Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, which includes News Feed ads that launch Messenger conversations and sponsored messages.

Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, which includes News Feed ads that launch Messenger conversations and sponsored messages.

Vice president of messaging products David Marcus introduced Messenger Platform v1.3 in a blog post, saying that more than 34,000 developers are now building via the platform and providing more details on the two new advertising options:

One of the most important requests we received from developers and businesses building on the Messenger Platform is the ability to promote their experience.

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