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Sherrilynne Starkie

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Facebook and hashtags: at long last

Sherrilynne Starkie

JUNE 16, 2013

Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions.

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Native advertising is here to stay

Sherrilynne Starkie

JANUARY 25, 2014

Last week Yahoo and Tumblr, too, announced the launch of integrated ads. Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’.

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