Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Smart syndication. Cross-network promotion. Shine or MSN Living.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers. So make sure to get it right. User Actions and Engagement Signals.

SEO 100
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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles.

News 181
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Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs).

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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: As of now, the content from the sites is automatically submitted using a feed from our front page. Since the new Digg prioritizes a more personal connection to what you’re digging, we think that users will enjoy seeing local news in their “My News&# feed. But how have users responded so far?

Digg 166
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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages.

Sites 238