Techipedia: Tamar Weinberg

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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

It’s not fun on a date, and it certainly isn’t fun to listen to someone on Twitter only talk about themselves. Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. You don’t want to annoy the people in your Twitter stream or Facebook news feed.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

In addition to sending them an email, friend them on Facebook, become a fan of their page, and follow them on Twitter. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. They have a very active Twitter feed, Facebook page, and comments section.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I asked a big brand on Twitter for help and they gave me a canned response. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Sending auto-DMs on Twitter. No platform differentiation.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. These can be automatically posted to Twitter, as well.

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