Sherrilynne Starkie

AUGUST 29, 2018

This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. There’s a good reason for that.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

DECEMBER 13, 2018

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. This is according to a new Pew Research Center survey. Facebook is testing search ads in its search results and Marketplace, according to industry reports. The test could expand based on results. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JANUARY 25, 2014

Indeed half of the people surveyed were not sure what it means for content to be ‘sponsored’. PG Media Lab surveyed 4,770 consumers for Sharethrough. Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads.

Advertising 289

Advertising Survey Journal Wikipedia 289