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Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. But it can get very time consuming each day to search for new information relating to your keywords or areas of interest.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. But it can get very time consuming each day to search for new information relating to your keywords or areas of interest.

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Social Media Updates: March

yMarketingMatters

Pinterest Opens Pinterest Ads Manager to all SMBs and Rolls Out Additional Targeting Options : Pinterest Ads Manager is a simple ads tool designed for small and mid-sized businesses and let’s marketers create, manage and track the success of Promoted Pins. How do you feel about a potential Instagram feed algorithm?

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Social Media Updates: November

yMarketingMatters

Two New Tools to Enhance Local Marketing: Taking it a step up with Local Awareness Ads, Facebook has added two new tools for local businesses, and now allows companies with multiple locations to create ads for each location , while at the same time gaining more insight into the people nearby the stores.

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Just because a consumer saw your post in their News Feed, it doesn’t necessarily aid in brand recall, purchase intent or indicate that you have a relationship with your customers.

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Social Media News & Updates: February

yMarketingMatters

In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed. It will include photos and posts that your friends have shared.

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