Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 109

Social Media Loyalty Reputation Data 109

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Ignite Social Media

DECEMBER 27, 2018

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. Social didn’t slow down in December – read on for a round-up of December social media updates! December Social Media Updates. December Social Media Updates.

Social Media 115

Social Media YouTube Privacy Survey 115

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research?

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

DECEMBER 8, 2020

To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. For the most part, people on social media have short attention spans. Optimize for social media.

Video 128

Video Social Media Study Instagram 128

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. As he put it : “We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps. Consumers like Stories from brands.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 113

Social Media Marketing Atlassian Team 113

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 107

Social Media Survey Advertising Review 107

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. The purview of the social media manager is expanding. Just a thought. —

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Convince & Convert

OCTOBER 22, 2021

Scroll through Facebook’s News Feed. Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Survey 123

Survey How To Education Hotels 123

Ignite Social Media

JANUARY 12, 2018

Back in December , Facebook reiterated that they will be giving video priority in the news feed. Quality video content is still paramount so keep in mind these best practices when creating video content for social. . Linqia surveyed 180+ B2C marketers to gain insight on influencer marketing trends for 2018.

Strategy 133

Strategy Social Media CPC Influencer 133

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 110

Statistics Social Media Brands Issues 110

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business 91

Small Business Social Media Tips Content 91

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Socialmedia.biz

JANUARY 13, 2020

A Pew Research survey found that out of the 77% of the Americans who own a smartphone, a vast majority spend an average of 5 hours a day—almost double the amount of time from 2013—scrolling through their Instagram feed, calling/texting their friends, and playing games, among other activities.

Social Media 78

Social Media Policies Microsoft YouTube 78

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. billion active users.

Campaign 88

Campaign Tools Social Media Facebook 88

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. And it has definitely changed. In some places, Facebook’s audience has shrunk.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

The Realtime Report

APRIL 2, 2019

55% of Drivers Admit to Checking Social Media While Driving . Ahead of Distracted Driving Awareness Month, which kicks off April 1, DriversEd.com, the leading online driving school, today released its 2019 Distracted Driving and Social Media Report. Survey data found that 55% of U.S. “Stuck in traffic.

Social Media 79

Social Media Education Survey Study 79

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. On the other hand, fans are under no obligation to take your survey.

Social Media 186

Social Media Real Estate Survey Eventful 186

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. Social media has evolved from a place to connect with friends, into a 360° destination for entertainment, education, and e-commerce inspiration. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

The Realtime Report

APRIL 14, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Any social media updates that we missed? Let us know in the comments below.

News 170

News Social Media Reddit Notification 170

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 105

Engagement Tips Loyalty Metrics 105

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong. It’s unnatural and it’s ugly.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 89

Social Media Industry Engagement Survey 89

The Realtime Report

NOVEMBER 25, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Any social media updates that we missed? Let us know in the comments below!

News 150

News Social Media Privacy Policies 150