is more essential than ever, for while I do have clients and I get paid for my services, what is important is now how I am rewarded externally, but rather how the work I do feeds my soul and inspires my creativity. 'When I first started my business, one of the most important discoveries I needed to make was what would motivate me to work at my business day in and day out, especially if I didn’t get clients right away. When I work with clients, I describe this joy as being in touch with their calling.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Feedly] Are Field Salesmen Dead?
    He suggested a few adjustments to the feeds and speeds and the problem was solved. 'I recently read an article in Industrial Distribution Magazine by Justin Roff-Marsh that basically said that the industrial distributor field salesman, as we know it, is DOA. don’t know what planet he was born on, but it wasn’t this one! If he was, he would realize that to survive against the big national brands, they must have a unique selling proposition and a strong brand promise. Granted, if you’re a general line house, your survival rate isn’t good. What’s that worth?
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 17, 2015
    [Feedly] Twitter and Google Team Up For Search-What It Means For Your Business
    This strategy doesn’t mean spamming your account with a steady barrage of tweets; you don’t want to swamp your feed with white noise for the chance to get one tweet noticed. 'Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015 and although Google has had the ability to search for keywords in Twitter profiles before this deal, this partnership will make the search apply to tweets quicker and more directly. Stay Current and Timely. Instant Access. Look to the Future of Search. Google Twitter
  • PROBLOGGER  |  TUESDAY, FEBRUARY 17, 2015
    [Feedly] How to Create Your Guest Blogging Strategy [with a 5 step template]
    > Blog subscribers: Searching through Feedly will allow you to get blog subscriber numbers: > Twitter Followers: Twitter followers are easy to find for Jeff. 'This is a guest contribution from  My business partner Adam Franklin attended the ProBlogger Event on the Gold Coast in 2014, and returned fired up and with a whole heap of take-homes. At the ProBlogger Event, Darren spoke of success being a matter of doing the ordinary things. Specifically, to start, put readers first, be useful, find your rhythm, create meaning, and persist! > Landing page visits skyrocketed.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 17, 2015
    [Feedly] Seven Steps to Dealing with Critics
    Responding will only add fuel to the fire, which is what these people feed on. 'By Gini Dietrich. company of 70 assisted-living and retirement homes in the Midwest hired us a few years ago to see if social media could help them communicate with the children of their residents. . Through our research, we discovered a Wii had been installed in every common living area throughout the entire organization…and residents were playing games on the consoles. Coming up on March Madness, we suggested they create the NCAA of Wii players and have the residents compete with one another. Be cautious.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 14, 2015
    [Feedly] More Tools to Love in LIFT Clips 02-14-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. There are plenty of tools and apps that we use daily (Here’s four tools posted earlier ). Some of these apps have become an extension of ourselves, and we extensions of the tools. They improve our lives, organize our lives, and possibly even make our lives more enjoyable. So many apps and tools could be listed here. your presence or practice.  Subscribe today.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 14, 2015
    [Feedly] Tools to Love in LIFT Clips 02-14-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. There are plenty of tools and apps that we use daily. Some of these apps have become an extension of ourselves, and we extensions of the tools. They improve our lives, organize our lives, and possibly even make our lives more enjoyable. So many apps and tools could be listed here. your presence or practice.  Subscribe today. Consider leaving a comment!
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 13, 2015
    [Feedly] Six Links Worthy Of Your Attention #243
    was so taken by this piece (and the video that came with it), that I am - for the first time - sharing something here that I have already shared out on my social feeds. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Travelling Troupe of Giant Marionnettes - Messy Nessy Chic. This looks like something from Burning Man stepped onto the streets of France. Alistair for Hugh). The Future of the Keyboard Synthesizer - Contollorism. Alistair for Mitch).
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 13, 2015
    [Feedly] What You Don't Know About David Carr
    My Twitter feed is full of individuals who talk about journalism, media and the future of technology. 'David Carr was one of my secret weapons. once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been fortunate to hold in my career. think a lot about marketing, mostly because I have a passion for media. My professional career started as a journalist, I went on to become a magazine publisher. In the best way possible. Oh, how wrong they are. Strong influences. Carr died last night.
  • GREG VERDINO  |  THURSDAY, FEBRUARY 12, 2015
    [Feedly] The Discovery of Water
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Change Digital Transformation Innovation Inspiration Fresh Perspective Transformation
  • PROBLOGGER  |  THURSDAY, FEBRUARY 12, 2015
    [Feedly] 10 Quick Tips for Going Viral
    But beyond the “Trending on Twitter” feed, you can also use Google trends to find search trends – from there, it’s about creating relevant, quality content on that topic. To get maximum engagement rate, think of a way to feed personalized content to your followers. 'This is a guest post from Jerry Low. If you’re on the web, your site and blog are likely unique – but one thing all blogs have in common is the drive for new subscribers and increased traffic. In the past few years, we’ve learned about the power of going viral – every blogger’s dream. Image credit: Mashable.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 12, 2015
    [Feedly] Are You Looking at the Best Marketing Metrics?
    For instance, most email marketers are not able to use conversion rates strategically because their companies do not feed conversion data back into their email service providers. 'Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions.
  • AKAMAI MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Feedly] Why Talking Like A Human Requires An Actor’s Mindset
    When we do, we’ll all know because our social media feeds and the results for business will be remarkably improved. 'As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” ” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day. It’s important to be thoughtful. But sometimes, being thoughtful is actually dehumanizing.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Feedly] Crowdsource Your Way to the Best Landing Page
    Use your feed to offer your followers a choice of designs, and ask them for feedback on which version they like best. 'Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. Landing pages are ripe for optimization through crowdsourcing. What action do you want the site visitor to take? Nuff said.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 10, 2015
    [Feedly] Add Tweetable Quotes in WordPress Blog Posts
    As you can see, there’s a button you can click to send this quote directly to your Twitter feed: Now it’s your turn. 'By Tim Soulo I’m sure you’ve seen this new trend, where bloggers fill their articles with short tweetable quotes, easily shared with a click. This works great in attracting extra social shares to your content , because people love tweeting these short nuggets of wisdom. believe this strategy was first introduced by Derek Halpern and he used the term “ sound bites ” to describe it. That’s it! Claiming #AlexFromTarget.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 10, 2015
    [Feedly] How to Build an Efficient Social Media Workflow to Increase your Traffic
    take a pretty proactive approach on the Digital Photography School Facebook and Twitter feeds, ensuring there’s a broad range of new and old content across timeslots that work for our audience. 'Recently I shared a video on my Facebook page about how I structure social media updates each week. have been asked frequently about how much content to share, what times to share, and what I do personally for each of my sites. always tell people to choose the sites that work for your blog and your audience, and to focus on doing them well. Post by Darren Rowse. General
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 9, 2015
    [Feedly] How Energy Companies Can Step Up Their Game With Social Media
    During the Hurricane Sandy disaster, a utility supplier in New Jersey dedicated 22 staff members to its Twitter feed and sent out 9000 tweets during the power outage. 'The energy industry is perhaps one of the most distrusted industries of the decade, with only 16% of UK customers trusting providers to give them energy advice (according to Accenture). This comes from a long trail of bad press, with rapidly inflated prices, terrible customer service and a blinkered view of the customer having an extremely negative impact on our perception of the industry today. But are they doing enough?
  • ENGAGING BRAND  |  MONDAY, FEBRUARY 9, 2015
    [Feedly] 521 – Feeding Your Leadership Skills
    'Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra , Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD , joins me to talk about Act Like a Leader, Think Like a Leader. We discuss. How research on leadership can be improved if we look at the actions that they take rather than the attributes they have. What is the biggest impact on success as a leader? How do you find the self confidence to act – in order to learn how to be a leader.
  • SOCIALFISH  |  MONDAY, FEBRUARY 9, 2015
    [Feedly] Social Media Marketing All-in-One Video Training Course
    5: RSS Feeds and Pinging. 'FREE for a limited time from Wiley (normally $19.99) – get it here FREE before 2/13  ONLY. The one-stop resource for implementing and managing your social media marketing strategy. Social media is always evolving and as a marketer we are challenged to keep up with the changing tides. This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. 1: The Pros & Cons of Social Media Marketing. 2: Developing a Social Media Marketing Plan. 3: Managing Your Social Media Schedule.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 7, 2015
    [Feedly] Craft of Writing in LIFT Clips 02-07-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Lately, many owners I’ve talked with are hoping to write their first book this year. Here are a few videos that might help you in writing your first (or next) book: LEARN – Where Ideas Come From. IMPROVE – Getting Inspiration in Write. FLOW – Stephen King Answers Questions About Writing. your presence or practice.  Subscribe today. LIFT Videos
  • DANNY BROWN  |  SATURDAY, FEBRUARY 7, 2015
    [Feedly] A Look Under the WordPress Hood at DannyBrown.me
    When used, it adds a simple sentence to your RSS feeds, and shows where the content was first published. 'Every now and again, I’ll get asked what plugin or solution I’m using on this blog to achieve a certain effect or result. Because I use self-hosted WordPress to power this blog, it means there’s a crazy amount of add-ons, plugins and other optimization and performance solutions for bloggers to choose from. While that choice is great, it can also be overwhelming. Click To Tweet. Optimization. Visibility. Growth. Let’s dig in! Security. Login Lockdown. Monitive.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 7, 2015
    [Feedly] Video, Version, and Value in LIFT Clips 02-07-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – How to Set Up a You Tube Channel. IMPROVE – Using Color Overlays with Photos in PowerPoint. FLOW – When Your Life Doesn’t Seem to Fit into Story. THINK – Are You Providing Value? your presence or practice.  Subscribe today.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 6, 2015
    [Feedly] A Real Life Lesson In SEO
    'Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” ” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed. Many times, these descriptions will have errors or insufficient information to answer your questions. How To Improve Poor Product Info. provide your own photos and measurements.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 6, 2015
    [Feedly] 5 Social Media Tips Not to Overlook
    Know your timeframes – When it comes to posting, you want to keep a constant feed active, but not a smothering one. 'Social media has come a long way in the past few years. From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. And with good social media comes good social media strategy. Here are 5 social media tips you shouldn’t pass up: Know your goals – It’s important to know what you want to do with social media. Keep your goals in mind, and remember, they don’t have to be written in stone.
  • DEVUMI  |  FRIDAY, FEBRUARY 6, 2015
    [Feedly] How to Get More Website Traffic from Social Media
    Here are some guidelines to follow: You are publishing your social feeds for, get this, your fans and followers. For the Devumi Twitter feed, the Gorilla noticed that we got crazy RTs. 'The Devumi blog is, for the most part, all about getting more fans, followers, likes, shares, views, etc, etc. Those are great, but how do you turn them into more website traffic from social media? ll look at how you can likely double your website traffic from social media, and truly make social a useful aspect of your overall online marketing campaign in this article. People get tired of it.
  • DANNY BROWN  |  TUESDAY, FEBRUARY 3, 2015
    [Feedly] Brands and Marketers Won’t Ruin Social Media – Consumers Will
    Is it really the marketer who’s at fault for tailoring ads, offers and campaigns that a consumer has specifically said they want , and then that same consumer complains about seeing the promotion in their social feed? 'There’s a popular saying that marketers ruin everything. As a marketer, I agree and disagree. Yes, crappy marketing by brands, or crappy marketers in general, ruin social media. Yet that’s been true of any crappy marketing, and it’s not restricted to social media. Let’s face it, crappy anything ruins something. Spot any recurring themes there?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 3, 2015
    [Feedly] How to Produce a Podcast
    Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. 'Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly. That show releases two new episodes per month. 12 Steps to Produce a Killer Podcast 1. Because… 4.
  • DANNY BROWN  |  MONDAY, FEBRUARY 2, 2015
    [Feedly] Important Message for RSS Subscribers – This Feed is Moving
    So, I moved my email off Feedblitz a few months ago, and this weekend I moved my RSS feed off Feedblitz too, and back over to Feedburner. If you subscribe to this blog by RSS, there’s currently a 30 day redirect from the Feedblitz feed. To continue receiving posts after then, you need to update your feed with the following address: [link]. Important Message for RSS Subscribers – This Feed is Moving originally appeared on Danny Brown - there's more to life than social media - all rights reserved. And that’s it – simple! Cheers!
  • SOCIALFISH  |  MONDAY, FEBRUARY 2, 2015
    [Feedly] Why You Need to Respond Quickly to Social Media Comments
    Today, more and more people are posting on their own feeds and on the social media channels of said brands. 'Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public. The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. It’s All Inbound. credit ).
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 2, 2015
    [Feedly] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Sharing too much at once and overwhelming your followers’ feeds/streams. 'Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Paying for fans and followers. Overselling.
  • PAMORAMA  |  SATURDAY, JANUARY 31, 2015
    [Feedly] 7 Ways to Raise Facebook Engagement [Infographic]
    When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. In a November blog post, the company warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and stated that brands that post promotional content “will see a significant decrease in distribution.” 'Facebook organic reach for business pages is plummeting. Simply put, the company is looking for ways to make more money.
  • CONVERSTATIONS  |  SATURDAY, JANUARY 31, 2015
    [Feedly] Deep Thinking in LIFT Clips 01-31-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – Can Creativity Be Taught? Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Videos
  • PROACTIVE REPORT  |  FRIDAY, JANUARY 30, 2015
    [Feedly] PRSA LA State of the State of PR
    Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X 'On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review.  The theme this year was “How Content is Evolving to Tell Our Stories.” ” I was part of the panel along with -. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. So quite a line up.  However, you have to know.
  • DEVUMI  |  FRIDAY, JANUARY 30, 2015
    [Feedly] Use the Twitter Discover Tab to get More Twitter Followers
    You can find more relevant users in here for you to follow and get interested in your account: The Who to follow tab in Twitter Discover The number one way to find more followers, and freshen up your Twitter feed after using our Twitter follow service, is to follow more new Twitter accounts. Your Twitter feed is your easiest content curation tool. 'The absolute worst thing your Twitter account can be is boring. m not just talking about how your fans see it, but how you see it as well. The Twitter Discover tab is there to help you find internet new content, people, and events.
  • JACOB MORGAN  |  THURSDAY, JANUARY 29, 2015
    [Feedly] Turning the Ship Around–Breaking Traditions to Redefine Leadership at Work
    Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. The spirit of leadership is often misjudged as a gainful way of exercising control, leading to chaos. In essence, it should be recognized as a model that gives more weight to “Giving Control” over “Taking Control”. What this episode is about and why you should care. David Marquet, a former submarine captain and author of “Turn the Ship Around!” unlocks a new angle in redefining leadership. What you will learn in this episode. Links from the episode.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 29, 2015
    [Feedly] How Construction Companies are Leveraging Social Media
    Most would agree with this, as the number of likes and shares a social media post gets helps determine how long it’s visible in news feeds. 'One thing in 2015 is quite clear; social media isn’t going anywhere. From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan this year. While some find using social media to be easy, others struggle to find their place in what can seem like crowed internet space. Now, more than ever, the answer to this question is becoming clear. Ask for participation. The 40-40-20 Rule.
  • SPIN SUCKS  |  TUESDAY, JANUARY 27, 2015
    [Feedly] Content Distribution: Eight Ways to Gain New Readers
    RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. Communication Content addthis buffer comments content distribution Danny Brown eleanor pierce Feedblitz feedly Flipboard livefyre Mailchimp publishing platform rich brooks rob biesenbach sharethis simple share buttons 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. Social Share Buttons. told you. Email.
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Feedly] The Social Approach to Helping Military Members
    Companies can use Facebook promotions, Twitter feeds and Instagram posts to advertise and offer discounts. 'Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Often businesses want to show their support to the military, so they offer specials and deals to those who serve (and retired service members) and their families. Showing Gratitude.
  • GREG VERDINO  |  MONDAY, JANUARY 26, 2015
    [Feedly] White Collar Robots and the Future of Work
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Culture Digital Transformation Technology Work Life Automation Robots Transformation trends
  • CONVERSTATIONS  |  SATURDAY, JANUARY 24, 2015
    [Feedly] Bleeding on the Video – Lift Clip 01-24-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. There’s something special about James Altucher , maybe more than one something. lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas. your presence or practice. 
  • CONVERSTATIONS  |  SATURDAY, JANUARY 24, 2015
    [Feedly] Coaching Styles in LIFT Clips 01-24-15
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation. Click Here! Click Here! Click Here! your presence or practice. 
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Feedly] Credit Card Companies Know Rewards of Social Media
    Their twitter feed, for instance, can take customers to articles such as “ How to get a car loan for people with bad credit ” or other useful information. 'Credit card companies are reaching out in all sorts of ways. From print to phone to direct mail and TV, they are covering all of the bases. One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked. Benefits of Being on Social Media. Offering deals or discounts through checking in with locations or Foursquare. Celebrity endorsements.
  • DANNY WHATMOUGH  |  FRIDAY, JANUARY 23, 2015
    [Feedly] ICYMI – Guardian, Whatsapp and Tumblr
    Facebook cracks down on hoaxes and spam in its latest news feed tweak. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Google Search now directly links you to brands’ social profiles. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies. 70% of marketers will spend more on social media ads this year. The Guardian is the UK’s most tweeted newspaper. Whatsapp rolls out a web app for Android users.
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Feedly] Where to Find Twitter Trending Topics for your Online Marketing
    Here’s an example #tbt tweet from yesterday that I saw all over my feeds…just for fun: #TBT On this day 9 years ago, Kobe Bryant scored 81 points, the second-most in a single game in NBA history. 'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. know, this is really obvious. To be complete though, I can’t omit it.
  • SOSHABLE  |  FRIDAY, JANUARY 23, 2015
    [Feedly] If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
    These are the posts that appear on the Facebook pages or Twitter profiles of the business and fill the news feeds and timelines of the business’ followers. They also appear on the Facebook news feeds and Twitter timelines of those who are following you (though your actual reach with advertising on either platform is normally pretty abysmal, even embarrassing). They’re the ads that don’t appear on your page or profile, but fill the news feeds and timelines of the audiences you select. 'It’s hard to pick a better Joker from the Batman movies.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 22, 2015
    [Feedly] Going Programmatic to Get Your Content Seen
    Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. Red Bull, for example, could target its videos to the Twitter feeds of people who have recently browsed extreme sports or teen sites. 'Image via BigStockPhoto.com. Is Red Bull a media company or a beverage company? It’s a question that’s been raised  quite a few times  in recent years. If Red Bull wanted to, the company could probably sell ads against its own content marketing. d argue that Red Bull is still a beverage company because the ultimate aim is to sell beverages.
  • SPIN SUCKS  |  THURSDAY, JANUARY 22, 2015
    [Feedly] Influencer Relations: Tips to Extend Your Current Campaigns
    On Feedly , create a list of bloggers to watch. 'By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. Billed as how social media affects search , I came away from it with much, much more. It really was a lesson in how to do influencer relations in new and interesting ways. He provided tools we all likely use, but gave ideas for using them differently. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here. First, open Followerwonk. Start there.
  • GREG VERDINO  |  THURSDAY, JANUARY 22, 2015
    [Feedly] A Visual Orientation to Digital Transformation
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Guest Bloggers Inspiration Leadership Digital Leadership Fresh Perspective Transformation
  • JACOB MORGAN  |  THURSDAY, JANUARY 22, 2015
    [Feedly] From the Quantified Self to the Quantified Workplace
    Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. What this episode is about and why you should care. Many people are already using technology to track things in their personal lives such as the food they eat, steps they take, sleeping patterns, and much more. However, what if we took this same approach of the “quantified self” and applied it to creating the “quantified workplace?” ” That is, using data and technology to measure and track how we work. Listen to find out! Links from the episode.
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