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How companies use video content on social media

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Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. Supporting videos on the feed, Stories, IGTV, and live streaming , Instagram has become one of the most video-user-friendly social media platforms. Twitter now supports bigger texts, pictures, and, of course, videos.

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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As companies such as Facebook and Twitter continue to place an ever-increasing amount of value on audience engagement rather than audience size alone, brands in 2021 must shift their focus to promoting engagement as well.

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24 Tools Every Social Media Manager Should Use

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Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed. Source: Twitter Media. Keep reading and find out! An oldie, but a goodie.

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16 Tools Every Social Media Manager Should Use

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This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. One of the frustrations of managing multiple Twitter accounts is the need to log in and out any time you need to review content, respond to messages, or read tweets. Pricing: Free. Pricing: Free.