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Mindset in the Moment: Healthy Disruption

Ignite Social Media

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. Disrupt feeds and browsing behavior in a way that captivates and inspires. Download the full white paper here. The answer?

Study 96
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Mindset in the Moment- What’s In It For Them

Ignite Social Media

Think about who you’re competing with in your audience’s news feed— other brands (probably your competitors), their favorite sports team, their college buddies, their mom, bands they follow, news sources … and the list goes on. In order for your content to stand out in a user’s news feed, there has to be something in it for them.

Sports 97
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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. If you are curious on learning more, check out our white paper on the subject. These days, you are lucky if you get above 3% reach on your organic content.

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Is Social CRM the key to growing membership?

SocialFish

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! How might social channels feed back into your member lifecycle? Social CRM is a term fraught with some confusion. What do you think?

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Best B2B Chatbot Examples

Ignite Social Media

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. As you evaluate whether or not a chatbot is right for your brand, be sure to read our white paper that breaks down the top providers and how your company could benefit.

B2B 119
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper.

Brands 117
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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. Once you get some items in your content calendar step back and take a look. Bottom line?

Content 139