• HARP SOCIAL  |  TUESDAY, DECEMBER 16, 2014
    [Feedly] You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.
    'Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual. You may have noticed that visual marketing is the white-hot topic and that’s because it works… beautifully! More than [.] ( Read more. ).
  • SPIN SUCKS  |  TUESDAY, DECEMBER 16, 2014
    [Feedly] What Sucks About Being a Communications Professional
    Related Stories Nine PR Blogs to Read Seven Podcasts to Add to Your iTunes Feed Fight or Flight: Responding to a PR Crisis. 'We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. But we don’t always just get to complain about the jobs we actually do day in and day out. Because, spoiler alert, we’re not spin doctors. What sucks about being a communications professional? Here are a few items from my list. Social Media Addiction. But you and me? We’ve probably seen it.
  • TWIST IMAGE  |  MONDAY, DECEMBER 15, 2014
    [Feedly] Why Buy A Car, When You Can Have A BMW On-Demand?
    Consumers won''t have to leave their Twitter feed to spend money on books. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. So, what does Google do now?: . Oh, wait.
  • PAMORAMA  |  SUNDAY, DECEMBER 14, 2014
    [Feedly] How to Use Twitter Cards in Social Media Marketing
    They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. 'Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. I’ll be chatting at [link] in a minute! https://t.co/x8HoullQMT
  • PUSHING SOCIAL  |  SUNDAY, DECEMBER 14, 2014
    [Feedly] Your 12 Point Content Marketing Strategy (Part 1 of 4)
    This means that your business’ content is already buried one minute after it hits your RSS feed. I didn’t review my Facebook feed. 'Get new articles sent to you. Get New Articles. ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute. It’s perverse but, your reader will think your brilliant content is old news by this afternoon. Relevancy. Read it. Use it.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 13, 2014
    [Feedly] Better – LIFT Slides 12-13-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'Always looking for ways to give small business owners a boost using  the LIFT acronym , we often turn to the decks on  SlideShare  that can help you in building a better business presence and a smoother work flow. LEARN – How to Design Better Presentations. Learning to Design PowerPoints like a Badass from Gina Holder. IMPROVE – Getting the Content Essentials Right. FIND FLOW – Everyday Mindfulness Practices.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, DECEMBER 13, 2014
    [Feedly] It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media
    'Here is a scenario: On your Facebook Home Page Feed - You read about a very Disturbing Case for instance Abuse or a Missing Person. Moreover an Interaction will enable it to go higher on Network Feed. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ? How about another Sign That shows – ‘I Have Read This, I Am Concerned’. ? work as Freelance Social Media Network Online Professional.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 13, 2014
    [Feedly] Interpretation of Previous Originals – LIFT Clips 12-13-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'A topic of great concern to many business owners as they approach a new project, especially in publishing content, is being 100% original. It’s important to understand rights to use ( Creative Commons has six licenses ). Yet, is there anything new under the sun? While it’s important to follow the laws of copyright and intellectual property, there is room and rules for rendition and interpretation. Click Here! Click Here! Sammy Davis, Jr. et al.
  • CONVERSTATIONS  |  FRIDAY, DECEMBER 12, 2014
    [Feedly] 5 Tactics You Will Need to Use in 2015 to Market Your Small Business
    Facebook recently put an end to page-related content showing up in user feeds. 'Written by  James White. It’s almost the end of the year, and that means it’s time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. For example, Facebook has now moved to paid advertising and has further dampened the promotional and page-related content its users see. Marketing
  • NAVOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Feedly] Why Facebook’s Updates (probably) Won’t Kill Your Business
    Facebook realized that the user was seeing promotional stuff in their news feed as well as the ads on the site. They want to make sure the promotional stuff stays to the Ads and the engaging content stays on the news feed. don’t have to scroll forever through someone elses feed to find the post? 'There has been a lot of misinformation out there about Facebook’s latest announcement. The big issue is that some posts by business pages aren’t being seen by as many people as they used to be. It’s just about silencing those promotional posts that users clearly hate. Buy Ads.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 11, 2014
    [Feedly] Seven Podcasts to Add to Your iTunes Feed
    Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. 'By Gini Dietrich. On the seventh day of Christmas, Spin Sucks gave to you… seven must-listen podcasts, six communicator gifts , five  communications trends , four free webinars , three strategy games , two  Crazies secrets , and the PR win of 2014. There have been lots of predictions that 2015 is going to be the year of the podcast. Seven Must-Listen Podcasts. Wait Wait…Don’t Tell Me !
  • JACOB MORGAN  |  WEDNESDAY, DECEMBER 10, 2014
    [Feedly] Wearables in the Workplace
    Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. Research last year by Credit Suisse called wearable tech “the next big thing” and predicted the industry was set to grow from around $3 billion to $5 billion today to $50 billion within five years. What this episode is about and why you should care. Wearable technology is an up and coming trend.  In the next few years hundreds of millions of wearable devices are projected to be purchased by consumers. What you will learn in this episode.
  • DANNY BROWN  |  WEDNESDAY, DECEMBER 10, 2014
    [Feedly] What Happens When You Change Your Blog Subscribers Over to a Newsletter Format?
    Two things stood out: Many email subscribers weren’t interacting any further with the post , other than opening the email and then reading the content via their own inbox (at that point, my feed was set to Full Post); Many email subscribers weren’t clicking on the day the email went out. Admittedly, I now have an excerpt for my content versus full feed, so to read my latest post you have to click through. 'About three months ago, I made the decision to change up the way my blog posts were delivered to email subscribers. This played into reason three. have increased.
  • CONVERSTATIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Feedly] Building Your Business Presence: Images
    If you want more traffic and more awareness for your business – feed the fanaticism of this photo-friendly phenomena. 'It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. Finding images to use on your site is only the initial step. ize, quality, and punctuation of your images can also  help in building your business presence. Page speed is also an important factor in SEO.
  • PROBLOGGER  |  TUESDAY, DECEMBER 9, 2014
    [Feedly] Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
    “Most of my reading material is funneled through Feedly where I categorize it according to my main topics. 'If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy is whispering. And it works. Amy covers everything from How to Start a Blog to How to Make Money Blogging , and sends out arguably the most useful newsletter on the planet every Sunday morning. Amy would want you to!
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 8, 2014
    [Feedly] Facebook Just Told Us How to Do Facebook Marketing
    Ostensibly, Facebook wants to keep the News Feed less cluttered and annoying for users, and I suppose banishing overtly promotional posts will have that effect at some level. One of my friends just this morning had a baby, and I learned that the baby is healthy on News Feed, and it made me really happy. That might be relevant to me, but not relevant to a lot of other people in the world, and that’s one thing that we try to deliver through news feed. ” If a business is sharing useful content, then we’ll show that in News Feed. Mark Zuckerberg.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 6, 2014
    [Feedly] Books, Brands, and More in LIFT Slides 12-06-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Write a Book in 10 Days. How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing on Amazon from Mike Fishbein. Subscribe today.
  • CONVERSTATIONS  |  SATURDAY, DECEMBER 6, 2014
    [Feedly] Clarity on NetNeut, Creativity, and Scarcity – LIFT Clips 12-06-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Net Neutrality Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Content Marketing Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! your presence or practice.  Subscribe today.
  • GREG VERDINO  |  FRIDAY, DECEMBER 5, 2014
    [Feedly] 10 Trends for 2015
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Culture Digital Transformation Innovation Inspiration Technology trends
  • WAXING UNLYRICAL  |  FRIDAY, DECEMBER 5, 2014
    [Feedly] 27 Things You Should Never Post on Facebook. #15 Will Amaze You!
    People linking their Twitter feed to Facebook and expecting that their tweets get attention from their Facebook friends. ~  Aditya Nishtala. 'Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.) That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. Many thanks to all my friends who pitched in and made this post what it is! Image: ElephantJounal via Google, CC 3.0. Breaking.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 4, 2014
    [Feedly] Why The Seven Dwarfs Should Write For The Web?
    Have a look through your emails or your feeds…however you consume content. 'The power of a smile. smile is contagious, a smile is a gift that costs nothing yet adds so much value to any relationship. It can brighten a day, it can fulfil a human need and it can break the ice… the power of a smile. But quick question…… How much do you smile when you write content on the web? Let me ask you to consider two questions. Now read with intent to sense the writer’s mood. What mood does it convey? Which of the seven dwarfs are you today! – and think.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 3, 2014
    [Feedly] Why Emotional Headlines are Good for Your Content Marketing
    One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. 'By Garrett Moon. When I say emotional headlines you say… bleh. But, maybe you shouldn’t write them off so quickly. OK, maybe not you (yeah, right), but someone is clicking on them and that matters. Whether you love them or hate them, you should be talking notice and learning what you can from their success. And, you CAN learn something.
  • PROBLOGGER  |  TUESDAY, DECEMBER 2, 2014
    [Feedly] Is it Time to Burn Feedburner? There are Alternatives
    Several services exist which help you to offer easy RSS & Email subscription options, ranging from RSS subscription facilitators (turning your RSS feed into a nice-to-look-at subscription screen which anyone can understand), RSS2Email as well as classic Email marketing services. Several features got shut down, such as the monetization tool Adsense for feeds as well as the Feedburner API. If you used Feedburner to handle your RSS feeds, Feedblitz (inexpensive) and Feedpress (slightly more expensive, but more features) are the way to go. The Feedburner alternatives.
  • PROBLOGGER  |  SUNDAY, NOVEMBER 30, 2014
    [Feedly] Is Blogging Dead? How Blogs are changing and How You Can Stay on Top
    The use of feeds has diminished since Google Reader was laid to rest, and I think when Gmail and other clients started filtering promotional material away from the “Primary Inbox”, blog updates via email became less important. 'Image via Flickr user Spondle. This is a guest contribution from author and freelance writer Steff Green. Like that sparkly rhinestone jacket you purchased last year but suddenly realise is actually kind of hideous, blogging trends change with the seasons. What was once the mark of a high-quality blog now screams of incompetence. Are you scared?
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Feedly] Better Inventory and Content LIFT Slides 11-29-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN – How to Manage Inventory. How To Manage Inventory For Small Businesses from Fit Small Business. IMPROVE – Fighting the Crime of Boring Content. Subscribe today.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 29, 2014
    [Feedly] Captions, Responses, and Inside-Out in LIFT Clips 11-29-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Add a Caption to ShareAsImage Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Record Responses to FAQs with TechSmith Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here!
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 28, 2014
    [Feedly] Wonder Through Life. Don't Wander Through Life.
    No Twitter feeds. 'Wonder Through Life. Don''t Wander Through Life. What is your purpose? Too many people wander through life. prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was absorbed by music magazines. Remember, there was no Internet. What I knew about the music I loved (and for me, that was mostly the heavy kind of music), I learned from the monthly magazines and the odd/random instances when one of my favorite bands'' video would be played on TV. Otherwise, that was it. Nothing. No contact. No Instagram.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 28, 2014
    [Feedly] Video Ads, Facebook, and Marketing
    I’ll be curious to see if I get one on my feed. Sometimes not even individual interaction keeps the posts you want coming in on your feed. 'By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America?
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Feedly] The Important Role Of Social Influencers
    And the brand are making the most of it with Negreanu and Boeree regularly mentioning them and engaging with their official feed almost creating a community – a community fans wish to be a part of. '(Image URL: [link]. It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. The customer is the most powerful tool in marketing. Image URL: [link].
  • SOCIALFISH  |  TUESDAY, NOVEMBER 25, 2014
    [Feedly] How To Write A Post That Will Rock Your Facebook
    The bottom line is, show your fans some appreciation by not cluttering up their news feeds with irrelevant or trite information. 'Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Interested? Then please, read on… Some Facebook Posting Basics. Be yourself.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 23, 2014
    [Feedly] Week in Review: Posts and Podcasts Nov 16 – Nov 22, 2014
    How I Use Feedly and Pocket. 'Week in Review November 16 – November 22: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: November 22, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Tom Seaver: A Model of Consistency.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 22, 2014
    [Feedly] Fail, Perfect, Early – LIFT Slides 11-22-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. LIFT Videos
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 22, 2014
    [Feedly] How-To’s, Holidays, and Habits – LIFT Clips 11-22-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Look Better on a Webcam Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Holiday Trends for Small Business Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – What Makes a New Habit Stick?
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Feedly] Best Practices and Ideas for a Content Audit
    The afternoon’s post didn’t show – so, practicing from the recent How I Use Feedy and Pocket post, I’ve found some of the better pieces on conducting a content audit for your site using Feedly Power Search and my Pocket tags. Related Stories How To DIY An Online Store For Small Business Owners How I Use Feedly and Pocket Planning Your Work and Working Your Plan Tom Seaver: A Model of Consistency. 'We often use Fridays as a showcase for Guest Posts that help business owners – like this one on opening an online store. This piece gets you ready. Ready?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 21, 2014
    [Feedly] How To Enhance Holiday Marketing With Pinterest
    expect the page to change as the season progresses, but when I looked at it there were three featured suggestions: Create boards and Pins for the season — add Pins to your existing boards with ideas for the holiday (this will show up in your follower’s feeds), create new boards full of ways to use what you offer, and be a source of inspiration. 'This is a visual season. love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. ” 3 Ways To Start.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Feedly] Content Marketer: Meet the Speechwriter
    The first few years, no one talked about content marketing; they talked about how to make executive communications more strategic, they wondered how to measure the impact of speeches and they talked about the care and feeding of their powerful bosses. If you want to sit at the ‘big boys’ table,” Foust advised his speechwriting colleagues, “you’ve got to show how what you’re doing feeds into the sales channel.”. 'Content marketer, there is someone in your organization you should know, and someone who should know you. Don’t feel bad. ve led the same meeting five years running.
  • JEFF KORHAN  |  FRIDAY, NOVEMBER 21, 2014
    [Feedly] Content Marketing Tools: How to Get Relevant Website Traffic
    Feedly  – Content curation tool for subscribing to blogs and sharing to social media and additional applications for consumption and curation. Edit Flow engagement Feedly Google Analytics Google Keyword Planner Hootsuite Ian Cleary Jeff Korhan SEO social media Talkwalker Alerts Yoast SEO Zapier 'Listen to the Episode Below. Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 18 of  This Old New Business  weekly  business podcast with Jeff Korhan. Start with Strategy. later.
  • CONVERSTATIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Feedly] How I Use Feedly and Pocket
    At this writing, I have 839 feeds (sites, blogs, search strings) in my Feedly Reader. This indispensable tool allows me to skim, search, save, and share relevant items in a variety of ways: Send Specific Feed Items I email industry-specific or interest-based items to individuals when I think they can find value for their business or possibly use for their blog or Twitter feed. Feeds Create a Lifetime of Loyalty. Often, I’ll use one of the Feedly mobile apps to peruse and pare, then go back to what I’ve saved to determine how I share.
  • JACOB MORGAN  |  THURSDAY, NOVEMBER 20, 2014
    [Feedly] 10 Principles of The Future Manager
    Gives real time recognition and feed-back. 'Following up on my post around the 7 Principles of The Future Employee , I wanted to share another concept which is the 10 Principles of The Future Manager. When it comes to the future of work it’s not just employees that are changing, managers are also having to change the ways in which they lead and in fact are HAVING to become leaders. These are 10 core principles or characteristics that managers will and must possess going forward. This image is taken from my book, The Future of Work. Is a leader. Follow from the front. Leads by example.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Feedly] Buying Your Friends: The Pros and Cons of Purchasing Social Media Followers
    Purchased followers typically don’t engage with content, and based on Facebook’s April 2014 algorithm update, this could mean hurting the reach of your individual posts and causing your brand’s Page to lose positioning in the news feed. 'linkedmediagrp via Compfight cc. Most see “buying friends” as a bad thing. Why else would every sorority member who’s accused of buying her sisters’ friendship deny it so furiously? Yet in the marketing world, the stance isn’t always so clear. If vanity metrics are important, buying them is a fast way to grow those numbers.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Feedly] Does Your Inbound Marketing Funnel Have Enough Room For Trust?
    Here, a casual reader will become a devout consumer of your content by joining your email marketing list or RSS feed. 'Do you remember the first time that you realized the true power of inbound marketing ? was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers. One day I got an out-of-the-blue email from one of those 50 non-profits.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 18, 2014
    [Feedly] Comedians In Cars Getting Organic Reach
    So, if enough of the feed gets filled with brand messages in lieu of what our friends are up to, they risk having people become disengaged and disenfranchised with Facebook. 'Jerry Seinfeld doesn''t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands ). The main message that they''re sending to brands is this: if your posts even have a hint of shilling you''re going to pay for it. Is Facebook getting greedier or is it something else?
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 17, 2014
    [Feedly] How Social Media Is Changing Prime Time TV
    study commissioned by Nokia revealed that the average user checks their smartphone about 150 times each day – and chances are that average user is checking for new updates on their social feeds. Stock market stories can make their way into a Hell’s Angel’s feed. 'It’s easy to talk about how social media is changing the world. What’s harder to put into words is how social media has changed us. Billions of people fill their minutes (which add up into hours) with Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Pinterest and Vine. First, TV 2.0
  • MINDJUMPERS  |  MONDAY, NOVEMBER 17, 2014
    [Feedly] How to advertise and optimise posts on Facebook
    'Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. The platform’s special  news feed algorithm  enables companies to target a community based on the information people share on their profiles. ?The Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting Is your company considering content amplification on Facebook? Over
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 17, 2014
    [Feedly] If I Could Start Social Over Again
    People love photos and tech talk and not much else up there, at least in my feed. 'Looking online at the top social media news articles, it is amazing how Facebook and Twitter still dominate conversations. Yet, if I could start over from scratch — I would not use Facebook and Twitter for both professional and personal online efforts. have been online in social networks for a long time now. These days when I speak on panels I am the old guy, which is a bit weird. The past can prevent you from moving forward unless you make a conscientious decision to embrace change. Not Blogging.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 15, 2014
    [Feedly] LIFT Slides 11-15-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. LIFT Videos
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 15, 2014
    [Feedly] Backstory – LIFT Clips 11-15-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Seize Opportunity Can''t see the video in your RSS reader or email? Click Here! IMPROVE – By Helping Others Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! your presence or practice.  Subscribe today.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, NOVEMBER 14, 2014
    [Feedly] Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media
    'Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time. My Business Page is on Facebook at: [link] Do join me
  • DANNY BROWN  |  THURSDAY, NOVEMBER 13, 2014
    [Feedly] Is It Time to Trade Your Blog for a Newsletter?
    In Danny’s case, it appears he hasn’t quite given up blogging entirely, though his posts seem to be shorter and mainly feed into newsletter subscriptions. 'This is a guest post by Randy Milanovic, Principal of Kayak Online Marketing, and takes a look at a changing shift in how content is being presented. few months back, I noted that a handful of prominent bloggers were switching things up and taking their content straight to Google+. As a behavioural change, I found it interesting; as an online marketing practice, it wasn’t something I was willing to try. Nothing wrong with that.
  • JACOB MORGAN  |  THURSDAY, NOVEMBER 13, 2014
    [Feedly] The Alliance – Managing Talent In a Networked World
    Click Here to Subscribe via RSS Feed (non-iTunes feed). 'Click Here to Subscribe via iTunes. link]. What this episode is about and why you should care. In a world where employee tenure is shrinking and where independent workers are on the rise, organizations are struggling to find a new way of working with employees. Employees in the meantime are thinking of ways they can develop their careers while always keeping an eye on “the next best opportunity” to come their way. Clearly there is a challenge for businesses today when it comes to trust in loyalty. Podcast millenialls
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Feedly] Bill Hartzer Weekly Update – November 12, 2014
    SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'Google Updated the Knowledge Graph, and State of Search conference next week. only have one update this past week, as it was a short (but busy) week last week, with traveling at the end of last week. Google Knowledge Graph Update. Last week Google updated the Knowledge Graph, which includes data from various sources like Freebase.com to populate informational data in the search results. was able to get this to show up because I have a Freebase.com listing.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 11, 2014
    [Feedly] How to Structure a Successful Planning Session
    Feed the Soul Food fuels the brain! 'By Jess Ostroff No one likes meetings. That’s because they’re overused and inefficient. But, what if you overcame the fear of meetings and created an environment for a planning session that your employees would actually be excited about? That’s what I attempted last month. And I think it actually worked. Plan for the Planning Session Your planning session needs to be planned! Put time on the calendar as far in advance as possible so you can give your clients the heads up and so your team can wrap up their projects in advance. Please. What’s Next?
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 11, 2014
    [Feedly] A new search engine for marketing podcasts
    You can subscribe via email (or feedly) to be notified when new reviews are posted, and when shows are added to the database. 'Are you ready to make marketing education much, much easier? am so thrilled to announce that today is the launch of MarketingPodcasts.com –  a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. MarketingPodcasts.com is a discovery engine for marketing podcasts. sort by host name(s). sort by Audience Approval rating (percentage of iTunes ratings that are 4 or 5-star).
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 8, 2014
    [Feedly] Seeing, Thriving, and Watching – LIFT Slides 11/08/14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. LIFT Videos
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 8, 2014
    [Feedly] Things and Thinks – LIFT Clips 11-08-14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – What is the Internet of Things? Can''t see the video in your RSS reader or email? Click Here! IMPROVE - Tell Better Stories Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here!
  • DANNY WHATMOUGH  |  FRIDAY, NOVEMBER 7, 2014
    [Feedly] ICYMI – Tumblr, Alex from Target and Xmas ads
    It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Tumblr rolls out autoplay ads to users. Snapchat is in negotiations with Comedy Central, Spotify and Vice  for the upcoming launch of its new section – Discover. Remember Alex from Target? Facebook has started bundling updates together. Campaigns. Image credit. icymi
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Feedly] Short Hops and News Stops for Nov. 7, 2014
    Here are some short hops and news stops that may have gone by too fast to catch them this week: Feedly Pro Goes Beyond If you’re a practitioner of Search Once and Subscribe , Feedly , an aggregator of your favorite blogs, news, and search strings has upgraded their Feedly Pro with a Power Search. The new features include searching beyond the feeds you subscribe to, plus searching for only video, or audio, or specific authors. 'A lot can happen in a few days. With the pace of change in business and technology, it can be hard to keep up. An awesome addition.
  • DEVUMI  |  FRIDAY, NOVEMBER 7, 2014
    [Feedly] 3 Pinterest Content Curation Ideas to Help your Brand
    Feel free to schedule them through Buffer or Hootsuite to better spread out their delivery to the home feed of all your Pinterest followers. 'Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The goal of your social media channels should be to become known as a reliable source of information for your followers. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users. That monkey?”
  • PROBLOGGER  |  THURSDAY, NOVEMBER 6, 2014
    [Feedly] 5 Ways to Grow Your Blog Without Relying on Google Traffic
    You’ll need a good feed reader, such as Feedly, to make this work. 'This is a guest contribution from Jerry Low. Google is a b*tch. Like so many things on the web, the world of Google is constantly evolving – and while that flex can lead to good things, it also creates a volatile environment for bloggers and websites that rely on their search rankings – which, is pretty much all of them. The short of it is that, while 90 percent of internet experiences begin with search – but of those, only a small fraction will move beyond the first two pages of results. Apply that here. link].
  • JACOB MORGAN  |  THURSDAY, NOVEMBER 6, 2014
    [Feedly] Independent Workers and the Freelancer Economy
    Click Here to Subscribe via RSS Feed (non-iTunes feed). Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) [link]. 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. The 4th annual 2014 MBO Partners State of Independence in America workforce study reports a growing headcount of 17.9 million “solopreneur” independent workers – or those who regularly work 15 hours or more per week as independents, with most working more than 35 hours per week. This is up 1.2% from 2013 and 12.5% This is up 1.2%
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Feedly] Is Customer Service a Part of Your Marketing Budget?
    At the same time, a small window pops up showing a tweet I made about my wonderfully dirty Martini, and how much I liked it, while Jay’s two-minute old photo of our Oyster platter rises to the top of your feed, as well. But here’s the critical part – If Jay and I were waiting for 40 minutes at Morton’s before getting a table, or if the martini sucked, or the waiter was rude, we simply wouldn’t be the first thing Michelle sees in her feed when she pulls it up. 'Happen to notice the subtle change Facebook made on mobile last week? Here – I’ve highlighted it for you above. Sentiment.
  • UNSPOKEN  |  TUESDAY, NOVEMBER 4, 2014
    [Feedly] Companies Invest More in Social Media Marketing in 2014
    This seems to be because these ads are less conspicuous and take up less space on your Twitter feed as well as the Twitter homepage. 'Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Facebook implemented its promoted posts in 2012. Photo Source). Related articles.
  • DIGITAL DIVA  |  MONDAY, NOVEMBER 3, 2014
    [Feedly] Paloma Faith & Halloween Partying
    The week saw me adding a few new blogs to my BlogLovin feed… one of which was  Outside Beauty Inside Health – I like Cat’s juice posts…really focussing on the veggies. 'I’m a bit late writing about my week, usually I try to do it on a Sunday…or maybe before work on a Monday…but we had a really hectic weekend and there was just no time. So, here I am on a Monday evening. Better late than never? Hope so  . The full-on weekend really started Thursday with a lovely evening at Zucco in Meanwood with the hubby and his mum. Vote vote vote!
  • BILL HARTZER  |  SATURDAY, NOVEMBER 1, 2014
    [Feedly] Bill Hartzer: Weekly Update for November 1, 2014
    SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. have a few interesting updates this week. did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason. Reddit AMA (Ask Me Anything). Last week I had the honor of doing a Reddit AMA, where people can go onto Reddit and literally ask me anything they want. Ripoff Report.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 1, 2014
    [Feedly] Hacks, Habits, and Holdings – LIFT Slides 11/01/14
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. LIFT Videos
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 1, 2014
    [Feedly] Finding: Fit, Reach, Help, and Ideas (LIFT Clips 11/01/14)
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to ‘Get Out of the Building’ Can''t see the video in your RSS reader or email? Click Here! IMPROVE - Digital Marketing Tips for the Holidays. Can''t see the video in your RSS reader or email?
  • TWIST IMAGE  |  FRIDAY, OCTOBER 31, 2014
    [Feedly] Six Links Worthy Of Your Attention #228
    The Laborers Who Keep Dick Pics and Beheadings Out of Your Facebook Feed - Wired. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: William Gibson Has No Idea How the Future Will See Us - Motherboard , " William Gibson is the original cyberpunk, writing big, sprawling novels about tomorrows that are already mostly here. He even coined the term ''cyberspace.'' Alistair for Hugh). The "How Does Stephen Colbert Work?" Edition - Slate. Alistair for Mitch).
  • JACOB MORGAN  |  FRIDAY, OCTOBER 31, 2014
    [Feedly] How AirBnB Creates Amazing Workspaces
    Click Here to Subscribe via RSS Feed (non-iTunes feed). Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) [link]. 'Click Here to Subscribe via iTunes. link]. What this episode is about and why you should care. With the first tech boom in the late 90’s there was a mentality among startups that sent a clear message – We are never going to work in cubicles. But, people didn’t just need collaboration, they needed focus, engagement, and an environment that represents who they are and how they want to work.
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 30, 2014
    [Feedly] How to Write Better Content for Social Media
    How can you attract more people to your messages if they look like thousands of others on these people’s feeds? 'What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Twitter. His Majesty, the #Hashtag.
  • PROBLOGGER  |  THURSDAY, OCTOBER 30, 2014
    [Feedly] 15 Quick and Easy Productivity Super-Hacks for Busy Bloggers
    As a recipe example, once you add a new article to read in Feedly, you also have it saved in your Dropbox folder. 'This is a guest contribution from  Pooja Lohana. Let’s face it. As a blogger, you have a knack to find just one more task that needs to be done. Then there are times when you just don’t feel like doing that pesky little task – the more you think about it, the more you imagine the worst, and the more you procrastinate. No matter what your situation, here are 15 productivity hacks that really work, well if you only try them. And the best part? Sound good? Let’s get hacking.
  • PUSHING SOCIAL  |  WEDNESDAY, OCTOBER 29, 2014
    [Feedly] The Blogger’s Guide to Content Distribution Channels
    RSS feed or specific posts to promote. They serve your feed or post via their Outbrain widget that displays your content as related posts around the web. I normally promote a single Slideshare presentation 1-2x a day for a month since it’s easy for a single tweet or Facebook update to get lost in the feed. 'Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. ve thrown a new buzzword at you so we’ll start with a definition. This means your post is reaching a sliver of your targeted audience. Triberr.
  • FEVER BEE  |  TUESDAY, OCTOBER 28, 2014
    [Feedly] 31 Clever Ideas From 9 Communities
    Syndicate the Twitter/blog feeds from your members into a single place within your community. 'From the outside, you might think the community space is short of ideas.    There aren't many new books, blogs, podcasts, or twitter accounts on the topic.    We know this isn't true. There are lots of great new ideas. Most come from communities too busy doing the work to talk about it. Here  Here are 31 clever ideas from 9 of my favourite communities.    Their onboarding process (and messaging) is clever. Many of these are filtered out.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, OCTOBER 28, 2014
    [Feedly] Why Customer Service is the Future of Social Marketing
    It’s now, to me, nothing more than an RSS reader (and a good one in case you don’t like Feedly for whatever reason). Has anyone realized how tired people are of marketing messages in their FB feeds? watch as my feed there gets cluttered with marketing content and very rarely true conversations. However, I haven’t paid attention to my home feed on Twitter in something like five years. 'In 2006, social media was building steam in the United States. And make their marks they did. That’s when everything went downhill. Then, thousands. Good call.
  • GREG VERDINO  |  MONDAY, OCTOBER 27, 2014
    [Feedly] Three Truths About Today’s Digital Economy
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Guest Bloggers Inspiration Leadership Digital Leadership
  • ENGAGE  |  MONDAY, OCTOBER 27, 2014
    [Feedly] A Terrifying Example of Content Marketing
    Its Instagram feed is particularly entertaining.). 'My friend’s mom is scared of the drive-through car wash. She somehow has managed to persuade some saintly employee that works at her local gas station/convenience store to crawl into her passenger seat and ride through the gauntlet with her. If he''s not on duty, she''ll put off the car wash for days until she sees him at work. This absurd fact delights me whenever I think about it—“Hey, my cashier friend, won''t you leave your post and sidle into my automobile, so I can endure a $3, three-minute sudsification?”—so
  • BILL HARTZER  |  MONDAY, OCTOBER 27, 2014
    [Feedly] Bill Hartzer – Weekly Update October 27, 2014
    SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'Google Penguin Refresh last weekend, and Google adds Inbox by Gmail, which is useful for reading email on your phone. We have a few updates this week, and the major one was the Penguin refresh (a refresh, not an update. We also had the launch of Inbox by Gmail, which is pretty good, as I’ve tested it out already. And oh yeah, there’s a new Share button added this week to Google’s header. Google Penguin Refresh. That’s a big jump. Inbox by Gmail.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 25, 2014
    [Feedly] Quotes and Lessons on Living and Learning – LIFT Slides
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are  a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN to Blog Better. Build a better blog from Hugh Culver. IMPROVE with Ben Franklin. FIND FLOW and Do What You Have to Do. 51 Down To Earth Productivity Quotes from WorkZone.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 25, 2014
    [Feedly] Tools and Apps with a Mobile Mindset – LIFT Clips
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Resize and Crop Your Image on PicMonkey. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – How to Create an Explainer Video with the Vidra App. Click Here! Click Here!
  • TWIST IMAGE  |  FRIDAY, OCTOBER 24, 2014
    [Feedly] Six Links Worthy Of Your Attention #227
    In four words: Don''t feed the trolls. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Rob is a smart VC from the Bay Area who''s been to Bitnorth and Montreal''s Startupfest. He''s a smart investor, having backed companies like Nest. He is also a hardcore race car driver. He has a new series in which entrepreneurs have exactly one lap at high speeds to pitch their product. This takes elevator pitches to the next level -- and the results are pretty funny to watch." " (Alistair for Hugh). The Runners.
  • GREG VERDINO  |  THURSDAY, OCTOBER 23, 2014
    [Feedly] Digital Is the Answer. What’s the Question?
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Customer Experience Digital Transformation Marketing Strategy Fresh Perspective
  • JACOB MORGAN  |  THURSDAY, OCTOBER 23, 2014
    [Feedly] How The Motley Fool Became the #1 Company in America to Work For
    Click Here to Subscribe via RSS Feed (non-iTunes feed). Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) [link]. 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. According to a  new report  by the Conference Board, the New York-based nonprofit research group, some 54.6% liked their physical environment in 1987 versus 56.4% today, and 54.7% liked their equipment in 1987, compared to less than a percentage point more today, 55.2%. What this episode is about and why you should care. today, and 54.7%
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 22, 2014
    [Feedly] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
    With these platforms, you can search and set up profiles for different news categories, so that only tops stories relevant to your unique interests will show up in the tool’s feed/homepage. 'Guest post by Meg Rulli, Co-founder,  ModMark Group. ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Well, you aren’t alone. Knowing that all of these platforms are out there can be intimidating.
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 20, 2014
    [Feedly] Are you social sharing to your best advantage?
    This is likely due to the reader’s need to check their feeds in between meetings. 'If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. that will benefit your website’s domain. Using a number (i.e.
  • GREG VERDINO  |  MONDAY, OCTOBER 20, 2014
    [Feedly] The Dark Side of Digital
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Guest Bloggers Leadership Strategy Technology The Digital Consultancy Transformation
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Feedly] Bill Hartzer Weekly Update: October 18, 2014
    SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. This weekend, there appears to finally be a Google Penguin refresh, which is affecting a lot of website traffic from Google organic search. There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. Google Penguin Refresh, Google Penguin 3.0. link]. link].
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 18, 2014
    [Feedly] Explain Your Story (LIFT Clips for 10-18)
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Create a Storyboard Can''t see the video in your RSS reader or email? Click Here! IMPROVE – The Power of Words Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here!
  • PROBLOGGER  |  THURSDAY, OCTOBER 16, 2014
    [Feedly] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    When Twitter catastrophe strikes, never stray from the Golden Rule – DON’T FEED THE TROLLS. 'This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. As a relatively low-budget food chain, they are a popular target for online abuse. The gaffe spread like wildfire across the internet, and the Greggs Twitter account was rapidly inundated with tweets. Crack a Joke. Social Media
  • GREG VERDINO  |  THURSDAY, OCTOBER 16, 2014
    [Feedly] 10 Questions Every CXO Must Ask About Digital
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Digital Transformation Leadership Strategy
  • JACOB MORGAN  |  THURSDAY, OCTOBER 16, 2014
    [Feedly] Why The Sharing Economy is Changing Everything
    Click Here to Subscribe via RSS Feed (non-iTunes feed). Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) [link]. 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. Forbes estimates “The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%. At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” – Forbes Jan 2013. Need a wedding dress?
  • PUSHING SOCIAL  |  TUESDAY, OCTOBER 14, 2014
    [Feedly] What Ragnar Taught Me About Grassroots Content Marketing
    Ragnar’s Instagram feed plugs alpha-runners into the experiences of 2,000 other Ragnar finishers. 'I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”. Now I love my morning run. It took a torturous and life-changing event called the Ragnar to flash-transform me into a passionate athlete chasing the next runner’s high. Prime The Pump.
  • GREG VERDINO  |  TUESDAY, OCTOBER 14, 2014
    [Feedly] Do You Have Digital Change Agent DNA?
    This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. 'We''ve Moved! Update your Reader Now. Change Digital Transformation Guest Bloggers Inspiration Leadership Digital Leadership Fresh Perspective The Digital Consultancy Transformation
  • SOCIALNOMICS  |  MONDAY, OCTOBER 13, 2014
    [Feedly] The Key Tips on Implementing Paid Social Media for Brand Awareness
    Within the feed a status update with just text will easily be skipped over. 'First thing’s first, you need your goals (as with any marketing plan). Decide if your paid social media strategy will help for awareness of your brand being on that channel or perhaps help create engagement with a new campaign. Let’s assume for this post that you’re trying to gain awareness for your brand as you enter some new social channels. Different channels allow for different interactions with consumers as well as unique ways to target and reach them. Pinterest: Same as with Instagram.
  • BILL HARTZER  |  MONDAY, OCTOBER 13, 2014
    [Feedly] Bill Hartzer: Weekly Update for October 13, 2014
    SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week. But, notably the TopSEOs website appears to have been banned in Google. also posted about speakers I wanted to see at the PubCon conference, which was a great success. In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. TopSEOs Banned. SEO Fundamentals.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 11, 2014
    [Feedly] Better Habits for Your Business and Brain (LIFT Slides)
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are  a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN: Get Started with Evernote. 25 Ideas for Getting Started with @Evernote from Steve Scott. IMPROVE: Persuasive Writing Techniques. FIND FLOW: It’s Great to Feel Great.
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 11, 2014
    [Feedly] Finding the Skills and Sequences for Success – LIFT Clips 10/11
    Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – The No. Skill Every Entrepreneur Needs Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Find a Better (Smaller?) Box Can''t see the video in your RSS reader or email? Click Here!
  • ENGAGE  |  FRIDAY, OCTOBER 10, 2014
    [Feedly] How Brands Are Leveraging Snapchat
    Snapchat Stories are like the Facebook feed of the app — you create a composition of images, videos or messages, and they “snap” together to create a Story about your day that your friends can view for only 24 hours. It’s a window into people’s lives — the lives they don’t put on their carefully manipulated crafted Facebook pages or Instagram feeds. But in addition to my buds, brands are working their way onto Snapchat and into my Stories feed. 'I have a confession: I am completely enamored of Snapchat. Then it’s gone. Shockingly, I’m not opposed to it. GrubHub.
  • JEFF KORHAN  |  FRIDAY, OCTOBER 10, 2014
    [Feedly] Community Value: How to Grow Your Business Audience
    Their successes, failures, and aha moments feed the appetite of the entire EntrepreneurOnFire community. Their successes, failures, and aha moments feed the appetite of the entire EntrepreneurOnFire community. 'Listen to the Episode Below (0:25:52). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 12 of  This Old New Business  weekly  business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. Magazines.
  • SOCIALFISH  |  THURSDAY, OCTOBER 9, 2014
    [Feedly] Overhaul Your Social Media Marketing Strategy with These Basic Approaches
    If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. 'As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Image source. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach.
  • JANET FOUTS  |  THURSDAY, OCTOBER 9, 2014
    [Feedly] When content calendars are not the answer
    or Feedly , and keyword alerts with apps like Mention and Buzzsumo. 'Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Awesome.
  • JACOB MORGAN  |  THURSDAY, OCTOBER 9, 2014
    [Feedly] Is “Privacy and Security” Really Dead?
    Click Here to Subscribe via RSS Feed (non-iTunes feed). Click Here to Subscribe via iTunes Click Here to Subscribe via RSS Feed (non-iTunes feed) [link]. 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. 86% of internet users have tried to use the internet in ways to minimize the visibility of their digital footprints. 55% of internet users have taken steps to hide from specific people or organizations. – Pew Research. What this episode is about and why you should care. It got me thinking, “Is privacy and security dead?”
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