[Feedly] Association Social Media Jobs
    No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time:  Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? We We focus on jobs in  social media , marketing , communications , PR , advocacy , digital and technology. photo credit ). Featured From the Trenches
    [Feedly] Instagram Introduces New Business Profiles
    Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. That’s why I recommend using Instagram and changing your personal profile to a business profile today to get more leverage for your business. It’s very easy to change your personal profile to a business profile! Follow these steps : 1. Go to your profile and tap . 2. That’s it!
    [Feedly] How to Create a Messenger Destination Facebook Ad
    Facebook recently announced several Messenger platform updates , one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. News Feed Link Description: When sharing a link, this would be the 150-character meta description that is pulled from your website. As I type this, Messenger destination is still rolling out, but let’s take a closer look at what it is and how it works… Messenger Destination in Action. Get creative!
    [Feedly] Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask
    If you have been having consistent issues with losing signal during meetings or glitches in the audio or visual feed, check to see if you can improve your Internet speed or move your device closer to a router. According to LucidMeetings , it’s the number one complaint among online conferencing users as it can make users seem unprofessional and ill prepared, interrupting the feed and ruining the image they’re trying to present. Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask. Basic Set Up. Internet Connection. Audio and Video Quality. Accessibility.
    [Feedly] Facebook Profile Expression Kit Released for Android, iOS Developers
    App developers enjoy attribution and brand awareness within News Feed  every time someone uploads a profile picture or video created by their app. Apps Facebook Aigerim Shorman Android App Review Developers F8 Flixel images iOS News Feed Photos Platform Policy Prisma Profile Expression Kit profile pictures Profile Videos sdks selfies Software-Development Kits VideosFacebook introduced its Profile Expression Kit  at its F8 global developers conference in April, and Thursday, the social network announced that it is available to Android and iOS developers worldwide. Download the SDK.
    [Feedly] Best Practices for Social Media Ad Spending
    The social media analyst steps in to feed the numbers back to the team reporting on what is working, what is not working and insight into why. All When a highly finessed ad comes through their feed, it disrupts their experience. Creative These are of extreme (not using that term lightly) importance especially if you are not fortunate to have a dedicated account representative feeding you updates. Social network ad spending isn’t going anywhere anytime soon. The bulk of this, about 77%, is expected to be spent on Facebook advertising. Use the Native Tools Provided. Measure.
    [Feedly] ABC News to Fire Up Facebook Live for Debate Coverage
    ABC News said in an email to SocialTimes that its curated Facebook feed will feature Facebook Live  streams from debate host cities, inside spin rooms and watch parties across the U.S., as well as commentary from anchors and correspondents at the network’s New York headquarters, adding that Facebook users’ comments, questions and conversations will be incorporated into its live coverage on the social network. ABC News  is teaming up with Facebook for its coverage of the upcoming presidential  debates. Coverage of each debate will begin on Facebook Live at 7 p.m.
    [Feedly] We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
    Scott Britton of Life-Long Learner tried this outreach with Feedly , and it worked like a charm: In addition to Facebook and Twitter promotion, I got Feedly to feature my show’s audio feed as the 3 rd ranked recommendation in their “entrepreneurship channel.” They included my show for a few weeks and it resulted  into 1k+ feedly subscribers to my podcast feed. Before we launched our Buffer podcast , so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. How do people promote podcasts? Images. Links.
    [Feedly] How to Create Effective Facebook Lead Generation Ads
    Description for news feed: 30 characters (make them count). What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. What Is Lead Generation? Lead generation is a marketing process where you capture interest in your products and services. It is a way to take a target audience from an introduction to your products and services, and guide them through your sales funnel. No cold calls here.
    [Feedly] How to Add Instagram Zoom to Your Social Strategy
    Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we’re still focused on improving the core parts of Instagram. Show Off the Details. instazoom.
    [Feedly] A Look at How Three Brands Are Driving Social Engagement
    Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media.
    [Feedly] What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]
    If you like a specific page or brand, they’re building that word-of-mouth feature within the News Feed itself.” Sharing your brand’s story through user-generated content  (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Dom Garrett – marketer at BTC Revolutions (one of Inc.’s This episode is available on: iTunes. Google Play. Stitcher.
    [Feedly] How to Set up Rich Pins on Pinterest in Just 5 minutes
    And of course: Rich Pins on Pinterest stand out on the feed because the title is bold. Want to know how to set up Rich Pins on Pinterest in no time at all? . If you are a blogger, then this is super easy way to increase traffic and shares from Pinterest.  . In this post, I show you How to Set Up Rich Pins for your Blog Articles on WordPress… in just 5 minutes.  . Retro alarm clock by Shutterstock. I’ve posted before about the importance of visual content and how Pinterest drives traffic to your site with visuals months or even years after they are first shared. Your turn.
    [Feedly] How the Very Best Content Curation Is Done on Social Media [SSM002]
    For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Nuzzel … “to curate my Twitter feed and send me all my links. What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.
    [Feedly] Three Engagement Myths, Busted.
    No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together? Even the equipment one—if you buy new macs for everyone, are you really certain that true engagement is going to increase? Engagement is fundamentally driven by a culture that truly works.
    [Feedly] 6 ways to boost engagement on Instagram
    ChamberofCommerce.com. M any Instagrammers weren’t thrilled when Instagram shared the new algorithmic feed that arranges posts based on each user’s interaction. When users scroll through their feeds, they won’t take much time to scrutinize every post and read though the lengthy captions. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Megan Totka. Use eye-catching images. Make sure your images are eye catching — it may make your audience more likely to interact. JD Lasic
    [Feedly] Up, Periscope: New Features for iOS 10
    Periscope also mentioned in the blog post that auto-play has been introduced for live videos in its home and global feeds, and that users can now see the avatars of other users who join their broadcasts. Twitter’s Periscope  livestreaming application jumped on board the iOS 10  train. Periscope announced in a blog post  that its live broadcasts can now be shared via iMessage , along with custom-designed stickers  created for iOS 10. And the Periscope iOS app  now offers universal support for the iPad. Readers: What do you think of Periscope’s new features for iOS 10?
    [Feedly] Six Links Worthy Of Your Attention #326
    What's more, it doesn't care what you feed it -- so you can ask it to make music with the same algorithm, training it on a composer instead of a human voice. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . WaveNet: A Generative Model for Raw Audio - Deepmind.  "The short version of this is: This is the voice of AI. Well, as machine learning continues to knock down computing barriers, here's a way of training a Deep Learning algorithm to make words.
    [Feedly] How to Start Your Facebook Business Page: A Complete Guide
    You will also have the opportunity to add your Facebook Page to your list of favorites (shown in the left sidebar menu when viewing your Facebook News Feed) and choose your preferred Facebook Page audience. Facebook feeds are cluttered with visuals, so make sure your posts stand out among the rest. With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Choose a Call-to-Action.
    [Feedly] How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond
    From there, they can select any of the photos that appear on the company’s Instagram feed, and within two clicks, arrive at a landing page for a specific product. In the last few weeks, we have been looking at some of the world’s  top brands across  various industries, how they are using social media, and what tactics we can  learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world.  . Measuring Your Digital Brand Impact Download. Let’s find out how Whole Foods is performing across these channels and which tactics are working for them.
    [Feedly] How to Measure Your Facebook ROI
    Two posts about the same product appear in a user’s News Feed. Facebook has become an integral part of the marketing process. More than 1.71 billion people visit it on a monthly basis , making it the third most visited website globally. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. What Is Facebook ROI? Facebook Ads.
    [Feedly] In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
    The other major feature launch is the ability for brands to use News Feed ads  on Facebook to drive users to Messenger via calls to action such as “send message,” “shop now” or “learn more.”. The Newsroom post said of the inclusion of Messenger as a destination for News Feed ads: Beyond the promise of the developer platform, we’re now actively building capabilities for brands and businesses to be discovered on Messenger. This month, we’ve begun to roll out Messenger as a destination for News Feed ads. Facebook announced the launch of Messenger Platform  v1.2,
    [Feedly] Are Instagram Stories are a Better Home For Content Than Snapchat?
    Instagram, on the other hand has both feed and Stories tracks. Unlike Snapchat, Instagram also has a permanent feed. If content is successful on the short-lived Stories track, marketers can display it permanently on their feeds. This is a guest contribution from Nick Rojas. When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. Image courtesy of Shutterstock.
    [Feedly] How to Regram: The Importance of Sharing Instagram Content
    Instagram constantly pushes the idea of “being in the moment” with their feed. Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. Before we get into that, it’s important to know why a Regram is different than a share or Retweet. What is a Regram? How to Regram. Share to Instagram Messenger.
    [Feedly] The Association Role in the New Education Paradigm
    No Feeds Found. Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” This paper was a labor of love and has been a number of years in the making. In it, we describe some of the challenges we are collectively facing as a global society in the education to employment system. Transformational change is upon us.
    [Feedly] Facebook Canvas Custom Audiences: How to Create
    Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds). Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas , a way for brands to create an immersive experience for users without leaving Facebook. No load time. Your Turn.
    [Feedly] Reach vs Impressions: Understanding Engagement Terms
    An impression means that content was delivered to someone’s feed. For example, on Facebook a post can be displayed in the News Feed from the original publisher and appear a second time when a friend shares the publisher’s post. If you saw both forms of activity in your feed, that counts as two impressions for the same post. On Facebook, reach falls into three different categories: Organic: This represents the number of unique people who saw your content—for free—in News Feed by posting to your Page. Here’s a crash course in reach vs. impressions. We know. Facebook.
    [Feedly] How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?
    Next, simply connect your news feed with the Facebook page. A decade back, it just used to be about keywords, keywords, and keywords. Simply stuff the keywords all around the page and you’re good to go online. But then suddenly, various important parameters start making buzzes. And one fine day, everyone started talking about the speed. The website speed , we are talking about! It was probably because Google issued a signal way back in 2010 that website speed is soon going to be an important consideration for ranking going forward. But this was not the end. What is ‘Google AMP’?
    [Feedly] How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
    Check Feedly for interesting stories. Browse the Buffer feed to adjust titles, images, hashtags, and mentions. Feedly , an awesome RSS tool we’ll cover more below, is where I keep track of my list of sites to follow. You can do the bookmark hack and travel directly to their feeds every day (not a bad idea). In addition, there are some neat, native integrations with content tools like Pocket and Feedly and sharing tools like Buffer. Feedly – [link]. You can 1) search Feedly for topics to find the content you want to subscribe to.
    [Feedly] 10 Brands Killing It On Instagram in 2016
    We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Adidas (@adidas). Screenshot from the Instagram account of Adidas. Check out the number of comments on this post!
    [Feedly] A Tools Guide to Live streaming on Facebook
    Pull any live feed from the Internet directly in as a source. Pull in a live Twitter feed. Ingest up to 4 live feeds from cameras connected to Teradek encoders. If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to share with you exactly what you need to know about the tools… …tips and tactics you need for Facebook Live. What are the bandwidth requirements for live streaming? To check your speed, use  Speedtest. The basic setup.
    [Feedly] 4 Quick Tips To Start Driving Relevant Traffic On Twitter
    But, it’s all about reciprocity and will pay off as value is added to your feed. The more value you bring to people’s feed, the more you can get away with slipping in self-promotional posts that drive traffic. 4. This is a guest post by Nikolay Stoyanov. Social networks are one of the best ways of driving traffic to your website and share important messages with an audience that’s relevant to your brand. Twitter is no different. In fact, we can say that Twitter’s open network allows you greater reassurance that the audience you are reaching is the right one for you.
    [Feedly] 5 best growth marketing strategies for B2B
    For example, a Facebook paid update, with the Contact Us button embedded right in the news feed, contributes to positive exposure. Image by TopRank Marketing / Creative Commons BY. Post by Michael Gorman. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. This impressive growth was achieved by companies that used specific development strategies with efficient marketing tactics and future profits analysis.
    [Feedly] Facebook Wants You to Know ‘What Friends Are Talking About’
    Facebook appears to be testing a new module in its mobile News Feed , What Friends Are Talking About. Facebook Android Damon Beres Friiends Mashable mobile News Feed What Friends Are Talking AboutDamon Beres of Mashable  shared the screenshot below, from Facebook’s flagship Android application, noting that it bundles a handful of posts from friends into a unit roughly the size of one image post on the social network. Readers: Have you seen anything similar?
    [Feedly] Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)
    FedEx. I’m a huge fan of FedEx’s Instagram feed. How can we entice them to stop scrolling their feed and spend some time with our content? 3. Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories. Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look. Let’s get started. How to Zoom on Instagram.
    [Feedly] Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know
    The timeline will be in reverse chronological order and channel subscribers will receive notifications every time content is shared to the feed. Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook. Yesterday, Facebook launched its revamped Offers section. Until now, it’s hasn’t been easy for brands to distribute and effectively track digital coupons on Facebook. Source: Social Media Today.
    [Feedly] How to Get Twitter Influencers to Notice You (In a Good Way!)
    If you add a comment then their original tweet will be inset and your profile picture and comment will show up in the feed. If you are convinced that getting the attention of Twitter influencers is  going to take your business to the next level , and you have taken the time to find who the influencers are , you may be wondering what to do next. They get pitches and requests every single day, much of it spammy. If you want to be remembered in a positive way, then you have to do it right. Luckily, courting Twitter influencers isn’t rocket science. Click To Tweet. Follow Influencers.
    [Feedly] Original Ideas.Or Creative Ideas? Getting Beyond The Stuck.
    It's more about not wanting to pollute my community's feed with content and thinking that may have already been covered (by multiple writers in multiple spaces). How often do you get paralyzed by the fact that you don't have an original idea? Confession time: this has been happening a lot more frequently to me. know the culprit. It's Medium and LinkedIn. Everyday, I get two great e-newsletters from Medium and LinkedIn. Within these devilish treats are scores of fascinating content, from the people that I follow on each respective channel. They are imperative for me to follow. artist.
    [Feedly] Six Links Worthy Of Your Attention #324
    But my Twitter feed as an aggregator of novelty is like. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Entanglement - Cliff - Medium. This is a great short story. And the way it describes quantum computing -- 'The only difference is, instead of rendering the heaving bosom of you VR waif it's asking God to do your math homework.' -- is perfect. Nerdy, yes, but also thoughtful." Alistair for Hugh). The gig economy is upon us. Alistair for Mitch).
    [Feedly] Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content
    We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. On the other hand, on platforms like Facebook or Twitter, similar content keeps popping up and reoccuring in feeds because of bias in hyper social circles and the ecochamber of complex algorithms. This is where tools like aggregators such as Feedly or Flipboard come in. Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06. We physically cannot take it all in. client). It’s like Tweetdeck meets Pinterest for business!
    [Feedly] Facebook Offers Brands a Revamped Offers Experience
    Offers ads appear in people’s News Feed  in the Facebook mobile application and website. Advertising/Marketing Facebook Applications apps Barcodes Bookmarks Carousel Ads Coupon Codes Facebook for Business mobile News Feed Notifications Offer Page Composer Offers page posts QR codes remindersFacebook Tuesday announced several new features for its Offers  ad units and page posts. The social network outlined the new features in an email to SocialTimes: Bookmark: People can easily claim an offer on mobile or on desktop and it will automatically save to their new Offers bookmark.
    [Feedly] How to Improve Social Marketing Results with Scheduling
    SocialOomph (for Twitter, Facebook, LinkedIn, RSS Feeds, Plurk, App.net and blogs). There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web  users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. While we all know how crucial it is to plan WHAT we are posting, are you aware of how significant the WHEN and HOW also is? 2016 Social Marketing Planning Guide Download. There needs to be a strategy. Easy. 3. Always
    [Feedly] 11 Ways to Jumpstart Your Instagram Branding
    And nearly 60% of Instagram users admit to checking their feed at least once a day. Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. You Build Trust. Don’t risk it.
    [Feedly] 7 mistakes to avoid in personal branding and building authority
    When you look at the big picture and see how all these tactics go together and feed on each other, the long road suddenly becomes an enjoyable one. Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. I’ve made a lot of mistakes along the way, so I guess you could call me an expert in taking the long road. started doing search engine optimization back in 1995 when it was much easier. These days, Internet marketing, whether it be search or social, doesn’t come from merely sprinkling miracle grow on your digital flowers. Table of contents.
    [Feedly] How to Keep Your Social Media Marketing Going While You’re on Vacation
    Make content curation easy on yourself by using a tool like Feedly to follow and discover blogs and industry news sites. When you’re scrolling through your Facebook news feed and see something they’ve posted that you’d like to share, use Facebook’s saving features to bookmark the links for later. Use Twitter’s list feature to create a feed of your trusted sources or the saved searches feature for industry keywords, and scan these feeds daily to find curated content for your business. Ready? Create a content plan. Embrace content curation. Assign a backup person.
    [Feedly] How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)
    Facebook search is also helpful, and Facebook provides a list of trending topics on the right side of your news feed. Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. In fact, many freelancers and agencies stay away from offering social media services because it's so time-consuming. However, this is a field that is growing exponentially, and you don't want to miss out just because of the time crunch. But how do you know that?
    [Feedly] Facebook Instant Articles: How to Get Started for Business
    How do you know which articles in your Facebook news feed have been optimized as an Instant Article? Through an RSS feed. Once you’ve installed the plugin, you’ll automatically get an “RSS feed” from the plugin, located at yoursite.com ?feed=instant-articles feed=instant-articles or yoursite.com /feed/instant-articles, depending on your WordPress settings. The RSS feed is really important. Paste that RSS feed URL into Instant Articles > Configurations >Tools > Production RSS Feed. With its 1.51
    [Feedly] Facebook Displaying Vertical Videos in Mobile News Feed
    Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
    [Feedly] Effective & Motivating Ways To Boost Your Creativity
    Motivation breeds creativity – use it to feed your creative energy. It’s difficult to feel inspired by an inbox full of emails and a to-do list that keeps growing. Increasing the psychological distance between you and your tasks may seem counterproductive, but it actually boosts creativity, insight and clarity. Other than distancing, what else can you do? Here are seven awesome strategies to help you access your (trapped) creative genius. Let the genie out and power through that to-do list with some new creative solutions! How would they solve your creative puzzle? Not really.
    [Feedly] 10 Tips to Optimize Your Presence on Pinterest
    The Pinterest Smart Feed function (discover more about it here ) focuses on the quality of your pins and profile. Vertical images show up more powerfully on mobile and tablets and so will have more of an impact as users scroll through their feeds. This will also avoid you flooding feeds by posting all your pins in one go. Ensure you know what these top trends are by regularly looking at the Pinterest home feed and react accordingly. And remember, high levels of engagement are key when giving you that important boost in the Pinterest Smart Feed. Thanks Pauline.
    [Feedly] How Facebook Live Will Impact the Near Future of Video Advertising
    Facebook Live and in-feed video are catalysts in that growth. What does Facebook Live  mean for the future of video advertising? It means YouTube  and Hulu  will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. In a very short period of time, video buyers are considering Facebook as the most important video–not just social–advertising platform. Study commissioned by Trusted Media Brands.
    [Feedly] There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
    And after  recent algorithm updates , we’re now likely to see a lot less clickbait stories sticking around in our news feeds and seeing sustained engagement. Both of these examples have clear images to convey the message within the tweet, making it more eye-catching for people as they scroll through their feed. This entices readers to click on the link and feed their curiousity. Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. Not anymore, anyway. Let’s dive in.
    [Feedly] What You Missed at Social Fresh 2016
    How to Create Stopping Power in the Feed by Stacy Minero, Head of Planning & Creative Agency Development, Twitter. Move from mobile-first to feed-first. 10 Social Media Trends You’ve Been Ignoring Download. Last week, more than 300 social marketers came together to get inspired and learn from the industry’s top brands and thought leaders. This 4-day conference was packed with case studies, workshops, and round tables. Here are some of my personal favorite presentations and lessons from Social Fresh 2016. 1.  Sally says: . How is my brand different? Which do you choose?
    [Feedly] Twitter Adds New Featured Stickers for Dog Lovers
    The feature allows users to decorate their pictures with stickers before sharing them on their feeds. Ahead of National Dog Day  Aug. 26, Twitter released a new set of featured stickers in a “We Love Dogs” category. Twitter introduced the stickers feature to users in July. Ahead of Friday’s #NationalDogDay , add some bark to your photos with pawsome new featured #Stickers. Go mutts! https://t.co/ZFPOwT07qy. ZFPOwT07qy. Twitter (@twitter) August 22, 2016. While users can add these stickers to pictures of dogs, the stickers can also be used on any other pictures.
    [Feedly] 5 Essential Chrome Extensions for Social Media Management
    Best For Content Curators:   Feedly Mini. Feedly Mini allows you to subscribe to RSS feeds plus tag, share or subscribe to anything juicy that you find online. The Feedly Mini extension adds a small icon to each page so when you click it you can automatically add feeds or share to your accounts. Need to speed up your Feedly? Once you’re tried them you will never want to live without them! 1. Best For Busy People:   Pocket. The “Save to Pocket” browser extension adds a Pocket button to your toolbar so you can save pages and read them later.
    [Feedly] How Is Instagram Becoming More Usable for Your Brand and Your Audience?
    And, unlike Snapchat’s weak discovery feature, brands can achieve prime visibility at the top of their followers’ feeds. Ever been scrolling through your Instagram feed and thought, “Wow, that’s cool!”, Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. The Quick Guide to Social Media Attribution Models Download. Here are the key developments which have made Instagram more “usable” in the past year, and why they matter to social marketers.
    [Feedly] How To Prepare for a Social Media Internship
    spent hours scrolling through the Simply Measured blog and social media feeds. The easiest way to stay up-to-date on current trends in the industry is to make sure they show up on your Twitter feed. A few of the accounts I follow are Adweek, Buffer, Hootsuite, and Social Media Today (among others). The first day of a new internship is like getting ready for the first day of a new year of school: you try on clothes until you find the perfect outfit, you’re excited to meet all your new potential friends, and you just want everything to work out perfectly. Clean Up Your Own Social.
    [Feedly] Facebook Launches Lifestage Video Profile App for Teens
    As reported by TechCrunch , Lifestage allows users to view videos from their classmates in a feed, but the app will only show content to users once 20 people from their schools have signed up for it. Facebook introduced Lifestage, its new stand-alone iOS app for teens, which allows users to create video profiles and view videos posted by other users at their schools. Lifestage allows users to record video responses to prompts in a variety of categories. For instance, one series of prompts allows users to record videos of their “faces,” like their happy faces and angry faces.
    [Feedly] Master New Skills: Social Media Power Tips to Be More Successful
    Drag and drop your photos to see how it’ll actually look on your Instagram profile feed before scheduling it to post. Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. We compiled a group of updated social media power tips to help jumpstart your social media marketing. Get your own copy of  The Art of Social Media  here.
    [Feedly] PPC vs SEO
    The Advantages of Feeding PPC into SEO, And Vice Versa PPC is a perfect testing platform for SEO, the SEO suggest may be a keyword term worth the time and effort in ranking that term. PPC outsourcing further explain that SEO can feed back into PPC campaigns Because SEO casts a wide net, traffic logs can sometimes reveal lucrative keyword combinations that the research tools do not. PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Buy Position: want to rank number 1? You can buy it with PPC. SEO has no such control.
    [Feedly] PB148: Juggling Family Life and Blogging? Here’s some Tips on Getting the Balance Right
    But in order to serve them and to feed them, to cloth them, I have to have some kind of income. Finding a Balance Between Family Life and Blogging Life. Today, we are talking about family and blogging. One of the reasons I was attracted to blogging was because it seemed like something that would allow me to have some flexibility in my life and time for family. Today, I’m going to talk about how that turned out, and the struggle and tensions that can arise when blogging with family around. There are also challenges with working at home and being so close to family all of the time.
    [Feedly] PB148: Juggling Family Life and Blogging? Here’s some Tips on Getting the Balance Right
    But in order to serve them and to feed them, to cloth them, I have to have some kind of income. Finding a Balance Between Family Life and Blogging Life. Today, we are talking about family and blogging. One of the reasons I was attracted to blogging was because it seemed like something that would allow me to have some flexibility in my life and time for family. Today, I’m going to talk about how that turned out, and the struggle and tensions that can arise when blogging with family around. There are also challenges with working at home and being so close to family all of the time.
    [Feedly] PB148: Family Life Blogging Life Balance – Tips on Getting it Right
    But in order to serve them and to feed them, to cloth them, I have to have some kind of income. Finding a Balance Between Family Life and Blogging Life. Today, we are talking about family and blogging. One of the reasons I was attracted to blogging was because it seemed like something that would allow me to have some flexibility in my life and time for family. Today, I’m going to talk about how that turned out, and the struggle and tensions that can arise when blogging with family around. There are also challenges with working at home and being so close to family all of the time.
    [Feedly] Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
    Video ads were found to be twice as memorable in Twitter’s feed compared with on premium sites, due to content in their feeds being seen as “personal” and “self-curated,” as well as relevant to users’ interests and “less intrusive.”. By partnering with IPG Media Lab for this media trial, we’ve been able to demonstrate that Twitter’s highly curated feed environment actually impacts how brand messages are received by users because they are in an open and discovery-oriented mindset. Providing heavier, early branding can help drive awareness at lower levels of viewability.
    [Feedly] PPC vs SEO
    The Advantages of Feeding PPC into SEO, And Vice Versa PPC is a perfect testing platform for SEO, the SEO suggest may be a keyword term worth the time and effort in ranking that term. PPC outsourcing further explain that SEO can feed back into PPC campaigns Because SEO casts a wide net, traffic logs can sometimes reveal lucrative keyword combinations that the research tools do not. PPC (pay per click) and SEO ( search engine optimization ) are two major channels which made up the search marketing. Buy Position: want to rank number 1? You can buy it with PPC.
    [Feedly] 4 Mistakes Marketers Make With Mobile Facebook Ads
    People seeing your ads in their Facebook News Feeds  aren’t actually searching for your products or services. Advertising/Marketing Facebook ad revenue Ad Targeting Address Blair Symes Call Conversions Call Now calls to action Conversions Cost Per Lead CPL daily active users DAUs DialogTech discounts eMarketer geo-targeting Incentives Local Awareness Ads Location mobile News Feed Phone Number Promotions retargeting Return On Investment ROI smartphones Targeted Ads travel wifiIt’s no secret that digital advertising has gone mobile. Mistake No. 1: Location, location, location.
    [Feedly] Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
    Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted AdsFacebook’s numerous changes to its algorithm  have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Before we talk about paid ads, let’s talk about native reach. So, you get more reach if you generate more reach–got it.
    [Feedly] Podcasting: The New Frontier for Women Bloggers
    Related Stories Four PR Podcasts to Add to Your List Why Podcasts Work: Five Reasons to Start One Seven Podcasts to Add to Your iTunes Feed. The data is clear, podcasting is on the rise and doesn’t appear to be stopping. Here are five steps to get you started and on your way. The post Podcasting: The New Frontier for Women Bloggers appeared first on Spin Sucks.
    [Feedly] Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
    It’s not hard to see the day where ads regularly pop up in your social media feed for the exact business within a couple block radius. The internet has ushered in a great era for marketing: the analytics era. Pretty much everything you say and do on social media is trackable in real time. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. There are lots of ways to generate leads from social media , this just takes it to a whole new level. It all starts with newspaper. The Evolution of Narrowcasting.
    [Feedly] Say Goodbye To Clicking And Swiping
    We will have the regular audio feed back for you next Monday. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Is you car about to become KITT from Knight Rider ?
    [Feedly] How to Roll with the Instagram Changes when You Depend on It For Your Small Business
    The most influential instagrammers and businesses doing amazingly well on social media, and Instagram especiallym all have the same thing in common: they have stunning feeds. You look at their feed and its dark and blurry and doesn’t tell any sort of story. Jayde Leeder is the creative force behind Little Paper Lane, a stationery boutique on the Northern Beaches in Sydney that also has a thriving online arm. She also oversees a full graphic design studio specializing in wedding stationery and hand drawn signs, alongside teaching and managing social media. Its crucial.
    [Feedly] 5 Highly Effective Ways to Increase Social Media Shares
    Fewer clickbait stories are appearing in News Feed thanks to a new update. Facebook will crack down on publishers who continue to rely on clickbait headlines by de-emphasizing their content in News Feed. 5. Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach.
    [Feedly] How To Keep Up With A Million Social Media Changes
    Checking your social media feeds and looking out for what is trending enables you to stay in touch with discussion, debate and engagement as it happens. follow Twitter feeds; have fine-tuned my Facebook feed; and read online industry publications to stay up to date.”  . BLOGS: News feeds and RSS feeds.   If signing up to newsletters isn’t your thing, then news feeds and RSS feeds can help to keep you in touch with what is going on. BLOGS: Feedly. Social media marketing never stands still. The good news is that it can be done.
    [Feedly] 7 Brands Winning Social Media During the Olympics
    As an extension of this notion, campaigns need to feed a brand narrative that is sustainable over time in order to achieve success. The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality. The first time that South Sudan is competing as a nation. The first Games hosted in a South American city. The first American to compete in a hijab. The first team comprised of refugees. How to Create a Conversion-Based Social Campaign Download. Post by nike. This is Unlimited Rory. justdoit Nike.com/justdoit. Put ‘em up. realshellyannfp https://t.co/4SuOIuS34w
    [Feedly] 7 Important Instagram Features Your Brand Should Know
    For mobile users, circles now appear above your regular Instagram feed. Here you can hide your stories from certain users’ feeds and select who can reply to you via direct message. Users have been waiting for months to see changes to their Instagram feed. Essentially, the new algorithm prioritizes content from users you frequently engage with by putting their latest posts at the top of your feed. For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. That’s why we’re here to help you. Instagram
  • JON LOOMER  |  FRIDAY, AUGUST 12, 2016
    [Feedly] 10 Recent Changes Impacting Facebook Advertisers
    News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. News Feed Updates. If you chase the Facebook news feed algorithm — you shouldn’t — you’re having a busy week. 1. About a year ago, Facebook implemented changes to the news feed algorithm that were intended to punish click bait. Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers.
    [Feedly] Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories
    Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. You can manually change your Facebook feed to display the most recent posts, but Facebook will change it back to Top Stories after about 24 hours. It also gives them more control over your feed, as opposed to Most Recent, which simply dictates that the posts will be show in chronological order. sk=h_chr The ?sk –Sean.
    [Feedly] Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories
    Facebook wants its users to find their News Feeds  to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
    [Feedly] 5 Ways You Can Grow Your Instagram Account Without Ads
    Do they actually enjoy having you show up in their feed? Instagram drives massive traffic to brands and online stores alike. With With over 500 million monthly users and sky-high engagement rates, your business can’t afford to not utilize this platform. 2016 Instagram Strategy Kit Download. But, where do you start? If you want to grow your account organically before investing money in  Instagram’s ad platform,  this post is for you. Below are five ways to grow your account and get your business in front of targeted followers. 1. Reach Out to Existing Platforms. via @biancaxunise).
    [Feedly] The Wheel and Spoke Model of Content Marketing
    Related Stories The 11 PR Professionals to Follow Podcast: A Behind-the-Scenes Look at a Popular PR Show Seven Podcasts to Add to Your iTunes Feed. There is much debate about where content lives and whether or not the wheel and spoke model of communications is dead. Here is a different look at it. The post The Wheel and Spoke Model of Content Marketing appeared first on Spin Sucks.
    [Feedly] A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
    Over the last several months Facebook has begun to place a huge emphasis on video content in their news feed algorithm which means more organic reach and growth for marketers. Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 125,000 video views daily. Snapchat alone fuels more than 10 billion video views  every single day! What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet You need … Resources. Equipment.
    [Feedly] PB145: Is Your Obsession With Creating New Content Hurting Your Blog?
    Maybe there was some questions in the comments, maybe as I’m rereading I start getting ideas for posts that could be done, that follow it up, that update the idea that could be a new post, so that I can feed back to our writing team and say, “Hey, we did this post six months ago. Is Your Blog Being Hurt by Your Obsession to Create New Content? But before I do – a couple of quick pieces of house keeping. Blogging Groove Update: Facebook group will remain live. We will do some ongoing challenges. You can take the challenges any time. Topics – beginner to advanced. Then 2.5
    [Feedly] 6 Must-Dos for Best-In-Class Social Media Customer Service
    Take a page from Lowes’ book, a client we’re proud to collaborate with, who has a constant thread of replies in their feed to ensure their customers are always receiving the best experience. If your customers were to grade your customer service on social media, how would your brand do? Would you be an A student? Maybe sliding by with a C? Or would you be trailing behind the rest of the class ? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. Make Time to Be Available.
    [Feedly] What the Instagram Algorithm Means for Your Business
    Earlier this Spring, Instagram announced its plans to reorder its feed using a new algorithm that bases delivery on relevance. Instagram is an insanely popular mobile destination, so it’s not unusual for it to pop up in online and offline conversations. But lately you’ve probably noticed a lot more chatter around one specific area: its algorithm. more personalized experience is beneficial, but not everyone is happy about it. So the new @instagram timeline is pretty much the worst. Chaotic, no organization, hard to follow.
    [Feedly] Social Media Tips From Around The Web
    She looks at how to curate your feed, connecting with groups and even how to time manage and elimnate the negative. .  Who remembers the Pets.com once famous icon?  The world of the internet is one of here today and gone tomorrow. Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. Long form text posts (blogs) have been joined by short form content that includes various forms of media from photos (Pinterest, Instagram) to video (Snapchat, Pericsope). Now Twitter is testing a 140 second video option for Vine.
    [Feedly] The Complete, Always-Updated Guide to Facebook Advertising
    From this screen, you can change the post you’d like to boost, and (here’s the most hands-on part of this step) you can view how your boosted posts will look in three different locations within Facebook: Desktop News Feed. Mobile News Feed. By default, Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right column. ” Similar to the previous ad types, with the “Send people to your website” ad, you can choose to show it in the News Feed on desktop and/or mobile and in the right column on desktop.
    [Feedly] Is Facebook Using Instagram Stories to Overthrow Snapchat? | Social You Should Know
    Many are excited about this, because it will allow storytelling without overwhelming the feed or a user’s profile with content. This week is all abuzz about the Instagram Stories release (and how similar it feels to Snapchat) and the NFL’s multi-year partnership with Snapchat which marks a major move in support of the platform. Meanwhile, we just found out that we’re a finalist for the  2016 Nonprofit PR Awards  for our work with the American Heart Association’s  Go Red for Women. Instagram Stories Roll Out, Providing Competition to Snapchat. Did you miss our webinar on Chatbots?
    [Feedly] You may be scoring the wrong engagement metrics
    participate in groups, I pay for coaching on occasion, I read feeds, and I consider myself “a Fitocrat” – it feels like part of my identity. I wrote a post over at AssociationSuccess.org that you may find interesting, in which I share a couple of stories about my personal engagement with some organizations… I am a member of La Barra Brava , which is the supporter’s group for the MLS soccer (football) team DC United. We are the ones you see on TV chanting, banging drums and waving flags. If we score a goal, we chant. If we concede a goal, we chant louder. Read the rest here.
    [Feedly] How To Increase Your Instagram Curb Appeal To Attract More Followers
    Instagram Stories , which appear at the top of your feed, are one way. Social Media How To Increase Your Instagram Curb Appeal To Attract More Followers. There's been a renewed focus within Instagram to support you and your business with discoverability. But there's been a more subtle, yet powerful, technique as well. Whenever someone follows a new Instagram user, they're now presented with far more suggested users than before. This is your chance to grow your audience! Note that you can also see similar recommended users even if you're already following an account. Curb Appeal.
    [Feedly] Social Media Updates: July
    Changes to News Feed Ranking: Facebook announced another   change to the algorithm  that determines what people see in the news feed.  Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. The first change deals with posts about “trending topics”  For example, if you & your friends are posting about the Dallas Cowboys game on TV, you’re more likely to see those posts in your news feed as a trending topic. One Many new updates were announced in the world of social media in July! Facebook.
    [Feedly] Why Instagram Stories is Actually Good News for Snapchat
    In fact, watch for an even tighter Instagram to Facebook posting interface, and possibly preferential algorithmic treatment for Instagram Stories in the Facebook News Feed, with Instagram essentially becoming a front-end publishing engine for the mothership. At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Here’s but one doomsday account. ” It’s a trope as old as media itself.
    [Feedly] Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD
    Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds  and given access to animated selfie filters from recent acquisition MSQRD. Facebook Mobile 2016 Summer Olympic Games acquisitions Android Animated Filters Brazil Canada Filters iOS Josh Constine MSQRD News Feed Olympic Games Olympics Photos Rio 2016 Rio de Janeiro Sachin Monga selfies Start Camera Summer Olympics Techcrunch VideosNow, mobile changed things a little bit, but we didn’t really change our tools. Images courtesy of Josh Constine, TechCrunch.
    [Feedly] Facebook Eyes Clickbait-Free News Feed
    Facebook hopes to catch clickbait  in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.
    [Feedly] The Sprout Data Pipeline: NSQ and Beyond
    Because this system feeds data to all of our core Sprout services, any centralized technology puts the entire platform at risk. Most topics feed direct customer features, but many topics feed offline analytics processes for our data science team. One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Social media is fast-moving and real-time but also requires long-term insights via reports and analytics. These use cases have very different technical design considerations that Sprout engineers work on every day.
    [Feedly] How to Repurpose Influencer Content for Your Brand
    If you scroll through the brand’s social feeds today, you’ll start to see how they’ve allowed the #WakeUpAndGo theme to influence their overall digital marketing strategy and grow into something beyond their initial batch of influencer-produced content. When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. While Hills Bros. Think Big.
    [Feedly] 8 Ways to Consistently Generate Excellent Content for Social Marketing
    Instead, you can use a content curator like DrumUp, choose a theme, add your favorite RSS feeds, and discover fresh content — all in the same place. Solid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. How you create awareness about your product. How you get people to buy your product (eventually). How to Create a Conversion-Based Social Campaign Download. Employ a Content Curator.
    [Feedly] Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
    These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments. of video and photos into a story that gets compiled and stored right within their Instagram profile. Instead, people can easily choose to watch or ignore the Instagram Stories of the people they follow. Similar to Snapchat, the Instagram stories only last 24 hours.
    [Feedly] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. We decided to find out which techniques are the most important to focus on, so we reached out to 62 experts and asked them this question: What is your #1 Actionable SEO Technique? Write Quality Content. The first thing I will do is find a topic or search phrase that I want to rank for. Zac Johnson. Did you like this?
    [Feedly] Introducing Facebook Contact View With Message History
    In the History tab, Sprout users will see a unified, two-way feed of the following interactions between their Page and any individual Facebook user: Wall posts and Page mentions. Facebook provides multiple communication touch points for brands and customers to interact. Over time an individual can comment on your post, write on your Page, tag your brand in their status update or reach out to your brand on Messenger. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging.
    [Feedly] My Favorite Instagram Timesaving Tips (that you can borrow)
    Agorapulse allows me to see just comments in an inbox-style feed and get to “ inbox zero.” When I first started using Instagram, I got into the habit of taking a photo just about every day. Later, as I started posting for my professional accounts and for clients, I realized that my current methods for posting and engaging were time consuming. needed to be an Instagrammer with great strategy and great time management. Here are the five Instagram timesaving tips that saved me hours in the long run. 1. Plan content ahead of time. changed my tune and started thinking ahead.
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