Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Most use a combination of 20 to 30 software programs and tools in their work. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. Content development such as BuzzSumo, Hemmingway, Grammarly, EverNote, Snappa, UnSplash, Canva, etc. and more.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. The eliminates the need to have someone watching feeds and hashtag trends all the time. nBA Pulse Dashboard.

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Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Currently he’s the director of content for Spundge*, a collaborative software platform for content creators. Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. First look: Spundge is software to help journalists to manage real-time data streams [link] via @NiemanLab #3TYOW.

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