Firebelly

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Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. See mom, social media isn’t just a toy; it’s a tool.

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Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Blog Facebook Social Media'

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#ALSIceBucketChallenge & Social Media: 3 Must-Reads

Firebelly

By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon.

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5 Social Media Tips From #BOLO2013

Firebelly

Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Social shouldn’t just be a checkbox on your marketing and campaign calendars. Blog Social Media'

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Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

Firebelly

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Facebook'

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When Silence Is Golden On Social Media

Firebelly

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. In a recent interview, Cole said he uses his personal social media accounts in such a manner because, in his eyes, he is “creating intelligent, thoughtful dialogue on important social issues.”.

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Social Media Resolutions For The New Year

Firebelly

So I thought, what about social media? What mistakes or things have we collectively done as “social media” people that we might resolve to do better? We as social media creatures notice when someone shares our stuff, do more of that for others next year. Social Media Social Media Marketing'