[Feedly] Snapchat Discover, Meet Facebook Collections?
    Alex Heath of Business Insider  reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. According to Heath, the potential Collections partners have been told that their content will go directly into News Feed, and there was no indication whether advertising would be part of the mix and, if so, under what terms. Next up on the list of Snapchat features cloned by Facebook  is Collections, the social network’s take on Snapchat Discover. Image courtesy of Shutterstock.
    [Feedly] The 3 Types of Social Media Metrics That Matter to You
    Another is the OKR method , which establishes an objective and then the key results that feed that objective. For performance metrics, I prefer a combination of the two aforementioned methods because performance metrics should feed business objectives with measurable key results over defined sets of time. Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Business Metrics. Performance Metrics.
    [Feedly] Whose Data Is It Anyway?
    The feeds that GeoFeedia was pulling from were actually public pipes from the social media brokers, so technically, if you had a lot of time and energy, you could go get this information from the social media sites anyway. This might be the year we all broke Twitter. When racist trolls force an African-American actress to leave the network  and hundreds of journalists get anti-Semitic death threats on the platform, it’s time once again to re-examine the tension between liberty and protection of citizens. This is a tough one. Privacy vs. convenience. There’s nothing wrong with that.
    [Feedly] 5 Facebook Ad Types That Improve Mobile Engagement
    Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed. This is a guest post written by Stefan Des. What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand.  I’ve tested these all personally. Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. 1. Messenger Destination Facebook Ads. Canvas Ads.
    [Feedly] 37 Free Marketing and Social Media Classes to Elevate Your Skills Today
    About this course: While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed. When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources  continue to be published online every month. Let’s dive in!
    [Feedly] Facebook Makes It Easier For You To Find Great Live Video Broadcasts
    Facebook has added a Video Feed for its mobile users to help with viewing and discovering video. Find out what it means for both users and marketers
    [Feedly] How to Increase Content Discovery on Facebook, Instagram, and Twitter
    With Instagram’s non-linear feed, it can be increasingly difficult for brands to get their content seen. If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For For marketers, making effective and powerful content is the holy grail of success. But, But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability. So, So, what can you do on social to make sure your content gets seen? Here are a few tips for Twitter, Facebook, and Instagram.
    [Feedly] Facebook Creative Hub Opens Its Doors
    The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. Discover new work and get more insight into the campaign and creative strategy, and then send the ad to your phone to look at it in a mobile feed environment. Once you create your mock-ups, you can preview your ad as though it’s live in a mobile feed and can also see how it might look on Facebook News Feed  or Instagram feed. Creative Hub allows you to generate a URL to send to your colleagues and clients so they can see it live in a mobile feed environment, too.
    [Feedly] Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
    Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger  and News Feed  on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games can also be played on Facebook News Feed, enabling a seamless cross-platform experience where people can discover new games through recommendations, posts, challenges and the Facebook pages of individual games. Galaga , Bandai Namco Entertainment. Arkanoid , Taito. Hex, FRVR.
    [Feedly] 5 Innovative Social Media Campaigns of 2016
    One big thing this campaign shows is that taking the effort to make your content News Feed worthy can prevent it from getting lost. While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. ShareYourEars. LowesFixInSix. While Vine may be no more , short videos certainly aren’t gone forever.
    [Feedly] Increasing Your Completion Rates – How to Get Participants to Finish Your Course
    Drip feed the content. Another way to help reduce that sensation of overwhelm, is to drip feed your content to your participants. If you are going to provide all of the content up front, consider drip feeding email support instead. From ProBlogger Expert Sam Nordberg. Online courses are all the rage right now, but sadly, there are some staggering figures when it comes to completion… and not in a good way. Seth Godin shared on Tim Ferriss’s podcast once that most online courses have a drop off rate of 97% , and even his own courses have a drop off rate of 80%. Yes, just 7%.
    [Feedly] 10 Ways Small Business Can Use Facebook Live Video Streaming
    Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Using Facebook live video enables business marketers to humanize their brand. Your audience can look you in the eyes digitally, hear your voice and connect with you in ways that only video combined with audio can do. iTunes.
    [Feedly] Save Time and Effort With Facebook Saved Audiences
    Advertising/Marketing Facebook Ad Targeting age Algorithms Behaviors custom audiences Elite SEM gender Google Analytics Income Interests Jackson Salzman Lookalike Audiences News Feed power editor Purchasing Habits Saved Audiences Targeted AdsPlanning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.
    [Feedly] True or False? Revisiting Our 2016 Social Media Predictions
    We’re seeing more ads in the feed, changes to algorithms, potential programmatic placement options, Snapchat gimmicks like Spectacles , etc.” 2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. Now it’s time to look back at some of those predictions and see if our magic 8 ball was telling the truth or not. Snapchat Will Die a Quick Death. We certainly didn’t.
    [Feedly] 3 Simple Tactics for Using Twitter as a Traction Channel
    Most are getting 100 new Tweets in their feed every second. Here’s a bonus reason why auto-mentions are awesome: Mentions do not show up under your main account feed. People see their new followers in their notification feed, and they’ll frequently check out your Twitter bio and follow back. Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Here are the questions you should ask yourself first: Do I need business instantly (and have no following)? If no, then create that before beginning.
    [Feedly] Fake News: How PR Pros Can Ethically Fight Back
    One would hope it would subside, but bottom-feeding PR pros have discovered it works. Related Stories The 11 PR Professionals to Follow Podcast: A Behind-the-Scenes Look at a Popular PR Show Seven Podcasts to Add to Your iTunes Feed. During this year's presidential election, there was an influx of fake news that spread like wildfire. Here is Gini Dietrich on how to handle it. The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. Comments I would DEFINITELY add it to my list for discussion. It's going. by Gini Dietrich It's not going to stop.
    [Feedly] Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
    Going live on Instagram is pretty straightforward — just swipe right from the feed to open the camera, select “Live” and tap the “Start Live Video” button to start sharing: Live videos on Instagram can last for up to an hour, and followers may get a notification when you go live so they can tune in and interact with you during the broadcast. Once this update is live for you, you’ll notice a new paper airplane icon at the top right corner of your feed – this will take you directly to your inbox – alternatively, you can also swipe right to get to your inbox.
    [Feedly] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    Facebook has already begun testing a MSQRD integration within the News Feed. Instagram wants to be the place “to capture and share the world’s moments,” but not every moment worth sharing is perfectly framed and filtered like the feeds of many of Instagrams 500 million monthly users. What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. Facebook.
    [Feedly] The Evolution of Facebook Remarketing
    Canvas allows advertisers to tell a story with a collection of images, videos, links, text and even product feeds. I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. For those familiar with my strategies, this seems asinine. Blasphemous. Other big words I can’t spell without spell check. But hear me out.
    [Feedly] 9 Ways Agencies Can Convert Instagram Followers into Clients
    Your bio section is the first introduction of your brand when someone lands on your Instagram, and it should succinctly explain who you are and intrigue your potential customer to scroll down and explore your feed. Congratulations! Your hard work creating a beautiful Instagram page for your agency is paying off in the form of followers. Gaining followers, however, is just the first step towards using Instagram to increase revenue for your business. To make Instagram really “pay off,” you’ll need to turn those followers into clients—and that begins with using the platform strategically.
    [Feedly] Facebook Under Fire for the Spread of Fake News
    While removing access to ad services is one way to reduce exposure, fake and false news will still find its way into user feeds as a result of organic user engagement. Facebook Google advertising Algorithms Engagement fake news Gizmodo Marketing News News Feed Publishers Snopes The AtlanticSocial media is an area where ideologies are increasingly bumping up against each other. The problem that social networks face is that they have an incredible power to spread information quickly. So what happens when that information is often false and inflammatory ?
    [Feedly] What About Bob? (RIP Bob Goyetche)
    Bob was always there in my feed. Do you like the Six Pixels of Separation Podcast ? If you do, you have to give a little credit for its existence to Bob Goyetche. kind, warm and loving human being, who sadly and suddenly passed away last Friday. . Let's go back in time. September 2006 (over ten years ago). Long before we all had Facebook to connect, the word got out that an unconference called, Podcamp Boston , would be taking place over a weekend just outside of Boston. At that point in time, the Six Pixels of Separation podcast was only a few months old. Was anyone going to be there? .
    [Feedly] How to Make Social Advocacy Part of Your Employees’ Daily Routine
    Scroll through Facebook’s News Feed. Sure, there’s always going to be the 10 percent of surveyed employees who spend over two hours on social, but the vast majority spend less than an hour scrolling through their feeds. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails. Dial into a conference call. Start the workday. What if your company could insert itself into this routine? What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Harness employees who are already sharing.
    [Feedly] The Expansion of Instagram Stories, and What It Means for You
    Use your “regular” Instagram feed to announce your partnership, but direct users towards your Instagram Story for the bulk of content. ” If you want to add a Boomerang to your Instagram feed, you’ll still need to use their separate app. Using Boomerang in your Instagram Story is a great way to welcome this sensibility into your social strategy without overwhelming folks who just want to see the expected pictures or videos from your brand on their Instagram feeds, especially since Instagram Stories are opt-in. Linking Out. This is a biggie. Mentioning.
    [Feedly] Facebook Testing New Multiproduct News Feed Ads
    Facebook is testing a new type of multiproduct News Feed ad  with advertisers including Michael Kors  and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosClicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season.
    [Feedly] The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
    Description: Panda 5 (the fifth iteration of the popular news-reading app) helps you speed up your content curation process by allowing you to browse multiple websites at once, integrate with other websites, and pull in RSS feeds of your favorite content. How to use it: Once you authorize Panda with your Twitter account, it will recommend you a list of feeds to follow based on who you follow on Twitter. You can also search for more feeds and add them to your reader. You can customize your feed by selecting the tags that are most relevant to you. Website social feeds.
    [Feedly] Facebook Announces Several Metrics Updates, Corrected Bugs
    This blog will be similar to our News Feed FYI blog.). On pages, we’ve historically defined reach as a person refreshing their News Feed  and the post being placed in their feed. This update does not impact News Feed distribution or Page Insights. Facebook Wednesday announced  several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. More details from the social network are included below. It does not affect paid reach. percent.
    [Feedly] Introducing Bambu’s All-New App for iOS and Android
    In addition to launching the apps, we’ve completely revamped our story feed to complement the mobile app experience. Featured stories are displayed and highlighted prominently at the top of the feed. The average employee wants to be more involved in your business. In fact, nearly 3 in 4 employees want their company to keep them updated about what’s happening with the brand. There’s no better way to ensure employees have access to consume and share important business information than giving it to them in the palm of their hands. Quick Access To Important Curated Content.
    [Feedly] When Is Posting Cute Cats for Facebook Likes a Good Idea?
    My Facebook feed is full of posts from cat pages and I may even spam my friends with pictures of my very own meowsers from time to time. Do you like seeing cute cat pictures in your Facebook news feed? Should you be posting cute cat pictures to your Facebook business page? I’m a cat lover. have a private Twitter list full of cat accounts. It’s a place I go when I’m feeling stressed. It doesn’t stop there. Let’s just say I border on being a mad cat lady. Cats are a massive part of my online life and I’m not alone. Is it a good idea? The answer?
    [Feedly] 10 Social Media Challenges Your Business Must Overcome
    Want your Facebook post to appear in more News Feeds? Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. Developing a Social Media Strategy. Purchases. Engagement
    [Feedly] How to Sell on Social Media This Season Without Spending A Cent
    The holiday season is here, and your customers are starting to see offers from businesses offering Black Friday and Cyber Monday in their social media news feeds. And it gives live video priority in the news feed because it’s what fans want. Instagram Stories are displayed in a bar at the top of the Instagram feed and not in the regular feed, which means they’re not affected by Instagram’s algorithm. You can make your offers stand out from the competition this year – without having to spend a cent on social media ads. Use Facebook Live. Use product images on Twitter.
    [Feedly] 115 Facts You Never Knew About Social Media [Infographic]
    Facebook wins in this statistic, with 70% of users coming back to check on their feed every day. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Maybe you know some of them already, but you definitely don’t know all of them, so take a look at the complete graphic once you’re done here. Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? It is.
    [Feedly] Mark Zuckerberg: ‘Extremely Unlikely’ That Fake News on Facebook Influenced Election
    Allegations have been flying about Facebook influencing the outcome of the election due to an abundance of fake news stories and hoaxes in its News Feed. As we continue our research, we are committed to always updating you on how News Feed evolves. If you’re interested in following our updates, I encourage you to follow our News Feed FYI here. Facebook Politics 2016 Presidential Election Algorithms Donald Trump Elections fake news Hoaxes Mark Zuckerberg News Feed reporting Vote Planner Voter RegistrationOur goal is to give every person a voice.
    [Feedly] The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
    Right now, video is hot and is standing out in the Facebook News Feed. Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. Contents: – Key takeaways. Company size.
    [Feedly] How to Add & Manage Multiple Instagram Accounts for Your Brand
    Once you get users to follow your brand, they physically have to scroll through your visuals to get to the next image in their feed. As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Newly released features now let you access up to five different handles so you can manage multiple Instagram accounts on a single device. For several people on Instagram, the easily interchangeable feature allows you to hop back and forth from each account without needing to login. In fact, numerous brands on Instagram have more than one account. TargetStyle.
    [Feedly] Gaming Aggressively Promoted Over Social Media
    Individuals social media feeds today often seem like abbreviated autobiographies, and it’s possible to more or less keep track of a person’s life as a result of their social media activities in some cases. Gaming Aggressively Promoted Over Social Media. Online gaming is aggressively promoted over social media, which is an interesting lesson in the power of social today. Marketers themselves are promoting social media trying to find a way to connect with the members of their potential audiences. As such this does not necessarily work in their best interest.
    [Feedly] The Void That Twitter Could Leave
    Twitter is the "now" feed. Facebook is the "now-ish" feed. would have to be following/friends with people who are attending, or brands that are taking part (you don't see much in your feed beyond that). From what the data suggests, people hop on Twitter and flick through the feed. news feed. Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Should it be acquired? It goes on.
    [Feedly] 10 Instagram Photographers Worth Following
    Whether you’re a NYC native or you’ve never set foot in the city, the dynamic, colorful, and thoroughly eye-pleasing photos found in this feed will take you on a visual journey through one of the world’s greatest cities, and beyond! We hope you discovered some awesome new photographers who will be populating your feeds imminently. Hey there! Today, we’d like to share ten Instagram photographers who we think are most definitely worth following. This selection might bring a blast of color, a bit of cuteness, a moment of reflection, or even some inspiration to you. omarzrobles.
    [Feedly] How Does Digital Marketing Differ From B2B to B2C?
    Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”. The following is a guest post by  Eleonora Israele. Howard Hill gained notoriety for winning all of the 267 archery contests he entered. He could hit a bullseye at 50 feet then defy the odds by splitting the first arrow with the second. One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Image Source. people.
    [Feedly] A Digital Lens on the U.S. Election
    This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Echo Chambers Prevail.
    [Feedly] Samsung Brand Challenges, Instagram Goes After Amazon and Apple Is A Dongle Company - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Now, what if I told you that Instagram is finally waking up to this , and it's going to start allowing people to both identify and eventually purchase products that they come across in photos from brands in their feed. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . wait for it.
    [Feedly] What Do Social Media Management Tools Really Need? 23 Experts Tell Us
    This can be either curated content the tool provides or the ability to add my RSS feeds. Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. Ted Rubin. Website: tedrubin.com. Twitter: @tedrubin. Evan Carmichael. Website: evancarmichael.com. Twitter: @EvanCarmichael. Website: mcollier.blogspot.co.uk.
    [Feedly] Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
    which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. This is exciting news because now everyone can combine the powerful audience targeting and selection capabilities of ads on News Feed, and the identity and canonical nature of Messenger conversations. Monetizing Messenger  is moving full speed ahead with Facebook’s launch of Messenger Platform  v1.3, But driving people to a Messenger conversation isn’t enough. Sponsored Messages Demo.
    [Feedly] Is Social Media the New TV for Brands?
    It’s no secret that Facebook favors video content , particularly live video, in its feed and social networks are hungry for livestreaming content. Traditional TV viewership is declining and streaming services are picking up the slack — this is what the numbers are showing. More specifically, the rate at which this trend is happening differs along generational lines and the United States has seen an 11% decrease in time spent watching traditional TV from 2010 to 2016. And we can see this playing out as recently as the second presidential debate from this past election cycle. Momentum.
    [Feedly] The 6 Fundamental Facebook Best Practices
    Facebook purposefully places users’ most sought-after content at the top of their feeds. Your goal shouldn’t just be how to beat the system, but instead increase your odds of making it into those exclusive feeds. The “silent” movement is likely due to mobile users scrolling through feeds in public areas and avoiding using sound. The average feed has hundreds of stories filtered from brand Pages and friends. Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Just how much? Facebook
    [Feedly] 7 Awesome Hacks to Promote Your Social Media Posts
    If you keep on participating in the conversation actively, you can keep your post at the top of your feed and keep on promoting it for as long as you want. Image via Unsplash. Every day, the average social media user is inundated with a ton of posts. Most Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours ,  brands must search constantly for novel ways to promote their posts to keep them relevant for longer. highlight to tweet).
    [Feedly] Why we’re ditching the ‘Social Media Intelligence’ tag (and why you should too…)
    In any given minute, a person may check his/her email, scroll his/her social feed, visit a website, or use an app – all presenting opportunities to strengthen your brand’s relationship with that person, and move them towards a desired action. They’re feeding that data back across other departments when planning their pre-season tours and international partnerships. “Social media intelligence” is a commonly used in our industry, and something we’ve proudly associated ourselves with. It involves taking social data, then applying smart organisation and activation to it.
    [Feedly] Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours
    As shopping is introduced into the app, the primary feed experience won’t change at all. This year alone, Instagram has released business profiles and features like Stories  and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. It’d be great to have your thoughts in the comments, too! Why is Instagram building a shopping experience in the app? Incredibly, nothing.
    [Feedly] Find Your Online Tribe: Building an Instagram Community on a Low Budget
    With the new Instagram algorithmic feed , it’s even more important to pay attention to your actions. Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Happy consumers lead to more happy consumers. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.
    [Feedly] A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
    Workplace is a communications platform that uses features that people know–like News Feed , groups  and messages–to help them collaborate and share at work the same way that they do everywhere else. We’ve made changes and improvements to our AI in order to filter out misleading clickbait stories from News Feed. We’re already testing this in our main Facebook app with a version that has a camera, directly just one swipe away from News Feed, with creative effects for your photos and videos. News Feed. billion monthly active users as of Sept.
    [Feedly] How to Host A Twitter Chat That People Will Tweet About
    Consider using  TweetDeck  or one of these hashtag search tools to monitor feeds more effectively during the chat. If appropriate, ask all the members of your team to share the Twitter chat to their feeds. Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Here’s how you can get that going. Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting  a chat, you can direct. The Technicalities. It is standard to use Q1, A1, Q2, A2, etc. Do your hashtag research.
    [Feedly] ABC News, Facebook Live Gear Up for Election Day
    On Election Day, Nov. 8, ABC News said its curated Facebook feed will feature livestreams from anchors and correspondents throughout the day at key polling locations and candidate parties, as well as commentary from ABC News Election headquarters in New York. ABC News  will continue to incorporate Facebook Live  into its coverage of the 2016 presidential election  on Election Day itself. Comments, questions and conversations from viewers via Facebook will be incorporated into coverage. Anchored coverage will begin at 7 p.m. Readers: Are you ready for Election Day?
    [Feedly] Two Cheers for Facebook’s Celebrity Influencer Crackdown
    non-promoted) posts by influencers are likely to lose currency in the News Feed. For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. In the past, Facebook crushed Zynga’s business  by de-emphasizing social games like FarmVille  in News Feed. When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook taketh away.
    [Feedly] No More One Trick Ponies: Why Unbundling Is Proving to Be A Fad
    For example, Snapchat, an app that was originally designed with a bit of a more risque intent, expanded functionality from the original ephemeral messaging, adding filters, a Discover feed, Memories, and Stories. By combining features including status feeds, ephemeral messages, messaging, HD video calls, music streaming, and more, Ayrin has designed an app to expand the standards of inclusivity. Credit: CC BY-SA 2.0, 128511347@N05, Flickr. The end of unbundling? How social apps are adding advanced functionality back into their platforms. B y definition, trends fluctuate over time.
    [Feedly] Three ways to stretch your marketing budget
    User-generated content can help stakeholders become and stay engaged, especially younger supporters who are more accustomed to fast and furious feeding schedules. A few ideas to cut your teeth on: Create a blog series that includes constituent stories around their efforts and yours’. The bottom line is that your world of constituents actually represent fantastic new content sources that can feed the churn at the same time that your repurposing efforts are taking place. This is a guest post by Liz Scherer. Hire her for your content marketing! ———-. Tech Community.
    [Feedly] 3 Reasons You Should Start Using Instagram Stories
    Stories integrates beautifully with Instagram’s regular feed, adding a touch of playfulness and personality. Posting a Story is a fantastic way to step away from your carefully curated, on brand feed and show off a different side of your personality. It’s a unique chance to share a bit more about the people behind the gorgeous curated feed your followers already love- like this behind the scenes meeting of the Refinery 29 team  shared by co-founder Piera Gelardi. why add something new like Instagram Stories to an already hectic mix? Show off your human side.
    [Feedly] For These Brands, UGC Only Drives 4% Higher Engagement on Instagram
    Providing users with a guideline of how to submit their content or how their content might be used helps them get a better understanding of the content they should submit, ultimately improving the overall content for brand’s Instagram feed. With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. One of the most common tactics being used is reposting user-generated content. Holiday Planning Guide for Social Marketers Download. Let’s take a look at the findings. 5.4 [5.6–5.2]
    [Feedly] Connect with ultra-targeted audiences on and beyond Twitter
    Feed audience insight into other marketing channels, by building targeted audiences and painting a more detailed picture of the traditional “persona”. Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. “The optimisation of advertising involves many factors. We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. ”, according to Javier Burón, CEO and Cofounder of Audiense. Twitter Ads.
    [Feedly] Beyond Likes: 9 Facebook Analytics You Must Be Measuring
    They can add up quickly as people scroll through their news feeds, but does that number mean anything? When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Each one is far more useful to you as a marketer or business owner than total likes. Facebook ‘Likes’ Are A Vanity Metric. First, we need to get ‘likes’ out of our system! Getting new ‘likes’ feels good.
    [Feedly] Could Facebook Tip the Elections in the Final Countdown?
    This might not be evident from your Facebook News Feed. However, a multitude of factors come together to craft a customized narrative in our News Feeds. Our Facebook feeds have become a battleground for political discourse: From Trump’s declaration that President Barack Obama is the “founder of ISIS ” to Clinton’s comments dismissing Trump supporters as a “basket of deplorables ,” new stories emerge every day, adding to the ongoing saga and painting the parties in a variety of shades. The Nov. 8  deadline is looming, and the polls  are tight. president in the White House?
    [Feedly] #SproutChat Calendar: Upcoming Topics for November 2016
    If you haven’t yet had the chance to join a #SproutChat, we’d love to see you in our Twitter feed. Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To help you thrive and navigate this career space we host #SproutChat  every Wednesday from 2:00—3:00 p.m. During this weekly Twitter Chat we discuss important industry topics and challenges. For those of you who have joined us in the past, thank you. We chat every Wednesday from 2—3 p.m. Hope to see you there! We’ll be taking this week off.
    [Feedly] Facebook Vote Planner Feature Prepares Users for Election Day
    If you decide to make a choice visible to friends, they can see it inside their own voting plan (it won’t create a post in News Feed ). Facebook Politics 2016 Presidential Election Applications apps Ballot Initiatives Candidates Center for Technology and Civic Life Election Day Elections Facebook Messenger friends Issues Location messenger News Feed Newsroom Only Me privacy safety security Vote Planner Voter RegistrationControls for who sees choices made by users within Facebook’s vote planner were also made available. This is optional.
    [Feedly] Pinterest for Business: How to Get Started & Be Successful
    Aside from considering your board cover design, you will also want to design your pins to be on brand and stand out in the feed. Make sure you keep your pins consistent so viewers will begin to recognize your pins in their feeds. Here are some examples of perfectly executed Pins: Julie Harris Design : Startup Camp : By Regina : Female Entrepreneur Association : All of these are clear, true to brand and stand out in the feed. Should you be using Pinterest for business? With With so many other social networks to choose from, why Pinterest? It can still work wonders. Place.
    [Feedly] Facebook Expands Live Features | Social You Should Know
    Reports have seen the Live feature within Instagram stories. A ‘LIVE’ banner appears overlaid on the Stories feed. Live streaming features continue to expand across Facebook and Instagram, while Pinterest reveals a new way for businesses to create content, all in this week’s Social You Should Know. Facebook Live adds Features for Verified Pages. Facebook recently added new features for Facebook Live that are sure to help increase usage and attendance. Once a broadcast has been scheduled, you can promote it and share the link to embed it in other places (website/blog, etc.).
    [Feedly] Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach
    The only eligible placements for this objective are News Feed (desktop and mobile) and Instagram. I love my Power Hitters Club community because members often stumble on new features before I do. Case in point: Reach Objective. Way back on June 23, one of our PHC – Elite members shared the following screen shot… He said it was for the Brand Awareness objective, but it allowed him to cap frequency. didn’t have it. Very few people — if anyone — had it. completely forgot about it. That sounds fair enough. So why is Reach objective a big deal? Frequency capping.
    [Feedly] Top 4 Blogging Mistakes that Make you Look Like a (Novice) in the Eyes of Your Audience
    From a  research carried out by Forrester , they discovered that 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. You’ve worked so hard to build a thriving blog audience, You did everything you’re asked to do so  your blog traffic will take off and perhaps, land you some paying clients yet, nothing happened. Now, you’re frustrated because these same tactics are working for other bloggers so, why is it not working for you? But, I’m here to tell you something you might not have heard before.
    [Feedly] Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content
    Keep an eye out for any new mentions and tags as these can be great sources of content for your own Instagram feed. One of the hashtags we use is #bufferlove and we frequently reach out to others who use the hashtag and repost their content with our own feed. 3. Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed. 4. Celebrate One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. Post the photo. GoPro.
    [Feedly] 10 Facebook Posting Tips to Improve Your Brand Awareness
    If you tag another Page, there’s a chance that post will appear in the News Feed of someone who Likes the Page that’s being tagged. So by users clicking the tagged Page in your post, they’re actually helping to deliver your content to more News Feeds. 2. The social network even prioritizes links displayed in the link-format within News Feed. Also, we should note that when you do target a post, it only affects how it’s delivered in News Feed. Every business knows that Facebook is integral to a successful marketing strategy. Use Tags for Additional Reach. Use a Link.
    [Feedly] How Social Sentiment Has Transformed for Soylent
    Soylent’s fans on social  believe that such products have a potential to feed the world, and opt for the hassle-free smoothie-like drink- which apparently incorporates all essential aspects of human nutrition. Soylent, the three-year-old meal replacement solution startup, came into existence as its founder Rob Reinhart hacked his way beyond meals – tired of shopping for groceries, cooking, and scrubbing the dishes. Quick Reports for Measuring Brand Awareness Download. The brand gets its name from the 1966 science fiction novel Make Room! Make Room! Here’s what we found. z6buW0ibpK.
    [Feedly] Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
    Don’t flood your followers’ feeds with posts about what your product does, and why they should buy it. Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Are you creating social media content based on what you assume your fans and followers will like? You know what they say about assumptions, right? What are they into?
    [Feedly] How to Build an End to End Social Media Conversion Process [case study]
    This is pinned to the top of their Twitter feed: Pinned post. You generate sales from social media but not on social media. Would you like an example that you can follow? In this post I’m going to show you one example that you can copy for your business! I met Mike Kawula at a conference a couple of years ago and I was very impressed with his vision for Social Quant. In case you don’t know the tool it’s for building your following on Twitter. They try to find the most relevant users for you to connect with and follow them on your behalf. So let’s step through it.
    [Feedly] All of the Social Media Metrics That Matter
    Your post counts as reaching someone when it’s shown in the News Feed. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it. Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Overview Tab.
    [Feedly] How to Combine SEO, Social, and Content Strategy for Supercharged Results
    Once you start allowing SEO, social, and content to feed off each other, you’ll begin earning a noticeable competitive advantage. Post by Adi Englander. Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective. How do you combine all three? Good question! By the end, you’ll see how all three work together to achieve amazing results.
    [Feedly] Facebook to Page Admins: Who Is Your Page Endorsing?
    Some page administrators (including this writer) saw the message pictured to the right at the top of their News Feeds , reading: Who is (page name) endorsing in the 2016 election? Facebook Politics 2016 Presidential Election Candidates Elections endorsements News Feed page administrators PagesFacebook quietly began encouraging users to endorse their chosen candidates  in the 2016 presidential election , and it is apparently doing the same for pages. Share endorsements for the candidates (page name) supports for the election on Nov. 8.
    [Feedly] How One Facebook Post Increased Referral Traffic by 6,166%
    It also gives our posts a competitive  advantage since more authentic visuals and copy perform better in the Facebook News Feed than stock or advertorial photography. Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. Understanding Barn Pros’ Audience. Agencies
    [Feedly] Do Third Party Publishing Apps Impact Facebook Reach?
    This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.”. In 2014, we again read about third party apps, this time in the Facebook Newsroom. “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in News Feed than stories shared from third party apps without explicit action. In the coming months, we will continue to prioritize explicitly shared stories from apps in News Feed over implicitly shared stories.”. A Myth? Legend? What’s Next?
    [Feedly] What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try
    With Pinterest being a visually driven platform, very few characters are shown when scrolling through the feed. How active is your brand on Pinterest? With 150 million  monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing  (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. We looked at over 1.5 About the data.
    [Feedly] How to Run Social Media Contests That Actually Increase Revenue
    If you look through the GoPro Instagram feed you’ll see a ton of photos and videos from customers using a GoPro like the one below. Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests? Through Oct.
    [Feedly] The Quickest Way to Build Trust Online
    love helping people go back to basics and feed their families real food. This is a guest post by Lisa Corduff. Lisa Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. We can hit PUBLISH and feel like the whole world will explode with excitement or emotion over the information we have shared. It’s powerful stuff, of course. But then…. crickets. What happened? Online video.
    [Feedly] Why Instagram Is Red Bull’s #1 Social Channel
    This is a great way to source awesome content for the brand’s Instagram feed, as well as gain amplification. Their Instagram feed is representative of the lifestyle a Red Bull drinker is expected to have: energetic, high-adrenaline, adventurous. The last time we looked at Red Bull’s social media performance was three years ago. They were just getting started on Instagram. It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and Youtube. A lot has changed since then. What has not changed is Red Bull’s solid understanding of its audience.
    [Feedly] Facebook Adds Ability for Users to Endorse Candidates, Issues Tab
    The Facebook pages for Hillary Clinton , Donald Trump , Gary Johnson  and Jill Stein  each contain an endorsements tab, and users who click on those tabs can publicly declare their support via News Feed  and perhaps via the candidates’ pages, as well. Facebook Politics 2016 Presidential Election Candidates Donald Trump Elections endorsements Gary Johnson help center Hillary Clinton Issues Jill Stein Kerry Flynn Mashable News Feed Pages tabsSelect Endorse. Choose the audience you want to see your endorsement post. Write something to go along with your post. Select Post.
    [Feedly] Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API
    Product manager Peter Roybal  and software engineer Brian Lin announced the new feature in a Facebook Media blog post , noting that starting Thursday, verified pages will be able to schedule Facebook Live broadcasts up to one week in advance, and that once those broadcasts are scheduled, announcement posts will go to News Feed , where users can opt to receive one-time reminder notifications shortly before the start of the broadcasts. The feature will be made available to all pages “in the weeks to come,” they wrote. Copy your stream credentials (e.g. stream key, server URL).
    [Feedly] Facebook Messenger Day Testing Expands to Australia (Screenshots)
    Messenger Day allows users to share photos and videos in feeds with their friends, adding filters and stickers, with those feeds disappearing after 24 hours. Facebook has expanded the testing of its Snapchat-like Messenger Day  feature to Australia, after starting out its tests in Poland. In Australia, we are running a small test of new ways for people to share those updates visually. Facebook would not confirm plans for further testing of Messenger Day or a full rollout of the feature. Readers: Would you like to see Facebook proceed with Messenger Day?
    [Feedly] Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
    They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people. While this strategy may work for some, it is going to be short lived. being relevant?
    [Feedly] 33 Personal Blogs of Startup Marketers We Love
    To make it easier for you to learn from these marketers, I have put together: A Feedly collection of their blogs  (except for Dave Gerhardt’s blog as I can’t seem to add LinkedIn feeds to Feedly – sorry!). I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here We’ve also asked you about your favorite blogs. Hiten Shah. Ed Fry.
    [Feedly] Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]
    Because the News Feed will eventually push that content down. 3. How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.). How to listen : iTunes | Google Play  | SoundCloud | Stitcher | RSS. This episode is available on: iTunes. Google Play. Stitcher. Sound Cloud.
    [Feedly] Ultimate Guide to Social Media Marketing
    Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. Its feed is filled with bright and colorful images and video thumbnails that capture your attention. Uses eye-catching photos in the feed. Curate quality content to share on your feed. With sponsored content your post will appear right in a user's feed which is difficult to ignore. Has a consistent publishing schedule so there’s always fresh content on its feed. Choosing Your Social Networks. Quick Stats 1.65
    [Feedly] Exploding Smartphones, Facebook's Workplace And Fake News Sites - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Just look at your Facebook feed? facebook feed. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Samsung is having a very rough go.
    [Feedly] #SproutChat: Reaching Your Audience on Instagram
    A5 Gain a stronger relationship by sharing UGC, but keep your content as the highlight on your page & in user's feed #sproutchat. Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers see your content can be challenging. This week, we discussed best practices for reaching your intended audience on Instagram. Pay Attention to Everything. Managing an Instagram account takes more than pretty photos. SproutChat. SproutChat. SproutChat. sproutchat.
    [Feedly] How Wayfair Made Instagram Its Strongest Social Channel
    Use the Right Hashtags to Improve Discoverability : Wayfair uses hashtags to help users discover related content from their feed. It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:  . 71% of consumers are likely to purchase an item based on social media referrals. 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions. 78% of people said that branded social media posts influence their buying decisions. follower growth. The brand stands by its promise.
    [Feedly] Reading Roundup: What’s New in Blogging Lately?
    Eight Mistakes You’re Making on Facebook’s News Feed and How to Fix Them | Marketing Profs. I see these ALL THE TIME. I don’t know about you but the fact we’re half way through October really freaks me out. I’m neck-deep in editorial schedules and I even wrote “2017” on a post the other day – where did this year go? As usual, the news that caught my eye this week is pretty diverse – small business blogging stuff, emojis, online courses, and case studies of folk who are doing it right online. Enjoy! It’s that important.
    [Feedly] Apple TV, Google Chromecast Users Can Stream Facebook Videos to Their TVs
    Ayrey added: While you’re watching a Facebook video on your TV, you can go back and scroll through News Feed  on the device you’re streaming from, so you can catch up on other stories while your video keeps playing on the TV. Or you can find more videos to watch by choosing a new one from places like News Feed or your Saved  tab. Facebook Web Video Android Apple TV Brent Ayrey Comments Facebook Live Google Chromecast iOS Live Videos Livestreaming mobile News Feed Newsroom Reactions Saved smartphones tablets television TV Videos Videostreaming
    [Feedly] Sidekick 10/30-11/5
    Prepare for your feed to flood with the Suicide Squad, Stranger Things, and… Read More. Happy Halloween!
    [Feedly] Social Video: How to Stand Out in the News Feed
    Tomorrow at 10AM PST, I’m joining experts from Hanapin, The Weather Channel, and Curulate for a webinar called How to stand out in the news feed with social video marketing. There are infinite directions where you could go with content, but whatever path you choose, the use of video can help you cut through the clutter of social feeds and make your brand stand out among the rest.” When was the last time you were in a meeting about social strategy and someone  didn’t bring up video? It’s become an essential component of social marketing.
    [Feedly] How to Analyze Twitter Followers Effectively
    At any given second hundreds of new Tweets can fill up your feed. Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following. So much attention gets put on the number of followers, but very few businesses take the time to understand their audience. Get The Right Tools. Instead, use a tool that’ll allow you to analyze Twitter followers.
    [Feedly] How To: Measure Success For a Product Launch
    didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. know, I know. It seemed to be working A-OK for me. kept a pretty good pace for the first year, and then it hit me one day. HOW WAS I GOING TO SELL THIS THING? Sigh. ].
    [Feedly] Facebook Testing Ads in Groups
    Facebook said during its second-quarter-2016 earnings call  that it may reach the maximum ad load for News Feed  by the middle of next year, so with groups boasting more than 1 billion monthly active users , and the topics of those groups providing targeting opportunities, it makes sense for the social network to explore this route. Advertising/Marketing Facebook Ad Targeting Australia Canada Groups Ireland Josh Constine MAUs mobile Monthly active users New Zealand News Feed Second quarter Second-Quarter Earnings Call Targeted Ads Techcrunch
    [Feedly] 8 Powerful Features to Help You Use Buffer to the Fullest
    Directly within the Twitter feed click on the small Buffer icon: 2. Directly Directly within the Twitter feed click on the retweet button as you usually would and then select “Buffer Retweet” Note: As you can see, you can Buffer a retweet with comment as well! Feedly. Feedly. Feedly’s Buffer integration is super slick. I use it as a big RSS feed to find great content for social media. You can read a solid snippet of the article directly within the Feedly app and then add it to your Buffer queue with just one click of the button. 4.
    [Feedly] How to monetise your influence type: Platform-Specific Superstar
    They seek you out rather than waiting for you to come up in a news feed, for example they subscribe to your YouTube channel and/or sign up to your email list. Conversations trump likes, real life behind the scenes (ie Snapchat and FB Live) means more than perfectly curated content (Instagram feeds), content people can relate to and feel like you understand what they’re experiencing rather than superficial endorsements. When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. Maybe you’re a celebrity of some kind?
    [Feedly] Workplace (Formerly Facebook at Work) Officially Launches Worldwide
    Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live  livestreaming, Reactions , search  and Trending  to company networks that are kept separate from Facebook users’ personal profiles. Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London  Monday. The service will be offered free-of-charge to nonprofits and educational institutions. According to Facebook, the five countries using Workplace the most are: India. Norway. France.
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