• SPROUT SOCIAL  |  FRIDAY, MAY 27, 2016
    [Feedly] #SproutChat Recap: Navigating Social Advertising
    While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds. Sure, many companies have massive followings, but that doesn’t mean their posts are guaranteed to secure a spot in a fan’s newsfeed. In order to reach a larger audience, social channels are giving brands the option to put ad dollars behind social posts. Deciding which options to purse can be overwhelming. This Remember That Content Matters. SproutChat. — Andrew Wasyluk (@socialeyze) May 25, 2016.
  • PAM MOORE  |  FRIDAY, MAY 27, 2016
    [Feedly] 15 Things Smart, Social Savvy Business Marketers Never do on Facebook
    Make sure to check your game feeds and notifications privacy settings. It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2% of our daily active users are outside the US and Canada. Facebook is no different. Post spam. There is only one you.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [Feedly] International Marketing Campaigns: Breaking Through Language Barriers
    Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter. International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. Indeed, you could say that english has become the global language for business, but a key element in any successful marketing campaign is the ability to speak directly to the customer.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, MAY 26, 2016
    [Feedly] Visits to Facebook Canvas Ads Average 31 Seconds
    Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons  to build beautiful and effective brand and product experiences on mobile. Advertising/Marketing Facebook Android Brazil Call-to-Action Buttons calls to action Canvas Facebook for Business France Germany images India iOS Italy mexico mobile Multimedia News Feed Photos Thailand Turkey U.K. Within a Canvas, people enjoy moving through digital stories easily. Brazil, Mexico, Italy, the U.K., Videos
  • BUFFER SOCIAL  |  THURSDAY, MAY 26, 2016
    [Feedly] 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
    It feels like this could be due to their visual nature, now when you post a link, a large image is displayed, as is meta data from the post, giving brands plenty of opportunities to grab user’s attention as they scroll through their news feeds. At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. Here’s how it broke down… How have brands been sharing to social media. Maybe. Over to you.
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [Feedly] SMS Marketing: a Grossly Underrated Marketing Tactic
    Luckily, you don’t have to go out of your mind feeding all the numbers into your mobile phone, or bruise your thumbs pressing that send button a million times. Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. No convinced? Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bath Store UK reported a dramatic 32% jump in sales the day they started sending messages. An ROI of 500% and 680%…no kidding! Yes, free.
  • UNMETRIC  |  WEDNESDAY, MAY 25, 2016
    [Feedly] 3 Ways Brands Can Gain From Twitter's Character Limit Tweak
    expected my Twitter feed and the responses on the blog post that announced the change to be full of people vehemently protesting. The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline). sizeable part of my day is taken up by composing tweets to share content that we put out. And no more losing sleep over a silly dot before tweets that begin with an '@' mention.
  • SOCIALFISH  |  WEDNESDAY, MAY 25, 2016
    [Feedly] How Purpose Will Power Future Online Communities
    Your feed is overflowing with tricks, hacks and best practices to “drive engagement”. This post by the super smart Bill Johnston originally appeared on his structure3c blog   and is reposted here with permission. ———— Purpose. people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” Steger & Dik, 2010). a.k.a. Your reason for getting up in the morning.”. Bryan Dik PhD – Professor of Psychology at Colorado State & Cofounder of Jobzology. The Fine Line Between Engagement & Manipulation. Implications.
  • BUFFER SOCIAL  |  TUESDAY, MAY 24, 2016
    [Feedly] New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
    Without the initial period, only people who follow both you and the person you’re tweeting at will be able to see the message in their feed. What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit. Twitter co-founder and chief executive Jack Dorsey  told the BBC  that “It doesn’t make sense to anyone. Goodbye to.@replies.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, MAY 24, 2016
    [Feedly] Facebook Addresses Trending Topics Flap in Letter to Sen. John Thune
    This means we will eliminate the “Media 1K” list, the list of RSS feeds  used to supplement the algorithm that generates potential Trending Topics, and the top-10 list of news outlets. Facebook general counsel Colin Stretch  shared a letter (embedded below) he sent to Senate Commerce Committee chairman John Thune (R-S.D.) regarding the controversy over conservative stories allegedly being suppressed from Trending Topics. We also talked to leading conservatives to gain valuable feedback and insights. The Accenture supervisors report to full-time Facebook employees.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Feedly] How Your Customers Shop On Instagram
    Here’s how it works: as Nordstrom posts to their Instagram feed, the photos are added to their Like2Buy landing page as well, which looks just like their Instagram feed. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging.
  • SOCIALTIMES FACEBOOK  |  MONDAY, MAY 23, 2016
    [Feedly] Facebook Video and Facebook Live: The Future for Marketers
    You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. All you need is a little strategy and a few hot influencers. So what is Facebook video anyway?
  • SPROUT SOCIAL  |  MONDAY, MAY 23, 2016
    [Feedly] 18 WordPress Social Media Plugins to Live By
    Instagram Feed. Use the Instagram Feed WordPress plugin to display posts from a single feed or multiple Instagram accounts. The great thing about this plugin is you can customize the look of the feed to make it more stylish and personalized. You can display feeds in your sidebar or within pages and posts. Try it: https://wordpress.org/plugins/instagram-feed/. 8. Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the way.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Feedly] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Slide Share can open in a news feed. I’ve done well in Slide Share presentations. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Third getting a connection. Episode 113.
  • SOCIALLY SORTED  |  SUNDAY, MAY 22, 2016
    [Feedly] 5 Super Easy Tips for Instagram Engagement to Get the Party Started
    Her entire feed is filled with motivational quotes and inspirational business advice: . Are you struggling to engagement on Instagram?  . Would you love to not just get more eyeballs on your content but actually have people like and comment on your posts?  . In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started!  . If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party! So keep these in mind when thinking about engagement:  likes – comments – views. Double tap if you agree! immtribe.
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Feedly] Our Narrowing World View Is Not Facebook's Fault
    When we were not buried in our smartphones (in our social feeds), we stumbled across news sources in places like our cars (radio) or while watching television (the news), etc. Facebook could double-dose on conservative news, but if your feed is full of people with an opposing view, the odds of you seeing it is minimal to non-non-existant. social feed. Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Interesting. Is that their business model?
  • THE SOCIAL MEDIA HAT  |  SATURDAY, MAY 21, 2016
    [Feedly] What Is Happening With Blab?
    You see, if you create a Facebook Live video stream, your Facebook audience is notified, Facebook makes your video more prominent in the feed for as long as you're live, and once you're finished you get that precious recording for all of your other platforms. Social Media What Is Happening With Blab? Is The Popular Live Streaming Platform Going Away? The past twenty years have seen social networks come and go. Change and evolve. For users in the midst of those changes, it's a frightful, chaotic time. incredible content that's extremely effective at reaching and educating new audiences.
  • JON LOOMER  |  THURSDAY, MAY 19, 2016
    [Feedly] Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
    Brief: The Facebook News Feed. Before we get started, you need to understand how the news feed works and your role within it. The purpose of the news feed is to surface content that users will find most interesting. During this portion of the webinar, I guide you through a basic understanding of how the news feed works and some expectations. As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 19, 2016
    [Feedly] Supercharge Your Sales Funnel Velocity With Content
    highlight to tweet) You can start by feeding into your CRM the original date a prospect first visited your site. I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Guaranteed. They will stay with your brand if you deliver what they want when they want it.
  • RAZOR SOCIAL  |  WEDNESDAY, MAY 18, 2016
    [Feedly] How to Find Facebook Post Ideas for Higher Organic Reach
    Postplanner has a content discovery engine where you can add feeds for your competitors and find out their most shared/liked content. Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1. Find other people’s content that has already proven to be popular. Keyword filter. Search by page. Filter by language.
  • KATIE LANCE  |  WEDNESDAY, MAY 18, 2016
    [Feedly] How to Keep Your Social Media Content Real, Entertaining and Creative
    Using tools like Canva , Piktochart or Design Feed can help turn a post that is just ok – to a post that is awesome! It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. As someone who has helped to manage multiple social media channels for many brands and organizations (including my own), I can tell you first-hand, that sometimes it can feel like you are on a bit of a hamster wheel when it comes to content. Is this interesting? Funny? Creative?”
  • JENN'S TREND  |  WEDNESDAY, MAY 18, 2016
    [Feedly] How to Run a Successful Instagram Ad
    Instagram ads are getting more and more prevalent in our feeds. If you’ve so much as logged on to Instagram, you’ve seen a number of these ads. And, some of them are better than others. Some of them are better targeted to you than others. Like ads on any platform, some perform better than others. And… The post How to Run a Successful Instagram Ad appeared first on Jenn's Trends. Instagram advertising instagram instagram ad instagram for business instagram marketing instagram strategy instagram success social media social media marketing
  • SOCIALFISH  |  WEDNESDAY, MAY 18, 2016
    [Feedly] We Are Still Doing It That Way 10 Years Later – WTF
    Using RSS feeds. So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. The book is essentially a collection of 100 blog posts written by Jeff De Cagna, David Gammel, Mickie Rops, Amy Riccardi and myself, with each post raising a different issue that we felt associations need to deal with if they are to adapt to the reality of the 21st century. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Seriously.
  • AGORA PULSE  |  TUESDAY, MAY 17, 2016
    [Feedly] 4 Ways Facebook Instant Articles Will Change Blogging Forever
    Though, if you are tech savvy you will be able to use an RSS feed or Facebook’s API directly. Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. What exactly are Facebook Instant Articles? Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones. Anyone not using responsive design is even further behind.
  • PROBLOGGER  |  TUESDAY, MAY 17, 2016
    [Feedly] 30 Practical Tips for Producing Great Facebook Live Videos
    This means that the longer you’re on the more people will see your video in their feed. Remember the way people end up watching your video is that they’ll see it as they scroll through their Facebook news feed and that the sound will be off until they click the video. Even a bright colour wall behind you that stands out as people scroll through their feed might help. Adding Titles to your feed (put your name/link/Twitter id etc on the screen as you broadcast. Twitter feeds – Add Twitter messages directly to your broadcast. Click this.
  • AUDIENSE  |  TUESDAY, MAY 17, 2016
    [Feedly] [Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram
    This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds. So with Models Own, we wanted to encourage people to not just like the picture if it came up in their news feed, but we also wanted to inspire people into making a proactive decision to keep checking the brand’s page, and reinforce this as a habit. Audiense: What was the overview of the Models Own campaign? It’s almost time! — Models Own (@modelsown) August 19, 2015.
  • SPROUT SOCIAL  |  MONDAY, MAY 16, 2016
    [Feedly] 13 Ways to Use Facebook Events for Your Brand
    Since your event photo can be displayed in multiple places such as the News Feed and upcoming events section, you need an image that will look great when it’s resized. Twitter isn’t the only social network that lets you pin content to your feed. The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. Name Your Event. Use Keywords For Tags.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 16, 2016
    [Feedly] Never Miss Important Social Media Updates
    there are plenty of opportunities for important posts, yet you know how easy it is for your busy social feed to push those posts down and out of sight. To add them to that list, go to their profile or mouse over their name in your news feed, and click the arrow next to the "Friends" button. To the right of the Friends button is the Following button, which you can also use to make sure that any posts from that person appear at the top of your news feed. It puts you in control of your feed.) Social Media Never Miss Important Social Media Updates. even competitors.
  • PROBLOGGER  |  SUNDAY, MAY 15, 2016
    [Feedly] 10 Reasons Why You Should Give Facebook Live Video a Go
    This shows how much Facebook is promoting FB Live videos right now into news feeds. Have you tried using Facebook Live Video to communicate with your audience? If not – you might like to give it a go, because right now it’s a pretty hot medium that I’m seeing quite a few bloggers use with great benefits. This week I want to explore Facebook Live in a little more depth than I’ve done before. Here’s what to expect. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go. To get the first part simply read on. reaction. General
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Feedly] Life Lessons From a Rock Star. And Finding Your Magic.
    This was my reaction as I came across the video below on my YouTube feed. I could hardly believe my eyes. In one corner of my life, I am obsessed with the work, thinking and writing of Alain de Botton. His books,  The Pleasures and Sorrows of Work ,  The Architecture of Happiness ,  Status Anxiety and every other one he has written are core to lot of how my thinking has evolved (and this includes both the topics that I choose to study, write and speak about). It's deep. It's not light reading. It is profound. Books, online training and live events. Groove - The No Treble Podcast ).
  • IGNITE SOCIAL MEDIA  |  FRIDAY, MAY 13, 2016
    [Feedly] How We Witness Social Media Usage IRL
    Keeping one eye on your feed at all times may actually impair your chances to live IRL. At any given moment in our daily lives, we’re confronted by social media usage. Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all. But what about real-life usage? How are people actually consuming social media with their own friends, in their daily lives? Social Media IRL Currently. Nowadays, there are more interactions than ever via social media. Weddings. Concerts.
  • AUDIENSE  |  FRIDAY, MAY 13, 2016
    [Feedly] [Interview] How Truffle Social Is Nailing Direct Message Campaigns On Twitter
    And this way, by the time they see the message, we would have added more content to the home feed and they don’t feel like we’ve spammed. And then feeding it into Audiense just makes it so much easier as you can’t do that on Twitter. E: For example, we have an email database of people who have unsubscribed – there’s no reason why we can’t attract them back through targeting them on Twitter. Truffle Social, a social media agency, is positioning brands as an innovative force in social media channels. Audiense: What are your main challenges in being a social media agency?
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MAY 12, 2016
    [Feedly] 5 Target Audiences to Consider Besides Millennials
    To appeal to Baby Boomers in social media, you may want to take a less “bold” approach and work your brand into content they would naturally share and consume in their feeds. Social media is deeply ingrained with their identities, and they aren’t as opposed to seeing branded content in their feed so long as it’s native and natural to their daily consumption on the channels. Influencers If you’re reading this, I would assume it’s because you’re also tired of hearing the word “Millennials.” Male v. Don’t worry.
  • BUFFER SOCIAL  |  THURSDAY, MAY 12, 2016
    [Feedly] The Psychology of Change: How We React When Our Favorite Social Networks Shift
    For example, when Facebook first released the timeline, it wasn’t greeted warmly by some users, but now the timeline favors content from friends over brands , and it makes our Facebook feeds digestible. When Instagram announced they were trialing an algorithmic timeline, they said that  most users miss on average 70% of their feeds. And the same will happen to Instagram when its algorithm based feed launches later this year. Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split.
  • PROACTIVE REPORT  |  THURSDAY, MAY 12, 2016
    [Feedly] Visual Content and your Brand
    Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention.  Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. CHALLENGES.
  • THE SOCIAL MEDIA HAT  |  WEDNESDAY, MAY 11, 2016
    [Feedly] Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet
    or even a tweak to the news feed. Social Media Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet. The Internet's Visual Darling Gets A Complete Makeover. Any time Facebook releases a major change to the app. it's cause for major concern and hair-pulling-out for many. We all hate change, and changes to the things we use or do daily are felt most dear. So it's no wonder that, when Instagram announced a complete makeover and "an updated icon and app design" that applies to main app as well as Layout , Boomerang and Hyperlapse , many started to panic. Do Not Panic. Ah, well.
  • JENN'S TREND  |  WEDNESDAY, MAY 11, 2016
    [Feedly] 4 Reasons NOT to Use Facebook Live for Your Business
    It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a bunch of these videos popping up in your own Facebook news feed.… Lately, there’s been a lot of hoopla around Facebook Live Video. … The post 4 Reasons NOT to Use Facebook Live for Your Business appeared first on Jenn's Trends. Facebook facebook facebook live facebook marketing facebook reach live video social media social media marketing video marketing videos
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 11, 2016
    [Feedly] How Social Selling Will Dominate the Future of E-Commerce
    With payment information and address details stored on Twitter, they never even have to leave their feed. You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So Because it will. Thankfully, it’s not all bad news. Cumulative Third, keep it natural.
  • BUFFER SOCIAL  |  WEDNESDAY, MAY 11, 2016
    [Feedly] The Top 100 Blogs to Curate for Social Media Power Users
    In the Buffer product, you can connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard where you can pick and choose which to add to your queue. Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Here’s the list of the top 100 feeds used by Buffer customers. If you’d be excited to add any of these to your Buffer profile or to try out Feeds for the first time, scroll to the bottom for some info on how it all works. Feedly Blog  – 117.
  • JON LOOMER  |  TUESDAY, MAY 10, 2016
    [Feedly] Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements
    One limitation to Dynamic Ads in the past was that placement was limited to Facebook (Mobile News Feed, Desktop News Feed and Right Column) and Audience Network. If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Your Turn.
  • TWIST IMAGE  |  FRIDAY, MAY 6, 2016
    [Feedly] Social Media. You're Doing It Wrong.
    When things are tough, the last thing people need to see in their feeds is a brand trying to capitalize or monetize the moment. andrewcarter brand businessblog cia cjad cjadradio consumer digitalmarketing digitalmarketingagency digitalmarketingblog feed jwalterthompson jwt livetweet marketing marketingblog military mirum mirumagency mirumagencyblog mirumblog mitchjoel osamabinladen socialmedia tweet twitter  wppIt's getting harder and harder to do social media right these days. There is a collective frustration with brands and organizations playing in the social media space.
  • AUDIENSE  |  FRIDAY, MAY 6, 2016
    [Feedly] IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!
    Laurie Fullerton discusses a few of our favourite topics – data, storytelling and content marketing – and why these should feed into each other. This week we’re changing things up a bit. Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. There’s a whole slew of interesting nuggets of information out there, and we’d love to share it with you. Stay tuned to Twitter Trends and more. IBM’s #CognitiveDress. Coral for passion, lavender for curiosity and so on.
  • BUFFER SOCIAL  |  FRIDAY, MAY 6, 2016
    [Feedly] This Week in Social: Instagram Business Profiles, Twitter Connect and Some New Facebook Engagement Stats
    Facebook’s mission is to make News Feed content as relevant as possible to users and as screenshots from Social times show , it appears they’re testing a new way to categorize content and various options for customizing what you’d prefer to see. It’s been another fast-paced, exciting week in the world of social media. In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Let’s dive in! Source: Social Times.
  • THE SOCIAL MEDIA HAT  |  FRIDAY, MAY 6, 2016
    [Feedly] The Many Faces of Facebook Ads
    These ads appear on the right-hand column of Facebook user pages and have evolved over the years to look similar to the ads that appear in the News Feed. They are bigger in size than the News Feed ads, which on the one hand gives them a spotlight of their own and on the other makes them look like clear adverts. News Feed ads. News Feed ads are called so because they appear in the News Feeds of the targeted users, unlike right-hand column ads that appear on the right side of the page. Instagram ads appear as sponsored posts in the feeds of the users.
  • BUFFER SOCIAL  |  THURSDAY, MAY 5, 2016
    [Feedly] How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
    how many times my tweet showed up in people’s feeds. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools  like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. We now have tons of information on hand. The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions  from the data, simply and easily. replies. links.
  • KATIE LANCE  |  WEDNESDAY, MAY 4, 2016
    [Feedly] Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
    scan my Instagram feed every morning and like and/or comment on many posts – typically 5-10 or so. Time is everything and time is our most precious resource. So, how can we be most effective with our time when it comes to social media, stay up to date with the latest and greatest, build engagement with our customers and clients, generate new leads – AND do everything else we need to do in our day-to-day job? The most precious resource is time! How can you be effective in social media and not have it be a complete time suck? Systems are key. Systems are key! Create content.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 4, 2016
    [Feedly] How the Majority Illusion Can Supercharge Your Influence Marketing
    Figure B demonstrates a “winter-free” social media feed; the Game of Thrones fans in this scenario are less well-connected, so members of that network are less likely to see the spoiler. As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. For marketers, this means that consumers value what their friends and like-minded individuals share. Influencer marketing isn’t anything new.
  • RAZOR SOCIAL  |  TUESDAY, MAY 3, 2016
    [Feedly] How to build email subscribers from Social Media
    Twitter and Facebook) allow you to pin content to the top of your feed. There is a constant feed of existing blog content which is shared which results in more regular traffic to your existing blog content. I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And… … there’s also another difference. With email you stop at the billboard! Summary.
  • PROBLOGGER  |  TUESDAY, MAY 3, 2016
    [Feedly] 3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
    Other than to ensure Facebook gets a slice of the sponsored mentions pie, the policy also helps to ensure there is more quality content in our news feeds. So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). Lesson #1: Don’t put all your eggs in one basket. It’s the golden rule of blog monetisation – diversification of risk. Breaking the rules. Emphasis is mine).
  • SOCIALFISH  |  MONDAY, MAY 2, 2016
    [Feedly] 8 Tips for Social Video Storytelling
    First, you need to grab your audience in the first few seconds with what we call a “hook.” If you’re planning to use Facebook’s new video tool, you’ll want a silent hook—meaning, a striking image, sequence of images or words that really grab people, since videos play in the Facebook feed without sound until someone clicks. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. That’s huge.
  • PROBLOGGER  |  SUNDAY, MAY 1, 2016
    [Feedly] 6 Things I Wish I Knew When I Started My Blog
    Then I just post it to my blog’s social media feeds, resulting in an instant spike in traffic. downloaded an RSS reader called RSS Bot , although there are many others available, such as Feedly. This increases engagement and encourages users to share the post, meaning it ends up in even more people’s feeds (and that is organic, so it doesn’t cost any extra). Only a few dollars every day spent on advertising keeps my posts in my reader’s feeds and drives traffic through to my website, which then converts into newsletter subscribers, and the rest is history.
  • SPIN SUCKS  |  FRIDAY, APRIL 29, 2016
    [Feedly] Gin and Topics: Lip Sync Conversations
    That and four others to feed your guilty pleasure. On this week's Gin and Topics, Ariana Grande and Jimmy Fallon have a conversation all through lip sync. The post Gin and Topics: Lip Sync Conversations appeared first on Spin Sucks. Comments For anyone interested in knowing more about Ida Keeling….here. by Dawn Buford Related Stories Gin and Topics: Taylor Swift Is My Hero Gin and Topics: Brothers Are the Best Gin and Topics: Gender Equality Has Never Been So Cool.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 29, 2016
    [Feedly] Why B2B Marketers Need to Educate Buyers With Content
    You can segment them as “content advocates” and keep feeding them your content, but don’t expect them to ever convert. It is the type of content that prospects might seek out in their journey, but we know about their interests, and we can feed that. If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. But to what end? Those big download numbers you’ve been getting don’t count for much. That’s where lead nurturing comes in.
  • SOCIALFISH  |  FRIDAY, APRIL 29, 2016
    [Feedly] Four tools to revamp your marketing efficiency on Twitter
    The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts. Additionally, you can integrate RSS feeds from your favourite blogs and sites into your DrmUp accounts essentially putting all content valuable to you in one place! These feeds can be scrolled through and the content you choose can be shared across multiple accounts and platforms with a single click. It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. The first page of Hastagify.me
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 27, 2016
    [Feedly] Mind the Most Important Influencer: You
    As Dr. Habib Sadeghi , physician and co-founder of Be Hive of Healing Medical Center explains, “Each one of us internalizes and feeds negative thought patterns about ourselves and others. Guest Post by  Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. How We Get In Our Own Way. What a jerk!
  • UNMETRIC  |  TUESDAY, APRIL 26, 2016
    [Feedly] Getting Over the Instagram Letdown
    mean, you might not ‘Like’ posts from certain people but you definitely want to keep seeing them and looking them up is just stalker-ish - as opposed to following them and having their content magically ‘appear’ in your feed! There is even a petition doing the rounds pleading Instagram to let its feed be. As it turns out, the feed change seems to be a huge deal, and brands have strong opinions about it (as do I). Most brands fear a repeat of what had happened when Facebook brought in the algorithmic feed in 2013. Why the furor, then?
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Feedly] 5 Strategies for Boosting Engagement on Instagram
    A recent update to Instagram’s feed sorting got marketers worried. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, Social Media Strategy algorithmic feed audience engagement instagram Social Media Marketing social media strategystraight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. Who are they? What do they like?
  • PROBLOGGER  |  SUNDAY, APRIL 24, 2016
    [Feedly] How to Squeeze the Most out of Your Facebook Posts
    Your Facebook feed can only show a limited amount of content, which means that if you are trying to post when there is a high volume of ‘competition’ on your audiences’ feed, there is a lower chance that your own post will make it on there. This means that during the daytime, when more users are posting online, there is too much ‘competition’ on Facebook feeds. When it comes to Facebook, there are a number of different ways to post content onto your feed. This is a guest contribution from Nick Stillman. It’s All About Timing.
  • MYRLAND MARKETING  |  THURSDAY, APRIL 21, 2016
    [Feedly] Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
    Ask for their help in being proactive by having them feed you current information regarding appropriate solutions, and to provide you with a proposal in advance. [Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent  Legal Marketing Association’s Annual Conference   that was full of advice for how to prove your worth where your clients are concerned. The infographic below contains 5 of my favorites from Jonathan’s presentation. 2016 Myrland Marketing & Social Media. Use them.
  • PROBLOGGER  |  THURSDAY, APRIL 21, 2016
    [Feedly] Seven Steps to Combat Blog Content Thieves
    They seem to be scraping every post using my RSS feed. include a link back to my blog in the footer of my RSS feed. It can happen to the best of us, usually a surprise, and often undetected – people online publishing your blog content like it was their own. It’s an incredibly disappointing and frustrating experience – one that listener Grant has recently discovered. He asks: “I just discovered another blog is republishing my content in full on their site. Can I stop them and is it worth my time to do that?”. include links to other posts in my blog.
  • JASON YORMARK  |  WEDNESDAY, APRIL 20, 2016
    [Feedly] The Humanization of Search & Why Business Owners & Marketers Should Care
    If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. The landscape in the search game is changing. From comScore’s “2015 U.S.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 20, 2016
    [Feedly] How to Stay Relevant in an Algorithmic Instagram Feed
    Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 20, 2016
    [Feedly] A PR Pro’s Guide to Facebook News and New Features
    The big Facebook F8 Conference was last week and there was lots of news out of it, namely video, instant articles, and a massive change to the news feed. Facebook Social Media aol Arment Dietrich BuzzFeed exploding watermelon f8 conference facebook stock gary vaynerchuck instant articles medium news feed changes shareable video video on facebookHere is the PR pro's guide to it all. The post A PR Pro’s Guide to Facebook News and New Features appeared first on Spin Sucks. Comments Yep. Totally, totally agree with you. We're also going to test. by Gini Dietrich Really?
  • KIKOLANI  |  TUESDAY, APRIL 19, 2016
    [Feedly] The Ultimate Toolkit for the Professional Content Marketer
    Alltop : You can set up an account with Alltop and get news feeds related to your niche. Content marketers have to wear many “hats.” They have to come up with great topics for posts; they have to create catchy and compelling headlines; they have to actually write the posts; they have to find engaging graphics and media; they have to distribute to the right channels, and then they have to review the analytics so as to know what is working and what is not. If you are considering such an abandonment, hold on. You may find that you even enjoy content marketing. Identifying Your Audience.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 18, 2016
    [Feedly] How to Define Your Brand Position Through Story
    Feedly RSS Reader. Make Your Story Stand Out. Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world:  the talk they talk and the walk they walk. In This Episode. How to help your brand rise above the “cacophony of communication and competition” How to clarify your core brand story. Quotes From This Episode.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 18, 2016
    [Feedly] Ten Years Gone
    Feeding the beast to stay relevant forced me into a daily blogging discipline. Ten years is a long time. Ten years of blogging? Well, that seemed unfathomable back in 2006, yet, here we are. This week marks my tenth full year of blogging. Things have changed so much since I began. Back then it was edgy, then it become profitable. Now, it seems passé and marginalized. In 2006, writing something new and cool excited me. In the 2008-9 range, blogging was majestic, an exhilarating experience that brought attention, notoriety and opportunity. By 2011, it became a grind. What a relief.
  • TWIST IMAGE  |  SATURDAY, APRIL 16, 2016
    [Feedly] A More Elegant Question About Facebook
    Big, big steps away from news feeds, status updates, emoticons and a place to share our memes and pictures of food and cats. Facebook wants to connect everybody. . That was the plan when Mark Zuckerberg moved the online social network out of his college dorm room, and into a business/something more substantive. Whether he knew what Facebook would become is questionable, at best (who could know that Facebook would have the profound effect that it has had on our society?). At the time, Facebook was not a better mousetrap or something original. History tells the story. Year 1 - 3. Search.
  • BILL HARTZER  |  FRIDAY, APRIL 15, 2016
    [Feedly] Google Showing Multiple Domains in SERPS for Site: Command
    In 2013, Small Business Update pulled my blog post (I believe by its RSS feed) and essentially use the blog post (with my permission) on its site here: Why Boosting Audience Retention With Video Will Do Wonders For Your Business. Google is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. Let me explain by giving you an example. The screen capture above shows more than one domain for a site:billhartzer.com search. Let’s look at a real example. wrote that blog post back in 2013.
  • TWIST IMAGE  |  FRIDAY, APRIL 15, 2016
    [Feedly] A Dying Breed
    If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through). news feed. With each passing day, the blogger - as we have known them to date - is fading. . That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you subscribe to? Even the ones that you do subscribe to, how often do you click and really engage with the words? This grew. content.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 15, 2016
    [Feedly] Your Definitive Guide to Social Media Image Sizes
    These images appear both on your timeline and in most of your followers’ News Feeds. Your profile photo will be visible on your profile, in-feed, and next to a link in the “Who to follow” box. In-Feed Photos. As of June 9, 2015, Instagram updated its profiles, feeds, and hashtag pages with a flat, minimal design. Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It It can be tough to keep track of. Pretty handy, huh? We We thought so, too.
  • KIKOLANI  |  THURSDAY, APRIL 14, 2016
    [Feedly] 7 Steps to Take When Your Audience Stops Growing
    Users are going crazy for visual content right now , and with ample new tools—like embedded videos in Facebook and Twitter feeds—it’s easier than ever to create it from scratch. It happens to even the best marketers. No matter how good your content is, how wide your audience has grown, or how many best practices you’ve followed, eventually you’ll get to a point where your audience seems to stop growing. You aren’t getting any more social media followers (at least not quickly), your readership has stagnated, and even your traffic fails to climb higher. Experiment with new mediums.
  • STAY N' ALIVE  |  WEDNESDAY, APRIL 13, 2016
    [Feedly] If You Didn’t Think RSS Was Dead Before, Facebook Just Killed it, Completely
    Get them to like your page, perhaps mark it as “See First” or a favorite or add it to a list, and now when they see your articles in their feed they can click on the articles and click the “Save” button to save it for reading later. feel the Save button, especially with Instant Articles, resolves all that – one place, in a familiar curated news feed, for your readers to consume content. This, in my not so humble opinion, effectively kills RSS, as a consumer blog and article consumption medium, once and for all. RSS isn’t social.
  • TALKWALKER SM  |  WEDNESDAY, APRIL 13, 2016
    [Feedly] F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog
    Facebook Live videos get more prominent News Feed space and can be a great way to take your customers and fans behind the scenes of your business. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of Adweek’s SocialTimes blog.  Follow him on Twitter: @JLafferty21. At F8, Facebook’s global developers’ conference in San Francisco, Mark Zuckerberg didn’t just tell attendees what Facebook is working on now — he laid out a 10 year road plan. pic.twitter.com/zZlF9ObSGf.
  • MINDJUMPERS  |  TUESDAY, APRIL 12, 2016
    [Feedly] Clickbait: Information overload! How can brands cut-through all the noise?
    In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. Last month Instagram followed suit and announced it would alter user’s feeds to optimise the content users “care about the most”, and Twitter has also adopted a similar change (although users can opt-out and revert back to the chronological feed). You won’t believe the hidden message in this blog post! Platform crackdown. Learn and adapt.
  • TWIST IMAGE  |  SATURDAY, APRIL 9, 2016
    [Feedly] Your Live Brand Is Alive
    Because Facebook wants live video to happen (in a big way), they have already tweaked the news feed to deliver videos (and, more importantly, live ones) at the top of their user's news feeds. So, in the old days, as brands would use popular keywords to game the search engines, now brands must use live video if they want some kind of organic placement at the top of the news feed (without paying for it). news feed. How live is your brand? About one year, I published an article titled,  Your Streaming Live Brand. This is going to be a huge challenge for brands. . brand.
  • YMARKETINGMATTERS  |  THURSDAY, APRIL 7, 2016
    [Feedly] Social Media Updates: March
    Instagram Introduces Feed Algorithm to Show Best Posts First :  The inevitable has happened.  Instagram announced  that image feeds will be sorted to bring the most interesting or  relevant posts first. The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”. Facebook has long had a  News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Facebook. Pinterest. Instagram.
  • PEG FITZPATRICK  |  THURSDAY, APRIL 7, 2016
    [Feedly] Resources from #SMMW16
    Design Feed (free thirty day trial). Design Feed (free thirty day trial). Hello workshop friends! Welcome welcome! Workshop: How to Design and Employ Visual Content for Your Blog Post. Sunday Apr 17 – Room 32AB 1:00pm – 2:30pm. Have you found writing great blog content isn’t enough anymore? You also need great visual content to help your blog post be shared across social media channels. She’ll show you how to create graphics for your blog content, Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Ready to bootstrap your blog to visual marketing success?
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 6, 2016
    [Feedly] 5 Smart Habits for Staying Up-to-Date on Influence Marketing
    Wanting to make sure I know everything I’m expected to know about influencer marketing keeps me scrolling through my Twitter feed and asking brands and agencies of all shapes and sizes questions (probably too many questions). These alerts allow me to make sure I get a daily feed of new posts. When I click on one of these lists (shown in the screenshot below), I see  a feed of tweets from like-minded sources lumped together by any given topic. The wealth of marketing knowledge available spread all over social media and our digital world can be overwhelming. Host an Event.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 6, 2016
    [Feedly] How to Boost Social Media Engagement with Influencer Marketing
    Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process. Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.
  • THE SOCIAL MEDIA HAT  |  WEDNESDAY, APRIL 6, 2016
    [Feedly] 8 Amazing Reasons Why Instagram And Twitter’s Changes Are Good For You
    On February 10, Twitter announced their version of a news feed algorithm and the Internet said, "meh.". month later, Instagram announced their version of a news feed algorithm and the Internet's hair caught fire. The uproar and outrage was so widespread, there was a change.org petition against Instagram and the new feed, and the day before it's expected release everyone's Instagram feeds were filled with countless celebrities and brands posting pleas to turn on notifications for their accounts or else their babies might starve. Or something like that. Here's why.
  • IDACONCPTS  |  WEDNESDAY, APRIL 6, 2016
    [Feedly] 7 Warning Signs That Your Blog Needs Better Social Media Management
    Your social media feeds are deserted. There are so many social media pages for blog that fit into one of the following categories: Feeds are empty – all that exists is the name and the last post was two years ago, even though the blog is still active. When you’ve identified a few related (or competing) blogs that share great content, add them to Feedly so you can see when they publish new posts. There is no one way to do social media right, but there are a million ways to get it wrong. Start with a good fresh strategy for 2016. That’s how you build relationships. 3.
  • TWIST IMAGE  |  MONDAY, APRIL 4, 2016
    [Feedly] Tesla Is Not A Car. It's A Software Platform
    They are switching over to an algorithm-based news feed (much like Facebook , that owns them). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Listen here. chom fm.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 1, 2016
    [Feedly] The Bots Are Here, And They’re Coming For Your Jobs
    Instead of your favorite brand hoping to catch your attention with an organic or sponsored post in your feed, you have their chat bot because they gave you free shipping for life in exchange for the download. It is time for us to redefine the word bots. quick poll around the office gathered the following words associated with “bots”: spam. Transformers. Skynet. that robot that the dude pushed down in that video in Boston (their words for this video ). automated. annoying. Not a lot of positive sentiment there. Odds are you are already interacting with bots even if you don’t know it.
  • PROBLOGGER  |  FRIDAY, APRIL 1, 2016
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Instagram Plan for Facebook-Like Feed Causes Web Celeb Outcry | ABC Online. And word got round that Instagram was turning off its chronological feed overnight and it was like Y2K 2.0. So much to talk about this week! Let’s get stuck right in. Google’s Gary Illyes on Penguin: When is it Coming, and What Will it Do? Stone Temple Consulting. The dreaded algorithm. We all live in fear every time Google or Facebook (and now Instagram!) make a tweak. What will really be going on this time though? Turn on notifications, plenty said, until they started getting notifications.
  • SOCIALLY SORTED  |  THURSDAY, MARCH 31, 2016
    [Feedly] 7 Creative Ways to Increase Instagram Followers
    IFTTT is a great tool that allows your Instagram Post to show up as an image in the feed and not as a link. Are you on Instagram? Struggling to increase your followers? . Instagram can be highly engaging but there is a right and a wrong way to increase followers on Instagram (and followers). In this post I asked Sue B Zimmerman (the Instagram Expert), to share 7 Creative Ways to Increase your followers on Instagram … the RIGHT way. Sue is my Go-To-Gal for Instagram tips, so listen up!  . Image by Shutterstock. More is not always better. Bonus Tip: Always ENGAGE!! Over to You.
  • TWIST IMAGE  |  THURSDAY, MARCH 31, 2016
    [Feedly] I, For One, Welcome Our Algorithm Overlords
    Earlier this week, Instagram (owned by Facebook ) announced that it would be testing a new algorithm in the feed. It means that instead of getting the organic flow of pictures that you now see on Instagram (which is, essentially, the people that you follow, and their most recent pictures and videos), Instagram (or rather a computer program that Instagram built) will decide what you will be seeing in your feed. Imagine how much better your feed might be. . Facebook's explosive growth came post introduction of the news feed. Is your feed all the better for it?  .
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 31, 2016
    [Feedly] How to Harness the Elusive Power of SEO
    That feeds the process of more people engaging content, resulting in more links, and therefore assisting with the SEO, and storytelling really helps accelerate the building of an audience.” Mythbusters: SEO Edition. At Stone Temple consulting, the main areas of focus are content marketing, search engine optimization, and social media. As CEO and founder of the company, Eric Enge is charged with responsibilities like determining the future of the industry and a vision for the company and its clients, making Eric an authority on the aforementioned subjects. ” —@stonetemple.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 30, 2016
    [Feedly] The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
    Nuvi is a real-time social media monitoring tool that provides full social media coverage across Twitter, Facebook, YouTube, Tumblr, Flickr, Instagram, Google+, Delicious, Reddit and over 5 million RSS feeds. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? Listening is just as important as sharing on social media Click To Tweet. You may also be monitored!! Ubervu.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Feedly] Social employee advocacy pilot program made simple #marketing #business
    Then, curators within the organization identify quality content and feed it into the Elevate system. Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing , we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill, 2013). source: Edelman ; LinkedIn ). Employee-generated or shared content is eight times more effective than that shared by a branded account.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 29, 2016
    [Feedly] The Basics of B2B Social Media Marketing Strategy
    Marketers should set up editorial calendars for social sharing just as for blogging, but these shouldn’t be so constraining as to inhibit spur-of-the-moment commenting or sharing based on brand interactions, world or industry events, or interesting content that pops up in monitored feeds. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
  • JON LOOMER  |  THURSDAY, MARCH 24, 2016
    [Feedly] The Death of Brands that Care About People
    On March 15, Instagram made the following announcement : To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. At least for now, all of the posts that could be in your Instagram feed will still be there (as opposed to filtering out the best or the worst), they’ll just be in a different order. Combined with the now 200,000 active advertisers on Instagram , it’s easy to see that competition in the feed is increasing at a furious pace. The death of blogging. The death of SEO. It’s click bait.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 24, 2016
    [Feedly] 17 Content Creation Secrets to Wow Your Readers
    When you are skimming their feed, note the following: What topics do they share? Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” ” Today, I will make things easy for you. I am going to show you 17 techniques you can use to improve the quality of your content in no time. 1. Capture David Ogilvy. highlight to tweet). Go Deeper.
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, MARCH 23, 2016
    [Feedly] 5 non-negotiable dashboards to track your social media success
    You can also integrate your blog and RSS feeds making it easy to post across channels while keeping in touch with the rest of your industry. Post by Adi Englander. At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak. But social media is critical to the modern business landscape. In fact, a full 83% of all marketers say so. That’s exactly what Cyfe offers. Key Feature.
  • MINDJUMPERS  |  WEDNESDAY, MARCH 23, 2016
    [Feedly] Instagram’s New Algorithm – What You Need to Know
    It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. As general guidance, it may be efficient to stop thinking about news feeds as stories. profile is a story and will probably always remain that way, but a news feed is a different beast altogether. The question now is, does Instagram need it too?
  • UNMETRIC  |  TUESDAY, MARCH 22, 2016
    [Feedly] Instagram is bringing the algorithm to its feed, but don’t panic yet
    In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. Don’t forget, Instagram also gives users the option of ‘turning on post notifications’ - which means they’ll see your posts in their feed for sure. What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed.
  • DANNY WHATMOUGH  |  TUESDAY, MARCH 22, 2016
    [Feedly] Why brands should welcome the Instagram algorithm
    So if algorithms force brands to create content that an audience might actually want to see in their feeds then I see that as a good thing, for brands, consumers and the networks themselves. Since Instagram announced it will be launching an algorithm, the trade press has been filled with thought leadership pieces spelling the end of Instagram for brands. Based on previous experiences with Facebook, the general gist of this argument is that algorithms are bad for branded content as it generally signals the end of organic reach. The free ride is over. Wow, what a brilliant idea. Shocking.
  • JENN'S TREND  |  MONDAY, MARCH 21, 2016
    [Feedly] How Instagram’s New Algorithm Affects You
    You’ve probably heard by now that Instagram threw the planet into a tailspin with their recent announcement about adding an algorithm to their feed. Yes, I was one of those who first freaked out. have subsequently gone through all 5 stages of grief. Yes, it was that serious
  • REBEKAH RADICE  |  MONDAY, MARCH 21, 2016
    [Feedly] The Most Overlooked (But Simple) Ways to Use Live Streaming Video
    Your scope will now autoplay (minus sound) in the Twitter feed. Just like that you can start broadcasting your message and have it appear in the news feed. Brian Fanzo shared his Blab on Periscope as he discussed breaking news that Twitter would now integrate Periscope live into the feed. Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day out. And the best news? Consumers are too.
  • TWIST IMAGE  |  FRIDAY, MARCH 18, 2016
    [Feedly] The State Of Marketing And The Missed Opportunities
    Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. These are vanity metrics. It's not semantics. Many brands and agencies are considered relics. brand.
  • PROBLOGGER  |  FRIDAY, MARCH 18, 2016
    [Feedly] Reading Roundup: What’s New in Blogging Lately
    Facebook Live Video to Get Priority in News Feed | Marketing Dive. Instagram Testing New Algorithm-Driven Feed | Wall Street Journal. To the groans of just about everyone everywhere, Instagram is finally doing what we all knew was only a matter of time: introducing a news feed algorithm. If it’s a new function, you know Facebook will make it a priority in the news feed! Mixed news for you this week! Sad face about the Instagram algorithm, happy face about the Facebook Instant Articles WordPress Plugin! Yes, again FB is changing up its algorithm. Credit.
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